Honest Ecommerce

Wes Horbatuck and Greg Orfe bring entrepreneurial passion and innovation to the world of watersport apparel and ecommerce. As founders, Wes and Greg have navigated the high barriers of entry in the apparel industry, scaling Driftline from concept to a Shark Tank-featured brand recognized in Forbes, Outside, and The Inertia. Wes brings expertise in guerrilla marketing and brand growth, while Greg specializes in operations and supply chain optimization, making them a dynamic duo in ecommerce innovation.With a commitment to helping athletes "meet their moment," they’ve crafted efficient ecommerce strategies, streamlined their Shopify-powered website, and built a brand focused on resilience, quality, and performance. Their story reflects a passion for innovation and entrepreneurship, inspiring others to take bold steps toward success in a competitive landscape.In This Conversation We Discuss:[00:39] Intro[01:23] Testing prototypes and validation[02:29] Realizing the product’s potential beyond surfing[03:57] Creating a product for the location[05:24] Dealing with manufacturing challenges[07:36] E-Commerce and website setup challenges[09:04] The market of the Two-in-One Short Concept[12:18] Turning an idea into protected innovation [14:02] Episode sponsors: StoreTester and Intelligems[18:52] Balancing organic sales with Shark Tank[20:41] Reflecting on the Shark Tank experience[25:48] Managing cash flow and spending Post-Shark Tank[27:14] Partnering with better manufacturers[31:15] Building trust with differing roles & perspectives[32:16] Choosing between product expansion & niche focusResources:Subscribe to Honest Ecommerce on YoutubeMen's wetsuit lined boardshorts driftline.co/Follow Wes Horbatuck linkedin.com/in/wesley-horbatuck-6329a616Follow Greg Orfe linkedin.com/in/gregorfeBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Simplecast SummaryOn this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that’s transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™.We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands.Kyle’s experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today’s competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.In This Conversation We Discuss: [00:40] Intro[01:19] Focusing on early internet innovations[03:23] Establishing values through collaborative processes[05:05] Focusing on why customers engage with your brand[06:40] Balancing innovation with retail fundamentals[08:40] Simplifying customer service with self-service tools[10:23] Expanding Loop's reach with new customers[11:38] Turning a problem into a new business opportunity[13:11] Moving from spreadsheets to systems[17:47] Overcoming ERP complexities with streamlined solutions[19:45] Tailoring solutions for Shopify-centric operations[21:59] Empowering teams with centralized data access[24:04] Helping early-stage brands with scalable systems[25:48] Partnering to simplify warehouse management systems[27:40] Preparing for challenges with a resilience-first mindsetResources:Subscribe to Honest Ecommerce on YoutubeA unified, reliable retail OS gooddaysoftware.com/Proper length men’s shorts & more chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Kyle Hency linkedin.com/in/khencyIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:50] Intro[01:19] Evaluating if your business needs a refresh[02:45] Simplifying transitions with the right tools[04:01] Creating checklists for seamless projects[05:21] Streamlining operations with Shopify’s tools[06:43] Addressing website failures with solid solutions[07:23] Rebranding & redesigning during platform migration[08:57] Redesigning for better performance and results[11:19] Boosting efficiency with modern solutions[12:15] Auditing performance to fix slow-loading stores[14:08] Episode sponsors: StoreTester and Intelligems[17:20] Building high-converting landing pages[19:23] Improving conversions with flagship landing pages[20:56] Refining user experiences with detailed testing[21:41] Duplicating templates for faster scalability[22:41] Exploring advanced tools for scalability[24:07] Deciding if Shopify Plus is the right investment[25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive[26:44] Electric Eye diagnostics for better store insightsResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.In This Conversation We Discuss:[00:45] Intro[01:17] Chasing opportunities abroad after graduating[02:30] Navigating the challenges of crowdfunding campaigns[03:27] Diagnosing messaging from top campaigns[04:32] Leveraging early opportunities in crowdfunding[05:12] Owning the responsibility for product-market fit[06:11] Prioritizing proven experience over potential[07:35] Valuing brand reputation over chasing trends[09:25] Tinkering with Shopify from the very beginning[10:36] Expanding product lines with complementary items[11:15] Episode sponsors: StoreTester and Intelligems[14:29] Understanding the challenges of apparel & soft goods[15:47] Establishing your product's value before launching[16:20] Embracing the long route to perfecting new products[17:03] Recognizing different customer behaviors across products[18:01] Surveying customers to guide product expansion[19:04] Realizing that customer bases differ by product[20:00] Figuring out if new products fit your brand[20:53] Managing the shift from top-line to profit focus[22:51] Restructuring for lean growth and profitability[24:28] Operational strength through offshore hires[26:31] Rethinking outsourcing for quality and value[28:06] Value through global workforce opportunities[29:34] Exploring Vincero and Tidal’s offeringsResources:Subscribe to Honest Ecommerce on YoutubeTimeless pieces, modern style, premium performance vincerocollective.com/Follow Sean Agatep linkedin.com/in/sagatep/Founder-led headhunting and staffing solutions hiretidal.com/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. In This Conversation We Discuss: [00:43] Intro[01:15] A career pivot from diplomacy to PR[02:40] Empowering product makers to master PR[03:48] Aligning PR strategies with ecommerce goals[04:20] Highlighting challenges with paid ads and ROI[05:19] Demystifying DIY PR for entrepreneurs[06:20] Building confidence through PR wins[08:07] Identifying the right journalists for your niche[09:51] Using grassroots opportunities for media coverage[10:52] Using the CPR method for media opportunities[11:41] Reframing outreach as mutually beneficial[12:35] Working smarter with PR-driven content[13:12] Concise subject lines for journalist pitches[14:15] Writing pitches with long-term relevance in mind[16:16] Deciding when to send samples to influencers[16:48] Promoting product visuals through email[17:17] Identifying legitimate journalists for pitches[18:29] Affiliate link opportunities with shopping guides[20:25] Finding creative angles for product pitches[22:20] Clarifying price points, availability, & shipping[23:24] Applying the CPR framework for podcast pitches[24:32] Expanding your authority beyond your product[25:21] Connecting your product to trending topics[26:34] Utilizing AI to brainstorm creative pitch ideas[27:34] Using DMs to boost email pitch response rates[28:39] Embracing consistency in pitching for success[30:14] Transforming a simple product into a media story[31:18] Recycling your best pitch for different seasons[32:23] Advocating yourself in a competitive PR landscape[33:14] Learn powerful pitching strategies from GloriaResources:Subscribe to Honest Ecommerce on YoutubeFollow Gloria Chou linkedin.com/in/gloriaychou/Award-winning PR coach to 10,000 small businesses learn.gloriachoupr.com/masterclassbygloria If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sarah and Chris Rhoads have spent the last 15 years as renowned fashion and lifestyle photographers and Creative Directors, partnering with Fortune 100 brands to develop, produce, and shoot highly successful advertising campaigns. Their creativity and a unique, moment-driven approach have helped shape iconic global campaigns for brands like Sony, Google, Levi's, and Keds. From photographing Taylor Swift for Keds to leading product releases for Meta, their work has taken them around the world, creating standout content for some of the world’s biggest companies. Driven by Sarah’s personal experience of working long hours on set and struggling to find stylish yet supportive footwear, they channeled their creative expertise into founding Commbi footwear. Their goal was to create footwear that offered the perfect blend of comfort, support, and effortless style.After years of innovation—designing, prototyping, and collaborating with podiatrists on footbed development—they brought their vision to life. In August, they launched Commbi, a brand that merges style with functionality, and it has quickly gained momentum in the market.In This Conversation We Discuss:[00:42] Intro[01:26] A product inspired by real-life challenges[02:48] Innovating to achieve comfort and style[03:48] Creative experience meets product [04:48] An obvious idea no one else thought of[05:51] Testing viability through 3D printing experiments[06:44] Pivoting using past experience for new ventures[08:00] Balancing brand building and performance marketing[08:59] Launching from a place of need and desire[10:15] Evaluating decisions during the brand's early days[10:58] Building momentum by putting yourself out there[12:15] Episode sponsors: StoreTester and Intelligems[15:28] Pushing past the cringe to amp up your brand[16:55] Fighting resistance as an entrepreneur[17:53] "Playing business" without progress[18:43] Seeing everything as opportunities for growth[20:09] Data and passion in business decisions[20:59] Discovering unique products at CommbiResources:Subscribe to Honest Ecommerce on YoutubeLifestyle footwear combines approachable styles with comfort https://commbi.co/Where supportive comfort meets customizable style instagram.com/commbi_official/Follow Sarah Rhoads linkedin.com/in/sarah-rhoads-a7b86a13/Follow Chris Rhoads linkedin.com/in/chris-rhoads-44062a6/Book a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce. Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands to triple-digit success. Breanna thrives in the ever-changing landscape of digital marketing in the CPG industry. Her career began as one of the first Social Media Managers working for celebrities & the hospitality industry. She has spent the last decade in the beauty industry working for Henkel, Toni&Guy, Em Cosmetics and CAA's beauty incubator. She is currently StratiaSkin.com's VP of Marketing.In This Conversation We Discuss:[00:42] Intro[01:51] Shifting from agency to beauty brand leadership[02:23] Scaling from a side hustle to a major brand[03:19] Purpose-driven marketing with a scientific approach[04:18] Strategizing a brand refresh and repackaging[05:56] Embracing a science-driven, anti-marketing role[06:43] Transitioning from partnerships to in-house sales[07:32] Launching products with influencer events[08:40] Capitalizing on TikTok for customer acquisition[09:57] Episode sponsors: StoreTester and Intelligems[13:09] Building genuine relationships via organic gifting[15:24] Targeting influencers for better marketing results[16:35] Communicating effectively with TikTok influencers[17:09] Starting small but growing quickly with influencers[18:21] Strategic gifting to test products and engage[20:06] Focusing on TikTok content to build organic growth[21:40] Growing a TikTok following to build credibility[22:40] Driving revenue via regular TikTok live sessions[24:06] Stratia: healthy skin, backed by scienceResources:Subscribe to Honest Ecommerce on YoutubeHealthy skin, backed by science stratiaskin.com/Follow Breanna Greenberg linkedin.com/in/breannagreenberg/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amira Rasool, Founder & CEO of The Folklore, is changing the way retailers and consumers discover diverse brands globally. Amira has experience as a writer and fashion editor, including notable publications including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. Her work focuses primarily on Black culture in relation to