Creating a Campaign vs Creating a Community | Nicolas Bailliache | eStreamly | Bonus Episode
On this bonus episode, we talk with Nicolas Bailliache from eStreamly. We talk all about live shopping: The live shopping culture between China and US, why it can produce very high conversion rates, the “channel approach” to marketing strategy, and so much more!
Honest Ecommerce · Chase Clymer with Nicolas Bailliache
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Show Notes
Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos.
Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods.
Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.
In This Conversation We Discuss:
- [00:00] Intro
- [00:54] How eStreamly produces high conversion rates
- [02:22] Live shopping culture in China vs US
- [03:14] Live shopping as a marketing and sales channel
- [04:07] eStreamly also produces less returns
- [04:38] eStreamly is not a “plug and play” solution
- [06:41] Influencers can be expensive
- [07:31] Best marketing strat alongside live shopping
- [07:52] Have compelling reasons for audiences to tune in
- [08:53] SMS is a powerful tool for live shopping
- [09:20] No marketing strat can be “one and done”
- [10:31] Any skill can be learned so don’t be scared
- [11:15] Approach any strategy with a “channel mindset”
- [12:01] Event marketing principles to D2C
- [13:02] The scarcity and timing aspect of livestreams
- [14:13] Important things that happen after livestreams
- [15:57] Recycling content from a livestream
- [17:34] Pre-publishing content before the livestream
- [18:03] Take advantage of the live shopping hype
- [18:58] Optimal livestream duration
- [20:14] Social media is made for discovery
- [20:36] eStreamly integrations on D2C platforms
- [22:23] More info about eStreamly & where to find Nicolas
- [23:02] Why you should try live shopping now
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Connect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022
- Shoppable livestream and video estreamly.com
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