Shifting To Full-Time Founder: Stability vs. Risk | Shaina Rainford | Bask & Lather Co.
On this episode of Honest Ecommerce, we have Shaina Rainford. Shaina is a CEO, a mother, and the woman behind the viral haircare brand Bask and Lather Co. We talk about discovering a homemade remedy to restore hair health, ensuring business stability before becoming a full-time CEO, building a brand story and launching with impact, and so much more!
Honest Ecommerce · Chase Clymer with Shaina Rainford
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Show Notes
A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp.
Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation.
Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe.
In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.
In This Conversation We Discuss:
- [00:40] Intro
- [01:53] The origin story of a hair care breakthrough
- [02:55] Harnessing homemade remedy to restore hair health
- [03:45] Using Instagram to validate potential market
- [04:34] Building a brand story and launching with impact
- [06:01] Scaling followers using strategic collaborations
- [06:33] Finding relevant pages to reach a wider audience
- [07:46] Prioritizing organic reach across platforms
- [08:06] Workplace struggles as driving force to full-time CEO
- [10:20] Doubling revenue through full-time entrepreneurship
- [11:10] Episode Sponsor: Electric Eye
- [12:07] Ensuring business stability before going full-time
- [13:26] Harnessing Facebook Pixel for ad success
- [14:49] Finding an agency dedicated to the business
- [15:26] Reflecting on team dynamics in decision-making
- [16:50] Outsourcing warehouse operations for efficiency
- [18:44] Valuing passion and grit before skills when hiring
- [20:53] How to get products from Bask & Lather Co.
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Prevent hair loss with hair growth products baskandlatherco.com/
- Follow Shaina Rainford linkedin.com/in/shaina-rainford-ms-rn-fnp-c-27b241113/
- Schedule an intro call with one of our experts electriceye.io/connect
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