048: HubSpot COS G2 Crowd Quadrant Leader, Optimizing Video, Facebook Advertising Success Example

Welcome to Episode 48 of HubShots! Recorded: Monday 22 August 2016 | Published: Thursday 01 September 2016 Full show notes available here: http://hubshots.com/episode-48/ Today is the closing ceremony of the Olympics – go for gold… Speaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia. Shot 1: Inbound Thought of the Week Inboundcountdown.com – 78 days left Consider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings Shot 2: HubSpot Feature/Tip of the Week HubSpot Website Platform has topped G2 Crowd’s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100 http://www.hubspot.com/company-news/hubspot-named-the-top-web-content-management-software-by-g2-crowd There’s HubSpot up in the top right corner! Shot 3: Challenge of the Week Knowing where all your digital assets are Having access to them Eg. Many people don’t know how to access their domain or where their website is hosted! Some tools we use: LastPass > https://lastpass.com/ 1Password > https://1password.com/teams/ Shot 4: Opinion of the Week Real Time Platform Selection The benefit of being able to select your platforms based on need, and then quickly changing. Gary Vaynerchuk talks about this in his book, and David Meerman Scott discusses the benefit of real time content creation. Why Marketers Already Like Instagram Stories Better Than Snapchat http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/ Shot 5: Pro Tip of the Week How to Optimize Video for Every Medium http://conversionxl.com/optimize-video-for-every-medium/ What is your main business objective? Then use the medium that fits. Here are each by their main business objective (not necessarily their only objective): Conversions: Your Website. Traffic: YouTube. Retention and Branding: Facebook, Twitter, Instagram. Key reminder: Solve for the problem! Also: YouTube Spotlight Annotations https://support.google.com/youtube/answer/92710?hl=en Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot – Part 3 Last week we mentioned the Projects available in the Productivity menu Promote your content on twitter at least 4 times, test different times, text and images. Academy projects to see this all together and not in your portal > http://academy.hubspot.com/projects/customer-projects-content-offer Shot 7: Motivation of the Week Facebook Advertising results for an eBook campaign: <$5 leads Shot 8: Resource of the Week Guidance for moving from HTTP to HTTPS – ie SSL on your site http://www.aleydasolis.com/en/search-engine-optimization/http-https-migration-checklist-google-docs/ http://xen.com.au/best-practice-switching-elcomcms-site-http-https/ Shot 9: Community Item of the Week The results from using SlideShare with CTAs https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA. Similar to the YouTube CTA annotation – embed a YouTube video with a CTA in it. Shot 10: Listener Tip of the Week Don’t automatically Promote all your FB page posts, wait for some initial feedback: fb promotion Then promote heavily and get optimised results: Shot 11: Podcast of the Week Moby’s Inbound Buzz – interview with David Meerman Scott https://www.redpandas.com.au/ep25/ Shot 12: App of the Week Momentum is a personal dashboard designed to eliminate distraction and provide inspiration, focus, and productivity. https://momentumdash.com/