Keeping Up with Search Trends and Evolved User Intent | Arv Natarajan | GroupBy | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Arv Natarajan. Arj is the director of product at GroupBy, an eCommerce Search and Product Discovery SaaS technology provider that powers some of the largest B2B and B2C brands. We talk about driving revenue with better product discovery, adapting to modern, conversational search queries, building shopper trust through respectful customization, and so much more!
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Show Notes
Arv is the Director of Product at GroupBy. He is a passionate entrepreneur currently responsible for product management. Arv has over eight years of experience in the oil and gas industry, including five years with WorleyParsons.
In This Conversation We Discuss:
- [00:45] Intro
- [01:21] Driving revenue with better product discovery
- [02:40] Scaling search for retailers with high SKU counts
- [03:31] Adapting to modern, conversational search queries
- [05:58] Better product details for user-friendly browsing
- [08:30] Avoiding AI errors with human-guided review
- [09:55] Guiding users with smart sorting options
- [11:46] Product variations using smart automation
- [13:02] Shopper trust through respectful customization
- [14:09] Automating reorders with helpful reminders
- [15:05] Preventing bounce rates with smart stock management
- [16:32] Clear shipping times to boost purchase confidence
- [17:11] advanced analytics for more effective action
- [18:34] Using best-in-class apps as your brand grows
- [20:17] Recognizing evolving trends in ecommerce technology
- [21:24] Product search with AI-driven recommendations
- [23:01] GroupBy for enhancing your retail experience
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Product discovery platform powered by Google Cloud Vertex AI search for retail groupbyinc.com/
- Follow Arv Natarajan linkedin.com/in/arvnatarajan/
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