Honest Ecommerce

Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale. In This Conversation We Discuss: [00:00] Intro[01:31] Reza’s Shopify background and journey[03:59] The evolution of Shoelace[05:49] The conception of Motion [10:01] How Shoelace operates[11:48] Where does Motion help in content creation?[15:03] Test out even unpopular ideas[16:26] The balance between creative and objective[18:06] Sponsor: Electric Eye electriceye.io[18:26] Sponsor: Mesa apps.shopify.com/mesa[19:11] Sponsor: Gorgias gorgias.grsm.io/honest[20:37] Sponsor: Rewind rewind.io/honest[21:10] Sponsor: Klaviyo klaviyo.com/honest[21:57] 3 content systems to build out[23:49] Creative production and creative strategies[25:13] Directing influencers for more value[26:23] Using UGC as a guide[27:03] Low-level testing vs high-level concepts[30:30] Video ad editing tips using Motion[32:29] The importance of naming conventions[35:10] Where to find Shoelace, Motion, and RezaResources:Creative reporting for Facebook Ads Manager motionapp.comBe precise with your ads using customer journey marketing shoelace.comWhy naming conventions are important motionapp.com/blog/facebook-naming-conventionsConnect with Reza @rezakhadjavi [email protected] your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What on earth possessed us to start a watch brand? That's a question we get all the time. We saw boring, repetitive designs churned out year after year. We saw watches that didn't provide for individual expression. There was a blatant lack of uniqueness of style and colorways. Plus, we saw brands that did not connect directly with the people who were wearing their products. There was a significant disconnect.The market was ready for something new and different. A watch brand that would connect to its fans, one that would form and sustain real relationships. A brand that would involve the people who bought their watches in the process of product development. A brand that would continually aim to create distinctive limited edition watches screaming attitude and nonconformity. Perfect timepieces for the watch lover looking for something different to add to his or her collection. We saw the need and created LIV Watches. In This Conversation We Discuss: [00:00] Intro[00:56] Tongue twisters and ad copies[01:33] LIV’s founding story[03:25] The benefit of Chaz’s background[04:51] How LIV got their unique designs[06:46] The crowdfunding go-to-market strategy[08:32] The benefits of successful Kickstarters[09:50] Look to challenge traditional approaches [11:31] Reinforcing the “no budget” motto[12:08] Sponsor: Electric Eye electriceye.io[12:28] Sponsor: Mesa apps.shopify.com/mesa[13:13] Sponsor: Rewind rewind.io/honest[14:39] Sponsor: Gorgias gorgias.grsm.io/honest[15:12] Sponsor: Klaviyo klaviyo.com/honest[15:59] The prospecting and retargeting process[16:56] Relationships and having the last word[18:01] From crowdfunding to DTC[21:00] Building their custom crowdfunding platform[23:06] Backing games on Kickstarter[23:44] Cons of using Kickstarter[25:31] Be careful with data and feedback[26:50] Lifetime value and cost per acquisition[28:05] Where to find LIV WatchesResources:Fine Swiss watches from a brand that really cares about you and your collection livwatches.comConnect with Chaz @ChazanowScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time. Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives. From the early days of the start-up’s initial brand ideation, to the first sale of Bearaby’s (now fan-favorite) Cotton Napper, Joaquin has worked cross-functionally to achieve success on the digital front resulting in an engaged and organic community of thousands. Joaquin participated in the double degree program Bachelor of Science in Accounting and Economics at Universidad del Pacifico in Peru. Committed to advancing Latinx business leadership, in 2020 he took part in The Stanford Latino Entrepreneurship Initiative, a research and education collaboration between Stanford University and the Latino Business Action Network. In This Conversation We Discuss: [00:00] Intro[01:20] The idea of Bearaby[04:09] The similarities between founders[05:02] Bearaby’s go-to-market strategy[06:55] Considering traditional