The Right Staff with the Right Customers | Katie Bilodeau | Ring Concierge
On this podcast, we talk about why Ring Concierge chose to stop selling other brands’ products and started selling their own, how they manage to market to 2 separate customers, why hiring is crucial to success, and so much more!
Honest Ecommerce · Chase Clymer with Katie Bilodeau
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Show Notes
Katie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable.
Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives.
Katie's focus is on overall company strategic direction, including oversight of the operational, employee and financial departments ensuring maximum efficiency and a scalable platform for growth.
Prior to her time with Ring Concierge, Katie worked in the Human Resources department as a Business Partner at Barclays Capital Investment Bank and later working at King Street Capital Management.
After leaving King Street Capital Management, Katie began consulting on her own with various startups helping with their business strategy from a human capital standpoint.
As a 2009 Clemson University alum, her Bachelor’s in Business Management with an emphasis in Human Resource provided her the extensive knowledge and in depth understanding of how imperative the human capital strategy is to the foundation of any company.
In This Conversation We Discuss:
- [00:00] Intro
- [00:58] What is Ring Concierge?
- [03:49] Customer feedback led Ring Concierge to D2C
- [04:22] Ring Concierge 2.0 and when Katie stepped in
- [06:06] Selling other brands to selling their own products
- [08:16] In-house products for better margins
- [08:50] Engagement rings vs fine jewelry sales
- [10:11] From organic to social media
- [12:58] Sponsor: Electric Eye electriceye.io/connect
- [13:55] Sponsor: JSON-LD For SEO jsonld.app
- [15:12] Sponsor: Retention.com retention.com/honest
- [16:08] Did Ring Concierge incentivize word-of-mouth?
- [16:28] Ideal customer for Ring Concierge’s bespoke side
- [18:05] Marketing to 2 different customers
- [19:11] The challenges that Ring Concierge faced
- [21:35] Hiring is really crucial for business growth
- [22:31] Where to find Ring Concierge
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Fine jewelry for women, by women ringconcierge.com/collections/fine-jewelry
- Follow Ring Concierge on Instagram @ringconcierge
- Connect with Katie linkedin.com/in/katieorourke
- Schedule an intro call with one of our experts electriceye.io/connect
- Get your free structured data audit for your store jsonld.app
- Book your demo today and get 20% off the annual commitment fee retention.com/honest
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