Honest Ecommerce

Dale Bertrand is an SEO and ecommerce expert who leads training and consulting engagements with brands like Citizen Watch, Nestle, XXX. Nowadays, Dale spends his time researching the risks and opportunities posed by Google’s shift to generative AI search. You can follow Dale on LinkedIn and check out his work @fireandspark.com.In This Conversation We Discuss: [00:46] Intro[01:28] Focused on SEO Strategy: Fire&Spark's Expertise[03:05] Aligning Objectives with SEO Strategies[03:42] Understanding Search Intent[05:19] Filtering Traffic: Ensuring Quality Over Quantity[07:33] High vs. Low Intent: The Impact on Traffic Quality[08:50] Moving Beyond Standard Blog Posts[10:44] Matching Customer Search Behavior[11:33] Traffic Mismatches: Matching Intent with Content[12:43] Optimizing for Purchase Intent[13:44] Leveraging Google's Topic-Based Authority[14:40] Addressing Low Conversion Pages[15:56] Integrating Add-to-Cart Buttons in Content[17:44] Tailoring CTAs for Different Funnel Levels[19:37] Innovation in Automation & Data Analysis[21:07] Automating Analysis: AI Insights in SEO[22:46] Leveraging Generative AI in SEO Tasks[24:06] Diversifying Platforms: Impact on Product Searches[24:58] Exploring AI-Driven Ideation[25:58] Adapting to Generative Engine Optimization[26:21] Addressing Potential Changes in Search Engines[27:56] Google's Focus on High-Quality Content[29:20] Connect with Dale: LinkedIn and EmailResources:Subscribe to Honest Ecommerce on YoutubeBoston SEO & content marketing agency fireandspark.com/Follow Dale Bertrand linkedin.com/in/dalebertrandIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nicole Goldberg is an experienced marketing professional with over fifteen years in the ecommerce industry. Based in Los Angeles, she holds the role of Director of Growth Marketing at Faherty Brand, where she spearheads the development and implementation of the company's growth marketing strategy. Prior to her tenure at Faherty, Nicole played instrumental roles in overseeing digital marketing initiatives for prominent brands including BCBG, 7 For All Mankind, Splendid, and AG Jeans. Nicole is recognized for her strategic focus on achieving incremental growth and profitability while remaining aligned with company objectives. She excels in striking a harmonious balance between brand storytelling and conversion tactics, effectively driving impactful results across the marketing funnel. For listeners of Honest Ecommerce, Faherty is extending 20% off with code HONEST20 at fahertybrand.com.In This Conversation We Discuss:[00:45] Intro[01:56] A career around digital marketing & Ecommerce[03:24] Leading new marketing initiatives [05:02] Faherty's approach to channel attribution[05:56] Dissecting channel performance using incrementality[07:03] Navigating tool options budget-wise[07:58] Evolving towards omni-channel marketing[08:45] Electric Eye: your true Shopify expert[09:40] Managing small-scale growth & budget constraints[10:45] Integrating last click and in-channel performance[12:50] Recognizing prospecting windows in Meta[13:44] Socials ads converting interest into leads[15:11] Adapting to digital noise: understanding touchpoints[16:31] Embracing love-hate dynamic on Meta's efficiency[17:19] Connected TV for diversified marketing efforts[19:44] Harnessing podcast advertising[20:50] Crafting conversational ads with balanced keypoints[22:03] Utilizing Performance Max to reach new customers[24:23] Balancing visibility with AI-based tools[24:57] Optimizing landing pages & on-site experience[26:14] Prioritizing page effectiveness for smaller teams[27:01] Use HONEST20 for 20% off on Faherty’s websiteResources:Subscribe to Honest Ecommerce on YoutubeFamily-led brand of undeniably soft, incredibly comfortable clothes fahertybrand.com/Follow Nicole Goldberg linkedin.com/in/hendersonnicole/Use the code HONEST20 for 20% off full purchase at fahertybrand.com/Follow Nicole Goldberg linkedin.com/in/hendersonnicole/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Emma McIlroy is the founder and CEO of Wildfang, a multi million dollar fashion brand on a mission to rewrite the future of gender. Wildfang embraces your masc, your femme and everything-in-between. Wildfang has raised over $1k for charities that focus on racial justice, as well as queer, immigrant, and women’s rights. Pre-Wildfang, Emma spent over a decade honing her marketing skills at brands like Barclays and Nike. More recently, Emma has been named one of Inc.’s Female Founders 100, Oregon Entrepreneur of the Year, a Henry Crown Fellow and her "Yeah Maybe" TED talk has racked up over 100k views.In This Conversation We Discuss:[00:43] Intro[01:23] Challenging norms & gendered clothing options[03:02] Expanding from brick-and-mortar to Ecommerce[04:12] Launching physical & online store side by side[05:05] Strategizing & focusing efforts before going live[06:51] Gaining momentum & navigating press attention[07:39] Doing personalized outreach strategies[08:55] Reaching varied audience segments[10:06] Putting in the effort to sell the vision[11:09] Building a website with no experience[12:37] Dealing with early days mishaps[13:43] Electric Eye: Your true Shopify expert[14:40] Challenges of selling others' products[15:53] Deciding to build own products[16:47] Endorsements and retail limitations[17:29] Moving from third-party to vertical business[18:04] Ensuring ethical production practices[18:39] Rediscovering the power of public relations[19:31] Intimidating expectations in the industry[21:05] Rejecting 'Advice Tornado' [21:58] Reflecting on industry shifts over a decade[23:09] Focusing on longevity & resonance in business[23:47] Staying true to your brand's strengths[25:06] Block out the noise & focus on what matters[26:41] Connecting on social: join WILDFANG's community[27:17] WILDFANG ventures into wholesaleResources:Subscribe to Honest Ecommerce on YoutubeMasculine, feminine, and everything-in-between workwear wildfang.com/ Follow Emma McIlroy linkedin.com/in/emma-mcilroy-she-her-97811422/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.In This Conversation We Discuss: [00:41] Intro[01:08] Exploring Ecommerce platforms[02:31] Talk Commerce's immersive podcast world[03:07] Crafting human-centered content solutions[04:58] Customizing solutions: AI for specific needs[05:57] Data-driven strategies: leveraging sales insights[08:06] Refining AI output for accuracy in content[10:12] Experimental success via testing SEO strategies[13:14] Evolving SEO: Beyond keyword stuffing[14:58] Establishing authority through content expertise[16:19] Addressing key concerns across platforms[17:57] Finding your USP and thinking outside the box[18:49] Tracking new and lost keywords[20:21] Staying ahead & doubling down on niches[21:10] Diversifying content: exploring audio & video[22:25] Exploring AI in podcasts[24:03] Exploring creativity beyond content creation[25:15] Get in touch with Talk Commerce & Content BasisResources:Subscribe to Honest Ecommerce on YoutubeEmpowering entrepreneurs and marketers for success talk-commerce.com/Unique solution that combines advanced technology and human talent contentbasis.io/Follow Brent Peterson linkedin.com/in/brentwpeterson/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kentaro is a multimedia artist, creative director, martial artist, and entrepreneur from Los Angeles, CA. After studying Neuroscience at UCSD then entering into the film program at UCLA, Kentaro started his career creating content for global brands such as McDonald’s, Lego, Benjamin Moore, and many others before eventually transitioning to be a children’s book illustrator and brand director. He created the visual direction for the Coffee Bean & Tea Leaf’s children’s line with The Magic Tea House, and his children’s illustrations have traveled across museums throughout the United States. He has been featured on NBC for his large-scale guerilla pieces, the New York Times for his mural work, and in TIME magazine, Slash Film, Forbes, Huffington Post, Men's Health, GameRant, Vice, and NPR for his films. As a martial artist, Kentaro competed internationally, fighting Muay Thai at Pattaya Stadium in Thailand and training with Judo Olympians at the Kodokan and the Japanese royal guards within the Imperial Palace. He currently remains one of the cultural ambassadors for the upcoming Los Angeles Olympics. In 2015, he co-founded Neuro - a functional confectionary brand revolutionizing the consumable supplement space. With over 50 million pieces sold since Neuro’s successful Indiegogo campaign, the company has been featured in TIME magazine, Dr. Oz, Forbes 30 Under 30, The New Yorker, Buzzfeed, Shark Tank, The Joe Rogan Podcast, Fast Company, and Entrepreneur magazine. It can now be found in over 12,000 retail locations nationwide including Walmart, Whole Foods, Erewhon, Bristol Farms, Wynn hotels and Jet Blue. Alongside his ventures, Kentaro currently paints large scale murals as both a freelance artist and a qualified muralist through the Department of Cultural Affairs. As an experiential artist, he co-designed the immersive retail experience CAMP in New York, The Sixth Collection for Jerry Lorenzo's streetwear brand Fear of God, Britney Spears’ The Zone, and Diddy’s 50th Birthday through okidoki, an experiential design agency he co-founded in 2018. In the digital space, he has worked alongside Clubhouse and Crypto.com to do their first NFT drop and most recently finished two 2500SQFT murals in Downtown Los Angeles celebrating Ellison Onizuka, the first Asian American astronaut in space.In This Conversation We Discuss:[00:43] Intro[01:04] Redefining gum and mints with supplements[02:33] From athletes to innovators: crafting a vision[03:48] Finding a co-manufacturer in the confectionery space[04:40] From concept to creation: the R&D journey[05:51] Challenges of defining a new product category[07:43] Adding value to existing products[09:34] Seizing momentum & harnessing community support[11:36] Bootstrapping triumph: the crowdfunding journey[12:13] Building genuine community connection on Reddit[14:16] Electric Eye: Your true Shopify experts[15:13] Strategic outreach: The PR hustle[16:19] Catalyzing success: from GearDiary to Time Magazine[16:52] Authenticity in action: Sustaining the original vision[18:18] Accelerating growth by investing in talent[19:33] Prioritizing progress over perfection in hiring[20:42] Adapting to demand & managing hiring complexities[21:44] Branching out & transitioning to omnichannel[23:04] Get Neuro functional gum and mintsResources:Subscribe to Honest Ecommerce on YoutubeNeuro functional gum and mints neurogum.com/Follow Kent Yoshimura linkedin.com/in/kentyoshimura/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gustavo is an advertising & marketing executive turned entrepreneur. In the past, he’s held management positions in fortune 500 companies in the US & abroad. He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles. He loves all things related to e-commerce and working with international markets.In This Conversation We Discuss:[00:42] Intro[01:20] Finding the right business idea[03:23] Identifying a gap in