retail partnerships[08:13] The site also benefits from the partnership[09:08] Other benefits that you might not consider[10:06] Mistakes Joaquin wants you to avoid[11:03] CTA without discount codes[11:50] Bearaby’s podcast placements[13:20] Podcasts are lacking in metrics[14:21] Sponsor: Electric Eye electriceye.io[14:41] Sponsor: Mesa apps.shopify.com/mesa[15:26] Sponsor: Rewind rewind.io/honest[16:52] Sponsor: Gorgias gorgias.grsm.io/honest[17:25] Sponsor: Klaviyo klaviyo.com/honest[18:12] The Black Friday/Mindfulness campaign[21:13] Bearaby’s napping culture[22:31] The April Fool’s/Hedgehog campaignResources:Sustainable, breathable, and filler-free weighted blankets bearaby.comConnect with Joaquin linkedin.com/in/joaquin-arce-525b47131Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestLevel up your customer support gorgias.grsm.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Thomas Smale is the Founder and CEO of FE International. He is a serial business entrepreneur and M&A expert, having built the industry-leading firm in the $1-100M global technology sector. With experience dating back to the early 2000s, Smale offers invaluable technical, diligence and negotiation advice to early-stage and seasoned business owners alike, which has resulted in over 1,000 successful exits. Smale can be regularly found speaking at industry events where he enjoys meeting like-minded entrepreneurs and investors. Alongside his duties at FE International, Smale is a sought-after author and keynote presenter for leading industry events worldwide. He has been interviewed on top podcasts and blogs on a variety of topics, including business strategy, buying and selling businesses, negotiation tactics and more. He writes a business column regularly on entrepreneurship, growth, and business management for Entrepenur.com and is a Young Entrepreneurs’ Council member. In This Conversation We Discuss: [00:00] Intro[01:19] Thomas’ backstory[04:54] Reasons to buy or sell websites[06:25] 3 main buyer groups for websites[08:15] 3 types of websites that FE Intl buys [12:30] Setting up for selling your business[15:31] What makes FE Intl different[17:15] Sponsor: Electric Eye electriceye.io[17:35] Sponsor: Mesa apps.shopify.com/mesa[18:19] Sponsor: Gorgias gorgias.grsm.io/honest[19:46] Sponsor: Rewind rewind.io/honest[20:18] Sponsor: Klaviyo klaviyo.com/honest[21:06] Best practices for selling your website[22:23] Don’t sell your business when it’s declining[23:44] It’s easier to sell businesses now[25:30] Write down your processes[25:58] Consider an evergreen business industry[28:56] Does FE Intl help buyers?[29:55] Be careful in choosing advice[31:40] Should you raise money?[32:20] Consider your future early on[33:59] Where to find Thomas and FE InternationalResources:Connect with Thomas @ThomasSmale linkedin.com/in/thomassmaleSell your online business with a Professional M&A Advisor you can trust feinternational.comGet a free valuation of your website feinternational.com/sell-your-websiteScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast. A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses. From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’s day-to-day operations just as clearly as she can see the big picture. After years of building proven, repeatable methods and systems, she founded Sarah Delevan Consulting in 2017. Since then she’s helped good food businesses across the country achieve financial sustainability and profitability, and remains steadfast in her mission to change our food system one profitable good food business at a time. In This Conversation We Discuss: [00:00] Intro[01:10] What got Sarah to the financial side of food[03:15] Are bars and restaurants easy to go bankrupt?