fashion, travel, music, visual arts, and social justice. Amira is also a passionate Black history scholar. For her undergraduate education, she attended Rutgers University, where she received a B.A. in African American and African Studies. She later earned a Master of Philosophy in African Studies from the University of Cape Town, and whilst studying saw the whitespace in the market for diverse brands that inspired her to launch The Folklore at just 22 years old! In 2023, Amira was honored as one of Forbes 30 Under 30 2024 and Vogue Business 100 Next-gen Entrepreneurs and Agitators.In This Conversation We Discuss: [00:43] Intro[02:12] Building community for independent brand founders[03:15] Solving access issues for emerging global brands[04:09] Pivoting and returning to consumer roots[04:58] Empowering brands with resources and education[05:56] Supporting entrepreneurs outside core fashion cities[07:08] Creating workshops for local entrepreneurs to grow[07:43] Driving growth via accessible business resources[09:07] Simplifying sales with line sheet generators[10:16] Tailored solutions for brands at different stages[11:18] Pivoting to find the right formula for brand growth[12:25] Connecting with other new brands for mutual growth[13:34] Reaching beyond local markets to scale your brand[14:52] Building access to the fashion industry[16:38] The Folklore: opportunities for brands and retailersResources:Subscribe to Honest Ecommerce on YoutubeThe membership community for independent brand owners thefolklore.com/Follow Amira Rasool linkedin.com/in/amira-rasool/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brynn MacLennan Snyder is the co-founder and CEO of Slate, a women-run dental company that is changing the way the world views flossing. Driven by innovation, sustainability, and accessibility, Slate has launched a revolutionary electric flosser designed to improve both oral and overall health. The product was invented by Brynn’s husband, Dr. Snyder, after recognizing the need to help his patients become more preventative-focused in their oral health. Brynn’s entrepreneurial journey began at age 13 when she started her first business, and she has since built a career in product design and health-focused startups. With a BFA in product design from Brigham Young University and experience working with companies like Johnson & Johnson, she’s an expert in creating and scaling innovative products. Under her leadership, Slate has achieved impressive growth and is on a mission to make oral health accessible to everyone. Originally from Alberta, Canada, Brynn now lives in Spokane, WA, with her husband and five children, balancing family life with her passion for building a company that empowers people to take charge of their health.In This Conversation We Discuss:[00:44] Intro[01:03] How a dentist turned anxiety into a product [03:05] Getting expert feedback before launching[03:41] Fast-tracking innovation with personal knowledge[04:46] Why product validation was key before launch[06:17] The fear and reality of investing before revenue[07:30] Asking the right questions to refine your product[08:36] Building consumer awareness through targeted ads[10:00] Episode sponsors: StoreTester and Intelligems[13:12] Two buyer personas: consumers vs. professionals[14:09] Credibility through word-of-mouth endorsements[15:24] Using awareness to break through a crowded market[17:46] Adapting strategies to connect with audiences[18:43] Failing fast and doubling down on what works[19:45] Why real customer stories resonate the most[20:24] Why patience & long-term vision matter in business[22:06] Slate: electric flosser approved by expertsResources:Subscribe to Honest Ecommerce on YoutubeElectric flosser for dental care and oral hygiene slateflosser.com/Follow Brynn Snyder linkedin.com/in/brynn-maclennan-snyder-50a7103/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Justin Wolff is a Social Entrepreneur who has built his career by blending commerce with cause. As the CEO and Co-Founder of Junk Theory and former Co-Founder and Chief Giving Officer (CGO) at Yoobi, Justin has built impactful brands by transforming narratives and driving change. At Yoobi, Justin created and oversaw the Buy One, Give One program, building meaningful impact centered around what students needed most, and what teachers were most likely to spend money out of pocket for. To scale the giving program at Yoobi, Justin forged strategic partnerships to ensure donated school supplies reached those in need nationwide. He infused a giving spirit into Yoobi’s culture, influencing decisions across design, marketing, and operations. By its second year in business, Yoobi was providing more than 1 million kids per year with free sets of school supplies, right here in the U.S. To date, Yoobi has provided more than 7 million kids across the US, and counting. In 2023, Justin launched his second brand, JunkTheory, which aims to end the plastic era in beauty – a category that produces over 120 billion pieces of plastic packaging per year. Clean skincare, he believes, should start with healthy formulas, but must also consider what those formulas come packaged in. JunkTheory is the first clean skincare line where nothing goes in the trash, and everything is packaged in metal – the most recycled material on earth. Prior to his life as an entrepreneur, Justin was a project finance attorney – leveraging his passion for the environment by specializing in the clean energy space, where he helped develop utility-scale wind and solar farms around the world.In This Conversation We Discuss:[00:41] Intro[01:51] Building impact brands with purpose and innovation[03:44] Redefining sustainable & ‘clean beauty’[05:05] Solving recycling challenges with aluminum[07:16] Why great products outweigh great packaging[09:24] Combining sustainability with original formulas[10:19] Launching organically with limited resources[12:34] How product efficacy drives customer retention [13:16] Episode sponsors: StoreTester and Intelligems[16:28] Digital strategies with performance marketing[18:43] Building impact partnerships for brand awareness[19:32] Organic growth sets the stage for paid success[21:33] Growing a genuine audience without shortcuts[22:37] Time for paid ads and time to let products speak[24:06] Try Junk Theory and contribute to a cleaner planetResources:Subscribe to Honest Ecommerce on YoutubeMost recyclable, earth-powered skincare junktheory.com/Follow Justin Wolff linkedin.com/in/justin-wolff-6b563913/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Maxx Blank is the Cofounder of Triple Whale, a leading tech startup specializing in direct-to-consumer SaaS measurements, data and AI automation. With over a decade of experience in the Ecommerce and tech industries, Maxx has successfully transitioned from a DTC entrepreneur on Shopify to a SaaS tech founder serving other merchants. He previously started and scaled two brands beyond seven figures, showcasing his expertise in driving business growth. At Triple Whale, Maxx leads the company through hyper-growth phases, working closely with his leadership team to align cross-departmental efforts and drive innovation. He is also a dedicated family man, actively engaged in community building, and is deeply committed to creating opportunities for others.In This Conversation We Discuss: [00:58] Intro[01:44] Refining your brand message while being innovative[03:18] Balancing baked-in tools and third-party apps[04:08] Scaling insights: bespoke data for growing brands[06:45] Building websites that empower entrepreneurs[08:07] Building an Ecommerce brand from scratch[09:39] Lessons from a drop-shipping boom[10:33] From a small idea into a multimillion-dollar brand[11:41] Solving pain points with an entrepreneur's mindset[12:58] Scaling a business during COVID and hitting $7M[14:32] Pivoting businesses after COVID's impact on ads[15:27] Raising seed rounds and building early momentum[17:39] How Shopify’s community helped scale our business[18:26] The power of AI in business insights[19:45] Forecasting revenue and optimizing with AI[22:01] Overcoming analysis paralysis with AI tools[23:27] Transforming business with AI: a turning point[23:59] Utilizing community-sourced business intelligence[25:07] Streamlining DTC data with metric frameworks[25:36] Diversifying ad channels with clean, actionable dataResources:Subscribe to Honest Ecommerce on YoutubeAll your data in one platform triplewhale.com/Follow Maxx Blank linkedin.com/in/maxx-blank-8886a421a/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce. Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US market 0->$40M revenue. He also served a tenure at Ritual including launching the US market with Chicago as the company's first expansion city in 2016. Prior to Ritual, Jim co-founded Fooda ($34M raised) & was on the founding team at HighGround (acq. July 18').In This Conversation We Discuss:[00:40] Intro[01:19] Discovering a revolutionary product[02:44] How D2C insights sparked a new venture[04:14] Finding the right supplier for your product[06:03] The black box of contract manufacturing [07:16] Learning Meta ads to drive initial sales[08:04] Launching subscriptions for wider reach[09:09] Episode sponsors: StoreTester and Intelligems[12:22] The power of networking at industry events[12:55] Overcoming a life-threatening health challenge[14:42] Deciding to go all-in after a life-altering event[15:54] Discovering your true customers through feedback[17:28] Using data over ego to make better decisions[18:32] How customer interactions shape your brand[19:31] How to stay resilient through business challenges[20:22] Solving growth challenges with the right strategy[21:12] Graymatter for better focus and productivityResources:Subscribe to Honest Ecommerce on YoutubeThe first drinkable ADHD supplement https://trygraymatter.com/Follow Jim Phillips https://www.linkedin.com/in/jim-phillips-5978827/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier. A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched my own product, Krystal Glaze glue. It quickly became her top seller and opened up even more opportunities to connect with a wider audience.In This Conversation We Discuss:[00:42] Intro[02:09] discovering passion for rhinestone crafting[04:14] Transforming audience questions into business idea[04:54] Gaining audience without chasing the algorithm[06:07] Evolving social content into a thriving business[07:08] Posting consistently to drive rapid follower growth[07:51] Balancing organic growth with paid ads for success[10:53] Episode sponsors: StoreTester and Intelligems[14:05] Using self-expression to attract the right customers[15:04] Motivating audiences with creative storytelling[17:10] Finding success by sharing your journey with others[17:55] From content creation to connecting personally[18:55] A supportive community in Shine Brighter Society[19:45] Grounding yourself in faith & purpose to keep going[21:08] Shopping high-quality rhinestones at Krowned KrystalsResources:Subscribe to Honest Ecommerce on YoutubeRhinestone and glue arts & crafts supply store krownedkrystals.com/Follow Krystal Hughes linkedin.com/in/krystal-hughes-4a0111244/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Arv is the Director of Product at GroupBy. He is a passionate entrepreneur currently responsible for product management. Arv has over eight years of experience in the oil and gas industry, including five years with WorleyParsons.In This Conversation We Discuss: [00:45] Intro[01:21] Driving revenue with better product discovery[02:40] Scaling search for retailers with high SKU counts[03:31] Adapting to modern, conversational search queries[05:58] Better product details for user-friendly browsing[08:30] Avoiding AI errors with human-guided review[09:55] Guiding users with smart sorting options[11:46] Product variations using smart automation[13:02] Shopper trust through respectful customization[14:09] Automating reorders with helpful reminders[15:05] Preventing bounce rates with smart stock management[16:32] Clear shipping times to boost