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Drive More Traffic to Your Store Using Structured Data | Ilana Davis | JSON-LD | Bonus Episode

Drive More Traffic to Your Store Using Structured Data | Ilana Davis | JSON-LD | Bonus Episode

On this bonus episode, we talk with Ilana Davis from JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. We talk about why you need apps like JSON-LD despite Shopify having structured data, rich results vs featured snippets, and so much more!

Honest Ecommerce · Chase Clymer with Ilana Davis

March 2, 202317m 23sbonus

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Show Notes

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:59] Pros and cons of consulting vs app development
  • [03:26] Using structured data to produce rich results
  • [04:25] Themes have structured data but are incomplete
  • [05:30] Is JSON-LD updated with Google’s algorithms?
  • [06:18] The full process of structured data
  • [07:41] Structured data is like a cheat sheet
  • [08:50] Does structured data affect Merchant Center?
  • [10:25] Google search enhancements to benefit from JSON-LD
  • [11:15] Rich results vs featured snippets
  • [12:40] Does your Shopify store need to be technical?
  • [14:07] Similar apps but not as updated
  • [15:03] Connect with Ilana if you have questions
  • [16:05] Where to find more info about the topic & JSON-LD

Resources:

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Topics

startupsmagentoecommercesafely & effectively earn qualified trafficwixilana davisstructured datachase clymerpodcastmerchant centershopifyshopify seofeatured snippetsorganic trafficschema.orgweb developmentweb designgoogle search enhancementselectric eyegoogle’s algorithmsshopify expertsboost conversionshonest ecommerceecomoptimize your seo trafficjson-ld for seowoocommerceconsulting vs app developmentrich resultssalesforce
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