Honest Ecommerce

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. In This Conversation We Discuss: (50 Characters)[00:45] Intro[01:07] ChatGPT for SEO[02:28] ChatGPT for more technical things[03:07] Utilizing ChatGPT for auditing[04:26] Setting up a Shopify site with the help of ChatGPT[06:00] Figuring out your category page strategy[07:16] Generating feedback from ChatGPT for page setup[08:08] ChatGPT for product reviews[08:55] Using ChatGPT to import third-party data[09:36] Prompting ChatGPT to create a visualization[10:47] Using ChatGPT for CRO and SEO[11:29] Embracing AI as marketers [12:51] ChatGPT as a baseline for every marketer’s output[13:12] Marketers on ChatGPT as part of SEO workflow[13:56] ChatGPT vs a strong technical SEO[14:55] Weak mathematical functionality of ChatGPT[15:26] Verifying ChatGPT’s content accuracy & sensitivity[16:00] Checking information quality for health & finance [16:34] Drawbacks of taking ChatGPT at face value[17:46] Technical skills made accessible by ChatGPT[19:01] AI tools help create new custom solutions[19:32] How to reach out to Go Fish Digital Resources:Subscribe to Honest Ecommerce on YoutubeMost-awarded, data-first digital agency in the United States by the Global Search Awards gofishdigital.com/Follow Chris Long on LinkedIn linkedin.com/in/chris-long-marketing/Follow Chris Long on Twitter twitter.com/gofishchrisIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Caroline Cotto is the Co-Founder & Chief Operating Officer of Renewal Mill, a venture-backed startup creating a new circular economy of food by upcycling the byproducts of food manufacturing into ingredients. A food marketing and nutrition specialist, Caroline has experience at the UN World Food Programme in Cambodia, the White House (for Michelle Obama’s Let’s Move! initiative), Techstars Farm to Fork Accelerator, and HubSpot, where she ran the women’s diversity program globally. Caroline grew up in food, working for her family’s ice cream business in the town of Sandwich, MA. Caroline serves as the Board President of the Upcycled Food Association, and formerly served as a Fulbright Fellow in Taiwan.In This Conversation We Discuss: [00:00] Intro[01:00] What is Renewal Mill?[01:41] Validating the idea for Renewal Mill[03:06] Renewal Mill’s first product[04:32] Workarounds of introducing a new product[05:04] Renewal Mill’s ideation process and timeline[05:43] How Renewal Mill entered the Ecommerce space[06:15] Driving awareness for upcycled food[06:58] Renewal Mill’s B2B go-to market strategy[07:50] Considering B2C to generate short-term revenue[12:59] Challenges of being a new B2C business[13:40] Two ways Renewal Mill overcame the challenges[14:17] Driving traffic to their website through partnerships[14:59] Partnerships are both a win and a challenge[15:38] Finding ways to stand out from other brands[16:00] Brand advocacies vs what consumers actually care about[16:28] Tailor brand messages to appeal to customers[16:57] Leveraging upcycling as their Unique Selling Point[17:31] The power of interviewing your customers[18:12] Know where customers live online and offline[18:45] Staying in traditional retail for impulse buyers[19:21] Limited offers to reel in loyal customers[20:00] Where to support Renewal MillResources:Subscribe to Honest Ecommerce on YoutubeUpcycled, crave-worthy, & climate-friendly food renewalmill.comFollow Caroline linkedin.com/in/carolinecotto/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michael Hodgen is a visionary entrepreneur and the dynamic CEO of Freedom Rave Wear, a trailblazing company that designs and manufactures cutting-edge, sustainable festival clothing. Under Michael's leadership, Freedom Rave Wear has become a frontrunner in the festival fashion industry, known for its innovative designs, eco-friendly practices, and commitment to the community. Driven by a strong belief in sustainability and manufacturing, Michael has integrated environmentally friendly materials and processes into the company's operations. With his finger on the pulse of the latest Ecommerce trends, Michael has skillfully navigated the ever-evolving online marketplace, ensuring Freedom Rave Wear continues to thrive and expand. In This Conversation We Discuss: [00:00] Intro[01:00] What is Freedom Rave Wear?[03:17] Validating the idea for FRW[04:46] Starting to grow the brand organically[05:53] How FRW became an online business[08:46] Evolving the manufacturing capacity[10:55] Why FRW choose to manufacture in-house[13:16] Production based on what the customer really wants[14:54] Minimums can be a limiting factor for your business[15:38] Apparel brands don’t have to manufacture in-house[16:46] Sponsor: Electric Eye https://electriceye.io/connect[17:44] Sponsor: Shopify https://shopify.com/honest[19:26] Sponsor: Sendlane https://sendlane.com/honest[20:52] Cashflow advantages of not having deadstock[22:15] COVID was especially challenging for FRW[22:39] Pivoting to Fabric Punch[23:32] The advantages of having a micro factory[24:18] Having a close feedback loop with customers[25:40] Scaling up from “festival” customer acquisition[26:51] The innate synergy in FRW’s niche[27:57] When you should consider paid ads[28:42] How FRW does their paid ads[29:51] Where to support FRWResources:Subscribe to Honest Ecommerce on YoutubeBody positive, eco-friendly, & affordable reedomravewear.comFollow Michael linkedin.com/in/michaelhodgenSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.In This Conversation We Discuss: [00:00] Intro[01:11] Nik’s timeline in Ecom[02:06] Landing pages and why you need them[04:27] Why brands don’t use landing pages[04:57] How you should approach landing pages[06:48] Higher conversion rates with landing pages[08:50] Landing pages are just one piece of the puzzle[09:19] The importance of a sales angle[12:02] The equal amounts of “push and pull sections”[13:23] It can take multiple CTAs to make customers act[13:47] Differentiating sales from conversion events[14:37] How conversion events help ad platforms[17:17] Scenario: Consulting a $1M brand to go 5 -10X[18:41] The Office’s definition of merchandising[20:31] Reduce the complexity of your offers[20:59] Landing pages for high AOV brands[21:55] Determining if email is for retention/acquisition[22:40] Parsing out content through different channels[23:24] The easiest trick for landing pages[24:13] Building out landing pages for mostly education[25:43] DIY landing pages and other platforms[27:52] How Nik got his passion from landing pages[29:38] The idea and model of HOOX[31:05] Where to find HOOXResources:Subscribe to Honest Ecommerce on YoutubeBranding services are designed to grow, operate, and advise DTC brands in the digital landscape to meet their full potential sharmabrands.comLanding pages that unlock more efficient advertising spend hoox.coFollow Nik linkedin.com/in/mrniksharmaSubscribe to Nik’s newsletter - nik.co/subscribe Follow Nik on Twitter - @mrsharmaThe only landing page builder to combine 10 years of conversion data with the power of AI unbounce.comShopify pages without the dev time replo.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a women-owned, vegan, gluten-free, and top allergen-free banana bread company at the forefront of the #1 comfort food trend. Since the company's inception, Annie and Morgan have launched GoNanas into 2,000 retail locations globally, including Whole Foods and Target. They have also earned appearances on QVC, Good Morning America, and in Forbes, and USA Today.In This Conversation We Discuss: [00:00] Intro[00:59] The types of products that GoNanas is selling[01:27] Where the idea of GoNanas came from[02:21] Shelf life of baked loaves vs bread mix[02:47] Was the pivot immediate or calculated?[03:39] Killing off the first product line[05:18] Capitalizing on the viral traction[06:17] The split between wholesale and retail channels[07:24] More tips for going to retail as a CPG brand[08:41] Sponsor: Electric Eye electriceye.io/connect[09:38] Sponsor: Sendlane sendlane.com/honest[11:04] How GoNanas gets customers for D2C[12:55] What GoNanas would have done before[14:02] You can never really be hands-off[15:39] How the wholesale part of GoNanas work with D2C[17:29] Innovation helps guide you to success[18:09] Always evaluate your strategy regularly[18:49] Create systems as you grow[19:26] Where to support GoNanasResources:Subscribe to Honest Ecommerce on Youtube#notyournanas banana bread eatgonanas.comFollow Annie linkedin.com/in/annieslabotskyFollow Morgan linkedin.com/in/morgan-lernerSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honesIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.Deeply passionate about all things that enable meaningful connections & better health. In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.In This Conversation We Discuss:[00:00] Intro[01:13] What are Mojo products?[02:04] How Peter got started in the industry[04:21] Next step: Acting on the idea you have[06:40] Mojo’s go-to-market strategy[08:16] Broad targeting vs narrow targeting[09:26] Copy and creative drives results[09:58] Budget allocation for customer acquisition[11:58] Sponsor: Electric Eye electriceye.io/connect[12:56] Sponsor: Shopify shopify.com/honest[14:38] Sponsor: Sendlane sendlane.com/honest[16:04] Blending paid and organic strategies[16:53] How PR helps in retargeting [17:32] Mojo’s content play[18:27] Launching a brand in a “controlled” category[21:24] Challenges of CBD brands[22:42] Peter’s history in agencies and Academy[26:58] Agencies should at least try to launch a brand [28:25] Where to support Mojo[28:47] Where to support AcademyResources:Subscribe to Honest Ecommerce on YoutubeMushroom gummies boosting focus, productivity, mood & energy mojo.shopContent agency built for strategic performance madebyacademy.comProvides psychedelic support to better the well through science, education, and products gwellamushrooms.comConnect with Peter linkedin.com/in/peterreitanoSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

With over 20 years launching and operating high growth, high volume beauty and medical aesthetics businesses, Shay oversees a broad purview of business operations for her two businesses, including recruitment, training and education, sales, and employee relations. Currently, she functions as Co-Founder/Co-CEO of Kucumber Skin Lounge, a leading multi location medical spa in the Pacific Northwest, and Co-Founder/Co-CEO of Viktor Michael, a new pre and post injection Recovery Care Collection proven to defy downtime by up to 50%.In This Conversation We Discuss: [00:00] Intro[00:54] What are Viktor Michael products?[01:17] Where the idea for Viktor Michael come from[03:41] The 4 ingredients that they started on[04:54] Meeting chemists and formulation[08:06] Sponsor: Electric Eye electriceye.io/connect[09:03] Sponsor: Sendlane sendlane.com/honest[10:29] How long from concept to version 1.0?[11:16] Branching out from brick and mortar customers[13:41] Being chosen for Bridge Mentorship for TBV[14:48] Don’t be afraid to stop[16:36] Where to find and support Viktor MichaelResources:Subscribe to Honest Ecommerce on YoutubeLuxury Pre & Post Injection Recovery Care viktormichael.comConnect with Shay linkedin.com/in/shay-sim-4579ba260Schedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gina is a long-time operator and advisor in the consumer industry. She started her career in Email and Content Management and has since emerged as one of the industry’s most pronounced thought leaders on all things customer experience and retention. 5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and love. Most recently, Gina co-founded Stay Ai which is the subscription platform for modern e-commerce brands where she currently operates the company’s CEO.In This Conversation We Discuss: [00:00] Intro[00:54] What is Stay Ai and what does it solve?