From Feedback to Fanbase: Building Organic Brand Trust | Erin Burk | August
On this episode of Honest Ecommerce, we have Erin Burk. Erin made the jump to consumer goods two years ago and is now the VP of business development at August, a fast growing Gen-Z period care brand best known for building a cult-like following on social media while changing the the game for talking about taboo topics such as periods. We talk about finding and growing your audience organically, defining relationships with customers and fans, promoting product sustainability, and so much more!
Honest Ecommerce · Chase Clymer with Erin Burk
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Show Notes
Erin is the VP of Business Development at August, where she manages their retail, e-commerce, and B2B sales channels.
Prior to August she consulted with Deloitte at companies such as Twitter, Fitbit, and Silicon Valley Bank. Later joining Uber, Erin worked in growth and operational roles for four years, helping UberEats expand from 10 to over 600 cities.
She made the jump to August in April of 2022 when she was inspired by August’s mission.
In This Conversation We Discuss:
- [00:46] Intro
- [01:22] Finding and growing your audience before launching
- [03:40] Balancing edutainment and medical accuracy online
- [04:59] Using audience feedback as product validation
- [06:01] Championing sustainability with product quality
- [07:11] Acting on feedback to improve product design
- [08:07] Launching D2C with organic online momentum
- [09:26] Tapping into trends for impactful product drops
- [10:17] Defining relationships with customers and fans
- [11:14] Building trust through 10,000 baby steps online
- [12:45] Episode sponsors
- [15:57] Balancing profit and impact in brand decisions
- [17:28] Addressing tampon tax through collective effort
- [18:41] Communicating carefully and honestly
- [19:52] Staying transparent to avoid fear mongering
- [21:51] August: Fight period stigma with sustainable products
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Period care brand on a mission to fight period stigma itsaugust.co/
- Follow Erin Burk linkedin.com/in/erineburk/
- Book a demo today at intelligems.io/
- Done-for-you conversion rate optimization service storetester.com/
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