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Writing for People, Not Just Search Engines | Dale Bertrand | Fire&Spark | Bonus Episode

Writing for People, Not Just Search Engines | Dale Bertrand | Fire&Spark | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Dale Bertrand. Dale is an SEO and ecommerce expert who leads training and consulting engagements with brands like Citizen Watch, Nestle, Booking.com. We talk about understanding search intent for SEO, writing high-quality content to rank, addressing low conversion pages, and so much more!

Honest Ecommerce · Chase Clymer with Dale Bertrand

May 23, 202430m 20sbonus

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Show Notes

Dale Bertrand is an SEO and ecommerce expert who leads training and consulting engagements with brands like Citizen Watch, Nestle, XXX. 

Nowadays, Dale spends his time researching the risks and opportunities posed by Google’s shift to generative AI search. 

You can follow Dale on LinkedIn and check out his work @fireandspark.com.

In This Conversation We Discuss: 

  • [00:46] Intro
  • [01:28] Focused on SEO Strategy: Fire&Spark's Expertise
  • [03:05] Aligning Objectives with SEO Strategies
  • [03:42] Understanding Search Intent
  • [05:19] Filtering Traffic: Ensuring Quality Over Quantity
  • [07:33] High vs. Low Intent: The Impact on Traffic Quality
  • [08:50] Moving Beyond Standard Blog Posts
  • [10:44] Matching Customer Search Behavior
  • [11:33] Traffic Mismatches: Matching Intent with Content
  • [12:43] Optimizing for Purchase Intent
  • [13:44] Leveraging Google's Topic-Based Authority
  • [14:40] Addressing Low Conversion Pages
  • [15:56] Integrating Add-to-Cart Buttons in Content
  • [17:44] Tailoring CTAs for Different Funnel Levels
  • [19:37] Innovation in Automation & Data Analysis
  • [21:07] Automating Analysis: AI Insights in SEO
  • [22:46] Leveraging Generative AI in SEO Tasks
  • [24:06] Diversifying Platforms: Impact on Product Searches
  • [24:58] Exploring AI-Driven Ideation
  • [25:58] Adapting to Generative Engine Optimization
  • [26:21] Addressing Potential Changes in Search Engines
  • [27:56] Google's Focus on High-Quality Content
  • [29:20] Connect with Dale: LinkedIn and Email

Resources:

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Topics

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