049: HubSpot Smart Stuff - Smart Lists, Smart CTAs

Welcome to Episode 49 of HubShots! Recorded: Monday 29 August 2016 | Published: Saturday 10 September 2016 Welcome to the Wolverine episode ? Thanks to George and Marcus for giving us a shoutout – like listening to Wolverine Shot 1: Inbound Thought of the Week Inboundcountdown.com – 71 days left New speaker announced https://www.inbound.com/speakers/ta-nehisi-coates Shot 2: HubSpot Feature/Tip of the Week Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline: What is their First Touch? Original Source contact property is in the Web Analytics properties: You can use it to build smart lists, and even direct workflows. Shot 3: Challenge of the Week Improving User Experience https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly. Official Google Webmaster Central Blog Helping users easily access content on mobile Reminder: The ‘morality’ of popups discussion: http://hubshots.com/episode-44/ Shot 4: Opinion of the Week https://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft Think of content creation as being like a Product Manager http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building Having a visual workflow builder would be a big improvement to the product Shot 5: Pro Tip of the Week Creating a SMART CTA in HubSpot Create a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list. https://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales Shot 6: State of Inbound Item of the Week Blog Optimisation SUGGESTED TIME TO COMPLETE: 2 HOURS Completing the steps will allow you to: Increase the online traffic to your blog. Better target your buyer personas. Generate new qualified leads. Step 1: Pick one blog post to optimise PRO TIP: Pick the post that is generating the most traffic to your blog. Step 2: Determine which buyer persona the post is targeting PRO TIP: Tailor the language of your blog post to mirror the language of your persona. Step 3: Identify one primary long-tail keyword PRO TIP: If the keyword that you’ve selected is too difficult, try a variation of it. Use a free tool like keywordtool.io to get suggestions of related keyword phrases. Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization Shot 7: Motivation of the Week Marcus and George mentioned us on the HubCast: https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/ Shot 8: Resource of the Week Tl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme: https://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei Ie if you are a brand and trying to get traction for a hashtag, don’t bother Shot 9: Community Item of the Week Useful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar – he has 10,000 signed up for his next webinar: http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/ Shot 11: Podcast of the Week The Hubcast Shot 12: App of the Week HubSpot Marketing App http://www.hubspot.com/products/mobile http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html