[02:07] How Gina became passionate about subscriptions[03:59] Lunar Solar Group: Clients, solutions, evolution[05:18] Building and selling KnoCommerce[07:50] From an agency to building an app[09:42] Where Stay Ai came from[11:54] Acquiring Retention Engine[15:21] The advantage of being specific in your outcome[15:55] Always have an exit strategy[17:04] No one has gone public in the Shopify ecosystem[17:37] The sign of a mature entrepreneur[18:40] The 3 things that make Stay Ai unique[21:40] Subscription tips and tricks[22:49] Where to support Stay AiResources:Subscribe to Honest Ecommerce on YoutubeConnect with Gina linkedin.com/in/ginaperrelliProviding revolutionary subscription management software stay.aiProviding Ecommerce and digital marketing services that drive transformational growth for our clients lunarsolargroup.comThe customer survey platform built for Ecommerce brands /knocommerce.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ravi Kurani has dedicated his career to water safety. From his early days as a pool boy for his father's pool and spa business to the founder of Sutro, Ravi has always wondered why everyone can’t have clean water. This feeling solidified when he was in India with First Light Ventures Fund and Village Capital. He holds a BS in Mechanical Engineering from UC Riverside, MBA in International Finance from Middlebury College, and a Certificate from Stanford University in Renewable Energy Systems. He believes that being an entrepreneur is an honor he must earn daily since it gives him the ability to solve problems that not only make money but help society.In This Conversation We Discuss: [00:00] Intro[01:01] What are Sutro’s products?[01:59] Where the idea of Sutro came from[03:22] The gap in the market and the first prototype[05:35] The next step after building the prototype[07:52] Finding the first customers to test the product[09:31] Removing the “human element”[11:38] Changing the business model due to the pandemic[13:09] Getting the product into customers’ eyes[14:35] Sponsor: Electric Eye electriceye.io/connect[15:32] Sponsor: Shopify shopify.com/honest[17:14] Sponsor: Sendlane sendlane.com/honest[18:54] Find the right people[20:10] Understand that the world is always changing[21:36] Strategy vs Tactics[22:32] Where to find SutroResources:Subscribe to Honest Ecommerce on YoutubeThe world's leading water testing device mysutro.comA podcast about water through the lens of business, technology, and policy liquidassets.ccConnect with Ravi linkedin.com/in/kuraniraviSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

T is for Tot was founded by Meghan, a passionate kindergarten teacher, with the goal of making learning enjoyable for children ages 3-6. T is for Tot’s carefully crafted subscription kits provide parents with a stress-free way to support their child's academic growth through fun, play-based activities.Each T is for Tot Kit is designed to nurture a love for learning and ensure that your child is not only prepared for kindergarten but also set up for a lifetime of learning success.Meghan Foster is a mom of 2 boys, taught kindergarten for close to a decade before starting T is for Tot, I have my master's degree in elementary education as well as a business degree. T is for Tot kits are all-encompassing and delivered each month with everything included for play-based learning fun. The goal of T is for Tot l is to make it easy for parents to give their child Pinterest-like activities, while teaching them in a developmentally appropriate way at the same time. T is for Tot includes essential fundamentals in every kit, taught in a way that is fun and developmentally appropriate. There's ample early childhood research that states the importance of starting learning early, and it needs to be a play-based approach that engages the child and leads the child to eventually be motivated in his/her own learning.In This Conversation We Discuss: [00:00] Intro[00:50] What are Learn and Play Kits?[01:27] Where the idea of T is for Tot come from[02:37] What comes with a typical kit?[03:25] From a creative outlet to a business[04:04] Developing the brand and subscriptions[05:22] Sponsor: Electric Eye electriceye.io/connect[06:16] Sponsor: Shopify shopify.com/honest[08:01] Sponsor: Sendlane sendlane.com/honest[09:28] Getting the product in front of customers’ hands[10:13] From friends and family to real customers[11:06] Did T is for Tot experience growing pains?[12:00] Manufacturing and fulfillment still in-house[12:10] Meghan’s advice for people who want to start[12:59] Where to support T is for TotResources:Subscribe to Honest Ecommerce on YoutubePlay-based activities to inspire a lifelong love of learning, delivered every month tisfortot.shopConnect with Meghan linkedin.com/in/meghan-foster-78589840Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the eTail US portfolio. She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. Prior to WBR, she produced events in the healthcare and pharmaceutical sector, and got her start organizing educational programming for physicians. Kristin lives on the North Fork of Long Island with her husband and three daughters.In This Conversation We Discuss: [00:00] Intro[01:12] What are eTail conferences?[01:47] Other conferences from WBR[02:25] What you will experience at eTail[04:36] Does brand size matter to benefit from eTail?[05:36] eTail is also for apps, specialists, and vendors[06:22] Networking is a huge benefit to conferences[06:49] Why next year is a special year for eTail[07:51] Tips for first-timers at eTail[09:07] Don’t overwhelm yourself, take breaks and plan[09:35] eTail discount code for Honest Ecommerce listenersResources:Subscribe to Honest Ecommerce on YoutubePre-register for eTail Boston 2023etaileast.wbresearch.com/srspricingUse HONESTECOMMERCE20 to get a 20% discountPre-register for eTail Palm Springs 2024 etailwest.wbresearch.com/downloads/pre-registerUse HONESTECOMMERCE20 to get a 20% discountConnect with Kristin linkedin.com/in/kristin-paulick-schoenstein-0a7aa95If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Andrei Rebrov has worked in the technology field for more than 15 years. He is the CTO and Co-Founder of Scentbird, a subscription service for perfumes and colognes, and has helped it grow to more than 500,000 active subscribers. At Scentbird, Andrei was responsible for building early versions of the platform, growing a remote engineering team and making sure that the company has technology advantages in every department, from marketing to operations. He is also a startup adviser in various industries, from aerospace to video games. Prior to Scentbird Andrei worked as an agile engineering coach, helping various companies with their technology. Prior to that he worked as a software engineer for UBS Investment Bank and Avis UK.In This Conversation We Discuss: [00:00] Intro[00:59] What is Scentbird?[01:41] Where the idea of Scentbird came from[02:54] Implementing a trial run of a subscription[03:47] The initial batch of shipments[04:35] Andrei’s background before being a startup founder[05:55] Learning agile late in the career[06:21] When you should focus on agile[07:38] Knowing when you are onto something[08:37] The growing pains that Scentbird experienced[09:56] Sponsor: Electric Eye electriceye.io/connect[10:53] Sponsor: Sendlane sendlane.com/honest[12:27] Build vs buy: Where Andrei draws the line[13:51] What is composable commerce?[14:55] Only go headless when you really need it[16:20] Start small and don’t make unnecessary changes[17:10] Traditional Ecom vs Subscriptions[19:30] Where to support Scentbird[19:57] Working with 2 different tech stacks[20:53] Look for things to complement your business[21:55] The advantages of acquiring an additional businessResources:Subscribe to Honest Ecommerce on YoutubeDate perfumes before marrying them. Explore over 600 designer fragrances. scentbird.comConnect with linkedin.com/in/andrebrovSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alex McIntosh is the Co-Founder and CEO of Thrive Natural Care, a skincare company that helps regenerate your skin, our planet, and farmer communities.To learn more, visit: http://honestecommerce.coIn This Conversation We Discuss: [00:00] Intro[00:53] What are Thrive Natural Care products?[01:22] Which came first, passion or product?[03:43] Business as an engine to make the world better[04:00] The starting point of Thrive Natural Care[05:10] Figuring out the idea to put your energy in[06:45] The Mini Piloto model[09:19] Getting featured in the New York Times[10:11] Regenerative farming to improve farmers’ lives[10:50] Sponsor: Electric Eye https://electriceye.io/connect[11:47] Sponsor: Shopify https://shopify.com/honest[11:47] Sponsor: Sendlane https://sendlane.com/honest[15:12] Is it a good idea? Vs Should I not do this?[16:11] Launching a novel model bootstrapped[17:37] How the Mini Piloto was applied to Thrive[20:30] Celebrate the learning & racing to own “mistakes”[21:22] Where Thrive launched to market first[23:57] Struggles are not a period, but a cycle[24:45] Have a big vision & pay attention to your values[25:20] Culture amplifies your value[26:35] The best MBA is starting a business[26:50] The best way to support ThriveResources:Subscribe to Honest Ecommerce on YoutubeConnect with Alex linkedin.com/in/alex-mcintosh-4372888Regenerative, effective, plant-based skincare for every body thrivecare.coSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Adam Robinson is the CEO and founder of Retention.com, an industry-leading Shopify Ecommerce solution for increasing cart abandonment revenue.Adam bootstrapped Retention.com to 14M ARR with 6 people in 2.5 years, and is on the road to reaching 50M ARR by 2024. Retention.com delivers innovative customer growth solutions for e-commerce brands to monetize their first-party audience, successfully generating over $1bn in retail sales for Shopify stores since its inception in early 2020. Before starting Retention.com, Adam founded, bootstrapped and sold Robly Email Marketing, a marketing automation SaaS, for 8 figures to private equity in 2021. Adam is on a mission to support startup founders by sharing lessons learned from his entrepreneurial journey through his weekly podcast “10 years in the Making”, and posts content twice-daily on LinkedIn. When he’s not busy building a unicorn startup in public, he’s spending time with his wife, Helen, newborn daughter, Emma, and dog Bonnie in Austin, TX.To learn more, visit: http://honestecommerce.coResources:Subscribe to Honest Ecommerce on YoutubeWatch the video episode to see what Adam is sharing on his screenConnect with Adam linkedin.com/in/retentionadamShoot Adam an email if you have questions [email protected] Adam on Twitter @retentionadamQuickly and easily grow your email list and boost your shopping cart abandonment revenue with retention marketing solutions retention.com

Annamarie von Firley is the President of Adventuretown Toy Emporium, the beloved educational Ecommerce toy store that cultivates children's curiosity by learning through play.To learn more, visit: http://honestecommerce.coResources:Subscribe to Honest Ecommerce on YoutubeCultivating children's curiosity by learning through play with innovative educational toys adventuretowntoys.comHelping parents meet the developmental needs of their children under 3 years of age fledglingsflight.comConnect with Annamarie linkedin.com/in/annamarie-von-firley-b7650abSchedule an intro call with one of our experts https://electriceye.io/connectSchedule your free consultation with a Sendlane expert https://sendlane.com/honest

