051: HubSpot Workflow settings, State of Inbound Report 2016, plus lilBUB

Welcome to Episode 51 of HubShots! Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016 Full show notes available here: http://hubshots.com/episode-51/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com - 50 days until Inbound Another spotlight speaker announced - Angela Duckworth http://www.inbound.com/speakers/angela-duckworth Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191 Craig is reading this at the moment - and she would have been one of his predictions! HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated. Varun mentioned that there 60-70 Australian HubSpotters attending. Shot 2: HubSpot Feature/Tip of the Week Something new: http://www.hubspot.com/2016-product-refresh Something old: Using Settings in Workflows: Suppressions and Priorities: hubspot workflow suppressions This isn’t new - it’s been there for ages - but a good reminder to use these features. Shot 3: Opinion of the Week When people say they want a new website, actually they are saying they want a new web strategy If you are planning a new web site and you only focus on look and feel you’ve missed a key part. Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys Shot 4: Challenge of the Week Even though a business has made sales does not mean everything on a website is geared to drive sales. So we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction. No one thought about the buyer’s journey. Offers at each stage of the journey were not clear. The path to conversion was unclear. Takeaway - don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content. Shot 5: Pro Tip of the Week LinkedIn conversion tracking is now available - finally: https://business.linkedin.com/marketing-solutions/conversion-tracking Shot 6: State of Inbound Item of the Week The new State of Inbound report is now available: http://www.stateofinbound.com/ P29 Sales challenges: Getting a response is now the biggest difficulty: p29 sales difficulty Key takeaway: get creative about getting cut-through. Quality over quantity. Notice: Customer references is a big influence: p107 sources of purchase information Key takeaway: use case studies in your consideration and decision mode strategies. Shot 7: Resource of the Week Larry Kim and Jon Loomer - as usual :-) http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/ 1200 x 627 versus 1200 x 628 Great place to start is Canva when creating images. Shot 8: Community Item of the Week Facebook news feed hacking - from Larry Kim: http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm Shot 9: Podcast of the Week BROADCAST - Inbound Learning Broadcast By HubSpot Academy png 2 https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2 Shot 10: App of the Week Lil BUB Weather: http://lilbub.com/ http://www.weatherbubapp.com/ Here’s some of our favourite tools: SEMrush BuzzSumo Google Docs Slack Ahrefs Google Analytics Google Tag Manager Canva Shot 11: Quote of the Week “Purpose - the intention to contribute to the well-being of others” ― Angela Duckworth