Seeking Advice From People Who Get You | Albert Matheny | Promix Nutrition
On this episode of Honest Ecommerce, we have Albert Matheny. Albert Matheny is the CEO of Promix Nutrition. He’s an Athlete, Registered Dietitian, and Food Scientist with a Masters in Human Performance. We talk about finding the right niche for your business, doing more of what works, listening to good advisors, and so much more!
Honest Ecommerce · Chase Clymer with Albert Matheny
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Show Notes
Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009).
In This Conversation We Discuss:
- [00:59] Intro
- [01:35] Starting a business from scratch
- [03:01] Finding people that’s interested in your product
- [04:15] Reaching out to relevant people for insights
- [04:44] Building things up based on learnings
- [05:36] Placing products where target audience can see it
- [06:35] Finding the right niche for your business
- [07:37] Building presence on Amazon
- [08:11] Leveraging Unique Selling Points to draw people in
- [09:02] Slowly investing on things that help grow your business
- [09:36] Partnering with someone that gets you
- [10:12] The importance of awareness in the marketing funnel
- [14:22] Taking control of your business’ growth
- [15:06] Establishing your brand image outside of Amazon
- [15:58] Delegating tasks to people that fits the role
- [17:12] Balancing different sets of skills vital to a business
- [18:18] Recognizing trivial but equally crucial parts
- [20:04] Where to check out Promix Nutrition
- [20:22] Sticking to and doing more of what works
- [22:10] Tuning in to reality checks from time to time
- [22:57] Knowing when & where to pour out maximum efforts
- [23:59] Monitoring risks and doing necessary adjustments
- [24:29] Listening to good advisors for clear guidelines
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Science-driven and performance-driven products for athletes promixnutrition.com/
- Follow Albert Matheny linkedin.com/in/albertmatheny/
- Follow Promix Nutrition instagram.com/promix/?hl=en
- Schedule an intro call with one of our experts electriceye.io/connect
- Take your retail business to the next level today shopify.com/honest
Sign up for a one-dollar-per-month trial period - Schedule your free consultation with a Sendlane expert sendlane.com/honest
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