Developing a Wellness Product Like a Tech Product | Peter Reitano | Mojo
On this episode, we have Peter Reitano. Peter Reitano is the founder of supplement brand Mojo, a supplement brand dedicated to the research, production and distribution of medicinal mushroom based products. We talk about what the biggest problems for brands are, the difficulties in launching a brand like Mojo, Peter’s vast experience with agencies and the clients that they help in Academy, and so much more!
Honest Ecommerce · Chase Clymer with Peter Reitano
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Show Notes
Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.
Deeply passionate about all things that enable meaningful connections & better health.
In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.
In This Conversation We Discuss:
- [00:00] Intro
- [01:13] What are Mojo products?
- [02:04] How Peter got started in the industry
- [04:21] Next step: Acting on the idea you have
- [06:40] Mojo’s go-to-market strategy
- [08:16] Broad targeting vs narrow targeting
- [09:26] Copy and creative drives results
- [09:58] Budget allocation for customer acquisition
- [11:58] Sponsor: Electric Eye electriceye.io/connect
- [12:56] Sponsor: Shopify shopify.com/honest
- [14:38] Sponsor: Sendlane sendlane.com/honest
- [16:04] Blending paid and organic strategies
- [16:53] How PR helps in retargeting
- [17:32] Mojo’s content play
- [18:27] Launching a brand in a “controlled” category
- [21:24] Challenges of CBD brands
- [22:42] Peter’s history in agencies and Academy
- [26:58] Agencies should at least try to launch a brand
- [28:25] Where to support Mojo
- [28:47] Where to support Academy
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Mushroom gummies boosting focus, productivity, mood & energy mojo.shop
- Content agency built for strategic performance madebyacademy.com
- Provides psychedelic support to better the well through science, education, and products gwellamushrooms.com
- Connect with Peter linkedin.com/in/peterreitano
- Schedule an intro call with one of our experts electriceye.io/connect
- Take your retail business to the next level today shopify.com/honest
Sign up for a one-dollar-per-month trial period - Schedule your free consultation with a Sendlane expert sendlane.com/honest
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