[05:04] Where Sarah’s consulting business step in[06:43] KPIs that you should take note of[08:56] The Financial Success Formula[09:36] Common mistakes of Food/CPG brands[11:49] When you should raise your price[13:01] The entrepreneurial pitfall of pricing[14:56] Don’t price yourself based on Amazon[17:06] Sponsor: Electric Eye electriceye.io[17:26] Sponsor: Mesa apps.shopify.com/mesa[18:11] Sponsor: Gorgias gorgias.grsm.io/honest[19:38] Sponsor: Rewind rewind.io/honest[20:10] Sponsor: Klaviyo klaviyo.com/honest[20:57] The next step: Problem solving[23:28] Focus on one thing at a time[25:18] Playing with AOV depends on certain conditions[27:18] Think ROI for everything you spend money on[28:46] Food-related businesses are fun and unique[30:17] Figure out product-market fit first[30:56] The most surprising part of consultancy[32:00] How to determine your financial health[33:07] Where to find SarahResources:Build a profitable food business of your dreams on your terms sarahdelevan.comJoin the Profitable Food Business Community profitablefoodbusinesscommunity.mn.co/feedConnect with Sarah @sarah.delevan.consultingListen to The Good Food CFO Podcast podcasts.apple.com/us/podcast/the-good-food-cfo-podcast/id1544877345Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Hilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. Hilary holds an MBA from Harvard Business School and BA from Columbia University. She lives and works in New York. In This Conversation We Discuss: [00:00] Intro[01:52] What led to the founding of Hilma[05:09] Determining if “natural” is worthing investing in[07:50] From idea to having an Ecom store[09:16] What makes Hilma different[11:37] Hilma’s go-to-market strategy[14:06] The ease-of-use of the Shopify ecosystem[15:12] It’s easier and more preferable to just start now[15:38] Mistakes Hilary wants you to avoid[15:47] Sponsor: Electric Eye electriceye.io[16:07] Sponsor: Mesa apps.shopify.com/mesa[16:52] Sponsor: Gorgias gorgias.grsm.io/honest[18:18] Sponsor: Rewind rewind.io/honest[18:50] Sponsor: Klaviyo klaviyo.com/honest[19:38] The first step is the hardest[21:32] Picking which channels to focus[24:18] Omnichannel benefits both retail and Ecom sides[25:17] Why Hilma chose to also go with Amazon[27:27] Can Hilma now invest back into its business?Resources:Get natural remedies backed by science hilma.co - Use code HONEST10 to get 10% off your first purchaseConnect with Hilary linkedin.com/in/hilary-quartner-04a64127Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice to eCommerce store owners on how to get better returns when advertising across the big walled gardens that dominate the industry. Brendan now leads the team at Optily, an innovative solution to cross-platform ad optimization. In This Conversation We Discuss: [00:00] Intro[01:18] Coding in the 90’s[02:47] From building websites to Ecommerce[06:25] Analyzing the marketing funnel[08:52] Cognitive biases that affect marketing[10:15] Quantifying the success of your process[11:19] Fine tuning the top of funnel[12:09] Success in short form video[14:04] The research and evaluation mode[15:29] Tackling the lower end of the funnel[17:39] Funnel inefficiencies and plateauing[19:01] Sponsor: Electric Eye electriceye.io[19:32] Sponsor: Mesa apps.shopify.com/mesa[20:05] Sponsor: Gorgias gorgias.grsm.io/honest[21:32] Sponsor: Rewind rewind.io/honest[22:04] Sponsor: Klaviyo klaviyo.com/honest[22:52] Shortening the funnel through data[25:27] Why you should still consider retargeting[27:14] Acquisition vs retention marketing[29:36] Setting the ROAS expectation[34:13] Goals, data, and experience matters[36:23] Short-term vs Long-term[38:18] Acquisition costs are based on the channel[40:08] Best fit customers for Optily[43:39] Optily does not replace SMEs or contractors [46:46] Optily specials offers for listenersResources:Try Optily for 14 days optily.com/request-a-demo/ and also get 15% discount on your first yearHave a “no-strings attached” free 1 hour ad strategy consultation calendly.com/brendan-optily/ad-strategy-consultationConnect with Brendan linkedin.com/in/brendanhughesScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Thomas Lotrecchiano is the co-founder of Omigo, modern bidets that get you perfectly clean. On this podcast we talk about Thomas being a business partner with his dad, the difficulty of paid acquisition, Omigo advertising on cable TV, and so much more! To learn more, visit: http://honestecommerce.co Resources: Instantly turn your toilet into a modern bidet myomigo.com Connect with Thomas linkedin.com/in/thomas-lotrecchiano-44978675 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get started with a free account at klaviyo.com/honest