Paul Voge is the co-founder and CEO of Aura Bora, a national beverage company from San Francisco. Since the company’s founding in 2019, Paul has expanded the brand’s whimsical sparkling waters into more than 8,000 stores including Sprouts, Whole Foods, Target, Publix, and Wegmans. Aura Bora’s best-selling retail varieties include Lavender Cucumber, Ginger Meyer Lemon, and Cactus Rose. Plus, every month Paul and his team formulate and release online-exclusive flavors for sparkling water aficionados like Guava Eucalyptus, Mango Chili, and the infamous Green Bean Casserole. Aura Bora prides itself on being sugar-free, calorie-free, non-GMO, Whole30 certified, and made with real herbal extracts. Read more in Fortune, Business Insider, Dieline, and AdWeek. Paul’s entrepreneurial journey started with t-shirts, socks, concrete curbs, and even Christmas trees. As a Forbes 30 Under 30 awardee and Shark Tank success story, he has turned Aura Bora into one of the fastest growing beverage businesses in the world. When not selling sparkling water, you can find Paul somewhere deep in the woods, away from his phone.In This Conversation We Discuss: [00:00] Intro[01:12] What are Aura Bora’s products?[01:37] Where the idea of Aura Bora came from[02:50] Making sure that the market wants your product[05:09] Getting feedback from “serious drinkers”[06:41] Launching a food/bev product in Boulder, CO[08:10] When the worst case scenario isn’t too bad[09:43] Sponsor: Electric Eye electriceye.io/connect[10:40] Sponsor: Sendlane sendlane.com/honest[12:07] Go-to-market strategy at the start of COVID[13:30] How Paul got into Whole Foods shelves[15:09] Was it the play to go wholesale first?[15:53] The pandemic forced Aura Bora to pivot to D2C[16:24] How Aura Bora got featured in Shark Tank[17:19] Preparing for the “Shark Tank Bump”[19:08] Circumventing the risks of fragile packaging[20:28] Aura Bora’s new subscription line[21:31] Where to buy to support Aura Bora directlyResources:Subscribe to Honest Ecommerce on YoutubeConnect with Paul linkedin.com/in/paulvogeHeavenly sparkling water made from herbs, fruits, and flowers aurabora.comSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Isaac Hyman is the founder of HiFlyer Digital, an email & SMS marketing agency for the fastest-growing e-commerce brands in the world, as well as a featured e-commerce speaker and new author of The Ultimate Ecommerce Email & SMS Playbook. Isaac is on a mission to help brands level the playing field with the top e-commerce brands and unlock the true revenue potential of every customer on their email & SMS list.In This Conversation We Discuss: [00:00] Intro[01:07] The smart things that HiFlyer Digital does[02:16] Percentage of customers that just buy one time[03:49] Books and shows that help with post purchase[04:32] Customer relationships doesn’t end with the sale[05:58] Don’t just focus on the sale[06:53] The smart way to run post purchase strategies[08:10] 4 stages of the hourglass mindset[09:53] How to get Isaac’s free playbook[11:07] Relationships around Isaac helped his perspective[11:57] Isaac is gonna go back before Q4 and BFCm[12:23] Focus on the person behind the email/phone numberResources:Subscribe to Honest Ecommerce on YoutubeAward-winning email marketing agency, SMS and CRM for Ecommerce brands that knows how to unlock the revenue from every customer on your list hiflyerdigital.comConnect with Isaac linkedin.com/in/isaachymanNever Lose a Customer Again book joeycoleman.com/booksGet The Ultimate Ecommerce Email & SMS Playbook, just pay for shipping and handling. Use coupon code HONEST hiflyerdigital.com/playbookIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Keith Eshelman is the co-founder & CEO of Parks Project. Parks Project, founded in 2014, came from the idea that we can all do more to support America's parklands. In the early days, Keith volunteered at trail days in local national parks—through this, he realized that there was a huge lack of participation from the next generation. To change that, he created collections of apparel and accessories that would further connect consumers with parks to raise awareness of the projects taking place daily around the country and give folks a story to wear that supports outdoor conservation.In This Conversation We Discuss: [00:00] Intro[01:01] What are Parks Project’s products?[01:33] Where the idea of Parks Project came from[03:00] The progression of Parks Project products [04:59] Finding customers through organic influence[07:00] Knowing that “We’re onto something”[08:17] Sponsor: Electric Eye electriceye.io/connect[09:13] Sponsor: Sendlane sendlane.com/honest[10:39] Insider perspectives for launching a brand[12:33] Ecom vs wholesale buyers[14:01] The evolution of the brand[15:30] Advice for founders finding product-market fit[17:30] Manage your relationships with your customers[18:39] Getting featured by Fast Company[19:18] There’s still much to do and learn[19:54] The wellness aspect of Parks Project[20:44] Where to find Parks Project[21:08] Keith’s tips when going to parksResources:Subscribe to Honest Ecommerce on YoutubeCelebrating America's National Parks with a line of apparel, accessories and home decor parksproject.usConnect with Keith linkedin.com/in/keith-eshelman-a972473Schedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life with the mission to make gear more efficient, simple, and elegant to meet their needs and the needs of people like them, particularly those with active lifestyles. Guava Family's products are loved by active parents across the country, and have received prestigious innovations awards such as TIME Best Inventions, Fast Company's Innovation by Design, and a Red Dot. Scott holds an MBA from the Stanford Graduate School of Business and a BS Mechanical Engineering from Santa Clara University. He holds several patents in the Action Sports and Juvenile Products industry. He lives with his wife and 3 kids in Carlsbad, CA where, when not working, he loves spending time in the ocean, and teaching his little ones to surf and ski.In This Conversation We Discuss: [00:00] Intro[01:01] What are Guava Family’s products?[01:30] Where the idea of Guava Family came from[03:07] Getting the first customers and initial sales[04:50] Guava Family’s first platform on 2013[05:27] Experiencing Ecom at its “infancy”[06:28] Guava Family’s marketing platforms and channels[07:38] How Scott balances Amazon and D2C[08:07] Guava Family’s customer service ethos[09:31] Sponsor: Electric Eye electriceye.io/connect[10:28] Sponsor: Sendlane sendlane.com/honest[11:55] Scaling a business without taking capital[13:09] Word-of-mouth marketing in the baby industry[15:49] Determining if a product line is worth doing[16:45] Selling commodity product online might be harder[17:35] Know what your business model is and stick to it[18:21] Where to find Guava Family productsResources:Subscribe to Honest Ecommerce on YoutubeAward-winning, portable travel cribs guavafamily.comConnect with Scott linkedin.com/in/scottcrumrineSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Entry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers. Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits. Her inspiration came after a divorce and fully remodeling her home with outdated, hard-to-read house numbers and wanting something functional and fun. Entry Envy was awarded Best New Subscription of the Year by the Subscription Trade Association in 2022. Before founding Entry Envy, Jennifer served as the Executive Director for two medium sized law firms in Omaha for 18 years. She has a bachelor's degree in business with a marketing major, an Executive MBA, and is a contributing author of the book, "Wisdom Before Me." She enjoys mentoring and sharing what she has learned about managing businesses and starting her own to help others. She has two teenage daughters, a dog, and a tortoise. Her life purpose is to encourage more young women to consider the trades as a noble profession.In This Conversation We Discuss: [00:00] Intro[00:58] What are Entry Envy products?[02:27] Where the idea of Entry Envy came from[07:14] Validating the idea through an art fair[09:02] Hiring a coach to help launch the brand[10:19] What was the preparation before going public?[12:15] Getting help from overseas [13:58] Don’t cheap out but don’t overspend[14:39] Sponsor: Electric Eye electriceye.io/connect[15:36] Sponsor: JSON-LD For SEO jsonld.app[16:58] Showing appreciation to first supporters[17:41] Your friends and family aren’t your customers[18:20] Getting lucky on the time of launch[19:15] When should you quit your job[20:11] The turning point when Jeniffer finally quit[21:22] At some point, you have to go all in[22:08] Where to find Entry Envy products[23:41] Invest in yourself, but don’t do it by yourself[24:51] Don’t skip testing your MVP[25:31] Definite your success and set your deadlines[26:26] The best way to understand your product-market fit[28:05] Don’t outsource getting customer feedback[28:21] Customers providing their own niches[29:44] Always talk to your customers[30:35] OutroResources:Subscribe to Honest Ecommerce on YoutubeCustom exterior & interior entry signs with house numbers, last names or monograms and faux floral refill decor kits entry-envy.comUse code WELCOME at checkout to save 15% off your first orderFollow Entry Envy on Instagram @entry_envyConnect with Jennifer linkedin.com/in/jenniferleafounderSchedule an intro call with one of our experts https://electriceye.io/connectGet your free structured data audit for your store https://jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.In This Conversation We Discuss: [00:00] Intro[00:58] What Launch and Scale™ does[01:31] Launch and Scale is the question Chase always asks[01:55] How Khierstyn ended up launching her own business[04:47] The crowdfunding landscape is very different today[05:19] From crowdfunding to pre-orders/Shopify launches[05:58] Clarifying that “Kickstarter” means crowdfunding[06:29] Why is product validation important?[07:27] Validate products before crowdfunding[08:23] Product validation: Small runs[09:34] Product validation: VIP programs[10:56] The duality of interviewing podcast hosts[11:21] Shopify vs Kickstarter on product validation[12:04] Weighing in on Shopify and Kickstarter[13:11] The downside of Kickstarter being popular[15:50] Shopify provides a more controlled launch[16:16] Breaking down the expenses on Kickstarter[17:37] You essentially run 2 campaigns on Kickstarter[17:55] If Khierstyn would choose, is it just Shopify?[18:47] Don’t use the Kickstarter model on Shopify[20:13] Kickstarter is viable, just know the risks[20:39] When should you reach out when you have an idea?[21:38] Where to find KhierstynResources:Subscribe to Honest Ecommerce on YoutubeSubscribe to Launch and Scale™ @LaunchAndScaleConnect with Khierstyn linkedin.com/in/khierstynUsing a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.coIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal. After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm. The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United States.In This Conversation We Discuss: [00:00] Intro[00:54] What are Bushbalm’s products?[01:55] Where the idea of Bushbalm come from[03:19] From an idea to an actual product[04:19] Finding product-market fit[05:09] How long it took for David to go full-time[06:25] Succeeding in Facebook ads in this difficult time[08:20] When did Bushbalm pivot into paid ads?[09:53] Sponsor: Electric Eye electriceye.io/connect[10:50] Sponsor: JSON-LD For SEO jsonld.app[12:17] Just run your business and don’t worry too much[13:22] Exploring B2B and retail[15:03] The percentages among Bushbalm’s channels[15:37] Where to find Bushbalm productsResources:Subscribe to Honest Ecommerce on YoutubeConnect with David linkedin.com/in/davidagaylordFormulated to soothe redness, reduce the look of ingrown hairs, dark spots, razor bumps, soften body hair + more bushbalm.comSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.In This Conversation We Discuss: [00:00] Intro[00:54] How eStreamly produces high conversion rates[02:22] Live shopping culture in China vs US[03:14] Live shopping as a marketing and sales channel[04:07] eStreamly also produces less returns[04:38] eStreamly is not a “plug and play” solution[06:41] Influencers can be expensive[07:31] Best marketing strat alongside live shopping[07:52] Have compelling reasons for audiences to tune in[08:53] SMS is a powerful tool for live shopping[09:20] No marketing strat can be “one and done”[10:31] Any skill can be learned so don’t be scared[11:15] Approach any strategy with a “channel mindset”[12:01] Event marketing principles to D2C[13:02] The scarcity and timing aspect of livestreams[14:13] Important things that happen after livestreams[15:57] Recycling content from a livestream[17:34] Pre-publishing content before the livestream[18:03] Take advantage of the live shopping hype[18:58] Optimal livestream duration[20:14] Social media is made for discovery[20:36] eStreamly integrations on D2C platforms[22:23] More info about eStreamly & where to find Nicolas[23:02] Why you should try live shopping nowResources:Subscribe to Honest Ecommerce on YoutubeConnect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022Shoppable livestream and video estreamly.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mikey Goldman is part of the over-prescribed generation directly impacted by the ease at which serious drugs were “handed” out to kids and teens before natural alternatives were even discussed. He grew up with a racing mind, always struggling in school to focus and sit still. Formally diagnosed with severe ADHD and math dyslexia (dyscalculia) in highschool, he was later prescribed Vyvanse in college which led to severe side effects that resulted in a snowballing of prescription drug use including daily prescriptions from his doctor of Vyvanse, Adderall, Klonopin, Ambien, and Xanax.Through a brutal withdrawal period, Mikey eventually got off all prescriptions, and sought to find a natural solution for his ADHD + racing mind. After experimenting with dozens (if not hundreds) of wellness products, experiences, and drug alternatives, Mikey was mesmerized by the benefits of Deep Touch Pressure and weighted technology, but like many people with ADHD, he found weighted blankets uncomfortable. Quiet Mind solves for those areas of discomfort with an alternative in the form of the first-ever Original Weighted Pillow, a convenient and reliable solution for people like me - and it's only the beginning. Prior to launching Quiet Mind, Mikey worked in marketing and social media in the tech industry for companies like GreenPark Sports, Insightly, and Zuora. Quiet mind is his ticket to a joy-filled and purpose-driven career to help people never feel that way.In This Conversation We Discuss: [00:00] Intro[00:59] What are Quiet Mind’s products?[01:40] Where the idea of weighted pillows come from[03:26] The weighted blankets trend during the pandemic[03:53] Weighted blankets are cumbersome[04:27] Weighted pillows might be the solution[05:31] The next step after getting the idea[06:30] How Mikey performed “prototyping”[06:52] Finally telling others about the idea[07:11] Figuring the target demographic[07:26] What pushed Mikey to dive in[07:45] What’s next after deciding to pursue the market[08:32] Phase 1 for Quiet Mind: Prototyping[09:06] The importance of starting with the right people[10:05] Put your own money in to condition yourself[10:47] Mikey’s tiered approach to outside investors[11:45] Sponsor: Electric Eye electriceye.io/connect[12:42] Sponsor: JSON-LD For SEO jsonld.app[13:59] Sponsor: Retention.com retention.com/honest[14:51] Using an adjacent product to get feedback[17:11] Getting the word out there while still under wraps[17:58] Meeting the Gravity Blankets founder[18:34] You need to be careful if you have a novel idea[19:14] The secret to founders’ peace of mind[19:56] The product, the founder, and the story[20:50] Why PR is the number one choice for Mikey[21:36] Quiet Mind’s SEO strategy[21:52] The timing for SEO and PR[22:39] The biggest challenge for a new product[22:50] Educating audiences with your new product[24:35] Why should get the product to market ASAP[26:12] Lessons with overseas manufacturing during Covid[27:52] Where to find Quiet Mind productsResources:Subscribe to Honest Ecommerce on YoutubeConnect with Mikey linkedin.com/in/mikeygoldmanA wellness brand offering clever solutions to help people suffering from common disorders like ADHD, anxiety, stress, insomnia, and loneliness onequietmind.comFollow Quiet Mind on Instagram @quietmindSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn Khemsurov is a Designer and Co-founder of Electric Eye, a Shopify Expert agency. He brings over fifteen years of fashion retail and ecommerce experience to the table and has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, The Black Keys, Barton Perreira, Homage and Only NY. When he's not building websites or designing, he's investing in and advising for other small businesses, listening to heavy metal, and playing golf and ice hockey.In This Conversation We Discuss: [00:00] Intro[01:11] Off-the-shelf theme vs custom theme[03:05] Advantages of off-the-shelf themes[05:19] Don’t buy themes outside the Shopify store[07:04] When you should consider a custom built theme[10:06] Custom theme drawback: Less flexibility[10:41] Why you would go custom beyond design[12:23] Sponsor: Electric Eye electriceye.io/connect[13:20] Sponsor: JSON-LD For SEO jsonld.app[14:37] Sponsor: Retention.com retention.com/honest[15:29] Recapping the pros and cons of off-the-shelf themes[16:16] Customers wouldn’t notice if you use similar themes[16:50] Off-the-shelf themes are way cheaper than custom[17:14] Set up off-the-shelf themes, then customize later[18:34] Custom was the way to go, a year or two before[20:42] The pros and cons of going custom[21:23] The budget for custom, off-the-shelf, and hybrid[22:06] Hybrid approach works best for most Ecom stores[23:25] Off-the-shelf themes has a great foundation[24:37] Custom solutions are recommended more for Plus[25:13] Shawn’s recommendations: Switch Themes[27:52] Shawn’s recommendations: Maestrooo[28:37] Shawn’s recommendations: Archetype[29:02] Shawn’s honorable mention: Mode Theme[29:24] Out of the Sandbox and Pixel Union[29:54] Themes are getting better and better[31:07] Looking forward to the future of themes[32:30] Try out off-the-shelf themes for yourself[32:44] What we do at our agencyResources:Subscribe to Honest Ecommerce on YoutubeFollow Shawn on Twitter @shawnkhemsurovA typography theme designed for the unconventional switchthemes.co/shopify-themes/baselineA retro inspired them for energetic brands switchthemes.co/shopify-themes/shapesA bold grid-style theme, perfect for lifestyle and product imagery themes.shopify.com/themes/focal/styles/carbonA colored, typography-oriented theme for impactful brands themes.shopify.com/themes/impact/styles/homeFlexible, fashionable, proven design with powerful promotions archetypethemes.co/products/shopify-theme-impulseFeature-packed and fast, hand-crafted for growth and large inventories themes.shopify.com/themes/mode/styles/solarAward-winning ecommerce design and development company outofthesandbox.com/collections/themesA leading design agency known for creating premium themes for the world's best brands and creators pixelunion.netSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Katie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable. Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives. Katie's focus is on overall company strategic direction, including oversight of the operational, employee and financial departments ensuring maximum efficiency and a scalable platform for growth. Prior to her time with Ring Concierge, Katie worked in the Human Resources department as a Business Partner at Barclays Capital Investment Bank and later working at King Street Capital Management. After leaving King Street Capital Management, Katie began consulting on her own with various startups helping with their business strategy from a human capital standpoint. As a 2009 Clemson University alum, her Bachelor’s in Business Management with an emphasis in Human Resource provided her the extensive knowledge and in depth understanding of how imperative the human capital strategy is to the foundation of any company.In This Conversation We Discuss: [00:00] Intro[00:58] What is Ring Concierge?[03:49] Customer feedback led Ring Concierge to D2C[04:22] Ring Concierge 2.0 and when Katie stepped in[06:06] Selling other brands to selling their own products[08:16] In-house products for better margins[08:50] Engagement rings vs fine jewelry sales[10:11] From organic to social media[12:58] Sponsor: Electric Eye electriceye.io/connect[13:55] Sponsor: JSON-LD For SEO jsonld.app[15:12] Sponsor: Retention.com retention.com/honest[16:08] Did Ring Concierge incentivize word-of-mouth?[16:28] Ideal customer for Ring Concierge’s bespoke side[18:05] Marketing to 2 different customers[19:11] The challenges that Ring Concierge faced[21:35] Hiring is really crucial for business growth[22:31] Where to find Ring ConciergeResources:Subscribe to Honest Ecommerce on YoutubeFine jewelry for women, by women ringconcierge.com/collections/fine-jewelryFollow Ring Concierge on Instagram @ringconciergeConnect with Katie linkedin.com/in/katieorourkeSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As a marketing expert with over 15 years of experience in Ecommerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the Ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.In This Conversation We Discuss: [00:00] Intro[01:23] How Andrew end up in Ecom[02:53] Chase automated himself out of a job[03:36] Andrew tried to save his dad’s company[04:21] The factors that Andrew is currently focusing on[04:53] BlueTuskr’s approach to omnichannel strategy[05:39] Raising budgets does not affect just one channel[07:11] Amazon’s “Buy with Prime” button[08:01] Andrew already implemented “Buy with Prime” before[09:33] Let your customers shop how they want to shop[10:57] A big gap between Amazon and your own website[13:18] How Bluetuskr approaches Amazon to Ecom[15:02] Don’t “half-ass” your website[16:45] Attribution across multiple platforms[18:23] Looking at budget and revenue holistically[19:19] Explaining the ad performance to clients[20:11] Determining ad spend through MER & ROAS[21:15] Proper budget allocation makes stuff fluid[22:43] Where to find Andrew and BlueTuskrResources:Subscribe to Honest Ecommerce on YoutubeMarketing company for e-commerce sellers ready to accelerate their growth with robust omnichannel strategies, targeted media-buying, & data-driven analysis bluetuskr.comThe latest industry news, strategies, tips, and advice to help grow your business ecommshow.bluetuskr.comConnect with Andrew linkedin.com/in/andrewmaffChase’s guest episode on The E-Comm Show ecommshow.bluetuskr.com/how-to-scale-your-shopify-brand-through-effective-web-design-electric-eyeIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In 2006, Ryan Alovis started Magazine Discount Center (MDC). Within a few years, Alovis bootstrapped MDC into the largest destination online for consumer magazine subscriptions. In 2016, MDC was acquired by Time Inc. In 2009, with the cash flow MDC was yielding, Alovis was able to purchase LensDirect.com, a struggling online retailer of name-brand contact lenses that was previously owned by his family. Under his leadership, LensDirect.com has grown revenues over 13000%, and has evolved into a leading online retailer of vision care products. LensDirect.com has earned continuous placement in the Inc. 5000 list of fastest growing companies in the United States, and has been selected as one of the top online