Organic Affiliations for a Genuine Brand Storytelling | Kiran Smith | ButcherBox
On this episode of Honest Ecommerce, we have Kiran Smith. Kiran Smith is the CMO at ButcherBox, a direct-to-consumer brand delivering high-quality, humanely raised meat and sustainably sourced seafood to consumers across the U.S. We talk about nurturing genuine influencer relationships, the multi-faceted role of a CMO, thriving in a test and learn environment, and so much more!
Honest Ecommerce · Chase Clymer with Kiran Smith
Audio is streamed directly from the publisher (prfx.byspotify.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers.
Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth.
In This Conversation We Discuss:
- [00:44] Intro
- [01:29] Navigating the world of consumer packaged goods
- [02:45] The multi-faceted role of a CMO
- [03:39] Maximizing impact through integrated planning
- [04:26] Setting long-term goals in marketing
- [05:58] Adapting to business structures for team-building
- [06:47] Driving shared incentives in affiliate marketing
- [08:31] Nurturing genuine influencer relationships
- [10:13] Tailoring affiliate offers based on their audiences
- [10:52] Episode sponsors
- [15:06] Adding value & embracing growth in every role
- [16:31] Leveraging ecosystem support for growth
- [18:32] Building a culture of continuous improvement
- [19:45] Thriving in a Test and Learn environment
- [21:10] Quality meat subscriptions from ButcherBox
- [21:34] Kiran Smith's message to aspiring entrepreneurs
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Your meat and seafood solution every day of the week https://www.butcherbox.com/
- Follow Kiran Smith https://www.linkedin.com/in/kiransmith/
- Schedule an intro call with one of our experts https://electriceye.io/connect
- Book a demo today at https://www.intelligems.io/
- Revolutionize your inventory and fulfillment process https://www.portless.com/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!