Marc Bacher is the Founder and CEO of Stuga, a collection of modern floors from the world’s happiest forests, thoughtfully designed by Scandinavians to transform your home. On this podcast, we talk about how to be competitive against established stores in your industry, building trust to get customers, combining brick-and-mortar and Ecom principles, and so much more! To learn more, visit: http://honestecommerce.co Resources: Scandinavian hardwood floors made easy stugastudio.com/ Connect with Marc linkedin.com/in/marc-bacher-1563215 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get started with a free account at klaviyo.com/honest

Jay Myers is the co-founder of Bold Commerce, been in Ecommerce since 1998 and has grown Bold to almost 500 staff and power over 100,000 Ecommerce brands. To learn more, visit: http://honestecommerce.co Resources: Increase the value of your business. Try Bold Subscriptions FREE for 60 days! boldcommerce.com/solutions/recurring-billing-software Connect with Jay linkedin.com/in/jasonnmyers Checkout more Bold apps for your online store boldcommerce.com Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a started with a free account at klaviyo.com/honest

Eugene is the co-founder and CEO of FactoryPure, an online retailer specializing in generators, pressure washers, and more. On this podcast, we talk about why organic marketing isn’t for everyone, the Google algorithm getting smarter, finding success in reaching out to schools and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy generators, pressure washers, and more at FactoryPure factorypure.com Connect with Eugene linkedin.com/in/eugene-ravitsky-44747220 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a started with a free account at klaviyo.com/honest

Sadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail Ready by Allison Ball alliball.com/waitlist Get food business coaching and consulting with Sarah Delevan sarahdelevan.com/work-with-me-food-business-consultant Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a started with a free account at klaviyo.com/honest

Colby Kane is the Founder and CEO of Aviator, and they make products with style and function for the travel lifestyle. On this podcast, we talk about how to transition from a successful crowdfunding to a brand, how influencers changed the Aviator product and marketing focus, why Aviator prefers in-house processes while still being open to remote work, and so much more! To learn more, visit: http://honestecommerce.co Resources: Stylistic and functional jeans for the travel lifestyle aviatorusa.com Connect with Colby linkedin.com/in/colby-kane-8198a110 The viral TikTok that featured how functional Aviator jeans are tiktok.com/@aviatorusa/video/6940067707983252741 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a started with a free account at klaviyo.com/honest

An entrepreneur, philanthropist, and activist for racial and gender equity, Suzanne Lerner is co-founder and CEO of lifestyle fashion brand Michael Stars which, since its inception in 1986, was one of the fashion industry's first purpose-driven brands—before it was fashionable! On this podcast, we talk about the 3 KPIs that you should focus on, how your brand reflects your personality, why you should not compare conversion rates, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. michaelstars.com Help support the vision of creating an equal world where women feel confident and empowered to use their voice michaelstars.com/pages/foundation Connect with Suzanne linkedin.com/in/suzannelerner Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest

Hayden Wadsworth is the CEO and Co-founder at HydroJug. On this podcast, we talk about how to approach tips/secrets from successful entrepreneurs, business books to help starting businesses, the case for custom solutions and so much more! To learn more, visit: http://honestecommerce.co Resources: Drink more water and help the environment. thehydrojug.com Connect with Hayden linkedin.com/in/hayden-wadsworth-6b7887b0 Principles by Ray Dalio principles.com/#get-the-books Think Again by Adam Grant adamgrant.net/book/think-again Traction by Gino Wickman eosworldwide.com/traction-book Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest

Emily Foreman is the CEO of CartHook, an app that helps boost your revenue and AOV by allowing you to make one-click post-purchase offers in the Shopify checkout. On this podcast, we talk about Emily’s transition to being a CEO, Shopify’s new announcements, how the new features on Shopify help Carthook, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Emily linkedin.com/in/emilylforeman Boost your Shopify AOV and revenue carthook.com Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest

