033 - Outsourcing Tips and Tools

Welcome to Episode 33 or HubShots Recorded: Monday 09 May 2016 For show notes please visit: http://hubshots.com/episode-33/ Welcome Feedback from Ian’s Google Partner event: – Businesses are realising that sales and marketing really do need to co-exist and be on the same page. – Everyone loved the Google Cardboard and experiencing some virtual reality. Inboundcountdown.com – Shot 1: Inbound Thought of the Week The value of Thank You pages, and the importance of thinking through the goal of thank you pages: – Have another offer (while they are waiting) – Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply Shot 2: HubSpot feature/tip of the Week New Paid Social channel in the Sources report: HubSpot Paid Social Report Source If utm_medium=”paid” and utm_source = the name of a social network OR utm_medium=”paid” and referring domain is a social media site OR utm_source OR utm_medium =”paidsocial” They don’t support utm_medium=”cpc” or “ppc” which is a little strange – Craig is raising that with HubSpot. Eg here’s a typical parameter string we use with Facebook advertising: utm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name this will now have to change to: utm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name Here’s an example of how it looks in Facebook Power Editor when editing an ad: Facebook URL parameters Shot 3: Challenge of the Week Finding people to help with specific tasks – outsourcing can be daunting! Tips for Outsourcing It’s not just overseas, there’s also lots of local freelancing options available. Finding freelancers: https://www.upwork.com/ http://jobs.problogger.net/ http://freelancer.com/ https://www.onlinejobs.ph/ http://www.virtualstafffinder.com/ – Chris Ducker – VirtualStaffFinder – included contract stuff, did the testing of applicants Key skills they can help with – Research – Graphic design – Data migration – Content population – Writing blog posts, articles and ebooks – Social media management – Outreach research Tips for managing freelancers – Be very specific about their tasks, define the processes and results required – Check in regularly (communication is very important) – Make sure they know they can contact you easily eg Skype, Slack, IM – Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first – Give regular feedback and bonuses – Have a daily report they can complete so you can track progress…I use a Google Form – If they work for you fulltime, know their birthday, special holidays etc. – Visit them! Shot 4: Opinion of the Week Be careful of setting up shop on rented land eg putting all your effort into Facebook. Ian share’s insights from a conversation with a legal marketing person. Also be careful to use medium.com as a channel, not your full site blog host Shot 5: General Tip of the Week Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/ If you want help optimising your site and hosting talk to us. Shot 6: State of Inbound Item of the Week Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 7: App of the Week Scannable – https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8 No need for a big clunky scanner these days – instead just use your phone. Get a copy of Inbound Marketing by Dharmesh and Brian: https://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater