053: Inbound Tips, Content Your Audience Wants, Website Trust Elements, Gratitude

Welcome to Episode 53 of HubShots! Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016 Welcome Full show notes available here: http://hubshots.com/episode-53/ Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 34 days left! A beautiful spring day in Sydney – just after a long weekend! What speakers read: http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag Reasons to attend Inbound: http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16 Our Inbound tip of the week: Get ready for Clam Chowder! Shot 2: HubSpot Feature/Tip of the Week Blog Author stats http://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions Shot 3: Challenge of the Week Lifting our game in AdWords We’ve been getting advanced AdWords training and seeing big benefits especially in Display. The challenge to go from above average to exceptional. Shot 4: Stat of the Week Revenue at Amazon increases by 1% for every 100ms it cuts off page load times. Shot 5: Opinion of the Week https://contently.com/strategist/2016/09/29/gain-lose-ungated-content/ Shot 6: Pro Tip of the Week http://blog.hubspot.com/marketing/content-your-audience-actually-wants Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ Last week we discussed the State of Inbound item about top marketing challenges: http://hubshots.com/episode-52/ pasted image 0 8 Good to hear George and Marcus has basically the same take on it as us: https://www.thesaleslion.com/hubcast-111-inbound16-breakout-sessions-fat-elephants-author-analytics/ But then Marcus goes on to discuss one item he thought was missing from the list of challenges: Getting Management Buy-in for Inbound Two examples we’ve seen many times: Wanting to skip personas Expecting quality and quantity immediately Shot 8: Resource of the Week Stratechery: excellent resource for people wanting to get insight into what is happening in tech companies: https://stratechery.com/ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/ Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. pasted image 0 7 Shot 9: Community Item of the Week http://blog.hubspot.com/marketing/how-b2b-vendors-can-generate-trust-with-website #4: Buyers don’t trust websites filled with distractions Website elements that annoy your users enough to make them leave right away include lack of contact information, intrusive live chat features, animated ads, popups, poor design or navigation, and video or audio that plays automatically. Almost half of respondents declared that they would ditch a vendor’s website simply because it fails to clearly communicate what the company does! pasted image 0 9 Shot 10: App of the Week Skyscanner – https://www.skyscanner.com.au/mobile.html Hopper – https://www.hopper.com/ Hotels.com – https://au.hotels.com/hotel-deals/app/ Shot 11: Podcast of the Week Marketing School with Neil Patel & Eric Siu http://www.stitcher.com/podcast/eric-siu/marketing-school-with-neil-patel-eric-siu Shot 12: Thought of the Week Gary Vaynerchuk on Gratitude He basically says: As long as my family and I are healthy, I’m happy and enormously grateful. Shot 13: Quote of the Week “Lack of money is a common excuse for not being creative.” – Aaron Ross, Predictable Revenue