Johnathan Ruggiero is the co-founder and co-CEO of Manly Bands On this podcast, we talk about the various unique ring materials from Manly Bands, how to have an omnichannel approach, sticking with one or two strategies at a time, and so much more! To learn more, visit: http://honestecommerce.co Resources: Unique and affordable wedding bands for the distinguished man manlybands.com Connect with John [email protected] Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest

Jazmin Alvarez is the founder and CEO of Pretty Well Beauty. On this podcast, we talk about why finding a partner is crucial to success, what pushed Jazmin to migrate, how Pretty Well Beauty got started, and so much more! To learn more, visit: http://honestecommerce.co Resources: Clean Beauty and Natural Skincare Shop prettywellbeauty.com Connect with Jazmin linkedin.com/in/cleanbeautyboss All the announcements from Shopify Unite 2021 shopify.com/partners/blog/shopify-unite-announcements-2021 Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest

George Bryant is the man behind the Mind of George. Pink shoes, tattoos, and a heart of gold. Helping people scale their businesses by understanding that relationships always beat algorithms. On this podcast, we talk about the obsession with instant gratification, how mistakes impact large-scale businesses, why you should not be “romantically” linked to your stats, and so much more! To learn more, visit: http://honestecommerce.co Resources: Get into the Mind of George mindofgeorge.com Listen to the Mind of George Show mindofgeorge.com/category/podcast Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Mike Jackness is the CEO of four Amazon brands that together, make up Terran LLC. He's also the Co-Founder of Ecomcrew - a blog and podcast focused on helping sellers with their ecommerce journey, and the #1 resource for anything ecommerce and Amazon related. On this podcast, we talk about buying brands vs starting brands, the pros and cons of having a stand-alone content site, balancing the Shopify and Amazon side of Terran, and so much more! To learn more, visit: http://honestecommerce.co Resources: Get advice to grow your ecom business ecomcrew.com Listen to Chase’s guest episode ecomcrew.com/e391-chase-clymer Connect with Mike linkedin.com/in/mikejackness Visit Terran’s brands terran.com/sites Check out the Lean Startup theleanstartup.com/principles Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Chip Overstreet is the CEO of Spiceology, the fastest growing spices and blends company in the US, and a beloved brand with both consumers and chefs. On this podcast we talk about how to deal with vendors, why Spiceology ardently supports the Chef’s manifesto, the exploding consumer demand, and so much more! To learn more, visit: http://honestecommerce.co Resources: Shop fresh spices and seasonings spiceology.com Connect with Chip linkedin.com/in/chipoverstreet The Chef’s Manifesto sdg2advocacyhub.org/chefs-manifesto Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Nora Schaper is an eco-entrepreneur and a co-founder of HiBAR, the world's first salon-quality, plastic-free shampoo and conditioner. On this podcast, we talk about finding the right people to found companies with, one of the most important tools in social media, focusing on the positive side of an ugly problem, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy the world's first salon-quality, plastic-free hair care hellohibar.com Connect with Nora linkedin.com/in/nora-schaper-2339477 Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer. On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more! To learn more, visit: http://honestecommerce.co Resources: Optimise & improve your customer values with customerswhoclick.com Connect with Will linkedin.com/in/willlaurenson Quiz, pop-ups, messenger, SMS for Shopify octaneai.com Analyzes your customers' behavior across multiple channels apps.shopify.com/reveal Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. The 2 ecommerce sites are experiencing YOY growth exceeding 80% and combining for 8 figures in sales annually. On this podcast, we talked about getting help from partners at some point in the business, the benefits of having a longer sales cycle, why Industry West might not be successful if started today, and so much more! To learn more, visit: http://honestecommerce.co Resources: Industrial, mid-century and modern furniture and decor for home or office industrywest.com Connect with Ian linkedin.com/in/irleslie Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Lindsey Johnson is the co-founder and CEO of direct-to-consumer luxury bath brand Weezie. On this podcast, we talk about investing in earned media for credibility, why you should say “no” more when you grow, attribution for print media, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy Luxury Monogrammed Bath Towels and Bathrobes weezietowels.com Connect with Lindsey linkedin.com/in/lindseydorman Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Lindsey McCoy is the CEO and co-founder of Plaine Products, a company on a mission to get single-use plastic out of the bathroom. On this podcast, we talk about the pursuit of perfection as a detriment, supporting your growth by hiring people better than you, how to find the right influencers, and so much more! To learn more, visit: http://honestecommerce.co Resources: Refillable, environmentally friendly shampoo plaineproducts.com Connect with Lindsey linkedin.com/in/lindsey-d-mccoy The Lean Startup by Eric Ries theleanstartup.com Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Ashley Merrill is CEO and founder of Lunya, a luxury sleepwear brand. On this podcast, we talk about Ashley’s crazy launch story, learning the language of your industry, why successful virality is the anomaly and not the norm, and so much more! To learn more, visit: http://honestecommerce.co Resources: Luxury sleepwear for the modern woman lunya.co Sleepwear for the modern man lahgo.co Follow Ashley @ashley__merrill The Hedgehog Concept jimcollins.com/concepts/the-hedgehog-concept.html Read an article derived from Good to Great straight from Jim Collin’s blog jimcollins.com/article_topics/articles/good-to-great.html Download a free chapter of the Small Giants book smallgiants.org/chapter-download Buy the Who: The A Method for Hiring book whothebook.com Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Emma Rose Cohen is the CEO & Founder of Final — the company that created FinalStraw, the world’s first reusable, collapsible straw. Emma and her team are on a mission to help people rid their lives of single-use plastic. On this podcast, we talk about the very important but overlooked aspect to a successful business, how the FinalStraw fares against alternatives, the overall media experience of Final, and so much more! To learn more, visit: http://honestecommerce.co Resources: Enjoy fun and useful products while saving the environment final.co Connect with Emma at linkedin.com/in/emmarosecohen Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