sleepwear market for adults[04:38] Creating pajamas you want to be seen in[05:39] Tweaking existing ideas for success[07:29] The importance of consultative partnerships[09:49] Proving concept and establishing supply chain[11:11] Committing to full-time entrepreneurship[12:24] Customer acquisition beyond friends & family[14:07] Gaining confidence from continuous improvement[15:26] Electric Eye: your true Shopify experts[16:23] Prioritizing profitability over rapid scaling[18:28] Leveraging platforms to reach wider audiences[20:18] Achieving growth through strategic scaling[21:09] Thriving amidst the pandemic surge[21:48] The power of product quality and reviews[23:01 Luxury sleepwear from jijamasResources:Subscribe to Honest Ecommerce on YoutubeLuxury sleepwear and comfy pajamas for men & women jijamas.com/Follow Gustavo Sanchez linkedin.com/in/gustavo-sanchez-8083a86/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Noah Tucker is the founder of Social Snowball, the word-of-mouth marketing platform for ecommerce. His experience in building Shopify sites, running ads, and working with influencers led him to build Social Snowball, which now supports affiliate and influencer marketing for brands like Fanjoy, Goorin Bros, and Outway Socks.Social Snowball’s modern and automated affiliate & referral programs drive millions in revenue for over 1,000 leading brands such as True Classic, Outway Socks, and Fanjoy.In This Conversation We Discuss: [00:41] Intro[01:41] Recognizing a gap in affiliate marketing tools[02:45] Traditional to modern affiliate marketing[03:31] Redefining functionality for affiliate programs[04:38] Harnessing the power of customer affiliates[05:33] Automating affiliate programs for customers[06:39] Seeding and retracting sales with Social Snowball[07:47] Tabs Chocolate's creator-branded pages strategy[08:52] Customer affiliate integration: Set it and forget it[09:20] Seamless influencer outreach & product redemptions[10:23] Start your affiliate program with Social SnowballResources:Subscribe to Honest Ecommerce on YoutubeAffiliate and referral platform for DTC socialsnowball.io/Follow Noah Tucker on LinkedIn linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/Follow Noah Tucker on Twitter/X twitter.com/noatuckIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Karina Kogan is an award winning marketing and technology executive with a track record of feuling transformational growth and digital innovation for disruptor brands. Karina currently serves as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston. Karina has spent two decades working at the intersections of innovation and marketing with prior roles as CMO of Oura, SVP & Global Head of Product Marketing at Peloton, and SVP of Digital Media and Products at WarnerMedia. Karina also holds board and advisory posts at Jackpot.com, FightCamp, among others. In This Conversation We Discuss:[00:46] Intro[02:19] Growing an omnichannel fitness brand[03:02] Reflecting on career journey to Pvolve[04:25] Jennifer Aniston's organic connection to Pvolve[06:28] Authenticity in brand-talent partnerships[07:21] Trend: celebrity collaborations in consumer brands[10:22] Electric Eye: your true Shopify experts[11:20] How functional fitness became the solution[12:59] Building strength and flexibility using Pvolve[13:49] Bringing on key team members to drive growth[14:54] Collaborating with agencies and vendors[15:42] Combining home workouts and in-person studios[16:43] The diverse responsibilities of a CMO[18:15] Stay relevant: the value of continuous learning[19:36] Strategic resource allocation for maximum ROI[20:41] Leveraging networking & relationships as startups[22:02] Tap into functional fitness with PvolveResources:Subscribe to Honest Ecommerce on YoutubeFunctional and omnichannel fitness with resistance equipment pvolve.com/Follow Karina Kogan linkedin.com/in/kogankarina/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.In This Conversation We Discuss:[00:40] Intro[01:53] The origin story of a hair care breakthrough[02:55] Harnessing homemade remedy to restore hair health[03:45] Using Instagram to validate potential market[04:34] Building a brand story and launching with impact[06:01] Scaling followers using strategic collaborations[06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms[08:06] Workplace struggles as driving force to full-time CEO[10:20] Doubling revenue through full-time entrepreneurship[11:10] Episode Sponsor: Electric Eye[12:07] Ensuring business stability before going full-time[13:26] Harnessing Facebook Pixel for ad success[14:49] Finding an agency dedicated to the business[15:26] Reflecting on team dynamics in decision-making[16:50] Outsourcing warehouse operations for efficiency[18:44] Valuing passion and grit before skills when hiring[20:53] How to get products from Bask & Lather Co.Resources:Subscribe to Honest Ecommerce on YoutubePrevent hair loss with hair growth products baskandlatherco.com/Follow Shaina Rainford linkedin.com/in/shaina-rainford-ms-rn-fnp-c-27b241113/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution. As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations. Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth and was instrumental in launching innovative products such as LinkedIn Events. Ashu has an MBA from UCLA, attended IIT Dhanbad, and consistently merges technology and innovation to shape industry landscapes.In This Conversation We Discuss: [00:40] Intro[01:47] Bridging Discord and Ecommerce gaps[03:08] The importance of reliable AI in business[04:25] Balancing AI risks and benefits[04:49] Limitations of ChatGPT integration[06:09] Aligning AI abilities with customer expectations[07:05] Improving your AI tool through feedbacks[07:35] Safeguarding customer information[08:35] Editing and customizing AI responses[09:43] Incorporating AI into help desks[10:26] Testing AI exposure levels on customers [11:03] Seamless Setup with Gleen AI[12:10] Gleen’s quick turnaround for integration requests[12:27] Unified suite of AI services with Gleen AI[14:17] Gleen’s special offer for Honest Ecommerce listeners[15:01] The omnichannel capability of Gleen[15:50] Find Ashu on LinkedIn and Twitter/XResources:Subscribe to Honest Ecommerce on YoutubeGenerative AI platform for customer success https://gleen.ai/Follow Ashu Dubey https://www.linkedin.com/in/ashudubeyIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit.The visionary mind behind DMOOSE, an e-commerce brand that emerged in 2017 with a global mission to empower everyday athletes, Moose has transcended mere numbers. His story serves as a testament to breaking barriers and achieving monumental success through the right mindset and unwavering perseverance. With a background in Mechanical Engineering and a track record as a Project Manager in the automotive industry, Moose brings a distinctive perspective on business, innovation, and leadership. Beyond the realm of business triumphs, Moose's narrative extends to overcoming personal health challenges, offering profound insights into the crucial connection between physical and mental well-being. He underscores the power of mindset in achieving goals, continuous learning, and growth. For Moose, a balanced life is the key, revolving around the principles of family, fitness, and freedom. As an entrepreneur, investor, and motivator, he is on a mission to assist others in finding clarity, knowledge, and vision in their lives. In This Conversation We Discuss:[00:54] Intro[01:47] Personal health struggles inspire business idea[02:51] From one product to a one stop shop[03:38] Leveraging project management skills for business[05:28] Pouring revenue back into business growth[06:49] Delegating tasks and embracing a leadership role[07:53] Transitioning from side hustle to serious business[08:54] Finding and investing in skilled individuals[11:03] Episode sponsors[13:05] Amazon to Shopify: long-term vision & branding[15:39] Using a diversified business strategy[17:04] The continuous optimization process on Shopify[18:47] Three key metrics for Shopify success[21:27] Balancing between Amazon and Shopify[21:54] Avoiding overreliance on a single channel[22:36] Avoiding complacency & staying on top of your game[24:17] Striking balance between business & personal life[25:34] Learning from failure: The path to improvement[27:06] The power of long-term planning and envisioning[28:01] One stop shop for all your fitness needsResources:Subscribe to Honest Ecommerce on YoutubeOne stop shop for fitness dmoose.com/Follow Mussayab Ehtesham linkedin.com/in/mussayabSchedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brian Pedone took up boxing at the age of 13, and by 19, he had started his own boxing gym working with teenagers. Brian holds a BS in Computer Science and was featured by BusinessWeek in 2008 as one of the top 25 entrepreneurs 25 years and under in America. In 2013 he started the concept for Quiet Punch and has been at it now for over 10 years. His mission has been to make boxing accessible for all. He loves working with entrepreneurs and helping others get started.In This Conversation We Discuss:[00:45] Intro[02:10] Quiet Punch: boxing in small spaces[03:18] Brainstorming the Quiet Punch model[04:29] Simplifying things to find the perfect design[05:41] Securing the right manufacturer[06:05] Shifting from boxing equipment to home fitness[07:18] Embracing the idea of a wider market[08:31] Overcoming minimum order requirements[09:28] Negotiating TV plans for mass market appeal[10:41] Prioritizing ownership and independence[11:17] Episode sponsors[13:26] Monetizing efforts for product investment[15:01] Encountering Ecommerce struggles and breakthroughs[16:09] Managing surge in sales and traction[17:00] Recognizing the "We're Onto Something" moment[17:25] Seizing unexpected opportunities[18:00] Sustaining momentum with accidental scarcity[19:00] Capitalizing on sustainable revenue[19:35] Anticipating success and accepting setbacks[20:42] Adjusting from increasing sales to slow growth[21:16] Transforming products into subscriptions[22:24] Building brand commitment through subscriptions[23:32] Testing what customers would like to pay for[24:20] Consumer interest on small group engagements[25:00] Building freemium relationships with customers[25:28] Idea vs. Execution: the critical combination[26:14] Managing expectations on startup successResources:Subscribe to Honest Ecommerce on YoutubeSmart home punching bag quietpunch.com/Follow Brian Pedone linkedin.com/in/brian-pedone/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO. He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own.Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($2M+ monthly spend). He helped these brands to optimize and scale their existing paid media campaigns, improve funnel conversion rates, evolve their creative strategy, and diversify their paid media marketing mix across different paid channels.In This Conversation We Discuss: [00:47] Intro[01:46] From affiliate revenue to lead growth[03:24] Embracing an omnichannel approach[04:38] Perfection delays progress in marketing[06:52] crafting high-value lookalikes[08:29] Optimizing pixel insights & conversion API[09:09] Creating compelling cinemagraphs[09:48] Understanding channel personalities[11:07] Maximizing Shopify's ad targeting capabilities[12:38] Taking enterprise-Level expertise to freelancing[14:10] Converting results across different sectors[14:48] Sharing expertise: offering tips and strategies[15:22] Exploring the roles of a growth marketer[17:00] The holistic approach of growth marketing[18:38] Maximizing ROI with limited ad budgets[20:53] Tailoring testing approach to ad spend[21:39] Balancing growth and acquisition costs[23:34] Determining the right time to add channels[25:21] Using organic & paid efforts on different channels[27:03] Reach out to Jake MadoffResources:Subscribe to Honest Ecommerce on YoutubeIncrease your revenue with growth marketing jakemadoff.io/Follow Jake Madoff linkedin.com/in/jake-madoff-8a191070/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers. Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth.In This Conversation We Discuss:[00:44] Intro[01:29] Navigating the world of consumer packaged goods[02:45] The multi-faceted role of a CMO[03:39] Maximizing impact through integrated planning[04:26] Setting long-term goals in marketing[05:58] Adapting to business structures for team-building[06:47] Driving shared incentives in affiliate marketing[08:31] Nurturing genuine influencer relationships[10:13] Tailoring affiliate offers based on their audiences[10:52] Episode sponsors[15:06] Adding value & embracing growth in every role[16:31] Leveraging ecosystem support for growth[18:32] Building a culture of continuous improvement[19:45] Thriving in a Test and Learn environment[21:10] Quality meat subscriptions from ButcherBox[21:34] Kiran Smith's message to aspiring entrepreneursResources:Subscribe to Honest Ecommerce on YoutubeYour meat and seafood solution every day of the week https://www.butcherbox.com/Follow Kiran Smith https://www.linkedin.com/in/kiransmith/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products. The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide. In This Conversation We Discuss:[00:52] Intro[01:39] Transforming No’s into a business idea[02:53] From Aha moment to a wellness journey[03:37] Modernizing Eastern apothecary[04:2] Gathering storefront insights for Ecommerce[05:41] Maximizing data-driven marketing[07:39] Embracing a remote and global team[08:22] The wave of mental wellness trends during COVID[10:24] Seizing the Shark Tank opportunity[11:50] Behind the scenes of Shark Tank filming[12:45] The numbers behind the Shark Tank pitch[14:03] Episode sponsors[16:06] Battling a hacking incident[18:16] Reflecting on social media best practices[19:05] Prioritizing email and owned media[21:19] The rise of wellness as gifts[22:46] The importance of targeted investor outreach[24:00] Clean, effective herbal remedies at ApothékaryResources:Subscribe to Honest Ecommerce on YoutubeMore natural way of life through vetted herbal remedies apothekary.co/Follow Shizu Okusa linkedin.com/in/shizu-okusa-87a25415/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mischa is a dynamic force in the world of digital marketing; empowering heart-centered entrepreneurs to amplify their message into the market and elevate their authority, their impact, and their income. No need for throwing money away on Facebook ads, Mischa has got a better strategy up his sleeve!With a track record of 20 years in old-school sales, Mischa marries tried-and-true strategies with the cutting-edge tools of the digital era. He has made over a million phone calls, run massive flier campaigns, and pounded the pavement door-to-door and business-to-business. Mischa and his team generated over 1.5 billion dollars in loans funded. After a brief retirement to guide his two boys through high school and enlighten others through yoga teaching, Mischa's now back in the game and his superpower is building influence.As the founder of the "Influence Army" and host of the “Table Rush Talk Show”, he's all about sharing his expertise and inspiring others to put their voice out there in a big way. In This Conversation We Discuss: [00:49] Intro[02:17] Building business on a budget using earned media[03:58] Using podcast tours in brand promotion[05:50] Tapping into diverse podcast audiences[07:15] Leveraging CTAs and catchy URLs[08:44] Crafting impressions for host recommendations[09:53] Enriching your network through podcast[10:57] Leveraging podcasts for collaborations[12:00] Podcasts as platforms for affiliate partnerships[12:59] Exploring joint offers and revenue sharing[14:00] Repurposing content for maximum impact[14:43] The multifaceted power of podcasting[15:39] Video transcription tools for seamless editing[17:12] The branding benefits of podcasting[18:25] The impact of podcasting in exposure and authority[21:00] Finding and targeting niche audiences[22:26] Refining podcast search strategies with AI [23:22] Tapping into speaker lists for opportunities[24:20] Using tools to track competitors’ appearances[26:20] Efficient outreach with RSS feed finders[27:32] Hunting for podcast contacts[28:55] Proven templates for podcast guest outreach[30:38] Handling various replies to guest requests[32:53] Leveraging no responses for second pitches[34:34] Garnering interest for further discussion[35:48] Prioritizing conversations with interested leads[37:54] The power of follow-up in podcast guesting[39:34] Using LinkedIn to expand your network[40:16] Quick, simple, and value-added messages[41:17] Navigating positive and unexpected replies[42:07] Asking questions for smooth guest onboarding[43:05] Addressing production costs with guests[46:38] Responding strategically to feedback[47:26] Amplify your voice with The Influence ArmyResources:Subscribe to Honest Ecommerce on YoutubeAmplify your voice with a tribe of heart-centered entrepreneurs theinfluencearmy.com/mifgeStart a profitable podcast tour theinfluencearmy.com/guideValuable insights on strategic marketing podcasts.apple.com/ng/podcast/table-rush-talk-show/id1541515693Follow Mischa Zvegintzov linkedin.com/in/mischaz/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.In This Conversation We Discuss:[00:46] Intro[01:32] Bringing retro & fun clothing back [03:30] Filling a gap in the market[04:24] Harnessing founders' individual skill sets[05:33] Assessing markers for full-time transition[06:35] Using personal interactions promote Your brand[08:19] Sparking genuine interest for the brand[09:21] Recognizing external validation[10:03] Creating a genuine brand image using UGC[11:32] Staying true to vision amidst skepticism[12:45] Episode sponsors[16:58] Establishing brand presence through content[18:59] Nurturing founder relationships & customer trust[20:05] Building a positive association with customers[20:53] Turning rough returns into smooth solutions[22:31] Transforming Ecommerce solution ideas into action[24:21] Solving problems without other expectations[26:25] Helping entrepreneurs navigate brand buildingResources:Subscribe to Honest Ecommerce on YoutubeProper length men’s shorts and custom-built-for-the-weekend apparel chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Preston Rutherford linkedin.com/in/prestonr/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware. After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention of non-stick - the patented HexClad design – which provides the searing capability of stainless steel and cast iron with the easy cleanup of nonstick for an unparalleled, high-performance culinary experience. Daniel began marketing HexClad directly to consumers in 2016 and in 2021, partnered with 22-time Michelin-Starred Chef, Gordon Ramsay. To date, HexClad has become one of the most successful self-funded, DTC companies in any category driving hundreds of millions in sales and revolutionizing the cookware industry along the way. Danny currently leads the strategic direction of HexClad along with all product development efforts and global expansion initiatives. Daniel holds a Bachelors of Arts degree from New York University. In This Conversation We Discuss:[00:48] Intro[01:51] Turning cookware passion into a business idea[03:17] Reflecting on failures and lessons learned[05:18] Exploring product designs[06:14] Unexpected branding success[07:05] Making sacrifices for business growth[07:39] Emphasizing storytelling in marketing[09:02] Serendipitous encounter with Costco[10:14] Experimenting with messaging[11:08] Generating discussion and engagement[11:48] Identifying with the Gen Z and Millennials[13:31] Evaluating profitability and engagement metrics[14:09] Assessing ad spend efficiency[15:31] Balancing ad budget and revenue[16:34] Transitioning in-store insights to Facebook ads[18:26] Defying expectations with progressive growth[19:58] Episode sponsors[22:00] Harnessing collaborative power[23:43] Entering the market with a game-changing product[25:41] Upholding trust and customer commitment[27:02] Ask questions and accept constructive feedback[29:00] Embracing failure as a stepping stone[29:36] The importance of self-reflection as entrepreneurs[31:33] Where to find HexClad[32:23] Inspiring future entrepreneurs with success storiesResources:Subscribe to Honest Ecommerce on YoutubeThe only true hybrid cookware https://hexclad.com/Follow Daniel Winer https://www.linkedin.com/in/daniel-winer-647bba90/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content. Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative Underwear, Fresh Beauty, Faherty Brand, and many more. By striking the perfect balance between a beautiful image and an efficient production process, The Line Studios has become well-known for providing their clients with best-in-class e-commerce imagery that drives incremental lift in revenue. Lindsay's vision for The Line Studios transcends mere visuals; it's about crafting exceptional e-commerce imagery that not only elevates the client's brand but also translates into outstanding results. Her unwavering commitment to delivering the highest quality visuals has allowed The Line Studios to capture the very essence of their client's products and effectively convey their brand's unique message to consumers. Lindsay More Nisbett continues to shape the Ecommerce landscape, setting new standards of excellence with each project undertaken by The Line Studios.In This Conversation We Discuss: [00:46] Intro[02:39] Shifting from ad campaigns to Ecommerce[03:56] Bridging luxury brands’ Ecomm struggles[05:34] Incorporating brand voice through imagery[08:06] Elevating basic product imagery[09:37] Crafting visual brand language[11:29] The ROI of experimenting with imagery[12:56] Focusing on best-selling products[14:06] Investing strategically in assets[15:38] Standing out against competition[17:11] Diversifying video content[18:43] Building trust through imagery[20:23] Limitations of AI in imagery[22:04] Rising trends in ecommerce imagery[23:52] Reevaluating website priorities[24:48] Evolving consumer behavior[25:20] Reach out to The Line StudiosResources:Subscribe to Honest Ecommerce on YoutubeCreative production solutions for Ecommerce brands