retailers by Internet Retailer..In 2012, Alovis co-founded Go Answer, a 24/7 outsourced contact center solution. Originally an answering service, it has blossomed into an award-winning full-service contact center handling tele, web chat, and emails/ticketing for businesses of all shapes and sizes.In 2016, with the proceeds from the MDC sale, Alovis started Pulse Health (formerly known as InTouchMD), a healthcare technology company. Pulse Health's marquee product is the Pulse Engagement Cloud - a powerful cloud-based SaaS platform that helps pharmaceutical companies better reach, engage and understand physicians & patients on an individual level. Pulse Health's client list ranges from emerging biotech to global pharmaceutical companies. In 2016, Pulse Health was selected as the most innovative company in healthcare and in 2018, Pulse Engagement Cloud was selected as the most innovative product in healthcare. The companies have evolved into multi-industry leaders, landing placement in the coveted Inc. 5000, Internet Retailers Top 1000, Long Island Business News’ 40 under 40 and a finalist in the New York Enterprise Small Business Awards. Alovis has been featured in top media outlets including Forbes, Reuters, CNBC, The Wall Street Journal, Fox Business, Inc. Magazine, Internet Retailer, and The New York Observer. Alovis’ companies have been the subject of multiple success stories featured in American Express, Microsoft, Trustpilot, UPS, Twilio, and Visa. At the heart of Alovis is his passion for doing good, and has managed to bring that same entrepreneurial energy to his fundraising committee, The Silver Lining Society. This New York based non-profit, which Alovis co-founded in 2006, raises money for Hope & Heroes Pediatric Cancer Fund and has raised nearly a million dollars since inception.In This Conversation We Discuss: [00:00] Intro[00:59] What is LensDirect.com?[01:58] The early days of Ryan’s Ecom journey[03:00] The “not sexy” businesses are the one that work[04:05] Was Ryan the first one to use subs online?[04:46] Competitors mean that there is a market[05:44] When LensDirect came into the picture[07:24] From mail order to Ecommerce[08:11] Why Ryan bought back LensDirect[10:45] How Go Answer came into the picture[12:05] Sponsor: Electric Eye electriceye.io/connect[13:02] Sponsor: JSON-LD For SEO jsonld.app[14:19] Sponsor: Retention.com retention.com/honest[15:11] The advantages of human communication[17:26] What’s cooking on LensDirect and Go Answer[19:48] Another amazing brand from Ryan: Pulse Health[20:22] Where to find Ryan’s brands?Resources:Subscribe to Honest Ecommerce on YoutubeYour one stop shop for all things optical lensdirect.comThe #1 24/7 full service answering service 1888goanswer.comThe industry leader in cloud-based engagement software and services for the life science industry pulsehealth.techConnect with Ryan linkedin.com/in/ryanalovisSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michael Kuech Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. But this wasn't an ordinary business venture. This was personal. Michael's cancer diagnosis at age 24 inspired him to consider the power of food as medicine. After his recovery, he started experimenting with superfood mixes to boost his immunity and, with the help of his partner and now wife, Kristel de Groot, they created Your Super. From humble beginnings in Amsterdam, Michael led the company as CEO to quickly spread across six continents, 60+ countries and was named the fastest-growing Food & Beverage company in 2021 by Inc. Magazine. With headquarters in the U.S., Your Super has helped millions of people to change their lifestyles and feel better with the power of plants. Formerly employed by big names like Accenture and Deutsche Bank, Michael is today a sought-after industry leader, CEO, speaker, author, and e-commerce expert and is regularly featured in Forbes, TED, Inc., Cheddar TV, Good Day L.A., and The Doctors. Kristel and Michael recently published their newest book Your Super Life, and you can keep up with them on the top-ranking Your Super Life Podcast, their site kristelandmichael.com, and on social @kristelandmichael.In This Conversation We Discuss: [00:00] Intro[00:53] What are Your Super’s products?[01:31] Why Your Super is personal for Michael[04:17] Personal solution to business potential[05:50] Michael’s advice to someone scared to start [06:38] How Your Super got its first customers[08:06] Feedback becoming a crucial factor for Your Super[10:42] The importance of emotional connection[12:17] Focus on simplicity and what you’re good at[13:26] Sponsor: Electric Eye electriceye.io/connect[14:22] Sponsor: JSON-LD For SEO jsonld.app[15:40] Sponsor: Retention.com retention.com/honest[16:31] Max out your working channels before expanding[18:17] The channels that Your Super was focused on[19:35] Michael’s book: Your Super Life[20:49] Find your passion, build your business around itResources:Subscribe to Honest Ecommerce on YoutubeGet the Your Super Life book at your favorite book store: Barnes & Noble, Booksamllion, Target, Amazon, Walmart, etc Follow them on IG on @kristelandmichael and @yoursuperfoodsLearn more on kristelandmichael.com and yoursuper.comSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Chris is a serial entrepreneur who has successfully invested in and launched eight businesses, two of which have been acquired. As one of the creators of the wildly popular and recently acquired Gentleman's Box, a high-end subscription box for men, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit and several academic institutions such as Columbia Business School and George Washington University. His strong business acumen and understanding of the role of marketing and branding solidify him as a leading force in the realm of entrepreneurs. Propelled by the notion that you can always give back, Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit.In This Conversation We Discuss: [00:00] Intro[00:51] What is SubSummit?[01:22] The start of Chris’s entrepreneurial journey[02:32] The tech they used for Gentleman’s Box[03:10] Launching own brand vs launching on a marketplace[04:20] Relationships and experiences before platforms[05:19] Amazon is always your competitor online[06:19] 3 things you should provide as a subscription[06:44] Finding the initial customers for Gentleman’s Box[07:45] Identifying the customer most likely to purchase[08:27] Figuring out where your customers attention is[09:17] Being “obsessed “ at your customer[09:47] Entrepreneurs should ask what the customers want[10:38] The point where you let the customers decide[11:51] How to implement a recurring revenue model[13:21] Example: subscription for a streetwear brand[13:53] An example from the customer’s perspective[14:39] Things to look forward to SubSummit 2023[15:50] SubSummit’s Hosted Buyer Program[17:05] Learn all about subscription models in SubSummit[17:54] There are so many resources to help you grow[18:19] Sometimes, the only barrier you have is yourselfResources:Subscribe to Honest Ecommerce on YoutubeThe world’s largest meetup of subscription, membership, & recurring revenue brands subsummit.comGet your Tickets to SubSummit subsummit.com/ticketsConnect with Chris linkedin.com/in/chrisgcertifiedIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Corey Hackett started working in retail at 14. He started guerrilla marketing for Top of the World at 19.He went back to school for marketing and advertising at 21 to try and figure out exactly what he was doing.After school, he worked at traditional marketing agencies for 10 years while helping Top of the World advance their brand on the side.He took over ownership of Top of the World in 2011.In This Conversation We Discuss: [00:00] Intro[00:59] What products does TotW offer[01:43] Having been around for quite some time[03:02] Corey’s retail background and education[04:12] How Corey transitioned into owning TotW [05:33] Envisioning owning the place someday[06:54] Buying TotW vs starting over[08:09] Advantages of buying an established brand[09:45] Opportunities to improve in TotW[12:51] The big projects in Corey’s first year owning TotW[14:30] Sponsor: Electric Eye electriceye.io/connect[15:27] Sponsor: JSON-LD For SEO jsonld.app[16:44] Sponsor: Retention.com retention.com/honest[17:36] Being at talks with the early days of Shopify[18:18] Corey has met Tobi before adopting Shopify for TotW[19:55] What happened after launching TotW’s Shopify site[21:35] Becoming an unofficial QA for Shopify[22:00] Finally transitioning to Shopify[23:13] Experiencing the weird era of online ads[24:00] Being an early adopter of Instagram[25:17] Witnessing and realizing the habit of “pre-shopping”[28:02] Before starting and going all-in, have an end goal[28:48] Where to find Top of the WorldResources:Subscribe to Honest Ecommerce on YoutubeOttawa's oldest and largest independent skate and snow shop topoftheworld.comFollow Top of The World Skate and Snow on Instagram @totwSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands. He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms. He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer. Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder. In This Conversation We Discuss: [00:00] Intro[00:51] Talking about Spotted Humphrey[02:20] What Yong-Soo is up to these days[05:28] The idea and genesis of Urban EDC[07:28] Validating an idea if it’s viable as a business[08:34] Realizing that the business is scalable[10:33] Traditional vs the “drop” model[12:47] How getting banned on FB ads became an asset[14:12] Sponsor: Electric Eye electriceye.io/connect[15:09] Sponsor: JSON-LD For SEO jsonld.app[16:26] Sponsor: Retention.com retention.com/honest[17:18] The greatest asset for Urban EDC: Email list[18:18] Urban EDC’s series of email flows[20:18] Yamato Club: Urban EC’s paid membership[24:29] First Class Founders: Yong-Soo’s podcast[25:33] Don’t waste resources on something tractionless[26:00] Consistency is really important[26:40] Where to find Yong-Soo and Urban EDCResources:Subscribe to Honest Ecommerce on YoutubeA purveyor of artisan crafted everyday carry gear urbanedcsupply.comGrow your Ecommerce business without sacrificing the planet growthjet.comLearn proven strategies to start & grow your online business each week firstclassfounders.comConnect with Yong-Soo @YongSooChungSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Henry Murray is the co-founder and CMO of waterdrop. With an impressive educational background, Henry is waterdrop’s resident jack of all trades. After working for the Boston Consulting Group (BCG), Henry joined his brother, Martin Donald Murray, and friend, Christoph Hermann, to co-found the beverage-industry disrupting company, earning him a spot on Forbes prestigious 30 under 30 list. Henry is currently in charge of overseeing waterdrop’s global expansion, with a focus on the U.S. Murray holds a Master of Science from The London School of Economics and Political Science (LSE), an exchange semester in Business Administration and Management, General from Seoul National University, and a Bachelor of Science in International Business Administration from WU (Vienna University of Economics and Business). waterdrop, the fast-growing hydration brand based in Vienna, has been shaking up the beverage industry since 2016 with its innovative waterdrop® Microdrink and global hydration platform. The company's mission is to encourage people to drink more water in a more sustainable way. Its sugar-free, flavored cubes, which dissolve in water and enrich it with natural fruit & plant extracts and valuable vitamins, have been praised by consumers for supporting them to Drink More Water. waterdrop significantly reduces plastic use and CO2 emissions. The 98% saving in plastic compared to traditional bottled drinks is achieved through the individual recyclable packaging of each cube: the plastic contained in a single cap of a traditional bottle is equivalent to 10 Microdrinks. In partnership with Plastic Bank, waterdrop pledges to collect one plastic bottle for every 12-pack sold, meaning consumers can not only drink more sustainably, but they can also support waterdrop's cause for a better environmental future. Now established for six years, the company has grown to having more than 2 million online customers and over 300 employees, as well as product listings in over 20,000 retail outlets and more than 40 waterdrop stores in Europe, America and Singapore.In This Conversation We Discuss: [00:00] Intro[01:00] The products of waterdrop[03:46] The R&D process and the initial launch[05:00] How the team validated the product[06:05] The duration from R&D to product launch[07:01] Launching a CPG is quite a process[08:21] Acquiring new customers for waterdrop[10:11] The budget range to move the needle[11:20] Limiting your budget is a limiting belief[12:07] Sponsor: Electric Eye electriceye.io/connect[13:04] Sponsor: JSON-LD For SEO jsonld.app[14:21] Sponsor: Retention.com retention.com/honest[15:12] Why did waterdrop chose tennis specifically?