Scaling Without Ads: Power of Word-of-Mouth | Haley Weidenbaum | Everhem
On this episode of Honest Ecommerce, we have Haley Weidenbaum. Haley is the Co-Founder and CEO of Everhem, a custom window treatment brand revolutionizing the design industry. We talk about how Haley self-funded Everhem with her husband Adam, outlasted the pandemic-driven home industry boom while continuing to grow, and how the company uses sales data to identify consumer trends in the trade industry and so much more!
Honest Ecommerce · Chase Clymer with Haley Weidenbaum
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Show Notes
Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone.
In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras.
Everhem has thrived beyond the pandemic boom, blending trend insights with exceptional craftsmanship, with every order still hand-sewn in Los Angeles. Haley’s expertise in design and entrepreneurship offers invaluable lessons for building customer-first businesses.
In This Conversation We Discuss:
- [00:46] Intro
- [01:05] Understanding niche product offerings
- [01:37] Recognizing customer pain points
- [04:48] Building a brand from scratch
- [05:35] Hiring for sustainable growth
- [07:04] Turning ideas into execution
- [07:51] Creating a seamless user experience
- [10:38] Partnering with designers and influencers
- [14:03] Episode sponsors: StoreTester and Intelligems
- [17:13] Finding product-market fit organically
- [18:52] Standing out with craftsmanship
- [21:56] Balancing trade and consumer needs
- [23:28] Launching products from feedback
- [25:15] Streamlining the customer journey
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Where warmth meets sophistication. everhem.com/
- Follow Haley Weidenbaum linkedin.com/in/haley-weidenbaum-85974b12
- Book a demo today at intelligems.io/
- Done-for-you conversion rate optimization service storetester.com/
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