thelinestudios.nycFollow Lindsay More Nisbett linkedin.com/in/lindsay-more-nisbett-01005b4/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality.In This Conversation We Discuss:[00:44] Intro[01:16] Flossing frustration sparks business idea[02:44] From concept to data validation[03:39] DIY-ing the first prototype[04:39] The power of surveys and data-driven validation[06:25] Discovering the target audience already existed[08:25] Navigating crowdfunding campaigns[09:38] Managing crowdfunding expectations [10:42] Partnering with crowdfunding agencies[12:27] Harnessing email list & pre-campaign momentum[15:27] Understanding crowdfunding realities[16:16] Episode sponsors[20:30] Learning the essentials before the actual launch[22:11] Strategic investor partnerships[23:10] Optimizing customer acquisition[24:09] Discovering diverse customer audiences[25:30] Focusing and improving what works[26:55] Stay the course, avoid over-expansion[28:10] Thriving in challenging times[29:47] Check out Flaus productsResources:Subscribe to Honest Ecommerce on YoutubeThe world’s first eco-friendly, electric flosser goflaus.com/Follow Samantha Coxe linkedin.com/in/samanthacoxe/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Darron Burke is the founder and CEO of Burke Brands, a 20-year-old specialty coffee growing and roasting company that started in a garage and now has over $100M in lifetime sales. The company produces the Don Pablo, Pablo's Pride, and Subtle Earth Organic coffee brands, in addition to private label brands for third party CPG companies. Its own brands are sold in Costco, Walmart/Sam's Club, Kroger, and other brick and mortar locations, as well as online. Darron has always been entrepreneurial, starting various businesses, but immediately before becoming "Don Pablo," Darron taught Entrepreneurship at an inner-city Miami High School for four years.In This Conversation We Discuss:[00:46] Intro[01:55] The 20-year journey of a novel coffee brand[02:56] Exploring coffee farms as a curious entrepreneur[04:19] Pushing through against the discouragement[05:37] The upside of naivety as a startup business[06:34] Persistence pays: from garage to Costco[07:36] Leveraging roadshows to gain exposure[08:47] Reaching out to different demographics[09:41] Building momentum pre-digital advertising era[10:14] Hopping on to the digital marketing surge[11:09] The pressure that comes with the first order[12:35] Being resourceful in the midst of pressure[13:24] Building success, one cup at a time[15:26] Episode sponsors[17:28] The value of giving out free samples[19:12] Utilizing modern Ecommerce strategies[20:52] From supply chain issues to scaling success online[22:02] Balancing retail channels[23:14] Maximizing market reach via cross-channel synergy[24:32] Unlocking private label profit[25:53] Streamlined private labeling[26:55] Adding value beyond product[28:17] Check out Don Pablo CoffeeResources:Subscribe to Honest Ecommerce on YoutubeWhole Bean Coffee, Ground Coffee, and K-Cups from Don Pablo donpablocoffee.com/Follow Darron "Don Pablo" Burke linkedin.com/in/darron-don-pablo-burke/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Josh is the Founder and CEO of Meriwether - the SEO agency that generates new revenue for ecommerce brands. Learn more at meriwether.digital.In This Conversation We Discuss: [00:45] Intro[01:06] Evaluating the Ecommerce SEO landscape[02:28] Maximizing SEO investment in modern Ecommerce[05:03] The power of backlinks in the digital space[06:44] Navigating backlink competition and the costs[07:33] Boosting SEO with targeted content[09:24] Customizing SEO efforts for Ecommerce niches[11:04] Navigating SEO strategy based on search demand[11:49] Converting people’s search intent to sales[13:37] GA4’s model comparison tool & Search Console[16:00] Building topical authority for long-term results[17:39] Sniping easy keywords as a smart SEO start[19:04] Utilizing keyword tools for keyword ideation[21:28] The value of unique perspectives in content[23:46] The power of dedication in content marketing[25:03] Boost website performance with attribution reports[26:20] Ecommerce SEO & content marketing with MeriwetherResources:Subscribe to Honest Ecommerce on YoutubeEcommerce SEO and content marketing https://www.meriwether.digital/Follow Josh Piepmeier https://www.linkedin.com/in/joshpiepmeier/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He’s a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA).Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States to navigating the waters of Sysco's strategic acquisitions and leading Sysco Albany's operations, his leadership and vision have been second to none. Now, at the helm of KEY, he's here to deliver a gulp of authenticity with the right kick of real fruit all in a can as rugged as your ambition.In This Conversation We Discuss:[00:42] Intro[01:43] revolutionizing the sparkling water market[02:30] Entering the crowd space to disrupt the norm[03:22] Building a startup biz with a clear vision [04:28] Forming connections and scaling success[06:03] Self-awareness and ego-free leadership[07:17] Strategic hiring and delegation[08:13] Honest self-assessment goes a long way[09:35] Assembling a winning team[12:08] Failing openly and embracing transparency[13:00] Focusing on capacity, not credentials[13:56] The fragile nature of startups[15:03] Navigating early-stage startup roles[16:18] Episode sponsors[21:27] Leveraging multichannel strategy[22:48] How to start? Just get started[25:02] Lead generation and touching bases with people[27:04] Utilizing word-of-mouth[27:45] The power of telling your story[28:34] People are accessible, just reach out[29:47] Get real fruit, shenanigan-free sparkling waterResources:Subscribe to Honest Ecommerce on YoutubeReal fruit and shenanigan-free sparkling water keysparklingwater.com/Follow Mike Pilkington linkedin.com/in/mike-pilkington-yes/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Griffin Spolansky is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures. Griffin was also named to the Forbes 30 Under 30 list for 2023 Food and Beverage. He’s also a part of Division 1 Men's Lacrosse National Champion - 2019 - University of Virginia Israel Men's National Lacrosse Team.In This Conversation We Discuss:[00:47] Intro[01:38] The start of an entrepreneurial idea[02:11] Balancing personal and professional life[03:23] Facing and overcoming expectations [04:00] Crafting, testing, and refining samples[04:41] Leveraging connections for co-manufacturing[05:33] The timing from idea to samples[06:00] Pivoting in a pandemic[06:39] Capitalizing influencers and their audience[07:35] Choosing the right influencers as advocates[08:25] Valuing influencers’ authenticity over clout[09:27] Managing stress and setbacks[10:22] Shifting From Ecommerce to retail[11:01] The power of experienced guidance[12:26] Episode sponsors[15:21] Learning from hiring mistakes[16:43] Accepting constructive criticisms[17:23] Pushing through the highs and lows[17:51] Where to get Mezcla plant protein barsResources:Subscribe to Honest Ecommerce on YoutubeFeel-good moments with plant-based snacks eatmezcla.com/Follow Griffin Spolansky linkedin.com/in/griffinspolansky/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kelly Oriard is the co-founder and Chief Therapeutic Officer at Slumberkins, a children’s education and emotional health brand. She holds a dual master's degree in Marriage and Family Therapy and School Counseling. As a therapist, school counselor, and mother, Oriard is passionate about changing how we support mental and emotional wellbeing for children and families. As the author behind the character storylines at Slumberkins, Kelly is changing the way children and families can access the content and strategies, usually found in a family therapy session, in a fun, easy-to-use way that creates healing and brings meaningful moments of connection that make a lifelong impact on the emotional health of children. Callie Christensen is the co-founder and Chief Community Officer at Slumberkins, a children’s education and emotional wellness brand. Callie holds a master’s in teaching elementary education and special education. As a mother and educator turned entrepreneur, she’s on a mission to use her educational background to create an accessible, meaningful, and purposeful brand that is useful in every home and school to help support families and communities on their journeys of emotional health. Slumberkins is at the forefront of brand building online as they expand into children’s entertainment by bringing the characters to life in a preschool television series produced by The Jim Henson Company. They just launched the first-ever music album for kids & families: Together We Shine, Vol. 1. Debuted as #1 kids album on iTunes https://orcd.co/slumberkinstws They also just launched a New Affirmation App on iTunes that's free for kids and families https://apps.apple.com/us/app/slumberkins/id1627118113 Slumberkins children's show streaming now on Apple TV+ https://tv.apple.com/us/show/slumberkins/umc.cmc.4r9fjly8gp831gqkfe8ft1xrb They are making as many tools and resources available to families so they can easily integrate moments of connection and social emotional learning into every day.In This Conversation We Discuss:[00:45] Intro[01:53] A business idea for children’s mental health[03:00] From side hustle to full-time success[04:02] Continuing the momentum online[04:53] Doing your best in research and storytelling[05:30] Experiencing organic growth from social media[06:15] Achieving BHAG with the right manufacturer[07:21] Building good relationships with business partners[09:21] Establishing Slumberkins' online presence[11:00] The Shark Tank push to be full-time entrepreneurs[12:46] Low salaries for long-term business hains[15:04] A transformative experience with Shark Tank[16:40] Connecting authentically with your community[18:22] Episode sponsors[23:36] Bringing Slumberkins to the screen[25:37] Authentic relationships do the magic[26:16] The sales surge post-Slumberkins TV debut[27:22] Community feedback is marketing itself[28:20] How landing a TV series elevates a business[29:08] Seizing omni-channel opportunities[29:46] Extending parent-child connection with an app[31:12] Navigating the continuous evolution of Ecomm[33:19] Embracing the endless rollercoaster rideResources:Subscribe to Honest Ecommerce on YoutubeEducational and emotional learning products for children slumberkins.com/Follow Callie Christensen linkedin.com/in/callie-christensen-146b48148/Follow Kelly Oriard linkedin.com/in/kelly-oriard-149b48148/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Elizabeth is a seasoned expert in the field of conferences, with nearly a decade of experience in market research and event organization in the retail and finance sectors. Since 2021, she has played an integral role in the powerhouse eTail Palm Springs team, co-producing the event alongside Kristin Schoenstein. When not immersed in the world of eCommerce conferences, she calls Queens home, sharing her space with her cat Wednesday. Kristin Schoenstein has been a Program Director at Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she is the Portfolio Director for eTail, which includes producing eTail Boston and co-producing eTail Palm Springs. In her free time, Kristin lives on the East End of Long Island where she enjoys boating, yoga, running and days at the beach with her husband and three daughters.In This Conversation We Discuss: [00:49] Intro[01:21] Being a program director for industry conferences[02:28] Trend #1: the role of AI in retail businesses[03:09] Trend #2: Social commerce and live shopping[03:32] Trend #3: Launching partnerships to expand reach[05:04] Conferences bring like-minded people together[06:10] Creating opportunities for people to network[07:21] Curating relevant content from outstanding speakers[08:22] Inviting panels across different fields[09:12] eTail’s 25th anniversary: walk down the memory lane[09:56] A fun time for both attendees and staff members[10:40] Don’t do everything, divide and conquerResources:Subscribe to Honest Ecommerce on YoutubeA community of retailers launching industry conferences etailwest.wbresearch.com/Follow Kristin Schoenstein linkedin.com/in/kristin-paulick-schoenstein-0a7aa95/Follow Elizabeth Robillard linkedin.com/in/elizabeth-robillard-a3141150/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michael Nguyen is an entrepreneur and the Founder of Fire & Brilliance who has dedicated most of his professional life to the beautiful world of jewelry. He kicked off his career in sales within the financial services sector before ever marketing a single ring, bracelet, necklace or pair of earrings. This was when he discovered that he had a natural talent in curating relationships, conveying relevance and building long-term business connections. In his mid-20’s, Michael started his jewelry career by creating custom and unique pieces for his clients. Michael was also an early adopter of lab-grown moissanite, diamonds and gemstones which led him to influence a movement that disrupted the traditional ways of doing “business as usual.” Fire & Brilliance was nominated as one of Inc 5000’s fastest growing companies in both 2019 and 2020 with its unique approach. As a graduate of the Gemological Institute of America, Michael is the host of the “Geminar” show where he provides relevant jewelry industry knowledge and insights. Outside of running his business, Michael enjoys reading, staying in shape, spending time with great company and tasting all types of fire-burning hot sauces.In This Conversation We Discuss:[00:47] Intro[01:34] Creating lab-created gemstones & custom jewelry [02:35] From corporate misery to entrepreneurial journey[03:48] Inspiration from parents and the immigrant hustle[04:35] Undergoing mentorship and first business partnership[05:50] Transitioning to online sales and Ecommerce[07:29] Mastering jewelry through experience and study[08:01] Taking a leap of faith to expand your business[08:40] Scaling up to set business up for success[09:37] Episode sponsors[12:14] Learning Ecommerce essentials from customers[13:31] Building a lasting online reputation[14:11] Streamlined user-friendly experience on Shopify[16:18] Leveraging YouTube for organic growth[17:06] Pioneering jewelry content on YouTube[17:51] Navigating paid advertising for more growth[18:43] Using different platforms to get organic eyeballs[19:33] The riches are in the niches[20:40] Breaking the silence in the jewelry industry[21:15] Increasing awareness through educational content[22:35] Using multi-channel audience engagement[23:55] Facing rising competition in the jewelry industry[24:36] Staying true to core beliefs, quality, and value [25:21] Building a community of loyal customers[26:01] The joy of being a business of celebration[26:31] Where to get quality and custom made jewelryResources:Subscribe to Honest Ecommerce on YoutubeCustom moissanite and lab-grown engagement rings fireandbrilliance.com/Relevant jewelry industry knowledge and insights youtube.com/c/FireandBrillianceFollow Michael Nguyen www.linkedin.com/in/michaelfireandbrilliance/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Emily launched clean beauty brand Concrete Minerals in 2009 with $100, and bootstrapped it into a multi-million dollar business over a decade. She took an exit in 2019, and after two years of building, launched her second brand EXOH, this time in the health and personal care spaces.In This Conversation We Discuss:[00:44] Intro[01:52] How Concrete Materials started[02:26] Growing up in a family of entrepreneurs[03:20] Boldly starting a company out of annoyance[04:44] Learning what the market really wants [05:31] Hitting rock bottom, the only way is up[06:58] Having less Ecommerce resources back in the day[07:48] Building a fan base for people interested [08:23] Leveraging the Wild West of social media[10:14] Episode sponsors[13:05] Setting your business up for success [13:59] Managing backend to support scaling[14:43] Maximizing email marketing[15:33] Finding and working with reliable partners[16:59] Doing the business in-house[17:32] Reaching maximum growth with no solid direction[18:24] Getting maxed out, the only way out is out[19:10] Taking the exit and finding people to take over[20:01] Taking a well-deserved break from everything[20:49] Getting inspired again & revisiting business ideas[21:33] Going back to business stronger and wiser[22:15] Prioritizing in-house production[23:53] Launching D2C and studying the numbers[24:27] Gathering more data and feedback[25:25] The importance of direct connection with audience[26:09] Venture capitalists investing on consumer goods[26:43] Building genuine, direct, & authentic connection [28:05] Where to check out EXOHResources:Subscribe to Honest Ecommerce on YoutubeAmazing-smelling lip balm exoh.co/Follow Emily DeLapp linkedin.com/in/emilydelapp/Schedule an intro call with one of our experts electriceye.io/connectRevolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and marketing. He’s an official Shopify and certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. He was named one of the Top 20 Shopify Experts to follow in 2022. Claus is the producer and host of the Ecommerce Coffee Break Podcast, voted as a Top 20 Shopify Podcast on Feedspot. He has started and grown businesses in the USA, Germany, South Africa, and Singapore, and is a true enthusiast of entrepreneurship and digital marketing. As an avid traveler, he has visited more than 60 countries and lived on three continents.In This Conversation We Discuss: [00:56] Intro[01:23] Discovering a new platform amidst pandemic[02:36] Where Pareto Principle originated[03:28] How the 80-20 rule enlightened businesses[04:48] Applying the 80-20 rule to time management[06:06] Monitoring where you ad spend goes[06:51] Assess your skills and what you can outsource[07:44] Get rid of processes that don’t bring good results[08:45] The 80-20 rule in retaining and firing employees[09:46] Being considerate & professional when outsourcing[10:46] Optimizing processes & knowing when to let staff go[11:44] Perfection is the enemy of progress[13:11] Learn the know hows of what you’re outsourcing[13:56] Familiarize yourself with all the business processes[14:29] Ecommerce Coffee Break podcast for marketers[15:19] Smart E-Commerce Marketing for outsourcingResources:Subscribe to Honest Ecommerce on YoutubeMarketing podcasts for online sellers, merchants, and DTC brands ecommercecoffeebreak.com/Offshore (remote) team providers at half the cost smart-ecommerce-marketing.com/Follow Claus Lauter linkedin.com/in/clauslauter/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mike Feldstein is the founder of Jaspr, an exceptional air purifier designed for high performance but with aesthetics that the D2C market demands. Working in the wildfire and flood restoration sector, Mike witnessed how polluted air can damage people’s health, and he discovered that standard air purifiers on the market cannot make substantial improvements in air quality. He decided to create something to fix the problem. Jaspr air purifiers have all of the power and efficacy of an air scrubber while being quiet and stylish – something that people would actually use.

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management. Her employment history includes medical devices, b2b electro-mechanical and cpg companies. This mosaic of experience set the stage for her to be able to start out with her own founder's story.In This Conversation We Discuss:[00:48] Intro[02:26] Seizing the opportunity to start a business[04:10] Considering the working class in product designs[04:52] Researching the supply chain with trusted network[06:25] Negotiating for MOQs & prioritizing customer needs[07:50] Having someone that pushes you and believes in you[08:26] Talking to people means building a relationship[09:48] Doing your research and creating a strategy[10:33] Offering something new & investing on ads [11:26] Gaining traction quickly after the first 100 orders[12:02] Investing in ads for customer acquisition[12:47] From a side hustle to working full time[13:44] Seeing the business grow over the years [14:46] Pushing through amid doubts & mental blocks[15:15] What CEOs need to learn and accept[16:09] Success is not just one thing[17:03] Finding out what you’re good and not good at [17:43] Be honest and reach out to your network[18:35] having the best product is not enough[19:17] Finding balance in every tenet of your business[20:14] Where to get high-quality heated apparelResources:Subscribe to Honest Ecommerce on Youtube100% female owned heated apparel company gobiheat.com/Follow Gobi Heat on LinkedIn linkedin.com/company/gobi-heat/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.In This Conversation We Discuss: [00:55] Intro[01:55] Compare platform to Shopify before migrating[02:51] Figure out why you want to migrate[03:45] New things acquired after migrating to Shopify[04:44] Migrating helps you reconsider and review things[05:26] Maximize migration & explore change opportunities[06:40] Prioritize customer service over minor details[08:42] Migration is doable, but never easy[10:38] Navigating Shopify data migration[12:37] The impact of design on migrating[14:26] Map out key considerations when migrating[16:21] Embrace change to get better results[17:21] Keep up and learn new tools and techniques[18:28] Make learning easier with efficient solutions[19:23] Overcome fear with secure data migration[22:19] Streamline unusual Shopify migration[24:54] The importance of thorough sample checks[25:23] Challenges in subscription & internationalization[26:25] Addressing backend processes [27:10] Navage Nose Cleaner’s Shopify migration story[28:42] Wheel Wiz’s Shopify migration story[29:37] Realities & considerations of a rush migration[30:45] Adams Polishes’ migration story[31:47] Migration as a line item in a project[32:35] Modern Sprout's migration story[33:32] WordPress freedom VS Shopify constraints[34:43] Corresponding tasks & results of blogging[36:10] Shopify’s unique ecosystem advantages[38:46] Telltale signs that it’s time to move to Shopify[39:27] Migrating during redesign is the key[40:09] Leverage Shopify features to implement discounts[41:09] Learn more about Kurt ElsterResources:Subscribe to Honest Ecommerce on YoutubeEcommerce consultancy for Shopify merchants ethercycle.com/Follow Kurt Elster linkedin.com/in/kurtelster/Subscribe to Kurt Elster’s newsletter kurtelster.com/Listen to Kurt Elster’s podcast unofficialshopifypodcast.