[17:24] waterdrop’s innovative hydration bench[17:58] Why waterdrop chose top-tier tennis athletes[18:59] US vs EU markets[21:48] The perspective of an EU brand coming to the US[24:07] Where to find waterdropResources:Subscribe to Honest Ecommerce on YoutubeHelping you drink more water with bursts of delicious flavors made from real fruit and plant extracts — anytime, anywhere waterdrop.comConnect with Henry linkedin.com/in/thomas-henry-murray-00578a55Schedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mroue is a self-taught marketer that learned through trial and error. He learned the ins and outs of customer service, email marketing, product marketing, content creation, video editing, advertising, data analytics, web design, and shipping and logistics. After a few failed business attempts, Mroue launched his first successful ecommerce business in September of 2020, generating $150,000+ in sales in a little over a year.In April of 2022, Mroue started a new brand—Cloudsharks. In less than a year they've gone from zero to multi-seven figures in revenue and continue to grow month over month.In This Conversation We Discuss:[00:00] Intro[00:57] What are cloudsharks?[01:34] Where the idea of cloudsharks come from[02:21] Trying to find a product that works and sells[03:18] Launching a product with no proof of concept[04:04] From feeling a winning product to selling it[05:08] Can anybody mimic Rayan’s success?[06:10] Getting the product into people’s hands[07:29] Differentiating from similarly sourced products[09:10] cloudsharks’ TikTok budget[10:23] Sponsor: Electric Eye https://electriceye.io/connect[11:20] Sponsor: JSON-LD For SEO https://jsonld.app[12:37] Sponsor: Retention.com https://retention.com/honest[13:28] Would Rayan’s strategy work today?[15:00] Keeping up with finances when scaling too fast[17:09] What’s next for cloudsharks?[18:45] Be on top of your operating expenses[22:27] Great product + good marketing = growth[23:00] Community and networkingResources:Subscribe to Honest Ecommerce on YoutubeThe shark slides made for comfort and style cloudsharks.coConnect with Rayan linkedin.com/in/rayanmroueThe best community for 7, 8 & 9+ figure Ecommerce operators workspace6.ioSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tiffany Joachim is the Owner and Co-Founder of Celeste Sol Jewelry. She began her career as a Buyer, working in Dallas and New York City for big box retailers such as, Neiman Marcus, Macy’s, and Ross Stores for 10 years. When needing to relocate to Miami for her husband’s work, she decided to take the opportunity to use her knowledge as a merchant to revive and rebrand a 60+ year old family owned jewelry store located in Puerto Rico. Launched in 2019, Celeste Sol is a fashion jewelry brand that strives to connect community, culture, and fashion, all at affordable price points. As a first generation Dominican, Tiffany’s deep commitment to supporting and empowering Women of Color is visible in Celeste Sol, with a portion of all sales going towards their charitable partners that share in her mission.In This Conversation We Discuss: [00:00] Intro[01:00] The types of products Celeste Sol offers[01:32] The journey to selling jewelry[03:57] Reviving the heart and soul of the business[04:49] From D2C to brick and mortar[05:55] Celeste Sol’s go-to-market strategy[08:02] Sponsor: Electric Eye electriceye.io/connect[08:59] Sponsor: JSON-LD For SEO jsonld.app[10:16] Sponsor: Retention.com retention.com/honest[11:07] Confirming the timelines[11:30] Finding customers outside friends and family[13:38] The message and the target as the USP[14:30] The white space of Latin-Hispanic audiences[15:47] Feeling the authenticity of the community[17:17] Where to find Celeste Sol products[17:57] Live stream selling is a growing channel[18:56] The ShopShops app for livestream sellingResources:Subscribe to Honest Ecommerce on YoutubeBridging the gap between fashion and culture celestesol.comUse promo code HONEST25 at checkout to get 25% off your first purchaseConnect with Tiffany linkedin.com/in/tiffany-joachim-a277a418A global shopping app that mimics the fun of in-person shopping through the magic of livestream video shopshopslive.comSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Justin is a seasoned entrepreneur that's launched multiple consumer product ventures over the past decade. As the founder & CEO of Doris Dev, the award winning global product development firm, Justin has worked on the development of category defining products in beauty, housewares, connected hardware and everything in between. Justin is the co-founder & co-CEO of Canopy, the innovative beauty products company that introduced the game changing humidifier and waterless aroma diffuser. Justin also co-founded Factored Quality, a quality control technology platform being used by consumer product brands around the globe. Justin is a proud New York transplant currently residing in Austin, TX.In This Conversation We Discuss: [00:00] Intro[01:01] What are Canopy’s products[01:42] Where the idea of Canopy came from[04:17] How Justin’s product background helped in R&D[06:32] Setting up your product for supply chain[07:38] Determining if your product will have demand[08:53] Finding product-market fit, going from 0 to 1[10:21] Sponsor: Electric Eye electriceye.io/connect[11:18] The types of merchants that Canopy interfaced with[12:14] Finding someone with an expertise in beauty[14:20] Leaning into editorial and earned media[16:02] Investing in a PR firm that specializes in beauty[16:58] Unlocking a newer segment in beauty[17:57] Aspects to look for in a co-founder[19:29] Bringing in a third co-founder[20:14] Don’t find a co-founder with same skills as you[20:42] The successful subscription model of Canopy[25:33] How Doris Dev helped with Canopy[26:45] How Doris Dev helped with Factored Quality[28:33] Where to find Justin and all his brandsResources:Subscribe to Honest Ecommerce on YoutubeScale your business with electriceye.ioConnect with Justin linkedin.com/in/justin-seidenfeldSend Justin an email [email protected] [email protected] New York and Hong Kong-based product development agency with a proven track record of developing category leading consumer products doris.devThe world's cleanest humidifier and the absolute best humidifier for beauty and skincare getcanopy.coA digital quality control platform for modern E-Commerce and CPG brands factoredquality.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Umaimah Mendhro is the Founder of VIDA, a global platform offering unique, sustainable, and beautifully design-driven products that aim to positively impact people's lives and overall well-being. Umaimah grew up in rural Pakistan and Saudi Arabia - with no access to formal education most of her life - but a deep passion for design and art and a drive to make a difference in the world. She paved her way to Cornell University and later Harvard Business School, and built a career in technology, working with a highly select portfolio of game-changing tech companies and managing and growing million dollar businesses. Umaimah is also the Founder of thedreamfly.org, a global initiative connecting communities in conflict around common causes with presence across four countries touching over 5,000 lives. dreamfly kickstarts seed initiatives that are 100% financially sustainable within one year.Currently, Umaimah is the Founder and President of One League, a global education institution connecting the world’s highest potential talent with the world’s best opportunities by offering an Ivy League Plus quality education, irrespective of financial means. Umaimah has an MBA from Harvard Business School, where she was a Baker Scholar, and a BSc from Cornell University in Human Development with coursework in Computer Science.In This Conversation We Discuss:[00:00] Intro[01:04] The types of products Vida brings to market[02:15] The idea of VIDA goes way back[02:56] Creating her own products initially[03:58] Noticing the divide between creators and brands[05:04] The impetus of VIDA[06:16] How Umaimah got started with VIDA[08:25] How VIDA achieved product-market fit[10:01] How VIDA takes advantage of economies of scale[11:34] Sponsor: Electric Eye electriceye.io/connect[12:30] Sponsor: JSON-LD for SEO jsonld.app[14:15] How VIDA does “digital manufacturing”[15:02] Getting customers for VIDA’s designers[15:55] COVID affecting VIDA’s manufacturing process[18:25] VIDA pivoting to health care because of COVID[19:30] Other health-related products developed during COVID[21:25] How VIDA products evolved over time[22:45] Investing in education and empowermentResources:Subscribe to Honest Ecommerce on YoutubeA collaboration between designers and makers around the world that brings original, inspiring apparel and accessories to you - creating beauty every step of the way shopvida.comConnect with Umaimah linkedin.com/in/umaimahTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amanat Anand grew up in New Delhi, India and met her co-founder while pursuing her undergraduate degrees in Industrial Design at the Parsons School of Design in New York. After graduating, they entered the concept of SoaPen to the UNICEF Wearables for Good Challenge. SoaPen teaches kid's personal hygiene habits through their fun and innovative products. She has been featured on Shark Tank and is a listmaker on the Forbes 30 under 30 list.In This Conversation We Discuss: [00:00] Intro[01:03] Where the idea of SoaPen came from[02:26] Explaining how SoaPen works[03:32] What’s next after winning the UNICEF competition?[05:22] The first marketing strategies for SoaPen[06:50] Realizing that SoaPen has a market[07:34] Having traction before the pandemic[09:37] Sponsor: Electric Eye https://electriceye.io/connect[10:34] Sponsor: JSON-LD for SEO https://jsonld.app[11:49] The main channels for SoaPen[12:07] Amanat was apprehensive to go to Shark Tank[13:11] What’s different about the Shark Tank process[14:10] The Shark Tank bump in sales[14:54] What has changed since Shark Tank?