Organic Gifting: Build Authentic Brand Partnerships | Breanna Greenberg | Stratia Skincare
On this episode of Honest Ecommerce, we have Breanna Greenberg. Breanna is the VP of Marketing at Stratia, with over a decade of industry experience in the beauty industry and a pioneering background as one of the first social media managers, now leading innovative strategies to elevate brand awareness and drive DTC and Amazon growth. We talk about strategic gifting to test products and engage, growing a TikTok following to build credibility, using purpose-driven marketing with a scientific approach, and so much more!
Honest Ecommerce · Chase Clymer with Breanna Greenberg
Audio is streamed directly from the publisher (prfx.byspotify.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce.
Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands to triple-digit success. Breanna thrives in the ever-changing landscape of digital marketing in the CPG industry.
Her career began as one of the first Social Media Managers working for celebrities & the hospitality industry. She has spent the last decade in the beauty industry working for Henkel, Toni&Guy, Em Cosmetics and CAA's beauty incubator.
She is currently StratiaSkin.com's VP of Marketing.
In This Conversation We Discuss:
- [00:42] Intro
- [01:51] Shifting from agency to beauty brand leadership
- [02:23] Scaling from a side hustle to a major brand
- [03:19] Purpose-driven marketing with a scientific approach
- [04:18] Strategizing a brand refresh and repackaging
- [05:56] Embracing a science-driven, anti-marketing role
- [06:43] Transitioning from partnerships to in-house sales
- [07:32] Launching products with influencer events
- [08:40] Capitalizing on TikTok for customer acquisition
- [09:57] Episode sponsors: StoreTester and Intelligems
- [13:09] Building genuine relationships via organic gifting
- [15:24] Targeting influencers for better marketing results
- [16:35] Communicating effectively with TikTok influencers
- [17:09] Starting small but growing quickly with influencers
- [18:21] Strategic gifting to test products and engage
- [20:06] Focusing on TikTok content to build organic growth
- [21:40] Growing a TikTok following to build credibility
- [22:40] Driving revenue via regular TikTok live sessions
- [24:06] Stratia: healthy skin, backed by science
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Healthy skin, backed by science stratiaskin.com/
- Follow Breanna Greenberg linkedin.com/in/breannagreenberg/
- Book a demo today at intelligems.io/
- Done-for-you conversion rate optimization service storetester.com/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!