Hannah Davis is the Founder & CEO of BANGS Shoes, an everyday adventure footwear brand that invests in entrepreneurs around the world. On this podcast, we talk about how Hannah was a reluctant business owner at first, the “nobody cares” mindset, the core of entrepreneurship that new businesses seem to forget, and so much more! To learn more, visit: http://honestecommerce.co Resources: Find unique canvas footwear and help people start businesses bangsshoes.com Connect with Hannah linkedin.com/in/bangsfounder Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

On this podcast, we talk about how to push for more content, the focus on customer-centric strategies, why traditional media is having a resurgence, and so much more! Kyle Brucculeri is the Vice President of Marketing at gorjana. He has over a decade of experience in marketing and brand building for both national and regional brands and companies. To learn more, visit: http://honestecommerce.co Resources: Visit gorjana.com to discover jewelry that you'll live in, love always and layer every day. Connect with Kyle linkedin.com/in/kylebrucculeri Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

In this podcast, we talk about scaling Ecommerce brands from an agency and brand owner’s perspective, what it’s like working with smaller agencies, how beneficial subscriptions can be, and more. Jordan West’s LinkedIn: https://ca.linkedin.com/in/jordan-west-marketer Jordan West’s Podcast: https://mindfulmarketing.co/secrets-to-scaling Website: https://mindfulmarketing.co/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Jonathan Edwards is the CEO of Nuzest USA, a plant-based nutrition company that is dedicated to creating a world that thrives on plant-based nutrition. On this podcast, we talk about the unlikely connection between the punk ethos and Ecom success, how to overcome the grind, why you should create content just for the sake of it, and so much more! To learn more, visit: http://honestecommerce.co Resources: Visit nuzest.us/honest to shop great tasting plant-based nutrition products and use promo code HONEST 25% off of regular-priced products Connect with Jonathan linkedin.com/in/jonathan-edwards-28a41526/ Listen to the 111 Strategy businessownersradio.com/episodes/2018/5/13/111-strategy-how-a-lean-strategy-can-help-you-run-a-more-profitable-business-wjason-burt Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