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Lucas Cao is the President and CEO of Squid Industries, an American manufacturing company with a focus on the butterfly knife and trainer industry.In This Conversation We Discuss:[00:49] Intro[01:48] Getting interested with the idea of balisong[03:00] Becoming a collector & joining the community[03:57] Seeing the barriers for interested newcomers[04:44] Trying to make a balisong trainer[05:37] Discovering the popularity of balisong[06:30] Testing the waters and the success rate[07:37] Gaining traction bit by bit[09:03] Planning things ahead and investing on manpower[10:27] Running the business remotely[11:15] Purchasing their first manufacturing equipment[12:29] Continuing the business full time[13:09] Vertical integration and quality control[13:53] An unexpected success in hindsight[14:32] The meticulous process of picking a brand name[17:26] Investing on passion and in the community[18:34] The goal is to make the best product possible[20:05] Sporadic growth, full of highs and lows[21:26] A shift on the velocity of production[22:18] Leveraging the resources available to you[22:52] Episode sponsors[26:17] The challenge in manufacturing and prototyping[27:46] The importance of versatility[28:50] Maximizing influencer marketing[30:20] Standing out from the competition[30:54] Trying different avenues of advertising[31:39] Effectively conveying your idea to manufacturers[34:05] Talk to manufacturers with different processes[35:14] Where to find Squid Industries Co.Resources:Subscribe to Honest Ecommerce on YoutubeHigh performance and community-driven balisongs squidindustries.co/ Follow Lucas Cao linkedin.com/in/lucas-cao-6a3412b1/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today https://shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ryan and Ashley Reynolds are owners of a high 7 figure subscription and e immerse brand that is embracing tactile analog planning in the digital age. Ashley founded the business in 2015 and the two have operated the business together ever since.In This Conversation We Discuss:[00:49] Intro[01:30] Channeling inner entrepreneurial qualities[02:13] Entrepreneurship starts from a place of need[03:31] Stumbling upon the right community[04:00] How Cloth and Paper’s first design came to life [04:49] The shift from personal endeavor to business[06:11] Focusing on community engagement[07:08] Printing the first products by hand[08:16] Growing the business around the community[09:14] Learning that customers don’t want other products[10:21] Subscription box as a way to liquidate inventory[11:08] Episode sponsors[14:32] Using an easy subscription platform[15:15] Switching to a more robust app [16:21] Maintaining organic growth for 3 years[16:53] Tapping into other marketing efforts[17:21] Knowing what your customers want at certain times[17:52] Leveraging Meta and Google Ads[18:16] Fail fast, pivot, and move forward[18:51] Hiring employees for tasks you’re not good at[19:28] Finding out where your skills best fit [20:03] Keep a lean business for as long as possible[21:01] How co-founders should work side by side[22:34] Invest in people’s talents and potential growth[23:32] Bring in skills that you don't have at a C level[24:15] Where to get aesthetic planning toolsResources:Subscribe to Honest Ecommerce on YoutubeLuxury aesthetic stationery and planners clothandpaper.com/Follow Ashley Reynolds linkedin.com/in/ashley-r-a52bb9154/Follow Ryan Reynolds https://www.linkedin.com/in/rnr7h/Schedule an intro call with one of our experts https://electriceye.io/connectTake your retail business to the next level today https://shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert https://sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gavin first founded Disco Labs, an agency that specializes in custom solutions for the world's biggest brands. With the sole focus of deep platform knowledge and ecosystem leadership, Disco Labs is the global partner of choice for complex projects involving Shopify. In addition to working with startups, scale-ups, and large enterprises, Disco Labs has released numerous open-source projects, and written detailed courses teaching others how to successfully build custom and public applications on Shopify. From Disco Labs came Submarine. After over a decade working with leading ecommerce merchants and solving complex challenges for them, we saw the need for better building blocks for merchants, agencies and developers when it comes to customer experiences that go beyond the transactional. Originally built as an internal tool to deliver those experiences, Submarine’s now a constantly-evolving platform accessible to all and tasked with making innovative commerce experiences possible for the world’s leading brands. Gavin is also the author of The Definitive Guide to Shopify Themes, a slew of popular Shopify frameworks like Bootstrap for Shopify and Cart.js, and numerous articles for publications like net magazine. He can often be seen popping up on Shopify podcasts and blogs across the internet, or in person speaking at meetups and conferences around the world.In This Conversation We Discuss: [00:49] Intro[01:14] Start of the journey on the Shopify ecosystem[02:54] Witnessing the evolution of Shopify[03:46] The transition from freelancing to running an agency[04:45] Being a niche in the early years of Shopify[05:55] Agencies aren’t all one size[07:18] The contrast between functions and specializations[08:24] Custom apps require specific skill sets[09:29] New functions & extensions on Shopify products[10:16] A platform built for customization requests [11:29] Visible capabilities get people’s attention[12:01] Flexibility & accessibility for all merchants[12:56] The transition from an agency to a product[14:04] Challenges in running two different businesses[14:34] The defining moment that motivated the shift[15:09] Deciding what’s the top priority[16:41] Accepting suggestions from the audience[17:55] Seeing your hard work paying off[19:07] Shoehorning your business is a sign you need help[20:25] Submarine’s approach to different business needs[21:06] What Submarine has to offer[22:02] The cost of trying to do things on your own[22:39] Managing overly complex customization requests[23:47] Keeping it simple and applying flexibility[25:10] How Submarine can help your businessResources:Subscribe to Honest Ecommerce on YoutubeFlexible commerce that connects with customers getsubmarine.com/Follow Gavin Ballard linkedin.com/in/gavinballard/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Russ is a repeat startup founder with a consistent track record of getting companies from zero to 8 figures+ of revenue. He’s previously on the founding team at Hello Bello. Mike is an entrepreneur and angel investor with 10+ years experience in consumer tech and products. He’s previously a founder of PRNCPLS, Co-Founder of Cameo (acquired by Vimeo), Partner at Parlor Coffee. Freestyle's diapers and wipes are sold at over 1000 grocery stores around the US, including at all Whole Foods locations nationwide. See their latest designs at www dot freestyle dot world.In This Conversation We Discuss:[00:48] Intro[01:31] Connecting with your potential co-founder[02:31] Establishing what differentiates you from the rest[03:11] Using an organic ingredient as a main component[03:58] The balance between co-founders & their skill sets[05:48] Delegation and stepping into each other’s shoes[07:13] Unique challenges of running a diaper brand[08:40] Validating the idea through market research[09:14] Run ambitious tests to try out if the idea works[10:06] Episode sponsors[15:13] Dedicating a budget and a strategy[16:20] The ideation behind building a prototype[17:19] Keeping the capital intact through fundraising[18:17] Timeline: from inception to the official launch[19:12] Using relevant influencers to spread the word[19:42] Launching limited edition merch and accessories[20:21] The stereotyped story of becoming a dad[21:05] The inspiring story Freestyle wants to deliver[21:58] Collaborating with the community[23:05] Allocating budget to re-engage audiences[23:38] Ensuring a seamless retail experience[24:12] Having multiple touch points for wider reach[24:44] The secret to a successful D2C business[25:46] Where to get high-performance diaper & wipesResources:Subscribe to Honest Ecommerce on YoutubeHigh-performing diapers for parents and for the planet freestyle.world/Follow Guest Russ Wallace linkedin.com/in/russwallace/Follow Mike Constantiner linkedin.com/in/mikeconstantiner/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Walter Hinchman is the CEO and founder of Swolverine. He has multiple fitness certifications, as well as a Masters in Business from the University of Nevada. Walter has more than 12 years in the fitness industry, and is currently pursuing his Masters in Human Nutrition And Functional Medicine.In This Conversation We Discuss:[00:43] Intro[01:14] A business idea from a personal dilemma[02:16] Taking the jump to build a startup business[02:42] Giving the actual clinical doses customers expect [03:06] Providing full transparency and labeling[04:02] Starting with less but gaining more along the way[05:03] Taking calculated risks and strategic investments[05:42] Challenges push business owners to persevere[06:29] Doing your best for anything and everything[06:54] Episode sponsors[10:18] You are ought to hustle your way up[11:40] Exerting efforts to grow your business[12:10] Believing in yourself & knowing success takes time[13:15] Content is King, Traffic is God[14:22] Regularly releasing content to keep the momentum[15:04] Gradual Change, Continuous Efforts[16:15] Targeting people already connected with the brand[17:11] Optimizing content marketing through SEO [18:09] Get performance supplements from SwolverineResources:Subscribe to Honest Ecommerce on YoutubeScientifically proven performance supplements swolverine.com/Follow Walter Hinchman linkedin.com/in/walterhinchman/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank. As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others. Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of their first product, a delicious supplement-infused coffee creamer that helps consumers be at their best.In This Conversation We Discuss:[00:41] Intro[02:03] Being your own health’s steward[02:49] Creating the world's first egg-white chips[03:41] Kick starting a more high-impact business[04:01] Gained exposure from evolving marketing channels[05:13] A pivotal experience at Shark Tank[05:44] Prepping to effectively pitch the business[06:26] A successful deal with an expert in the space[06:58] A sustained lift after the Shark Tank episode[08:00] Stockpiling inventory to accommodate future demand[08:51] Don’t let one time wonders deviate you[10:21] Balancing business management and personal goals[11:17] Good health means improved daily performance[12:50] Rebranding a high commodity product[13:51] Episode sponsors[19:00] Using a different approach to Lifestacks[20:19] Focusing on a specific & accessible target market[20:42] Validating products through customer feedback[21:22] Repeat purchase as success indicator[22:22] The circular causality of business[23:10] Driving more awareness to a broader audience[23:51] The importance of branding and brand message[25:16] The missionary, the mother, and the mechanic[26:11] Lifestacks thrive in formulation and R&D[27:10] Improving your health with LifestacksResources:Subscribe to Honest Ecommerce on YoutubeSupplement-infused coffee creamer for improved productivity and performance lifestacks.com/Follow Zack Schreier linkedin.com/in/zack-schreier-808935137/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bahadir, coming from a digital product management background, crafted products for both small online businesses and public DTC companies like Martha Stewart’s Marley Spoon. In the past 5 years, he has been leading his tech company Fabrikatör (can be read as fabricator in English) building solutions for DTC businesses.In This Conversation We Discuss: [00:00] Intro[01:49] A business born out of witnessing inventory pains[02:47] Providing solution for out of stock/overstock [03:48] Challenges arise when solving inventory issues[04:58] When an inventory planning software is needed[06:10] Prepare your stocks for peak seasons[06:37] Prioritize inventory as early as you can[07:24] Learn spreadsheets for a solid foundation[08:14] The painful lag between investments and supply[09:38] Using a unified platform to track all operations[10:41] Monitor where you park your cash and capital[11:38] Inventory forecasting makes or breaks a business[12:35] Successfully using pre-orders as a research tool[14:10] Your storefront reflecting your inventory[15:15] An inventory solution for every step of operations[16:56] Pre-orders as a safety net for unexpected issues[17:45] Inventory issues affect marketing efforts as well[18:41] Collaborative platform for marketing and operations[19:43] Overstocking costs more in an ever-changing market[20:20] Reducing carbon footprint as an Ecommerce business[21:21] Get started with Fabrikator’s all-around solutionsResources:Subscribe to Honest Ecommerce on YoutubeInventory management software for Shopify fabrikator.io/Follow Bahadir Efeoglu linkedin.com/in/befeoglu/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life. WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first. Have the best sex of your life with WOO More Play: woomoreplay.comIn This Conversation We Discuss:[00:47] Intro[02:01] Gaining passion and purpose for your work[03:12] Solving personal problems by exploring opportunities[04:34] Successful products come from a personal need[05:15] Building the brand with its first product[06:29] Leveraging Ecom to communicate with the audience[06:44] Facing the technicalities and issues as a startup[07:17] Maintaining optimism when starting a business[07:52] Where professionalism and passion meets[09:24] Navigating growth channels to find out what works[10:16] Starting a podcast to engage with the audience[11:14] The power of word-of-mouth in driving sales[11:42] Episode sponsors[16:49] Additional complexity in the “vice industry”[17:55] Dealing with shadow banning in the space [18:41] The underlying stigma on women and sex[19:34] The challenge of acquiring payment processors[21:19] Obedience and resilience over ever-changing rules [22:11] Challenges present opportunities to de-stigmatize[22:50] Business is about things you believe is for good [23:32] Building community & loyalty for recommendations[24:15] How earned media do wonders for a business[25:14] Consider context in every product innovation [27:27] The secret to business success is: keep going[28:10] Where to check out WOO More PlayResources:Subscribe to Honest Ecommerce on YoutubeOrganic and female-forward sexual wellness brand https://woomoreplay.com/Follow Mackie Swan https://www.linkedin.com/in/mackie-swan/Schedule an intro call with one of our experts https://electriceye.io/connectTake your retail business to the next level today https://shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert https://sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Suzie Cyrenne co-founded two successful businesses, an e-commerce store in 2013 and a software company in 2018, where she currently serves as COO in both companies. Suzie is also passionate about empowering women in business, evidenced by her podcast, Women Powering Ecommerce. Suzie's drive and dedication to excellence make her an excellent recommendation for her expertise in entrepreneurship and commitment to empowering others.In This Conversation We Discuss:[00:46] Intro[01:17] Homeopathy remedies for pet parents[01:51] Optimizing shipping costs for businesses[03:20] Building a business you can vouch for[04:50] Switching gears to know what works[05:32] Taking risks once the potential is in sight[06:42] The journey from ideation to actual product making[07:20] Mistakes and tryouts along the way[07:53] Learning the hard way means learning more things[09:31] Interviewing people to build backlinks[10:20] Investing on paid ads[10:55] Accepting mediocrity and going up from there[12:30] Doing outsourcing with the right mindset[12:54] Podcast sponsors[18:03] Seeing gradual but effective SEO results[18:27] Leveraging email marketing to gain more revenue[19:32] Challenges arise from expensive shipping costs[20:35] Solving shipping issues with proactive tracking[21:57] Assigning employees for efficient invoice checks[22:54] Save shipping costs by working with your carriers[24:11] Delegating tasks to manage both businesses[25:15] Evaluate what important tasks only you can do[25:58] Organize and stick to your calendar[26:54] Running EOS and learning from experts[28:06] Decide when to automate or delete tasks[28:33] Suzie’s podcast aims to empower entrepreneurs[30:01] Where to check out Zumalka and Buster FetcherResources:Subscribe to Honest Ecommerce on YoutubeNatural and homeopathic remedies for pets zumalka.com/Providing optimized solutions for shipping costs busterfetcher.com/en/Follow Suzie Cyrenne linkedin.com/in/suzie-cyrenne/Listen to Women Powering Ecommerce podcast youtube.com/channel/UC0usS1mUnpBZH5hApECG9BgSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

John-David Klausner is SVP of Business Development & Strategic Alliances at Loop Returns. JD has led & scaled commercial teams in high-growth companies across different continents.He loves building partner ecosystems, channel sales programs (via agencies, consultants and technology partners) that drive revenue impact across all GTM functions and solving corporate challenges with strategic partnerships that unlock new revenue streams. JD’s mantra is to lead with energy, creativity, clarity, and empathy. When he’s not hard at work with Loop, you can find JD spending quality time with his three kids in Miami.In This Conversation We Discuss: [00:43] Intro[01:20] JD’s journey towards Loop[03:12] Always prepare big for the peak season [04:32] Look for opportunities to decrease expenses[05:02] Build cost-effective returns flows[06:00] Be on the lookout even after success[06:46] Diversify carrier strategy to save shipping costs[08:14] Use automated rate shopping[08:45] Get pre-negotiated rates with carriers[09:10] Leverage return vendors for discounted rates[10:00] Communicate with 3PLs and warehouses[11:07] Optimize supply chain and logistics operation[11:48] It's all about the customer experience[12:43] Improve customer satisfaction & its lifetime value[13:13] Balancing shipping costs and inventory[13:55] In-person return bars vs at-home pickups [15:13] Eliminate the cost of the reverse logistics flow[16:23] Approach business, sales and returns strategically[17:28] Deliver convenience & flexibility for the customer[19:10] Reduce returns and abuse with integrated RMS[21:40] Be wise with return products and their costs[22:47] Item grading and dispositioning with Loop[24:01] Make shopping easy & seamless for customers[24:27] Helping brands solve returns and limit impact[24:47] Sustainability with resellers/recommerce partners[25:16] Check out resources from JD and LoopResources:Subscribe to Honest Ecommerce on YoutubeReturn management platform that grows with brands loopreturns.com/Seamless returns management solution, book a demo at loopreturns.com/book-a-demo-today/How to Optimize Your Reverse Logistics During Peak Season loopreturns.com/how-to-optimize-your-reverse-logistics-during-peak-season/Peak season content on Loop website loopreturns.com/peak-season/Follow John-David Klausner linkedin.com/in/johndavidklausner/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jeremy Shepherd is a leader, innovator, and a disruptor. From an early age, he struck out on his own to satisfy his fierce independence, need for adventure, and a more satisfying way of life.In a sector dominated by generations-old family businesses, Jeremy endeavored to become a first generation, self-taught pearl importer, dealer, and Internet seller.Over the past 20 years, he has traveled to pearl-producing areas all over the world, creating relationships with pearl producers, exporters, and people dedicated to supporting the pearl industry.In This Conversation We Discuss:[00:45] Intro[01:23] Discovering a business idea that’s fit to your job[03:31] Learning the highs and lows of the pearl industry[04:18] Creating effective platforms from the get-go[05:21] Utilizing resources to move things forward[06:27] Maintaining things at satisfying levels[07:56] Doing auctions to reach more people[08:55] Putting up a website in the year 2000[11:47] Shifting from auctions to Ecommerce[12:20] Keeping up with the technology and the times[13:29] PR articles gives businesses exposure[14:44] Creating educational websites for target audiences[16:22] Fixing issues quickly to not hinder incoming sales[17:21] Clearing things up with credit card processors[18:08] Episode sponsors[21:34] Remaining fully involved in your business[23:37] How business is built on relationships[24:49] Bringing immeasurably valuable pearls to customers[26:02] It all comes down to the way pearls are sourced[27:21] Integrating different marketing efforts to succeed[28:01] Adjusting business operations due to the pandemic[30:11] Using virtual platforms to connect with customers[31:44] Enhancing online meetings to mimic f2f experience[32:39] The biggest business secret: Help A Reporter[34:14] Practice your elevator pitch to make it to the list[35:00] Backlinks are the backbone of SEO[35:33] Where to reach Pearl ParadiseResources:Subscribe to Honest Ecommerce on YoutubeOne of the largest pearl brands in the world pearlparadise.com/Follow Jeremy Shepherd linkedin.com/in/jeremypshepherd/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Austin Duvall is Co-Founder and Creative Director of Duvin Design Co, a lifestyle brand known for its vibrant and retro inspired leisure apparel. You can find the brand