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AI in a Marketer's Workflow | Chris Long | Go Fish Digital | Bonus Episode

AI in a Marketer's Workflow | Chris Long | Go Fish Digital | Bonus Episode

“I think that's one of the strongest abilities or exciting possibilities of these new AI tools, (they’re) going to really inform a community of creators and allow us to create custom solutions that we might not have had before.” On this bonus episode of Honest Ecommerce, we have Chris Long. Chris Long is the VP of Marketing at Go Fish Digital, a data-based digital marketing agency. We talk about finding your own workflow, embracing AI as marketers, using ChatGPT to optimize marketing efforts, and so much more!

Honest Ecommerce · Chase Clymer with Chris Long

September 28, 202320m 27sbonusExplicit

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Original episode page

Show Notes

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. 

In This Conversation We Discuss: (50 Characters)

  • [00:45] Intro
  • [01:07] ChatGPT for SEO
  • [02:28] ChatGPT for more technical things
  • [03:07] Utilizing ChatGPT for auditing
  • [04:26] Setting up a Shopify site with the help of ChatGPT
  • [06:00] Figuring out your category page strategy
  • [07:16] Generating feedback from ChatGPT for page setup
  • [08:08] ChatGPT for product reviews
  • [08:55] Using ChatGPT to import third-party data
  • [09:36] Prompting ChatGPT to create a visualization
  • [10:47] Using ChatGPT for CRO and SEO
  • [11:29] Embracing AI as marketers 
  • [12:51] ChatGPT as a baseline for every marketer’s output
  • [13:12] Marketers on ChatGPT as part of SEO workflow
  • [13:56] ChatGPT vs a strong technical SEO
  • [14:55] Weak mathematical functionality of ChatGPT
  • [15:26] Verifying ChatGPT’s content accuracy & sensitivity
  • [16:00] Checking information quality for health & finance 
  • [16:34] Drawbacks of taking ChatGPT at face value
  • [17:46] Technical skills made accessible by ChatGPT
  • [19:01] AI tools help create new custom solutions
  • [19:32] How to reach out to Go Fish Digital 

Resources:

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Topics

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