[16:07] Where to find SoaPenResources:Subscribe to Honest Ecommerce on YoutubeSoap-filled pen that kids can draw with before scrubbing up! soapen.comUse code HONEST20 at checkout to get a 20% off coupon.Connect with Amanat linkedin.com/in/amanatanandTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Lynn Power spent much of her 30 year career running and transforming agency brands. Lynn has expertise in transforming organizations from top to bottom – including capabilities, organizational structure, talent and culture. She recently left the big agency world to launch two brands: MASAMI, a premium clean hair care brand which launched in February 2020 and Isle de Nature, bee-powered home fragrance which launched in September 2020. Prior to her entrepreneurial move, Lynn was CEO of J. Walter Thompson NY, responsible for the flagship office of WPP’s $1.5B iconic agency (the oldest advertising agency in the world). Throughout her career, Lynn has had the great fortune of working on some of the world’s most well-known brands including: LISTERINE, American Express, Clinique, Hershey’s, Pizza Hut and Wild Turkey. Lynn believes that business success relies on building a team that respects and nurtures ideas as well as the people who create them. She believes in moving at the speed of culture, eliminating barriers and helping women find their voices.In This Conversation We Discuss: [00:00] Intro[00:53] MASAMI and Isle De Nature[01:56] Lynn’s cool history in Ecommerce[03:49] How Lynn justifies having no degree[04:32] Agency background = brand success?[07:24] The boring side of the business is crucial[08:04] Will the go-to-market strat years ago work today?[10:27] Sponsor: Electric Eye electriceye.io/connect[11:23] Sponsor: JSON-LD for SEO jsonld.app[12:38] Tactics that weren’t worth the hassle[13:47] Facebook is a difficult and expensive route[14:50] Advertising is like gasoline[16:18] Pros and cons of naivete in business[17:25] There are not tricks or silver bullets[18:01] The fun in business is figuring stuff out[19:30] Consumer impatience is a big factor[19:59] Black Friday and beyond for Lynn’s brands[22:07] Where the Conscious Beauty Collective came from[24:45] Connect with Lynn if you have further questionResources:Subscribe to Honest Ecommerce on YoutubePremium hair care line designed for superior hydration, texture, and shine lovemasami.comBee-powered home fragrance with the belief that nature is luxury isledenature.comConnect with Lynn linkedin.com/in/lynn-power-02b8904Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alvania A. Lopez, Founder / CEO Alvania always had a love (and talent) for arts and crafts, creating greeting cards and candy jewelry, through childhood. She delighted in the joys of gift-giving, and still does! Celebrating diversity and building strong relationships is her personal mantra. Alvania’s mission is to make the art of gifting, convenient, exclusive, and almost effortless.In This Conversation We Discuss: [00:00] Intro[00:56] What are Peachbox Co’s products?[01:29] Where the idea of Peachbox Co came from[02:19] Validating if an idea is worth taking the time[03:47] Getting the first batch of customers[06:15] The problems that Peachbox Co is trying to solve[06:53] Using tech to make processes easier for customers[08:17] The Shopify ecosystem’s advantages for Peachbox[09:19] Sponsor: Electric Eye electriceye.io/connect[10:16] Sponsor: JSON-LD for SEO jsonld.app[11:31] Peachbox’s customer targeting strategy[13:05] Resources should not be a barrier to success[13:57] Where to find Peachbox CoResources:Subscribe to Honest Ecommerce on YoutubeSend gift boxes for any occasion peachboxco.comConnect with Alvania linkedin.com/in/alvania-a-lopez-86064946Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.In This Conversation We Discuss: [00:00] Intro[01:59] Pros and cons of consulting vs app development[03:26] Using structured data to produce rich results[04:25] Themes have structured data but are incomplete[05:30] Is JSON-LD updated with Google’s algorithms?[06:18] The full process of structured data[07:41] Structured data is like a cheat sheet[08:50] Does structured data affect Merchant Center?[10:25] Google search enhancements to benefit from JSON-LD[11:15] Rich results vs featured snippets[12:40] Does your Shopify store need to be technical?[14:07] Similar apps but not as updated[15:03] Connect with Ilana if you have questions[16:05] Where to find more info about the topic & JSON-LDResources:Subscribe to Honest Ecommerce on YoutubeConnect with Ilana [email protected] more about rich results and structured data ilanadavis.com/blogs/articlesSafely & effectively earn qualified traffic to boost conversions jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tim Swindle is an entrepreneur and investor, helping build and exit multiple companies. As an early investor and employee at PointDrive, a Chicago-based sales software company, he had roles leading sales, marketing, and operations before the company was acquired in 2016 by LinkedIn. During this time, Tim created Utter Nonsense, an entertaining card game that was quickly carried by several retailers and ultimately within all 1,800 Target stores. Utter Nonsense was acquired in 2017 by private equity backed PlayMonster. In 2018 Tim co- founded Playtacular, a boutique publishing company that designs and creates innovative toys and games. In addition to this, Tim is a Managing Member of Hubbard Street Capital, an early stage venture investing firm. Tim lives in Nashville, with his wife, daughter and very good boy, Tucker. Scott Brown is the co-founder of Marbles: The Brain Store, a retail concept focused on building better brains through play, which eventually grew to 40 stores, a website, a catalog business and a proprietary product division. While there, he headed the curation of all store products and formed Marbles: Brain Workshop, overseeing the creation of more than 150 proprietary products. In early 2017 the Marbles brand was acquired by Spin Master. For the past three years, Scott has served as VP of Creative over Games at Spin Master, helping bring dozens more games to market. Beginning in January 2020, Scott will be leaving Spin Master to form an independent game publishing studio. Scott lives in Utah along with his wife and four daughters.In This Conversation We Discuss:[00:00] Intro[01:03] What is PaddleSmash?[02:23] How Tim got started in the game space[04:05] How Scott and Tim met and formed PaddleSmash[06:50] Where the idea of PaddleSmash came from[08:08] How to come up with ideas or be inspired[10:29] Look for opportunities, make it unique[11:53] Sponsor: Electric Eye https://electriceye.io/connect[12:49] Sponsor: JSON-LD for SEO https://jsonld.app[14:14] Joe Bingham’s backstory[15:47] 2 routes you can go in the toys and games space[17:13] What royalty contracts look like?[18:47] The upsides and downsides to licensing your idea[21:33] What happened after licensing PaddleSmash?[24:47] PaddleSmash is on the testing and learning phase[25:56] The inherent virality to outdoor games[28:29] Increasing the surface area of luck[29:11] Picking an audience from a hybrid[30:13] Where to find PaddleSmash products?[30:54] Sell the products that you love[32:05] Get feedback and just jump in with your productResources:Subscribe to Honest Ecommerce on YoutubeA new outdoor game that combines the best elements of Pickleball and Spikeball into a fun, and easy-to-learn game paddlesmash.comConnect with Tim linkedin.com/in/timswindleConnect with linkedin.com/in/thescottbrownTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

After working in finance at Goldman Sachs and sharpening her operational skills at consumer technology start-up FanVision, Jennifer Ross co-founded Swoon, where she oversees product development, operations, and finance. A longtime advocate for the advancement of diabetes research and a supporter of the Juvenile Diabetes Research Foundation (JDRF), in high school, she founded and organized Rock the Cure, a concert to benefit JDRF, which raised over $200,000. Swoon, a zero sugar take on nostalgic beverages like lemonade and iced tea, is her latest way to make an impact. Swoon is now sold nationally and is on track to take one billion grams of sugar out of the supply chain.In This Conversation We Discuss: [00:00] Intro[01:04] Products that Swoon offer[01:18] What Swoon uses to replace sugar[01:50] Monk fruit vs other sweetener alternatives[02:21] Where did the idea of Swoon come from?[03:36] From idea to product sample[06:10] Pivot to an “accidental” adjacent product[06:34] Go-to-market strategy in the middle of the COVID[07:23] How to stand out in a competitive market[08:17] Sponsor: Electric Eye electriceye.io/connect[09:14] Sponsor: JSON-LD for SEO jsonld.app[10:28] How Swoon strategizes to become a national brand[11:54] Buying on the online store, checking out on Amazon[13:46] Pairing marketing with distribution[15:28] PR, in-store marketing, and paid advertising[16:07] Where to find Swoon’s teas and lemonadesResources:Subscribe to Honest Ecommerce on YoutubeZero sugar drinks for happier & healthier hydration tasteswoon.comConnect with Jennifer linkedin.com/in/jenniferfrossTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The foundation of OWL Venice is founder, Lindsey Erin’s, personal journey to health. When her mother was diagnosed with breast cancer in 2010, Lindsey committed to living a healthier lifestyle. It was this event that began her research on wellness, nutrition, and intuitive eating, and would eventually lead to the creation of OWL Venice.Initially, Lindsey began experimenting with an organic, plant-based diet that limited meat and processed foods, and found that she was still experiencing constant allergy symptoms, digestive issues, and acne. In an attempt to resolve these issues, Lindsey began a diet geared to treat GAPS (Gut and Psychology Syndrome) which incorporated bone broth as a healing agent. After struggling to find pre-made broth that was void of common allergens, Lindsey began making her own bone broth with locally-sourced bones and an array of herbs and veggies. Through months of testing and development, she created a broth recipe that tasted more like a tea than a traditional stock, OWL’s signature flagship product. OWL currently offers chicken, turkey, beef, bison, and vegan mineral Broth Elixirs that are sold throughout LA county, a 4, 6, and 8 day Reset cleanse program to heal and seal the gut, and an organic, oil-based skincare line. OWL also offers health coaching services with flexible sessions to fit your schedule and budget. As more people discover the benefits of using OWL products, Lindsey & the OWL family will continue innovating, exploring, and sharing new ways to live better with those looking to transform their health and overall wellness. Along with OWL’s mission to heal the body, OWL is also committed to healing the environment. This is why they maintain a minimal waste policy that requires the mylkshakes are made-to-order and the broths are pressure canned. All of OWL’s goods are packaged in glass, which is not only 100% recyclable, it is free of chemicals that could negatively impact the flavor and aroma of their products.In This Conversation We Discuss: [00:00] Intro[01:22] What products does OWL Venice offer?