Keep Pushing Toward A Breakthrough | Bani Bahari and Jonathan Lawrence | OffCourt
On this episode of Honest Ecommerce, we have Bani Bahari and Jonathan Lawrence. Bani and Jon are the co-founders of OffCourt, a brand that makes personal care products for active people. We talk about testing the waters and taking risks, launching products and managing expectations, keeping an open mind after every rejection, and so much more!
Honest Ecommerce · Chase Clymer with Bani Bahari and Jonathan Lawrence
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Show Notes
Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier.
She comes from a family business in beauty. At OffCourt, she does all product development and operations.
Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance.
At OffCourt, he is in charge of finance, strategy and branding.
In This Conversation We Discuss:
- [01:11] Intro
- [01:53] The idea behind OffCourt
- [02:22] Testing the waters and taking risks
- [04:11] Establishing OffCourt’s branding
- [04:33] Prioritizing product development
- [05:19] Finding people to work with
- [06:03] Social media presence for a new business
- [06:28] Tying in with manufacturers early on
- [06:53] Venturing the market of fragrances
- [07:27] Importance of communication as a team
- [08:08] Launching products and managing expectations
- [08:34] The power of PR for a new business
- [09:46] The pressure of being new to the business
- [11:10] Success takes time and consistent efforts
- [12:54] Raising money and self-funding as a start
- [18:55] Testing out different PR strategies
- [19:48] Knowing when and how much to invest in marketing
- [20:43] Using customer’s touch points to sell your products
- [22:36] Finalizing things and reaching out to retailers
- [23:45] Pushing through to land a breakthrough
- [24:32] Facing the ambiguity of retailer’s conditions
- [26:50] Business don’t always go as planned
- [27:32] Having different mindsets in different situations
- [28:51] Keeping an open mind after every rejection
- [29:20] The importance of finding a good rep firm
- [30:40] Having the conviction to change plans when needed
- [30:53] Where to check out OffCourt
- [31:09] Discount code: honestcommerce15
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Functional, personal care company for active people offcourt.com/
- Follow Bani Bahari linkedin.com/in/bani-bahari/
- Follow Jonathan Lawrence linkedin.com/in/jonathan-lawrence-177ab133/
- Schedule an intro call with one of our experts electriceye.io/connect
- Take your retail business to the next level today shopify.com/honest
- Sign up for a one-dollar-per-month trial period
- Schedule your free consultation with a Sendlane expert sendlane.com/honest
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