at DuvinDesign.com and find him at @duvallnightlong on Instagram and Twitter.In This Conversation We Discuss:[00:45] Intro[01:42] How Duvin Design started[02:42] Talking to customers to find out what works[03:09] Building things up from little experience[04:01] Factoring and establishing an online presence[04:46] Finding customers in person and online[05:52] How to appeal to influencers and affiliates[06:49] Combining different approaches to marketing [07:27] Pick the middle ground for effective pricing[08:54] Capitalizing on organic growth[09:23] Monitoring things on a regular basis[10:15] Creating valuable content on all platforms[11:02] Episode sponsors[16:37] Learning from past mistakes [17:21] Scaling manufacturing up in different locations[18:18] Focusing on the business after years of results[19:23] Where to check out Duvin DesignResources:Subscribe to Honest Ecommerce on YoutubeGo-to beach brand for breezy leisure garments duvindesign.com/Follow Austin Duvall linkedin.com/in/austin-duvall-211621b7/Follow Austin Duvall twitter.com/duvallnightlongSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ray Nolan is founder and CEO of eDesk, an innovative customer support platform for eCommerce sellers. Ray has founded, mentored and invested in many digital commerce startups over a period of 20 years; including Hostelworld, Skyscanner and Ding.com. Ray founded eDesk after seeing friends running a high margin eCommerce business and struggling with operational efficiencies and profitable scaling. Today eDesk powers thousands of merchants around the world, using AI to help them provide faster and more personalized support to their customers.In This Conversation We Discuss: [00:44] Intro[02:36] Knowing what your competitors are up to[03:27] Building key differentiators from competitors[04:10] Using AI to simplify customer support processes[05:33] Learning to refine your interactions with AI tools[06:19] How AI helps in ideating and outlining[07:20] Incorporating AI in your workflow[08:19] Maximizing AI for things you’re not adept with[08:56] Experimenting with the add-ons[09:09] ChatGPT and the convenience it brings[11:25] Synopsizing ticket history using AI tools[12:41] AI giving a more streamlined customer support[14:23] The importance of continuity in customer support[15:37] Chatbots and SLAs in the Ecommerce space[16:22] Leveraging ChatGPT to categorize tickets[18:01] Advantages of hands-free replies[18:23] Proof that AI still needs human assistance[19:55] Outsourcing mundane elements to AI-assisted houses[20:50] Customers expecting faster response times[21:16] Delivering expected support fast is the key[22:01] What eDesk offersResources:Subscribe to Honest Ecommerce on YoutubeFaster, smarter customer support for Ecommerce https://www.edesk.com/Follow Ray Nolan https://www.linkedin.com/in/ranolan/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nicole Jenney, a passionate animal lover, transformed her life and her business by welcoming two rescue guinea pigs into her home. Her genuine affection for these furry companions, combined with her entrepreneurial spirit, has propelled her to incredible success. With over 7 figures in sales and the prestigious title of 'best pet subscription' at the 2022 cube awards, Nicole is eagerly anticipating the exciting opportunities that lie ahead this year!In This Conversation We Discuss: [00:44] Intro[01:44] A business idea during the pandemic[02:29] Launching a novel idea to see where it goes[03:05] Planning things and creating a timeline[04:15] Investing in education and logistics[05:21] Building a website and Shopify account[06:00] Start somewhere and adapt accordingly[07:39] Nurturing your social media audience[08:12] Investing in paid advertising[09:11] Getting exposure from Instagram Reels[15:09] Investing right away to see conversions right away[15:55] Upping the budget as sales come in[16:25] The power of organic reach and referrals[17:16] Realizing your business has it going[18:54] Getting support from relevant people[20:13] Always have a Plan B with suppliers[21:21] Expect more challenges and adapt to change[21:49] Challenges in launching another niche business[22:33] Relaunching after learning things[23:15] Doing what you love as your business[23:45] People are drawn to passion and dedication[24:10] Support GPigBox and Bunny BoxResources:Subscribe to Honest Ecommerce on YoutubeSafe and healthy treats and toys for your guinea pigs gpigbox.com/Subscription box with healthy rabbit food, fun toys and nutritious treats getbunnybox.com/Follow Nicole Jenney linkedin.com/in/nicolejenney/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009).In This Conversation We Discuss:[00:59] Intro[01:35] Starting a business from scratch[03:01] Finding people that’s interested in your product[04:15] Reaching out to relevant people for insights[04:44] Building things up based on learnings[05:36] Placing products where target audience can see it[06:35] Finding the right niche for your business[07:37] Building presence on Amazon[08:11] Leveraging Unique Selling Points to draw people in[09:02] Slowly investing on things that help grow your business[09:36] Partnering with someone that gets you[10:12] The importance of awareness in the marketing funnel[14:22] Taking control of your business’ growth[15:06] Establishing your brand image outside of Amazon[15:58] Delegating tasks to people that fits the role[17:12] Balancing different sets of skills vital to a business [18:18] Recognizing trivial but equally crucial parts[20:04] Where to check out Promix Nutrition[20:22] Sticking to and doing more of what works[22:10] Tuning in to reality checks from time to time[22:57] Knowing when & where to pour out maximum efforts[23:59] Monitoring risks and doing necessary adjustments[24:29] Listening to good advisors for clear guidelinesResources:Subscribe to Honest Ecommerce on YoutubeScience-driven and performance-driven products for athletes promixnutrition.com/Follow Albert Matheny linkedin.com/in/albertmatheny/Follow Promix Nutrition instagram.com/promix/?hl=enSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment. In This Conversation We Discuss: [00:52] Intro[01:15] How Portless helps DTC brands with shipping[02:26] Building a business based on personal pain points [03:09] The evolving space of cross border logistics[03:53] Seizing better opportunities on and for DTC brands[04:59] How shipping containers disrupted manufacturing[06:01] Grabbing unexpected business opportunities [07:08] Balancing existing and new businesses[08:24] How industries can save more with Portless[10:15] Section 321, the de minimis[11:16] Using FBA injections for faster transactions [11:44] Generating profits from strategic shipping options[13:13] Streamlining supply chains and local experiences[13:47] Going international on your business[14:32] Creating specific experiences internationally[15:32] How integration works at Portless[16:51] Ways to reach out to Izzy and PortlessResources:Subscribe to Honest Ecommerce on YoutubeA go-to Ecommerce shipping platform trusted by top companies www.portless.com/Affordable home decor and kitchen accessories browze.com/Follow Izzy Rosenzweig linkedin.com/in/izzy-rosenzweig-13653846/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier. She comes from a family business in beauty. At OffCourt, she does all product development and operations. Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance. At OffCourt, he is in charge of finance, strategy and branding. In This Conversation We Discuss:[01:11] Intro[01:53] The idea behind OffCourt[02:22] Testing the waters and taking risks[04:11] Establishing OffCourt’s branding[04:33] Prioritizing product development[05:19] Finding people to work with[06:03] Social media presence for a new business[06:28] Tying in with manufacturers early on [06:53] Venturing the market of fragrances[07:27] Importance of communication as a team[08:08] Launching products and managing expectations[08:34] The power of PR for a new business[09:46] The pressure of being new to the business[11:10] Success takes time and consistent efforts[12:54] Raising money and self-funding as a start[18:55] Testing out different PR strategies[19:48] Knowing when and how much to invest in marketing[20:43] Using customer’s touch points to sell your products[22:36] Finalizing things and reaching out to retailers[23:45] Pushing through to land a breakthrough[24:32] Facing the ambiguity of retailer’s conditions[26:50] Business don’t always go as planned[27:32] Having different mindsets in different situations[28:51] Keeping an open mind after every rejection[29:20] The importance of finding a good rep firm[30:40] Having the conviction to change plans when needed[30:53] Where to check out OffCourt[31:09] Discount code: honestcommerce15Resources:Subscribe to Honest Ecommerce on YoutubeFunctional, personal care company for active people offcourt.com/Follow Bani Bahari linkedin.com/in/bani-bahari/Follow Jonathan Lawrence linkedin.com/in/jonathan-lawrence-177ab133/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kris Dehnert is a serial entrepreneur and has been making money online since 2008. Having experience in multiple industries such as sports, hard goods, affiliate marketing, restaurants, apparel, consulting, cannabis, etc., Kris has a wealth of knowledge regarding business infrastructure, creative marketing, networking, and sales strategies. He is currently the CEO and co-founder of Dugout Mugs, which makes baseball bat barrels into collectible barware. Dugout is currently an Inc 5000 company for the past three years, surpassed $40 million in sales, distributed internationally, and is one of the fastest growing licensees in Major League Baseball.In This Conversation We Discuss:[00:45] Intro[02:00] The man behind the idea of Dugout Mugs[03:16] Reaching out to a potential business partner[04:28] Let the audience see the product for themselves[05:08] Using relevance to pique people’s interests [05:52] Catering to people’s behavior on social media[06:30] Partners don’t co-exist in the same lane[07:19] Showing what you can bring to the table as partner[08:33] Build to where you’re going[09:07] The importance of licensing for custom products[09:55] The power of networking[10:27] Cutting through the noise with paid ads[10:53] Getting & selling to as many customers as you can[11:28] Leveraging your email lists[12:15] Making the most out of UGC and reviews[16:57] Staying aligned with your morals and goals[17:54] The downside of being blinded by greed and money[18:19] Building and keeping a healthy work culture[19:47] Focusing on one task and outsourcing the rest[20:33] Reflecting on your skills & your role in the team[21:35] Doing what you like with the right people[22:24] Happiness over money [23:10] Defining what success means to you[24:22] Reflection & alignment makes decision-making easier[24:58] Where to check out Dugout MugsResources:Subscribe to Honest Ecommerce on YoutubePersonalized premium baseball bat-themed barware to enjoy the game dugoutmugs.com/Follow Kris Dehnert linkedin.com/in/krisdehnert/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!