[01:43] Where the idea of OWL Venice came from[02:22] From solving a personal need to a market idea[03:26] Her personal solution becoming a full-time job[03:51] Shifting to a traditional direct-to-consumer model[04:42] Lindsey’s initial growth strategy[06:47] Creating a jump-off point for new customers[08:08] Mistakes are learning opportunities[09:59] Sponsor: Electric Eye electriceye.io/connect[10:56] Sponsor: JSON-LD for SEO jsonld.app[12:10] Sponsor: Wayflyer wayflyer.com/ecomm/honest[13:31] OWL Venice’s current marketing strategy[16:06] Where to find OWL Venice’s Bone Elixirs?Resources:Subscribe to Honest Ecommerce on YoutubeOrganic Bone Broth & Cleanses owlvenice.comConnect with Lindsey linkedin.com/in/lindseyerinwilsonTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts and soap their mission is to provide men with quality essentials men need, without the BS they don't.Anthony Ciavirella is the co-founder at Manmade, the most comfortable boxer brief ever.In This Conversation We Discuss: [00:00] Intro[01:08] Why Anthony decide to create a boxers company[02:37] How the co-founders decided on a business idea[06:03] From idea to a product in 10 months[09:37] Manmade’s go-to-market strategy[12:33] Sponsor: Electric Eye electriceye.io/connect[13:29] Sponsor: JSON-LD for SEO jsonld.app[14:44] Sponsor: Wayflyer wayflyer.com/ecomm/honest[15:47] Mistakes Anthony wants you to avoid[17:47] Overcoming that fear of failure[19:29] Launching a brand bootstrapped[21:39] Anthony’s framework for manifesting goals[23:27] Where to find Manmade boxersResources:Subscribe to Honest Ecommerce on YoutubeThe boxer brief that delivers more crotch area comfort manmadebrand.comConnect with Anthony linkedin.com/in/anthony-ciavirella-a6621835Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Xebec is a laptop accessories brand for the mobile workplace, focused on empowering people to let their life dictate their work as opposed to the other way around. After developing the Xebec Tri-Screen, the original triple-screen laptop attachment, the brand launched the Xebec Airstand along with the Xebec Keyboard and Mouse. Paired with the newly refined Tri-Screen 2, these products allow anyone to take their office with them and increase their productivity on the go. Alex Levine (CEO) & Trevor Russo (COO) founded Xebec with aspirations to change the way we think about the modern workplace. As life-long friends who both worked as traveling consultants, they recognized the need for a solution to remain productive on the road.After both graduated from the University of Texas, Alex worked as a Digital Technology Consultant at Accenture and a Technical Product Manager at Komply, while Trevor worked as a Risk & Compliance Consultant at Protiviti and a Strategy & Operations Consultant at Deloitte.They then joined back up in their hometown of Austin, TX in 2019 to launch Xebec and enable everyone to experience the freedom of the modern, mobile workplace.In This Conversation We Discuss: [00:00] Intro[01:07] What are Xebec’s products?[01:43] The “genesis” of Xebec[03:37] From the idea of Xebec to prototype[04:43] Trevor remembering the first Xebec prototype[05:42] From prototyping to releasing the final product[08:01] Xebec’s slow but certain growth amidst COVID[09:56] How Xebec used paid ads for growth[11:58] Sponsor: Electric Eye electriceye.io/connect[12:55] Sponsor: JSON-LD for SEO jsonld.app[14:09] Sponsor: Wayflyer wayflyer.com/ecomm/honest[15:13] Logistics challenges during COVID[16:42] Migrating from Wix to Shopify[18:25] Don’t get caught up with the what ifs[21:12] Balancing different co-founder ideologies[23:14] Continued evolution of Xebec’s story[25:02] Where to find Xebec productsResources:Subscribe to Honest Ecommerce on YoutubeThe Xebec Tri-Screen is a laptop attachment that adds two additional screens to any laptop, instantly boosting your productivity by over 50% thexebec.comConnect with Alex linkedin.com/in/alex-levine-b479b163Connect with Trevor linkedin.com/in/trevorlrussoTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Josh Rome is the Founder and CEO of Runway Health, the first direct-to-consumer telehealth company building a brand around travel health. With a career spanning technology, pharma and travel, Josh is uniquely positioned to build a transformative company at the intersection of these industries. Josh started his career at Adobe, helping publishers digitize their traditional print publication workflows through the launch of Adobe’s Digital Publishing Suite. He then joined Patagonia Pharmaceuticals, a start-up specialty pharmaceutical company developing innovative prescription therapies for rare dermatologic diseases. Josh led business development efforts to secure an international licensing deal valued at over $100MM, a $1.5MM FDA grant, and ultimately the divestiture of Patagonia’s lead assets to a public dermatology company in 2019. With an opportunity to better align his career with his passion for travel, Josh then launched CitySpeak, a daily travel based newsletter turned boutique travel agency. Through this experience, Josh identified the gap between travelers' needs and the current marketplace, which ultimately resulted in the genesis of Runway. Josh is an avid traveler and adventurer, having ventured to over 60 countries, circumnavigating the globe on Semester at Sea, and climbing mountains such as Kilimanjaro and Toubkal.In This Conversation We Discuss: [00:00] Intro[01:09] What products does Runway offer?[01:41] How Josh realized the opportunity for Runway[04:09] The “real genesis” of Runway[05:55] Pioneers bear so much risk[07:15] Choosing partnerships over self-production[08:07] Sponsor: Electric Eye electriceye.io/connect[09:03] Sponsor: JSON-LD for SEO jsonld.app[10:18] Sponsor: Wayflyer wayflyer.com/ecomm/honest[11:21] Runway’s go-to-market strategy[13:43] How Runway compensates their partner network[15:52] Partners can value things other than money[17:17] Experiment and don’t be afraid to fail[18:01] The benefits of being first to market[19:35] Coming up with your own relevant KPIs[20:29] Where to find Runway productsResources:Subscribe to Honest Ecommerce on YoutubeAffordable, convenient travel health medications for motion sickness, sleeplessness, altitude sickness, malaria prevention and traveler's diarrhea runwayhealth.comConnect with Josh linkedin.com/in/joshuaromeTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Rahul Khatri is the CXO and Co-Founder of Stoggles where he leads brand growth and the end-to-end management of all their social marketing efforts as well as managing their in-house Customer Happiness team. Together with his co-founder Max Greenberg, the pair are building Stoggles into a globally recognized and trusted brand that offers a product unlike any other in the marketplace today. Prior to Stoggles, Rahul was Creative Director and Partner at ROAV Inc., a DTC sunglasses company.In This Conversation We Discuss: [00:00] Intro[01:05] What are Stoggle’s products[02:26] Why Rahul started on Eyewear[05:28] Stoggles was a marketing play for ROAV[06:43] Crowdfunding as a go-to-market strategy[08:26] Niching down to a more specialized product[11:06] The realization of customizable safety wear[12:17] Sponsor: Electric Eye electriceye.io/connect[13:14] Sponsor: JSON-LD for SEO jsonld.app[14:29] Sponsor: Wayflyer wayflyer.com/ecomm/honest[15:32] Shifting the focus from ROAV to Stoggles[18:24] Niches are where the money is[20:44] Having a “test-and-learn” mindset[22:01] The new types of customers for Stoggles [23:28] Bringing people together to the Ecom community[24:11] Connections gives a greater brand impact[24:56] Where to find StogglesResources:Subscribe to Honest Ecommerce on YoutubePrescription safety glasses that do everything for people who do everything stoggles.comConnect with Rahul linkedin.com/in/rahul-khatri-080a84b0Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Margaret Wishingrad is the Co-Founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency based in New York. While at the agency, Margaret worked with Fortune 100 to seed-round startup businesses. She and her Husband and Co-Founder welcomed their first son, Ellis, in 2017 inspiring Three Wishes' genesis. While feeding Ellis, Margaret realized the white space in the market for a cereal she wanted to feed him nutritionally, but also enjoyed eating herself. Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm.In This Conversation We Discuss:[00:00] Intro[01:00] What are the products of Three Wishes?[03:21] From an agency to a brand[04:32] The services of Margaret’s agency[05:20] Translating client knowledge into your own brand[06:35] The inherent advantage of working at agencies[07:04] The R&D Process of Three Wishes[09:41] Go-to-market strat: Going into retail[10:30] Challenges and lessons of the retail channel[12:36] How Three Wishes’ D2C channel came about[14:39] Sponsor: Electric Eye electriceye.io/connect[15:36] Sponsor: JSON-LD for SEO jsonld.app[16:50] Sponsor: Wayflyer wayflyer.com/ecomm/honest[17:53] Three Wishes’ drive thru taste test story[20:17] Releasing a new flavor in the midst of the pandemic[21:50] The little things that move the needle[22:36] Be nimble and be ready to pivot[24:13] Problems are a normal part of a business[25:15] Where to find Three WishesResources:Subscribe to Honest Ecommerce on YoutubeHigh-protein, low-sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients threewishescereal.comConnect with Margaret linkedin.com/in/margaretwishingrad/Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Seeking an alternative from her previous adoption to coffee culture as a means to get through ambitious goals and to-do lists, over consumption and lack of focus on general wellbeing left Sheena Brady with various challenges including anxiety, digestion troubles, and insomnia. Along her ambitious career journey in hospitality, Sheena was tasked with building Toronto’s largest tea program at the renowned Shangri-La hotel. Plot twist: She didn’t even drink tea at the time. It was then she decided to become a certified Tea Sommelier, to better understand the world of tea and botanical ingredients. What she did not expect was to fall completely in love with this world, and learn how each botanical ingredient could actually be a puzzle piece into leading and living a more balanced life holistically. It wasn’t long before most of Sheena’s challenges were supported through tea, which became the catalyst behind launching Tease. Tease believes wellness rituals shouldn’t be complicated. Formulated by a Tea Sommelier & Herbalist, Tease creates all-natural, tea and botanical based tea blends and beauty staples to support your everyday rituals without compromising convenience, sustainability & impact. This includes having recently launched the world's first fully biodegradable and refillable wellness tea collection. Since the launch of this collection along with its diversification of tea infused beauty products, Tease has partnered with over 200 new retailers in the past year. In 2019, Tease amplified its social impact mission of investing in women, to create more equity amongst diverse women founders. Through their Founders Fund program, Tease has contributed & raised over $200,000 in small business micro-grants and mentorship programming to over 500 women and non-binary entrepreneurs, largely throughout the pandemic. Tease is proud to be a certified benefit corporation, meeting the highest standards of verified social and environmental impact. Tease is proud to be a certified benefit corporation, meeting the highest standards of verified social and environmental impact.In This Conversation We Discuss: [00:00] Intro[01:23] What are Tease’s products?[02:15] Where the tea love came from[06:10] Sheena wasn’t fit to start a business before[07:15] Tease’s most cringy influencer moment[07:47] Being a social enterprise from the get-go[08:31] Getting the first round of customers[09:11] Investing really early in PR[10:37] When Sheena went all-in on Tease[12:37] Learning through the service side of business[12:57] Going full-time needs sacrifice[13:21] Sponsor: Electric Eye electriceye.io[14:29] Sponsor: JSON-LD for SEO jsonld.app[14:29] Sponsor: Wayflyer wayflyer.com/ecomm/honest[17:33] The reason that made Sheena go full-time[19:19] The tools that help Tease to scale aside from PR[21:09] Customer feedback will help you fix things[22:00] Done is better than perfect[24:29] The importance of omnichannel strategy[25:36] Where to find Tease productsResources:Subscribe to Honest Ecommerce on YoutubeBlends that support you to live and lead consciously teasewellness.comConnect with Sheena linkedin.com/in/sheenabradyA Canadian 4-month digital program created by Tease Tea that provides women access to funding and mentorship foundersfund.caScale your business with electriceye.ioGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!