061: Cold Calling, Lead Flows, VR Trends, Long Landing Pages

Welcome to Episode 61 of HubShots! Full show notes available here: http://hubshots.com/episode-61/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016 Shot 1: Inbound Thought of the Week 1: Highlights from Brian Halligan: http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote Is cold calling really dead? Or is it just called something else these days…? 2: A look at Gary Vee’s trip to #Inbound16 https://www.youtube.com/watch?v=gdGgBp4hoTk Notice how he engages with people before the keynote – he’s very involved. 3: ecommerce interviews coming up BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period! Shot 2: HubSpot Feature/Tip of the Week Tip 1: Lead Flows HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Lead Flows: http://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing Gotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won’t show. So disable LeadIn on your WordPress site if you already have HubSpot installed. Good to test with sites. Simple to setup and target, and easy to add to smart lists. In smart lists, include Form Submits from forms that have Lead Flow names. Contacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit. Interesting that Lead Flows are under the Content menu, and not under Contacts – I thought they’d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form. Tip 2: Excluding your IP address in HubSpot Go to Report Settings and scroll to the bottom Shot 3: Challenge of the Week Don’t be rude to telemarketers – they are people just like you and me Tip: Live as though every interaction will be broadcast for the world to see. Shot 4: Stat of the Week virtual reality marketing technology ads 01 01 Source: Google Data, Global, May 2016. Shot 5: Opinion(s) of the Week Black Friday Buyer’s Remorse http://www.craigbailey.net/black-friday-buyers-remorse/ Good comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe! https://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough Rented Land can be used to your advantage: https://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c Storytelling like Tesla: https://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39 Shot 6: Pro Tip of the Week Optimising Website Forms Here is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108 You can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms Shot 7: Resource of the Week Land page examples: https://klientboost.com/cro/landing-page-trends/ Not really trends, but more a list of examples to get inspiration from. We are starting to build long landing pages to test response. Here’s an example of a long landing page from HubSpot: http://offers.hubspot.com/competitor-analysis-guide Shot 8: Updated Mobile App of the Week None to report! Shot 9: Mobile App of the Week Stocard – Loyalty Cards Wallet Store ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet! iPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8 Android: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en Shot 10: Podcast of the Week At the risk of being too insular… Moby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz. http://www.redpandas.com.au/ep42/