purchase confidence[17:11] advanced analytics for more effective action[18:34] Using best-in-class apps as your brand grows[20:17] Recognizing evolving trends in ecommerce technology[21:24] Product search with AI-driven recommendations[23:01] GroupBy for enhancing your retail experienceResources:Subscribe to Honest Ecommerce on YoutubeProduct discovery platform powered by Google Cloud Vertex AI search for retail groupbyinc.com/Follow Arv Natarajan linkedin.com/in/arvnatarajan/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kevin Tighe is the Founder & CEO of San Diego based Beachly Brands (acquired) which is the leading subscription retailer of beach apparel and accessories. Under Kevin’s leadership, Beachly has been twice selected to the INC 500 – INC Magazine’s annual list of the fastest growing private companies in America. Kevin recently joined Retention Brands where he serves as COO of the portfolio which includes Birchbox, Beachly and Alltrue. Kevin is a passionate entrepreneur, startup mentor and non-profit volunteer. Born in Washington DC, Kevin migrated to the West Coast to attend the University of Southern California. While at USC, he started his first business and has been a serial entrepreneur ever since. He has over 20 years of experience in digital marketing, eCommerce, subscription commerce, and entrepreneurship. Kevin is among the select few who qualify as both a visionary and integrator. This quality gives him the unique ability to dream big and then distill his vision into an actionable and achievable plan.Kevin serves on the Board of Directors of Sustainable Surf, a non-profit focused on promoting and restoring ocean ecosystems. He also serves on the Board of Directors of San Diego Sports Innovators. During his free time, you will likely find Kevin at the beach with his family or in the ocean; surfing, paddle boarding or racing outrigger canoes.In This Conversation We Discuss:[00:42] Intro[01:35] Building on past ventures and learning[02:16] Finding business inspiration back from the ocean[03:44] Testing concepts with real-world validation[04:52] Assessing margins for sustainable ventures[06:00] The allure of recurring revenue in business[08:31] Leveraging Facebook ads to grow audience[10:28] Pivoting to women’s market after strong demand[11:57] Referrals from women’s online engagement[13:10] Episode sponsors: StoreTester and Intelligems[16:23] testing market feedback before acquisition[18:09] Stepping into a new role post-acquisition[19:47] Handling distressed acquisitions[21:35] Building repeatable processes across brands[22:45] Focusing on key growth channels for maximum impact[24:25] Embracing the itch to constantly build and innovate[26:07] Learning and growing in new market opportunities[27:04] BUBS Naturals for supplements and wellnessResources:Subscribe to Honest Ecommerce on YoutubeBeach lifestyle subscription boxes beachly.com/A customizable box of premium beauty products birchbox.com/Curated collection of ethical and eco-friendly products alltrue.com/A capital partner that understands your business retentionbrands.com/Supplements for overall wellness bubsnaturals.com/Follow Kevin Tighe linkedin.com/in/kevinptighe/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many. With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive up luxury fragrance prices. Dossier aims to help customers focus on a product’s quality, not a desired perception. All Dossier products are made in France, just without the price gouging. Sergio launched the company with its now-hero collection of Dossier Impressions, a collection of designer-inspired fragrances available for 70-85% less. With their success, he leveraged the company’s learning from experience to develop Dossier Originals (a collection of in-house exclusive fragrances) and Dossier Home (a line of room diffusers and candles with scents from customer-favorite Impressions). As of 2024, Tache has successfully helped the company expand outside of the U.S. to Mexico, Canada, and Australia and acquired Amazon and Walmart as retail partners. Before building Dossier, Tache held several CEO roles within the digitally-native beauty space––working within the haircare and skincare industries after leaving the finance industry. Sergio holds an MBA in Finance from the Wharton School of Business at the University of Pennsylvania with his Master’s and Bachelor’s degree from Solvay Brussels School of Economics and Management (in Belgium, where he grew up).In This Conversation We Discuss:[00:41] Intro[01:54] Challenging unfair high margins in beauty products[02:53] Blending craftsmanship with affordability[03:37] Finding the right perfume supplier[05:18] Validating concepts without overspending[06:51] Redefining luxury perfume with accessible choices[07:59] Navigating MLQs and supplier roadblocks[10:16] Embracing boring execution for long-term success[10:44] Episode sponsors: StoreTester and Intelligems[13:56] Mastering go-to-market strategies for growth[14:58] Focusing on what works for your brand[15:49] Executing clear product messaging for success[17:00] Avoiding the shiny object syndrome[19:04] Managing cash flow in startup struggles[20:15] Understanding the urgency of financial planning[21:46] Finding value in mentorship for entrepreneurs[22:36] Choosing between self-funding and VC support[24:02] Emphasizing daily reviews of key financials[25:15] Simplifying ecommerce with key formulas[26:20] The power of boring but effective execution[27:08] Explore Dossier and connect with SergioResources:Subscribe to Honest Ecommerce on YoutubeFair-priced French perfumery crafted for the next generation dossier.co/Follow Sergio Tache linkedin.com/in/sergiotache/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jenn Harper is a beacon of innovation in beauty and philanthropy. She’s not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JCPenney locations across the USA. Jenn's journey with Cheekbone began as a digitally native, direct-to-consumer brand that took pride in its commitment to reducing environmental impact and supporting Indigenous communities. Her formidable leadership made sure Cheekbone stood out not only for its stunning products but also for its ethical backbone—it became a symphony of transparency, philanthropy, and support for women and youth. To date, over $250,000 have been donated to philanthropic causes, testament to Cheekbone's core values. Cheekbone's prestige has been hard-earned. In 2019, Jenn Harper made a confident appearance on Canada's Dragon's Den, the nation's equivalency of Shark Tank. While she turned down offers, her unwavering resolution steered Cheekbone towards exponential growth. Regularly sought after for her insights, Jenn weaves her narrative as both a woman and a representative of North America's Indigenous peoples, substantiating the importance of these values in today's business ecosystem. In 2022, she was listed among the 100 Women of Influence by Entrepreneur Magazine—a list graced by the likes of Jennifer Lopez and Kim Kardashian. And importantly, in 2023, Jenn was conferred an Honorary Doctorate degree from the Goodman School of Business at Brock University. This honorary degree recognized her unwavering dedication to community betterment and adamant endeavors in championing sustainability.In This Conversation We Discuss:[00:40] Intro[01:26] Shaping a business inspired by social impact[02:51] Navigating ecommerce highs of 2015 and 2016[03:55] Imperfect launches of chasing perfection[05:04] Balancing ideals with realistic beginnings[06:40] Validating ideas before building products[07:19] Growing customer loyalty with transparency[09:15] Shifting focus from story to product performance[10:08] Building customer trust through action[11:11] Connecting with communities for brand growth[13:07] Understanding customers for tailored messaging [15:35] Episode Sponsors: StoreTester and Intelligems[18:47] Using media opportunities to boost Ecommerce[20:45] Focusing on local markets before expanding[21:56] Inspiration from great company success stories[22:47] Rewarding customers during the holiday season[24:04] Preparing for successful product launches ahead[25:10] Crafting authentic and digestible brand narratives[26:04] Creating exclusive bundles from customer insights[27:40] Connecting customers to ethical beauty choicesResources:Subscribe to Honest Ecommerce on YoutubeIndigenous owned cosmetics brand cheekbonebeauty.com/Follow Jennifer Harper linkedin.com/in/jenn-harper-0b200a23/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. In This Conversation We Discuss: [00:41] Intro[01:42] Managing new and old podcast equipment[02:34] Building an Amazon career from the ground up[03:51] Navigating retail shifts over 18 years[04:48] Managing business through Amazon’s complexities[05:49] Supporting small brands in a tough market[08:24] Recognizing signs to branch into Amazon[09:17] Pushing organic content to stay competitive[10:45] Debunking the myth of overnight success[11:47] Evaluating margins before jumping on Amazon[14:11] Navigating Amazon’s tough commodity landscape[15:11] Focusing on hero items for better visibility[16:37] Spending wisely to boost product discoverability[17:46] Avoiding common pitfalls on Amazon listings[19:04] Safeguarding against Amazon's listing restrictions[19:53] Mastering conversion rates and traffic insights[20:54] Understanding the impact of UPC errors on listings[22:47] Preventing issues with initial product setup[23:16] Exploring services at Quickfire[24:23] Hiring smart for different business modelsResources:Subscribe to Honest Ecommerce on YoutubeDigital commerce agency built brand first quickfirenow.com/ A show that covers brands, retail, e-commerce, digital advertising, Amazon, and more podcasts.apple.com/gb/podcast/always-off-brand/id1560745895Follow Scott Ohsman linkedin.com/in/scott-ohsman-861196a6/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amanda is the Co-Founder and President of Dormify, the first to market retailer in the specialty dorm category. She founded Dormify as a college student after facing the challenges of trying to shop for her own college dorm room decor prior to her freshman year. She and her mom, Karen, who’s also the co-founder, worked together to create what is now the largest retailer of college dorm and apartment essentials, with nearly 900 college and university partners across the country and a thriving community of 1,500+ student ambassadors. Over the last ten years, Amanda has scaled Dormify with strategic funding rounds to grow her company and team of now 40 employees. Amanda continues to serve as the company's President and visionary leader driving product development, retail expansion, and brand/creative. Amanda was named one of Forbes 30 Under 30 in 2018 and has been featured on GMA, The New York Times, and many others. She is a member of YPO and lives with her husband in NYC. In This Conversation We Discuss:[00:44] Intro[01:45] Discovering an unmet demand in a niche sector[02:41] Tackling the lack of one-stop dorm room essentials[03:11] A business from personal college move-in struggles[04:41] Organic blog growth for early product validation[07:15] Using creative posters to test early Ecomm ideas[08:07] From idea to business incorporation in two years[08:45] Turning blog readers into active brand advocates[09:33] Personalized engagements with customers directly[10:45] Learning from customers to improve product[11:48] Episode sponsor: StoreTester[13:04] Episode sponsor: Intelligems[15:00] Evolving from home shows to pop-up shops[16:41] The challenge of aging customer demographics[17:42] Forming early relationships for customer acquisition[18:39] Creating original content for lasting inspiration[19:38] Evolving strategies to connect with Gen Z shoppers[20:42] Managing high SKU counts with drop-ship solutions[21:35] Staying ahead by continuously innovating designs[22:07] Establishing criteria for product success evaluation[23:08] Topnotch consumer experience with one-stop shopping[24:09] Leaning into imperfection for creative freedom[26:03] Dormify for all your styling