The Marketing and Logistics of Product Drops | Yong-Soo Chung | Urban EDC & GrowthJet
On this podcast, we talk about why Urban EDC’s email list is its greatest asset, the importance of consistency, the success of Urban EDC’s paid memberships, and so much more!
Honest Ecommerce · Chase Clymer with Yong-Soo Chung
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Show Notes
Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands.
He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms.
He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer.
Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder.
In This Conversation We Discuss:
- [00:00] Intro
- [00:51] Talking about Spotted Humphrey
- [02:20] What Yong-Soo is up to these days
- [05:28] The idea and genesis of Urban EDC
- [07:28] Validating an idea if it’s viable as a business
- [08:34] Realizing that the business is scalable
- [10:33] Traditional vs the “drop” model
- [12:47] How getting banned on FB ads became an asset
- [14:12] Sponsor: Electric Eye electriceye.io/connect
- [15:09] Sponsor: JSON-LD For SEO jsonld.app
- [16:26] Sponsor: Retention.com retention.com/honest
- [17:18] The greatest asset for Urban EDC: Email list
- [18:18] Urban EDC’s series of email flows
- [20:18] Yamato Club: Urban EC’s paid membership
- [24:29] First Class Founders: Yong-Soo’s podcast
- [25:33] Don’t waste resources on something tractionless
- [26:00] Consistency is really important
- [26:40] Where to find Yong-Soo and Urban EDC
Resources:
- Subscribe to Honest Ecommerce on Youtube
- A purveyor of artisan crafted everyday carry gear urbanedcsupply.com
- Grow your Ecommerce business without sacrificing the planet growthjet.com
- Learn proven strategies to start & grow your online business each week firstclassfounders.com
- Connect with Yong-Soo @YongSooChung
- Schedule an intro call with one of our experts electriceye.io/connect
- Get your free structured data audit for your store jsonld.app
- Book your demo today and get 20% off the annual commitment fee retention.com/honest
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