Revolutionizing Wellness Industry: The Apothecary Approach | Shizu Okusa | Apothékary
On this episode of Honest Ecommerce, we have Shizu Okusa. Shizu is the Founder & CEO at Apothékary We talk about crafting a better-for-you wellness brand, maximizing data-driven marketing, seizing a Shark Tank opportunity, and so much more!
Honest Ecommerce · Chase Clymer with Shizu Okusa
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Show Notes
Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products.
The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide.
In This Conversation We Discuss:
- [00:52] Intro
- [01:39] Transforming No’s into a business idea
- [02:53] From Aha moment to a wellness journey
- [03:37] Modernizing Eastern apothecary
- [04:2] Gathering storefront insights for Ecommerce
- [05:41] Maximizing data-driven marketing
- [07:39] Embracing a remote and global team
- [08:22] The wave of mental wellness trends during COVID
- [10:24] Seizing the Shark Tank opportunity
- [11:50] Behind the scenes of Shark Tank filming
- [12:45] The numbers behind the Shark Tank pitch
- [14:03] Episode sponsors
- [16:06] Battling a hacking incident
- [18:16] Reflecting on social media best practices
- [19:05] Prioritizing email and owned media
- [21:19] The rise of wellness as gifts
- [22:46] The importance of targeted investor outreach
- [24:00] Clean, effective herbal remedies at Apothékary
Resources:
- Subscribe to Honest Ecommerce on Youtube
- More natural way of life through vetted herbal remedies apothekary.co/
- Follow Shizu Okusa linkedin.com/in/shizu-okusa-87a25415/
- Schedule an intro call with one of our experts electriceye.io/connect
- Book a demo today at intelligems.io/
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