needsResources:Subscribe to Honest Ecommerce on YoutubeA one-stop shop of bedding decorative accessories, wall decor, storage, and more dormify.com/Follow Amanda Zuckerman linkedin.com/in/amandapaigezuckerman/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amelia Trumble is the CEO and one of the three Founders of Retold Recycling. Amelia is an Australian native who moved to New York 15 years ago to work as an ecommerce professional. While at Estee Lauder running ecommerce for MAC Cosmetics, she met her 2 Retold co-founders, Alan Yeoh and Noelle Sadler. Together the 3 ideated on starting a business that would do good things for the world and get them out of the corporate grind - after an “a-ha moment” decluttering her closets, the idea for Retold was born. A convenient and mail-based textile recycling service that diverts unwanted items away from landfills and recycles them sustainably! In addition to being the CEO of Retold, Amelia also consults on the side for businesses seeking ecommerce strategy - predominantly in the beauty, fashion and obviously, sustainability space. Amelia now resides in LA with her 5 year old daughter, Alta!In This Conversation We Discuss:[00:45] Intro[02:04] Working your way up to Ecomm roles[04:05] Building a business from a personal need[04:56] Vetting a business idea through extensive research[06:34] Adapting processes to align with sustainable vision[07:28] Finding the right partners through persistence[09:34] Adapting returns labels for sustainable shipping[11:11] Ensuring cost-effective, trackable returns process[12:22] Integrating subscriptions with rewards and emails[13:07] Episode sponsors[16:21] Testing go-to-market strategies for audience growth[16:59] Exploring new traffic strategies beyond meta ads[18:01] From DTC to retail with strong customer support[18:43] Expanding into eco groceries and boutique retailers[19:44] Expanding retail vision after Shark Tank success[21:24] The real Shark Tank experience[22:15] Showcasing sustainability in holiday gift guides[23:04] Leveraging key eco moments for business growth[24:17] Creating toolkits for successful partner outreach[25:00] The real value of customer connection in Ecomm[25:50] Creating solutions from customer-driven insights[26:44] Enhancing user experience with new site updates[27:24] Declutter effortlessly and sustainablyResources:Subscribe to Honest Ecommerce on YoutubeClothing recycling service to keep your clothes out of landfill retoldrecycling.com/Follow Amelie Trumble linkedin.com/in/ameliatrumble/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Matthew Holman is a leading expert in the ecommerce subscription industry, with extensive experience in optimizing customer experience, retention strategies, and data-driven decision-making. He specializes in fractional subscription leadership, where he helps brands understand the complexities of subscriptions so that they can scale. Matthew currently lives in Utah, where he enjoys time with family, running, movies, and the vibrant ecommerce community.In This Conversation We Discuss: [00:41] Intro[01:44] Career shift: from shipping rates to subscriptions[02:51] Discovering passion thru solving client challenges[03:16] Supporting merchants with subscription products[03:57] Adoption & retention with app-based insights[04:53] Improving retention beyond subscription app offers[06:04] Collecting insights to improve subscription success[08:19] Creating quizzes to uncover customer needs [10:00] Storytelling in data capture for discounts[11:04] Impactful subscriptions with tailored messaging[12:22] Exploring innovative membership models for brands[13:56] Communication touchpoints to boost engagement[15:01] Redefining value in subscription offerings[16:53] Maximizing margins with product combos[18:36] Developing products for loyal subscribers[19:34] Analyzing consumer behavior around discounting[21:39] Understanding customer types for better retention[23:59] Leveraging customer feedback to reduce churn[24:56] Evaluating long-term value in subscription testing[25:54] Connecting feedback to design changes for growth[27:20] Creating impactful welcome series for retention[28:25] Enhancing order notifications for personal touch[29:26] Optimize your subscription program with The Subscription DocResources:Subscribe to Honest Ecommerce on YoutubeA weekly dose to help you scale subscriptions thesubscriptiondoc.com/Follow Matthew Holman linkedin.com/in/holman-matthew/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

With over 10 years of experience in consumer marketing and digital transformation, Kelly Deen is passionate about creating and executing data-driven strategies that drive growth, loyalty, and innovation for fast-moving consumer goods (FMCG) and entertainment brands. As the Chief Commercial Officer/CMO at kencko, Kelly leads a world-class marketing team that is transforming the way people consume fruits and vegetables through smart, convenient, and sustainable products. Since joining kencko in 2022, Kelly has been instrumental in expanding the company's presence into 16+ global markets, launching its first brand campaign, building a loyal and engaged customer base, and developing strategic partnerships with retailers and wholesalers. Kelly has also leveraged my professional certifications in artificial intelligence (AI) and search engine optimization (SEO) to optimize our digital experience, marketing tech stack, and member experience team. Kelly is motivated by kencko's mission to make healthy eating accessible and enjoyable for everyone, and proud to be part of a company that is making a positive impact on people's health and the environment.In This Conversation We Discuss:[00:44] Intro[02:14] Simplifying fruits and veggie smoothies[03:48] A mission to promote plant-based nutrition[05:05] kencko: making fruits and veggies accessible[07:29] Blending health solutions with the rise of D2C[08:29] Stepping in during D2C challenges and growth[09:23] The risks of meta dependency for growth[10:50] Cost-effective channels beyond meta for scaling[11:51] Overcoming today’s meta-driven growth challenges[12:57] Episode sponsors[16:10] Balancing creativity & performance in paid marketing[17:59] Embracing patience in the growth process[18:29] Driving business strategy in a growth phase[20:31] Seizing opportunities & meaningful connections[21:31] Embracing risks & landing major retail partnerships[23:18] Asking the right questions for strategic partnerships[24:17] Building relationships to navigate retail challenges[25:08] Offering value-added services to engage customers[26:34] Launching a brand campaign to boost awareness[27:24] Trusting your gut & embracing fearless decisions[29:01] Accessible healthy living with kencko productsResources:Subscribe to Honest Ecommerce on YoutubeFruits & veggies drinks and snacks https://www.kencko.com/Follow Kelly Deen https://www.linkedin.com/in/kellydeen/Done-for-you conversion rate optimization service storetester.com/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple PodcastsChase Clymer with Kelly Deen. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As the CEO of Eric Javits, Dario Markovic has successfully generated over $50 million in revenue over the past four years, exclusively through eCommerce. A visionary entrepreneur, Dario Markovic is also the founder of multiple companies, including a SaaS platform designed to help businesses grow organically. Dario Markovic's innovative leadership and strategic foresight have consistently driven growth and success across diverse ventures.In This Conversation We Discuss:[00:45] Intro[01:38] From retail to online survival during COVID[04:26] PR success into a business-saving opportunity[05:45] Implementing rapid ad strategies for fast wins[07:03] Slow, steady transitions to re-build online presence[08:17] Boosting sales by moving from Magento to Shopify[09:38] Testing digital ad strategies during the pandemic[10:54] Maximizing minimal ad budgets for major results[12:53] Episode sponsors[16:06] Doubling down on PR and affiliate marketing[18:16] Navigating challenges of rapid growth and scaling[20:31] Managing cash flow impacts during scaling [23:44] Considering logistics strategies for global reach[26:20] Navigating challenges of scaling advertising efforts[27:10] Starting anywhere to build your expertise[29:14] Explore luxury hats at Eric JavitsResources:Subscribe to Honest Ecommerce on YoutubeWomen’s designer hats, bags, and shoes ericjavits.com/Follow Dario Markovic linkedin.com/in/dario-markovic-2a326aa9/Done-for-you conversion rate optimization service storetester.com/Revolutionize your inventory and fulfillment process portless.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alexa Tietjen is the Content Director at Shoptalk, where she helps shape the annual Spring and Fall agendas and recruit speakers for both shows. Prior to Shoptalk, she was a beauty editor at WWD, the fashion and beauty industry trade publication known as “the fashion bible.” She wrote about beauty’s business boom and the rise of the creator economy. She has appeared on Good Morning America for her work.In This Conversation We Discuss: [00:47] Intro[01:54] Curating industry insights as a Content Director[02:49] Using past editorial expertise for content curation[03:59] Shoptalk: a community of retailers and innovators[04:51] Networking and learning at Shoptalk events[05:22] Creating a fall touchpoint for retail innovation[06:44] Exploring supply chain & in-store experience[07:25] Bringing women leaders to the forefront [08:24] Meeting industry peers for powerful networking[10:05] Handling massive networking opportunities[10:41] Diving into AI and retail media at Shoptalk Fall[12:24] Unified retail insights from top industry leaders[13:09] Practical tips to prepare for Shoptalk Fall[14:29] Welcoming all stages of retail to Shoptalk[15:36] Go to Shoptalk Fall’s website for more event infoResources:Subscribe to Honest Ecommerce on YoutubeOrganizers of the retail’s industry’s very best events fall.shoptalk.com/Follow Alexa Tietjen linkedin.com/in/alexatietjen/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand. His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with." In This Conversation We Discuss:[00:57] Intro[01:44] Identifying gaps in the herbal and natural markets[02:51] Targeting health practitioners via word of mouth[04:39] Gaining traction by being part of the community[06:42] Turning personal expertise into business success[07:45] Navigating growth with a fail-fast mindset[08:40] Experimenting with new products to validate markets[09:40] Leveraging tech for competitive business advantage[10:37] Episode sponsors[13:49] Offloading manual tasks through innovative tech[15:49] Transitioning from practitioners to retail markets[16:57] Mastering operational excellence for clients[18:30] Exploring multi-channel fulfillment strategies[19:55] Segmenting audiences for targeted marketing[21:13] Differentiating shoppers in diverse marketplaces[22:32] Standing out through authentic self-expression[24:08] Building friendly connections with customers[25:53] Perfect Herbs: for passionate herbal expertsResources:Subscribe to Honest Ecommerce on YoutubeHigh-quality herbal medicine accessible & sustainable for healthcare providers perfectherbs.ca/Follow Chris Habib linkedin.com/in/chris-habib/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Alesia Klimau is the owner of Heart Printed, a custom photo magnet printing service. It is a family owned business proud to be manufacturing and shipping from Columbus, OH. They are all passionate about photography and are big fans of Instagram.Founded in 2014, Heart Printed creates high quality custom photo magnets using the best materials and ink to print photo magnets. They are printed on high quality photo paper with vivid and bright colors, each magnet cut by hand.In This Conversation We Discuss:[00:44] Intro[01:01] Creating personalized magnets from photos or art[01:58] Building an Instagram-inspired business[03:39] Balancing product development & marketing[04:55] Tapping big Instagram accounts for viral growth[06:23] Shutting down after marketing and overhead issues[07:44] Keeping the business dream alive through Etsy[09:28] Testing new magnet designs with upgraded quality[11:11] Episode sponsors[14:23] Etsy success to a stronger social media launch[15:34] Posting on TikTok to understand virality patterns[17:46] Adapting content for TikTok & Instagram audiences[18:51] Understanding social media for marketing success[20:39] Discovering formulas behind viral videos[22:18] Grabbing attention with effective video hooks[24:35] Capitalizing on audience reactions for growth[25:42] Heart Printed: get handcrafted photo magnetsResources:Subscribe to Honest Ecommerce on YoutubeHandcrafted photo magnets heartprinted.com/Follow Alesia Klimau linkedin.com/in/alesia-klimau-60753769/Instagram instagram.com/heartprintedTikTok tiktok.com/@myheartprintedBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

