044: HubSpot Cold Contact Lists, Morality of Popups

Welcome to Episode 44 of HubShots! Recorded: Monday 25 July 2016 Full show notes available at: http://hubshots.com/episode-44/ Welcome Shot 1: Inbound Thought of the Week Within 100 days of INBOUND16! http://inboundcountdown.com Inbound agendas are up http://www.inbound.com/inbound16/speakers Love the diversity – at least 64 women speakers (out of 141) #Inbound16 meetup is a go! George B Thomas tweeted https://twitter.com/craigbailey/status/757454391297257472 Join our HubShots WhatsApp Group http://hubshots.com/whatsapp/ Shot 2: HubSpot Feature/Tip of the Week Building a Cold Contact list – here’s a very simple way you can build a cold contact smart list: Shot 3: Opinion of the Week The “morality” of popups Finding the balance between generating leads and giving the user a great experience. Consider less intrusive options: Exit intent Side reveal – less intrusive Solve for the problem. Is lead gen growth really your problem? e.g. is an engaged audience more valuable to you. Love how Marco Arment approaches everything to do with app design and usability e.g. it never pops up with annoying requests to ask you to rate the app (see the Feedback section below): Shot 4: General Tip of the Week HubSpot – Drift – Slack integration http://www.hubspot.com/integrations/drift btw love the menu on the Drift site that changes as you scroll down the page – since it signals your intent https://www.drift.com/ Shot 5: State of Inbound Item of the Week The Effectiveness of Advertising in Asia Pacific: https://research.hubspot.com/reports/effectiveness-of-advertising-in-asia-pacific Popup and telemarketing has an extremely negative experience on people! Shot 6: HubSpot Resource of the Week Easily Add an Image Gallery to Your Landing Pages or Website When you’re working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we’re happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. The new image gallery has a number of enhancements, but one of the most notable is that it features progressive loading. When adding multiple images to your gallery, don’t want them to load all at once for visitors. It’s bad for their load times, and does not provide a great experience unless they are on a really fast internet connection. The new module will load the first image and progressively load other images based on the visitor clicking through each. Shot 7: Listener Tip of the Week How to use login pages to communicate to customers Shot 8: Podcast of the Week George B Thomas followed us! https://twitter.com/HubShots/status/757451896365854720 HubCast podcast: https://www.thesaleslion.com/hubcast-podcast/ Shot 9: Quote of the Week “Vision without Action is Hallucination” – Thomas Edison Shot 10: App of the Week Overcast podcast app for iOS: https://itunes.apple.com/au/app/overcast-podcast-player/id888422857?mt=8 Check out the skeptics FAQ! Adjust podcast playing speed – the most efficient, and lossless player I’ve used.