The Truth About Launching on Kickstarter | Khierstyn Ross | Launch and Scale | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Khierstyn from Launch and Scale™. We talk about how you validate your product, why Khierstyn recommends launching on Shopify 9 times out of 10, when you should reach out when you have a product idea, and so much more!
Honest Ecommerce · Bonus Episode: The Truth About Launching on Kickstarter with Khierstyn Ross
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Show Notes
Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands.
Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others.
Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.
In This Conversation We Discuss:
- [00:00] Intro
- [00:58] What Launch and Scale™ does
- [01:31] Launch and Scale is the question Chase always asks
- [01:55] How Khierstyn ended up launching her own business
- [04:47] The crowdfunding landscape is very different today
- [05:19] From crowdfunding to pre-orders/Shopify launches
- [05:58] Clarifying that “Kickstarter” means crowdfunding
- [06:29] Why is product validation important?
- [07:27] Validate products before crowdfunding
- [08:23] Product validation: Small runs
- [09:34] Product validation: VIP programs
- [10:56] The duality of interviewing podcast hosts
- [11:21] Shopify vs Kickstarter on product validation
- [12:04] Weighing in on Shopify and Kickstarter
- [13:11] The downside of Kickstarter being popular
- [15:50] Shopify provides a more controlled launch
- [16:16] Breaking down the expenses on Kickstarter
- [17:37] You essentially run 2 campaigns on Kickstarter
- [17:55] If Khierstyn would choose, is it just Shopify?
- [18:47] Don’t use the Kickstarter model on Shopify
- [20:13] Kickstarter is viable, just know the risks
- [20:39] When should you reach out when you have an idea?
- [21:38] Where to find Khierstyn
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Subscribe to Launch and Scale™ @LaunchAndScale
- Connect with Khierstyn linkedin.com/in/khierstyn
- Using a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.co
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