CEO and Creative Director at SeaMonster Studios, Wes Buckwalter manages a small team of geniuses, keeps them paid, and fights for their rights as employees of what he hopes is the best job they've ever had. He advocates for the creativity of my employees and contractors, managing day to day operations, finance, and client relations. SeaMonster Studios have delivered over 1500 websites to clients over the last 18 years. They are a proud Shopify Plus partner and have become a top-tier partner with several app developers within the Shopify ecosystem.Wes started out in the trenches, designing and building websites before a small screen had ever been considered and have continued to champion and pioneer skills in the web and ecommerce fields that gave him a start in this industry.In This Conversation We Discuss: [00:49] Intro[01:50] From early ecommerce venture to a thriving agency[03:19] Navigating the gray areas of ADA & WCAG guidelines[04:48] Balancing site compliance with brand aesthetics[06:06] Compliance as a continuous improvement process[08:08] Accessibility from different user perspectives[09:28] Starting accessibility with thorough site reviews[10:05] Preventing lawsuits with digital accessibility[11:25] Improving awareness on accessibility issues[12:19] Directing legal threats to small Ecommerce sites[14:02] The financial dynamics behind lawsuits[15:29] Parallels between tech fixes & construction audits[16:21] Addressing agency flaws by reviewing past work[17:14] Understanding varying WCAG compliance across states[18:34] Balancing agency & business’ responsibility[19:47] Exploring limitations in automated accessibility [21:01] Managing compliance when stacking Shopify apps[22:07] Shopify's limits on compliance control[23:56] Using Shopify's flexibility while avoiding pitfalls[25:39] Combining AI tools and human testing for site fixes[27:26] Accessible Web for efficient compliance scanning[28:39] Restraints in plug-and-play accessibility tools[29:25] Critiquing overlay tools for accessibility issues[30:33] Image descriptions for better user navigation[31:56] Setting standards for product compliance & SEO[33:22] Free site review from SeaMonster StudiosResources:Subscribe to Honest Ecommerce on YoutubeFriendly, full-service digital agency offering data-driven strategy and development seamonsterstudios.com/Follow Wes Buckwalter linkedin.com/in/seamonsterwes/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Erin is the VP of Business Development at August, where she manages their retail, e-commerce, and B2B sales channels. Prior to August she consulted with Deloitte at companies such as Twitter, Fitbit, and Silicon Valley Bank. Later joining Uber, Erin worked in growth and operational roles for four years, helping UberEats expand from 10 to over 600 cities. She made the jump to August in April of 2022 when she was inspired by August’s mission. In This Conversation We Discuss:[00:46] Intro[01:22] Finding and growing your audience before launching[03:40] Balancing edutainment and medical accuracy online[04:59] Using audience feedback as product validation[06:01] Championing sustainability with product quality[07:11] Acting on feedback to improve product design[08:07] Launching D2C with organic online momentum[09:26] Tapping into trends for impactful product drops[10:17] Defining relationships with customers and fans[11:14] Building trust through 10,000 baby steps online[12:45] Episode sponsors[15:57] Balancing profit and impact in brand decisions[17:28] Addressing tampon tax through collective effort[18:41] Communicating carefully and honestly[19:52] Staying transparent to avoid fear mongering[21:51] August: Fight period stigma with sustainable products Resources:Subscribe to Honest Ecommerce on YoutubePeriod care brand on a mission to fight period stigma itsaugust.co/Follow Erin Burk linkedin.com/in/erineburk/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kristen Pumphrey & Thomas Neuberger are the co-owners of California-based fragrance brand, P.F. Candle Co. and authors of “At Home with Fragrance.” Now a 63-person company, P.F. Candle Co. started as a one-woman Etsy shop in 2008 out of Kristen’s second bedroom. As fragrance experts, Kristen and Tom have scaled the business over the course of several years on their own with no formal business degree - DIY is at the core of everything they do. Today, products are sold in thousands of stores worldwide and their two brick and mortar stores in Los Angeles and San Francisco. Despite the company’s growth, P.F. Candle Co. still proudly makes their products in-house, pouring up to 3,500 candles a day all while modernizing the craft of candle making.In This Conversation We Discuss:[00:45] Intro[01:32] From job loss to a creative business venture[02:45] Starting and finding success on Etsy[04:23] Switching platforms for cost savings[05:33] Scaling beyond Etsy artisan qualifications[06:10] Figuring out what’s worth the purchase cost[07:12] Outgrowing Squarespace’s limited customization[07:44] Leveraging social media to drive website traffic[09:15] Gaining online traction via retail partnerships[09:59] Episode sponsors[13:11] Managing sales mix changes during pandemic[13:56] A pro tip for women in business[14:58] From self-management to leading teams[16:49] Setting yourself apart to create business value[17:51] Finding motivation from team successes and growth[18:40] Preparing for competitive Ecommerce sales[20:20] Planning inventory for Black Friday, Cyber Monday[21:45] Evolving strategies from $1 million to $10 million[23:26] Prioritizing meaningful work over numbers[25:04] Face business challenges with creative fulfillment[26:09] Defining future goals for products and company[27:13] Get your scented soy candles at P.F. Candle Co.Resources:Subscribe to Honest Ecommerce on YoutubeFollow Kristen Pumphrey linkedin.com/in/kristenpumphrey/Follow Thomas Neuberger linkedin.com/in/thomas-neuberger-6180b5113/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Chris Timmer is the Chief Executive Officer of Linnworks. As a respected CEO and industry veteran, Chris brings three decades of leadership experience spanning sales, marketing and operations in supply chain management and software. He is responsible for leading the company’s overall operations, with direct oversight of sales, marketing, professional services, research, development and strategy.In This Conversation We Discuss: [00:53] Intro[01:40] Understanding backend commerce operations[02:43] Leveraging Linnworks for marketplace connections[03:44] Integrating business processes with marketplaces[04:12] Tapping into multi-channel growth opportunities[06:13] Adapting strategies to business size and growth[07:43] Exploring MVPs on established marketplaces[08:56] Understanding customer personas through Amazon[10:17] Evolving with customers as they scale globally[11:32] Building a recognizable brand from ecommerce roots[12:23] Managing costs & scaling with automated solutions[14:02] From manual processes to scalable systems[15:07] Simplifying multi-marketplace management processes[16:07] Suggesting optimal marketplaces through analytics[16:45] Managing inventory with legal pads vs. software[18:26] Balancing vision with practical financial tracking[19:45] Customer relationships as part of brand ethos[21:03] Monitoring shifting customer buying experiences[22:26] Explore Linnworks with a demo requestResources:Subscribe to Honest Ecommerce on YoutubeOptimizing how Ecommerce works linnworks.com/Follow Chris Timmer linkedin.com/in/chris-timmer-019996/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:44] Intro[01:07] Overseeing design and development excellence[02:01] Prioritize impactful changes before Black Friday[04:07] Avoid site relaunch from hurting holiday sales[05:26] Straightforward discounts for holiday sales[06:33] Maintain clarity with daily Black Friday deals[07:19] Optimize gift cards for efficient holiday gifting[09:00] Offer direct gift sending for Q4 sales[10:41] Use data to craft effective product bundles[13:31] Create custom landing pages for holiday marketing[15:33] AIDA formula for landing page optimization[17:10] Episode Sponsors[20:23] Boosting revenue with upsells and cross-sells[22:14] Avoid overkill with subtle upsell placements[23:22] Strategize pre and post-purchase upsells effectively[25:05] Maximizing upsell tools within your theme[25:43] Implement app-based discounts for big sales[26:24] Refine image optimization and code efficiency[28:35] Improve mobile navigation and usability [31:00] Gaining insights from real users' interactions[32:47] Optimize sales with early split tests and feedback[34:24] Confirm remarketing pixels and data flow[35:22] Electric Eye’s expertise for Black Friday prepResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names. Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, helping hospitals transition to digital EMRs. Rob then started a daily deal company called What’s the Deal that he sold to kgb, where he transitioned to his career in marketing and user acquisition. To date, Rob has snagged domains for Reddit co-founder Alexis Ohanian, Lyft co-founder John Zimmer, Y Combinator CEO Garry Tan, ex-Twitter CEO Parag Agrawal, Pinterest co-founder Ben Silberman, Capser co-founder Philip Krim, and many more.In This Conversation We Discuss:[00:49] Intro[01:38] Pivoting from healthcare tech to digital marketing[02:33] Entering growth marketing with Bark in 2012[03:13] Navigating early paid search and social channels[04:03] Learning from early Facebook ad strategy mistakes[04:45] Tapping into Instagram communities for traction[05:33] Priorities that led to a new startup journey[06:23] Meeting co-founders with complementary skills[07:57] Starting Ro with a mission to break taboos[09:42] Adapting proven strategies to new health market[11:04] Overcoming hurdles with Google & Meta ad policies[12:37] Balancing confidence with product market challenges[13:54] Episode sponsors[17:07] Overcoming privacy policies in healthcare startups[19:23] Transitioning to domain expertise with Snagged[21:52] Establishing trust with high-value domain names[22:51] Balancing domain costs with business stage[24:03] Flexible domain deal structures and outcomes[26:14] Creative domain acquisition strategies with RobResources:Subscribe to Honest Ecommerce on YoutubeIndustry leading domain services snagged.com/Follow Rob Schutz linkedin.com/in/robschutz/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services. After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today! Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.In This Conversation We Discuss: [00:41] Intro[01:12] Transitioning from retail to agency building[02:49] Transforming solutions into paid expertise[03:27] Learning vs paying to get things done[04:26] Implementing DKIM & DMARC for email security[06:01] Maintaining deliverability with record updates[06:51] Steep learning curves in email configuration[08:04] Navigating DNS zone editor for email verification[09:47] Understanding dynamic and static domain settings[10:51] Navigating edge cases in complex DNS setups[11:46] Creating DMARC records for Shopify and Klaviyo[13:15] Adding DMARC & DKIM to improve email reach[15:07] Suppressing email addresses for better deliverability[17:54] Remove unengaged emails for domain reputation[19:11] Implementing effective list cleaning strategies[20:10] Focusing on email & SMS services across platforms[21:30] Signs you need to seek email marketing help[22:43] ASPEKT: Free audit for your email strategy[23:42] Keep track of your email open rates consistentlyResources:Subscribe to Honest Ecommerce on YoutubeEmail marketing agency for Ecom and DTC brands aspektagency.com/Secure your domain dmarcian.com/ Follow Nikita Vakhrushev linkedin.com/in/nikita-v/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kris Kaiser and Stephen McCaul met at a pub in Santa Monica, California, and hit it off immediately. A shared interest in sound brought them together. Kris and Stephen's professional paths were quite different, but audio was a common thread throughout their lives. Kris's PhD dissertation studied the effects of urban noise on the breeding behaviors of frogs. Stephen developed audio software for video games. Both shared a love for spreadsheets, food, and the glorious sound and invitingly impenetrable interface of the Yamaha DX7 synthesizer. A few years later, Kris was a professor and Stephen worked on increasingly complex audio problems in his day job. As an escape, they began experimenting with home-built synthesizers and wild DIY noisemakers. Stephen developed a Eurorack module over a weekend after a dare from a friend, and the synth community took notice. That was the beginning, and in 2016 they quit their jobs and took Noise Engineering full time. Now a staple boutique developer, their hardware and software products are used and adored by hobbyists, composers, artists, and producers around the world. In This Conversation We Discuss:[00:59] Intro[01:26] A hobby into a full-time endeavor[02:18] Turning hackathon ideas into tangible products[03:26] Navigating the challenges of early manufacturing[04:25] Finding solutions through industry connections[06:13] Collaborating within a niche community[07:42] Gaining traction using marketing platforms[09:50] Episode sponsors[13:04] Balancing quality & price in a competitive market[15:35] Attracting early customers through trade shows[17:06] Educational content as top-of-funnel strategy[18:05] Connecting with people via face-to-face outreach[19:29] Tapping into LA's vibrant music community[20:00] Showing prototypes & gathering real-time feedback[21:50] Attending trade shows for customer interactions[22:33] Finding success with in-depth blog content[24:54] Expanding into software for flexible compositions[26:45] Developing innovative guitar products[27:53] High-quality instruments at Noise EngineeringResources:Subscribe to Honest Ecommerce on YoutubeBoutique musical instrument firm dedicated to making tools for any artist https://noiseengineering.us/Follow Stephen McCaullinkedin.com/in/stephen-mccaul-10842b1/Follow Kris Kaiser linkedin.com/in/kris-kaiser-77b345203/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and also spent time with Mark’s/Canadian Tire as AVP of Ecommerce and Digital Marketing. He has also worked at multi-channel retailers like Buffalo Jeans, Bentley, and globally for Mexx. Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022.In This Conversation We Discuss:[00:40] Intro[01:48] Embracing digital change in a family business[02:29] Career shifts: From writing to marketing[03:45] Finding inspiration in Guerilla Marketing[05:00] Guerrilla Marketing: Action Over Talk[06:45] Learning from different companies & managers[08:15] Embracing larger brand challenges[09:06] Scaling career with strategic insights[09:52] Restructuring digital marketing channels[11:31] Planning incremental improvements[12:33] Strategizing flexible team dynamics[13:57] Adjusting strategies based on KPIs[15:15] Episode sponsors[18:27] Navigating brand storytelling challenges[20:02] Adapting to evolving demographics and interests[21:11] Experiencing success after strategic efforts[22:12] Inspired to write a leadership playbook[24:46] Addressing real-life leadership challenges[26:04] Transforming leadership through practical insights[27:15] Navigating talent retention & employee loyalty[28:16] Adapting to shifting fulfillment strategies[29:34] Evaluating revenue vs digital marketing metrics[30:48] Dealing with turnover & keeping a positive attitude[33:08] Making personal development a priority[34:05] Get in touch with Johnny RussoResources:Subscribe to Honest Ecommerce on YoutubeChoice for hosiery, intimates, and apparels lamour.com/en.htmlThe Original Padded Sock thorlo.com/Follow Johnny Russo linkedin.com/in/johnnyrusso/Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be amazon.com/Mastering-Mindful-Leadership-Become-Employees/dp/1988058848Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bob DeMars is the founder of Blind Barrels, a blind whiskey tasting subscription disrupting the industry’s current distribution model by showcasing American craft distilleries, ones which rarely get the shelf space they deserve. The recent quarantine brought about blind whiskey tastings with friends, and DeMars saw an opportunity for a startup unlike any other in the alcohol industry. These blind tastings are all about discovery, education, removing brand bias, and, of course, supporting smaller distillers that are making some amazing handmade products. Each quarter, subscribers get to test their senses by tasting and discovering hard-to-try-or-find craft whiskey brands - ones that deserve to be discovered.In This Conversation We Discuss:[01:17] Intro[02:16] Understanding the appeal of whiskey samples[03:12] Exploring the stages of whiskey tasting[05:13] Navigating the three-tier system regulations[06:49] Raising funds through friends and family [07:49] Handling startup stress and responsibility[09:00] Leveraging influencer partnerships effectively[10:46] Learning PR pitfalls and self-promotion[12:08] Launching the business & attracting subscribers[13:23] Overcoming initial tech hurdles[14:20] Learning the tasks before delegating[16:28] Multi-channel touches for brand conversion[18:08] Episode sponsors[21:21] Focusing on qualified traffic before CRO efforts[22:19] Avoiding affiliate fees with strategic gift codes[23:27] Unexplained SEO boosts in industry niches[24:34] Micro influencers for brand saturation & sales[25:36] Evaluating micro influencers by genuine engagement[27:38] Managing inquiries directly for brand credibility[28:28] Creating connections with whiskey box shipments[29:20] Hosting events with interactive whiskey giveaways[31:30] Finding joy in simple whiskey moments [32:02] Discover Blind Barrels & support local distillers[33:18] Balancing sales with community building online[34:01] Keeping investor energy through consistent updates[35:47] Valuing hard lessons during difficult timesResources:Subscribe to Honest Ecommerce on YoutubeBlind whiskey tasting subscription blindbarrels.com/Follow Bob DeMars linkedin.com/in/bob-demars-975bba5Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.In This Conversation We Discuss: [01:12] Intro[02:04] Transitioning from ridesharing to Ecommerce[03:09] Testing product prices for big impact[04:41] Benefiting from Google's unexpected move[05:44] Gaining traction with early adopters[06:44] Clarifying CRO basics and misconceptions[08:04] Balancing conversion rate and AOV[10:04] Adopting a testing mindset[11:56] Exploring test win rates and client mindset[13:45] Iterating quickly after test failures[14:36] Trusting data over intuition[15:55] Embracing non-winning test results[16:33] Assessing business lifecycle impact[17:10] Balancing orders with profit margins[19:18] Understanding statistical significance basics[21:04] Evaluating probabilities in test outcomes[22:23] Considering risks in statistical test outcomes[23:16] Moving on when tests reach clear results[24:52] Balancing creativity and analytics in a CRO[25:44] Psychological insights to optimize conversions[27:24] Leveraging psychology in Ecommerce strategies[28:18] Consumer behavior with key readings[29:04] Testing price strategies for bigger impact[30:24] Integrating brand education into conversion tactics[31:50] Optimizing landing pages for high traffic[33:20] Prioritizing first impressions on landing pages[34:06] Running advanced tests with IntelligemsResources:Subscribe to Honest Ecommerce on YoutubePrice A/B testing for Ecommerce intelligems.io/Follow Adam Kitain linkedin.com/in/adamkitain/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.In This Conversation We Discuss: [01:12] Intro[02:04] Transitioning from ridesharing to Ecommerce[03:09] Testing product prices for big impact[04:41] Benefiting from Google's unexpected move[05:44] Gaining traction with early adopters[06:44] Clarifying CRO basics and misconceptions[08:04] Balancing conversion rate and AOV[10:04] Adopting a testing mindset[11:56] Exploring test win rates and client mindset[13:45] Iterating quickly after test failures[14:36] Trusting data over intuition[15:55] Embracing non-winning test results[16:33] Assessing business lifecycle impact[17:10] Balancing orders with profit margins[19:18] Understanding statistical significance basics[21:04] Evaluating probabilities in test outcomes[22:23] Considering risks in statistical test outcomes[23:16] Moving on when tests reach clear results[24:52] Balancing creativity and analytics in a CRO[25:44] Psychological insights to optimize conversions[27:24] Leveraging psychology in Ecommerce strategies[28:18] Consumer behavior with key readings[29:04] Testing price strategies for bigger impact[30:24] Integrating brand education into conversion tactics[31:50] Optimizing landing pages for high traffic[33:20] Prioritizing first impressions on landing pages[34:06] Running advanced tests with IntelligemsResources:Subscribe to Honest Ecommerce on YoutubePrice A/B testing for Ecommerce intelligems.io/Follow Adam Kitain linkedin.com/in/adamkitain/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tanya Mykhaylova is the Director of E-Commerce at Casa Di Luce, a premier designer lighting and home decor brand based in Toronto, Canada. For two decades, Casa Di Luce has been a cornerstone of Toronto's design scene, embodying family values and entrepreneurial spirit. Operating multiple showrooms throughout the city, the company eventually established a firm presence in Toronto's design district by inaugurating a spacious flagship showroom. Five years ago, Tanya made the decision to leave her corporate consulting job and join Casa Di Luce full-time, driven by a desire to leverage her expertise and propel her family business into the digital age. Tanya has adeptly stayed ahead of the latest e-commerce trends, guiding Casa Di Luce through the dynamic online marketplace to sustain growth and expansion. Today, the company carries over 200 brands and ships to customers across North America.In This Conversation We Discuss:[00:51] Intro[01:27] Operating a managed marketplace[02:18] Joining the family business strategically[03:34] Gaining helpful skills for website development[04:30] Transforming outdated ecommerce platform[05:57] Handling ecomm migration during covid boom[07:36] Learning from UX: failing fast and iterating[09:47] Overcoming setbacks for future growth[10:49] Episode sponsors[14:01] Avoiding unnecessary custom solutions[16:04] Growing pains of increased online presence[17:51] Building custom features based on feedback[19:11] Refining site navigation through feedback[21:06] Outpacing competitors through agile innovation[22:25] Pioneering untested innovations in industry[23:38] Challenging client beliefs with data[24:23] Taking action and testing ideas in real-time[25:19] Get your modern and design lighting at Casa Di LuceResources:Subscribe to Honest Ecommerce on YoutubeModern lighting and design lighting Canada www.casadiluce.ca/Follow Tanya Mykhaylova linkedin.com/in/tanyamykhaylova/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As an outdoor industry leader for nearly 30 years, Gordon has committed his career to building brands that practice a triple bottom line (people, planet and profit) approach to business.Gordon launched Toad&Co, a responsible lifestyle apparel brand in 1996. Now headquartered in Santa Barbara, CA, he remains the CEO of the growing global brand. He also co-founded Planet Access 27 years ago, a social enterprise committed to providing life skills, vocational training and travel experiences for people with disabilities. Gordon spent 17 years on the Outdoor Industry Association Board including a 6-year stint as Chairman and Vice Chairman. He is currently a Board member for the Adventure Travel Conservation Fund, the Santa Barbara Film Festival and Chairs the advisory board of the Eco-Entrepreneurship Advisory Council at the Bren School Environmental Solutions graduate program at UCSB. He also serves as advisor to several early-stage responsible business start-ups. He received a BA in Psychology from Hamilton College and an MBA in Entrepreneurial Management from Wharton School of Business. Married with two 20 something daughters, between family and work Gordon enjoys just about anything the outdoors has to offer, especially if it is in the ocean, on a river or in the mountains near his family cabin in June Lake in the Eastern Sierras. Travel, film and birds are some of his other passions.In This Conversation We Discuss:[00:46] Intro[01:58] Thriving with responsible consumers[03:47] Handling first collection without ecommerce in '96[05:08] Pivoting business strategy after 9/11 crisis[06:25] Building best in class before expanding[08:34] Balancing retail and ecommerce strategies[10:08] Promoting brand awareness through various channels[12:26] Adapting brand for Gen Z and millennials[13:59] StoreTester: done-for-you conversion rate optimization[15:16] learning from fast-changing Ecommerce trends[17:36] Adapting to changing buyer behavior[19:18] Managing evolving market dynamics[20:43] Aiming for lasting positive impact[22:16] Inspiring ethical entrepreneurship[24:04] Authenticity in brand commitment[25:29] Staying committed to your passion[26:27] Balancing gut feeling and analytics in business[27:30] Surviving and thriving in niches[28:11] Sustainable, organic, & eco-friendly clothingResources:Subscribe to Honest Ecommerce on YoutubeSustainable, organic, & eco-friendly clothing toadandco.com/Follow Gordon Seabury linkedin.com/in/gordon-seabury-3597a03/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast. His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah. While maintaining his corporate career, Josh and his wife co-founded a custom wedding invitation business, leveraging their unique skill sets in the evenings. Recognizing an opportunity in the Amazon marketplace, they strategically pivoted their venture to create a stationery empire, growing their portfolio to over 1,300 products. Josh relishes the rewarding challenge of balancing business growth with family life in Dallas Texas. Raising three children while building a successful venture with his wife, he exemplifies the possibility of harmonizing personal fulfillment with professional success.In This Conversation We Discuss: [01:10] Discussing actionable ecommerce strategies[02:18] Reflecting on early entrepreneurial spirit[03:15] Inspiring innovative business ideas in college[03:48] Transforming a hobby into a thriving business[04:58] Experimenting with early Facebook Ads[05:33] Confronting scalability challenges[07:00] Adapting and evolving in Amazon[08:17] Developing entrepreneurial intuition[10:11] Advantages of using Amazon[11:55] Cons of Amazon[12:41] Navigating rising Amazon fees[14:04] Understanding revenue dynamics on Amazon[15:27] Leveraging Amazon's logistics efficiency[16:01] Testing product ideas on Amazon[18:06] Strategizing growth with proven Amazon products[18:42] Balancing Amazon and off-platform strategies[21:28] Tracking multi-channel ad performance[23:43] Active management in Amazon business[25:09] Learning tips from Amazon gurus[26:48] Testing on Amazon: fast and cost-effective[29:09] Quickly assessing success with Amazon data[29:48] Unique skill sets of Amazon and Shopify[31:50] Expanding beyond Amazon: preparing for future growth[33:40] Learn more from Josh HadleyResources:Subscribe to Honest Ecommerce on YoutubeStrategies to scale to 8 figures and beyond ecommbreakthrough.com/Education, calendar, and reward prints hadleydesigns.com/Follow Josh Hadley linkedin.com/in/joshhadley/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing. Through his work, Brandon learned how brands - large and small - told their stories and built their brands.In This Conversation We Discuss:[00:39] Intro[01:32] Creating a brand with a positive community impact[02:53] Experiencing first sales at a pop-up[04:10] Bootstrapping and soft launching the business[05:30] Launching without overthinking[06:30] Balancing day jobs and side hustle[07:26] Leveraging project management skills[08:36] Recognizing project management as a skill[09:49] Electric Eye: your true Shopify expert[10:46] Discovering opportunities in unexpected places[12:16] Adjusting business projections post-pandemic[14:00] Standing out in a saturated online market[14:58] Transitioning from corporate to startup[16:25] Fulfillment in building a passion-driven career[18:24] The power of networking in business[20:53] Expanding your Luck Surface Area[22:32] Evolving products based on real-world insights[23:38] Luxury accessories and apparel from For OthersResources:Subscribe to Honest Ecommerce on YoutubeA mission-driven lifestyle brand for-others.com/Follow Brandon Blum linkedin.com/in/blumbrandon/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 Billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail locations. From humble beginnings, Shawn founded Lovesac in 1998, making Sacs by hand for neighbors and friends while in college. He graduated from the University of Utah in 2001 with a BA in Mandarin Chinese before opening Lovesac’s first retail location in his hometown of Salt Lake City shortly after graduation. In 2005 Shawn won a million-dollar investment from Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn later achieved his Master’s degree in Strategic Design and Management at the world famous Parsons, The New School for Design in New York City and continued on as an instructor there for a few years teaching courses on Sustainable Business Models, Leadership, and Innovation. Shawn now holds over 50 issued patents across multiple product categories with dozens more pending. The majority of Lovesac’s sales today are driven by the ever-expanding product platform called “Sactionals,” the world’s most versatile couch and myriad Sactionals product extensions including embedded technology. Shawn’s recent book, “Let Me Save You 25 Years,” celebrates Lovesac’s colorful history, and the many “mistakes, miracles, and lessons” learned along the way. Shawn lives in St. George, Utah with his wife, Tiffany, and their 4 kids, 2 cats, and 1 crazy dog. In This Conversation We Discuss:[00:42] Intro[01:35] A business idea right at home[03:05] Learning from direct customer feedback[04:13] Taking the last gamble and it worked[06:21] From side hustle to full-time business[07:22] Managing first store and franchising[08:16] Leveraging TV fame for VC investment[09:04] Competing in Branson's reality show[10:12] Staying grounded amidst financial highs and lows[11:00] Electric Eye: your true Shopify expert [11:56] Plan and DO something[13:31] Playing along the journey[15:09] Resilience through COVID and other setbacks[16:47] Patience is key to long-term growth[17:42] Defining your own success and timeline[19:27] Sharing 25 years of mistakes and miracles[21:01] Knowing when to pivot and when to persist[22:53] Thriving in uncertainty as an entrepreneur[24:13] Big outcomes require hard decisions[25:21] Get inspired with Shawn and Lovesac's journeyResources:Subscribe to Honest Ecommerce on YoutubeModern couches, sactionals and bean bags lovesac.com/Follow Shawn D. Nelson linkedin.com/in/shawndnelson/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.In This Conversation We Discuss: [00:44] Intro[02:01] Recounting early success with first innovation[02:33] The power of the internet through experimentation[03:25] Helping retail Ecommerce brands grow predictably[04:58] Making search work with mathematical precision[06:33] Meeting key players in ecommerce success[07:45] Building strong client partnerships[08:23] Recalling Google's milestone with Google Shopping[09:35] Envisioning the future with generative AI[11:24] Strategizing amid changing data landscapes[12:33] Adapting to the new era of restricted data sharing[13:13] Strategizing with limited data access[14:25] Walled gardens for integrated social commerce[15:49] The era of retail media networks[17:14] Exploring AI's role in future data access[18:11] Preparing for diminished data availability[18:57] Mastering rapid adaptive experimentation[20:15] Leveraging AI for predictive customer insights[21:22] Democratizing SEO and SEM with free tools[23:06] Supporting SMBs with innovative solutions[24:50] Discovering who links to your site[25:35] Humbling moments: OpenAI's impact on tech giants[27:03] The impact of disruptive innovation[28:19] ChatGPT's impact on business strategies[29:49] Crafting effective prompts for ChatGPT[30:34] Leveraging AI skills for competitive advantage[31:31] Navigating the age of abundance with AIResources:Subscribe to Honest Ecommerce on YoutubeEcommerce digital marketing agency in Princeton, New Jersey netelixir.com/Follow Udayan Bose linkedin.com/in/netelixirudayanbose/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Just two weeks after graduating from high school, Nicholas plunged into the vibrant world of television, initiating a career that would meander through the exhilarating realms of entertainment and entrepreneurship. After 7 years in “the business” the transition into married life marked a significant turning point, prompting Nick to navigate towards the startup ecosystem in search of a more balanced schedule. As the third hire at an emerging startup, he was instrumental in expanding the company to a powerhouse of 40 dedicated employees, steering it towards remarkable growth and success. Nick's professional narrative is highlighted by his key role in establishing major partnerships with entertainment juggernauts such as Disney, Paramount, and CBS. Through his expertise in negotiation, innovative merchandising, and strategic market introductions, Nick masterfully brought extensive collections to the forefront of the industry. Currently, Nick is channeling his profound experience in startups to aid The Felina Group in its quest to dominate the direct-to-consumer (DTC) sector. His mission is to fortify customer relationships and spearhead the established B2B company's dive into new, uncharted waters, promising groundbreaking opportunities and growth. When he's not revolutionizing business strategies or leading his team to new heights, Nick cherishes driving through the serene Malibu canyons or sharing the magic of Disneyland with his daughter, finding balance and joy in these precious moments away from the hustle and bustle of work.In This Conversation We Discuss:[00:42] Intro[01:33] Shifting from wholesale to direct consumer sales[02:47] Blending direct sales with drop ships[04:03] Starting in the television industry[05:08] Discovering a knack for product development[06:22] Finding a high-growth fit at Felina[07:55] Recognizing smart hiring decisions[09:33] Handling high-pressure situations with ease[10:45] Making choices and failing fast in startups[11:33] Electric Eye: your true Shopify expert[12:30] Cutting unnecessary expenses from P&L[14:22] Implementing immediate impact initiatives[15:55] Optimizing bottom-of-funnel retention[17:45] Navigating internal KPI complexities[19:26] Optimizing retention strategies[20:47] Volatility in paid media performance[22:08] Ecommerce for customer relationship ownership[22:55] Prioritizing organic growth initiatives [24:03] Organic and paid media for scalable growth[25:55] Customer feedback through post-purchase surveys[27:43] Transforming product