Launch and Learn: Balancing Risk and Realism in Startup | Brandon Blum | For Others
On this episode of Honest Ecommerce, we have Brandon Blum. Brandon is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. We talk about creating a brand with a positive community impact, launching without overthinking, the power of networking in business, and so much more!
Honest Ecommerce · Chase Clymer with Brandon Blum
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Show Notes
Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City.
Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City.
Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing.
Through his work, Brandon learned how brands - large and small - told their stories and built their brands.
In This Conversation We Discuss:
- [00:39] Intro
- [01:32] Creating a brand with a positive community impact
- [02:53] Experiencing first sales at a pop-up
- [04:10] Bootstrapping and soft launching the business
- [05:30] Launching without overthinking
- [06:30] Balancing day jobs and side hustle
- [07:26] Leveraging project management skills
- [08:36] Recognizing project management as a skill
- [09:49] Electric Eye: your true Shopify expert
- [10:46] Discovering opportunities in unexpected places
- [12:16] Adjusting business projections post-pandemic
- [14:00] Standing out in a saturated online market
- [14:58] Transitioning from corporate to startup
- [16:25] Fulfillment in building a passion-driven career
- [18:24] The power of networking in business
- [20:53] Expanding your Luck Surface Area
- [22:32] Evolving products based on real-world insights
- [23:38] Luxury accessories and apparel from For Others
Resources:
- Subscribe to Honest Ecommerce on Youtube
- A mission-driven lifestyle brand for-others.com/
- Follow Brandon Blum linkedin.com/in/blumbrandon/
- Schedule an intro call with one of our experts electriceye.io/connect
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