value into online appeal[29:49] Building brand value beyond price[31:04] Aligning product value and pricing [33:55] Identifying and fixing cracks in the funnel[34:47] Testing and learning from failuresResources:Subscribe to Honest Ecommerce on YoutubeWomen’s loungewear and intimate apparel felina.com/Follow Nicholas Hernandez linkedin.com/in/nicholasfhernandez/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gabi Saper is a visionary entrepreneur and digital marketing strategist, renowned for co-founding CMY Cubes, a trailblazing STEAM-focused enterprise that has revolutionized learning through interactive and sensory tools. Her strategic acumen and innovative use of digital platforms, especially TikTok, catapulted CMY Cubes into viral success, leading to a remarkable revenue milestone of over $2M annually, a devoted community of 175,000 customers, and a presence in prestigious outlets including MoMA NYC. With a profound commitment to enriching educational experiences, Gabi's leadership has not only propelled CMY Cubes onto the global stage but also established her as a luminary in digital marketing and e-commerce, making her an inspiring figure for entrepreneurs and marketers alike.Enzo Gonzalez, Co-CEO and Co-Founder of CMY Cubes, is at the forefront of revolutionizing STEAM learning. Based in Sydney, Australia, with roots in South Florida, Enzo has propelled CMY Cubes to international acclaim, achieving significant milestones including 175,000+ customers and partnerships with prestigious institutions like MoMA. His journey from engineering to launching over 25 unique products showcases his prowess in product development, manufacturing, and design. Enzo's ability to bring visionary ideas to life, coupled with his expertise in operational efficiency and logistics, has made him an up-and-coming leader in the eCommerce space.In This Conversation We Discuss:[00:49] Intro[01:48] Shop Talk: impactful networking moments[03:00] Abstract concepts into hands-on experiences[03:35] Revolutionizing learning through play[04:21] Experiencing the calming effects of CMY Cubes[05:31] Understanding the visual magic of CMY Cubes[06:21] Blending engineering and creativity to innovate[07:29] Discovering and bridging a market gap[08:29] Introducing subtractive color mixing in a new way[09:15] Launching with a basic site[10:27] Managing pre-orders without a product[11:13] Seeking mass manufacturing solutions[11:55] Rebranding and relaunching on Shopify[12:56] Acknowledging ongoing improvements[13:30] Electric Eye: Your true Shopify expert[14:41] Communicating effectively with customers[15:21] Understanding customer patience and demand[16:28] Upholding commitment to fulfillment[16:55] Gaining insight into customer perception[17:40] Overcoming data management challenges[19:27] Preserving momentum through quick action[20:25] Enhancing brand cohesion through rebranding[21:13] Discovering the virality formula[23:00] Mastering Reddit for rapid growth[23:45] Expanding into traditional retail channels[25:07] Reflecting on partnership successes[26:10] Success comes after actually doing something[27:03] Overcoming fear and leveraging resources[27:37] Start small and trust your gut[28:36] Stimulate your mind with CMY CubesResources:Subscribe to Honest Ecommerce on YoutubeUnique range of educational and sensory tools https://asia.cmycubes.com/Follow Gabi Saper linkedin.com/in/gabisaper/Follow Enzo Gonzalez linkedin.com/in/enzogonz/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amandeep is a seasoned web development expert and entrepreneur with over 14 years of proven success in driving eCommerce innovation. As the founder of BigC Experts and Cronix, he excels in building high-performing teams and delivering complex web projects for businesses of all sizes. Amandeep's expertise spans the entire web development lifecycle, from strategic planning to flawless execution, ensuring client projects consistently exceed expectations. He is a trusted leader with a demonstrated ability to guide both small businesses and Fortune 100 companies through the complexities of the digital landscape.In This Conversation We Discuss: [00:46] Intro[01:46] Exploring SaaS trends with BigCommerce[02:40] Providing extensive BigCommerce training[04:13] Expanding the BigCommerce ecosystem[05:07] Understanding B2B functionality differences[06:31] Leveraging built-in tools for additional product costs[07:06] Comparing theme ecosystems: BigCommerce vs. Shopify[08:36] Using premium themes for easy store setup[09:05] Managing ssl and hosting with BigCommerce[10:14] Setting up payment gateways in bigcommerce[11:00] Exploring BigCommerce's default features[12:51] Simplifying tech stacks to save costs[15:34] Simplifying complex e-commerce setups[16:50] Avoiding unnecessary headless solutions[18:32] Manage Ecommerce data efficiently with BigCommerce[19:26] Reducing logins and documentation overhead[20:07] Setting expectations for replatforming projects[20:55] Considering URL strategies in platform selection[22:08] Preventing indexing issues during site migration[23:19] Establishing a comprehensive migration checklist[24:31] Fixing things right the first time[25:03] Challenges with B2B clients and data migration[25:44] Enhancing productivity with useful tools[26:44] Using AI in e-commerce data management[27:50] Automating SEO optimization with AI-powered tools[28:57] AI-driven solutions for B2B product discovery[29:26] A nuanced approach to platform selection[29:59] BigCommerce support and assistance from CronixResources:Subscribe to Honest Ecommerce on YoutubeFull service digital and eCommerce agency cronixweb.com/Find vetted expert BigCommerce developers & consultants bigcexperts.com/Follow Amandeep Singh linkedin.com/in/amandeepsinghvirdi/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in the line, which are available in 1000+ Walmart stores and CVS Beauty IRL stores. Online at Frilliance.com, Amazon.com, and in the UK at Superdrug.com.Fiona started her career as a model and actress, appearing on Disney Channel’s GameOn and several national commercials.In This Conversation We Discuss:[00:38] Intro[02:16] Improving skincare options for teens[03:13] Loving beauty products since childhood[04:17] Realizing product issues for sensitive skin[04:53] Investing in your own business & advocacy[05:48] Prioritizing natural ingredients and good testing[06:49] Sourcing reliable packaging materials[07:30] leveraging TikTok community for market insights[08:24] Relying on personal promotion initially[09:14] Developing a targeted influencer outreach strategy[09:59] Electric Eye: your true Shopify expert[10:55] Reflecting on early sales success[11:54] Handling large POs for major retailers[12:55] From personal promotion to influencer marketing[14:39] Building close relationships with influencers[15:30] Understanding the challenges of being a teenager[16:11] Navigating the complexities of retail partnerships[17:34] Adapting to specific requirements of retailers[18:19] Embracing continuous learning in entrepreneurship[19:17] Ignore discouragement and believe in yourself[21:29] Amplify your confidence with FrillianceResources:Subscribe to Honest Ecommerce on YoutubeClear, confident skin begins here frilliance.com/Follow Fiona Frills linkedin.com/in/fionafrills/Schedule an intro call with one of our experts https://electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ryan C. Johnson is the mastermind behind NewRuleFX. He stands out as a seasoned videographer, filmmaker, and entrepreneur with over three decades of esteemed experience in the media realm. His career is adorned with 18 industry accolades, recognizing his outstanding contributions to TV programs, video productions, commercials, and indie features. Since founding his company in 1991, Ryan has been a dedicated artist, shaping the landscape of TV and video production, showcasing his expertise on national television, in captivating commercials, documentaries, and through corporate and home entertainment ventures. Notably, his creative vision came to life as the Creator, Executive Producer, and Director of the American Dragster TV series on ESPN. NewRuleFX, home to the innovative SMASHProps line of breakaway props, encapsulates Ryan's passion for craftsmanship and innovation. His journey in the TV and film Special Effects industry has seen him construct a plethora of effects and props for many productions. Ryan's workshop is a hub of creativity, where he experiments alongside his team, with an array of materials and techniques to devise the next groundbreaking prop or effect. This commitment to excellence and innovation is reflected in NewRuleFX's dedication to providing high-quality, specialized props that push the boundaries of what's possible in the realm of special effects with an effort towards actor safety.In This Conversation We Discuss:[00:50] Intro[01:06] Specializing in safe performance props[02:08] Building a business from childhood passion[03:41] Starting first Ecommerce business: Smash Props[05:13] Attracting early customers through engagement[06:32] Understanding film trends & customer needs[07:22] Testing manufacturing needs for broader business[08:51] Embracing risk after relocation[09:43] Leveraging proximity for credibility[10:37] Scaling the business quickly using Shopify[11:53] Recommending user-friendly Ecommerce solutions[12:28] Electric Eye: Your true Shopify expert[13:25] Simplifying ecommerce with tailored platforms[14:29] Early successes with simple ad strategies[16:35] Continuously working towards success[17:55] Prioritizing safety and functionality [19:03] Becoming a trusted name in prop supplies[20:26] Offering versatile options for stunts[21:30] Specialized performance props at NewRuleFXResources:Subscribe to Honest Ecommerce on YoutubeSpecial effects props supply and breakaways newrulefx.com/Follow Ryan Johnson linkedin.com/in/newrule/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kevin Lavelle is the CEO and Co-Founder of Harbor. He brings a wealth of experience from his role as the Founder and Chairman of Mizzen+Main, having invented the world’s first performance fabric dress shirt. With a successful growth round raised from L Catterton, partnerships with world-renowned athletes like Phil Mickelson and JJ Watt, and a background in omnichannel retail, Kevin is not only a dedicated entrepreneur but also a loving husband and father of two.In This Conversation We Discuss:[00:44] Intro[00:55] Building a secure and reliable baby monitor[02:24] Creating a performance-fabric dress shirt[03:23] Debunking "if you build it, they will come"[04:11] Seeking technology to enhance family life[05:01] The unreliability of phone apps for monitoring[05:54] Striving to improve early parenting years[06:39] Improving novel ideas into successful products[07:16] Validating demand through actual sales efforts[08:48] Generating awareness with creative marketing[09:41] Building customer bonds with thoughtful gestures[10:33] Navigating incorrect assumptions confidently[11:04] Electric Eye: Your true Shopify expert[12:01] Finding customers where they are[12:38] Acknowledging the flaws of initial products[13:14] Valuing friends' early support in business[14:15] Benefits of membership-based relationships[15:57] The cost of building quality products[17:56] Prioritizing innovation and customer experience[18:42] Marketing challenges of one vs. multiple products[19:36] The constant influx of new customers[20:59] The power of parent-to-parent endorsements[22:16] The evolution of influencer marketing[24:53] Engaging with celebrity moms and influencers[25:36] Acknowledging the value of wholesale partners[26:29] Maintaining organic audience engagement[27:37] Cutting through the noise with authentic content[28:45] Connecting with Kevin and HarborResources:Subscribe to Honest Ecommerce on YoutubeReliable baby monitoring system harbor.co/Follow Harbor on socials instagram.com/harborsleep/Follow Kevin Lavelle on LinkedIn linkedin.com/in/kevinlavelle/Follow Kevin Lavelle on X x.com/kevinslavelleSchedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!