In this podcast, we talk about how customer lifetime value (LTV) works, why your returning customers are a big part of your market, the channels you need to use to scale quickly, and more. Daniel Budai’s Linkedin: https://hu.linkedin.com/in/budaidaney Budai Media Facebook Group: https://www.facebook.com/groups/129713987605915 Website: https://www.thebudaimedia.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Josh Firestone is the CMO of Bearbottom Clothing, a rapidly growing men's fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday threads. On this podcast, we talk about the passion in the people of Ecommerce, why you should avoid getting too much in the weeds, the importance of patience in your online store, and so much more! To learn more, visit: http://honestecommerce.co Resources: Visit Bearbottom clothing bearbottomclothing.com Visit Josh’s website: joshfirestone.com Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest

In this podcast, we talk about how the pandemic has affected marketing, why you need a timeline for your campaigns, keeping the message parallel between digital and offline, and more. Laurel has a J.D/M.B.A from Rutgers University and her background uniquely prepared her to run a successful agency. Laurel created Elevate My Brand, an agency serving both startups and blue-chip global brands like Facebook, Verizon Digital Media Group, PAW Patrol, and Zendesk. Laurel Mintz LinkedIn: https://www.linkedin.com/in/laurel-mintz-2204222 Laurel Mintz Twitter: https://twitter.com/laureljmintz Website: https://www.elevatemybrand.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Steve O’Dell is the CEO & Co-Founder of Tenzo Tea. He’s passionate about giving back to causes that help people and help the planet, as well as mentoring new entrepreneurs. On this podcast, we talk about the early mistakes on the beginnings of Tenzo, the hardest part of running a brand, letting go of tasks for your growth, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Steve linkedin.com/in/sodellicious Visit Tenzo Tea tenzotea.co Use TENZO10 at checkout! Listen to the Y Combinator podcast blog.ycombinator.com/category/podcast Visit electriceye.io to help you scale your business! Visit gorgias.grsm.io/honest to know how you can level up your customer support! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.io/honest to get 1 month of automated Shopify backups for free!

In this podcast, we talk about why SEO marketing is important, what's the playbook like for creating content, increasing brand and product awareness, and so much more. Greg Digneo’s Twitter: https://twitter.com/gregdigneo Greg Digneo’s Email: [email protected] Website: https://contentguppy.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Nora is a Brand Manager at Printful, an on-demand printing and warehousing company that helps people turn their ideas into brands. On this podcast, we talk about the advantages of print-on-demand vs alternatives, the various printing technologies at Printful, things to think about when starting an apparel brand, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Nora linkedin.com/in/ninveiss Visit Printful now! Printful.com It's free to get started and easy to set up! Visit electriceye.io to help you scale your business! Visit gorgias.grsm.io/honest to know how you can level up your customer support! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.io/honest to get 1 month of automated Shopify backups for free!

In this podcast, we talk about the benefits of using retailer channels, how brands can start selling on other marketplaces, what makes a product sell, and more. Zach is the co-founder of DotCom Partners He is a brand storyteller and an advocate for all things marketing. Zach Toste’s LinkedIn: https://www.linkedin.com/in/zach-toste-40284428 Website: https://www.dotcompartners.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcasts, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers and achieved global sales of $75 million. On this podcast, we talk about why you should improve your customer service as soon as possible, how you can create your own marketing edge, the parallels between Matt’s JERSEY Framework and Chase’s soon to release Ecom Framework, and so much more! To learn more, visit: http://honestecommerce.co Resources: Matt’s website: auriondigital.com Jersey Beauty Company’s website jerseybeautycompany.co.uk For Matt’s coaching and consulting, visit mattedmundson.com/?affref=URXZbWKp Matt’s masterclass about creating a good, honest, sustainable website that brings in money for you, day after day mattedmundson.com/ecommerce-masterclass The JERSEY Framework auriondigital.com/blog/article/009 Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!

In this podcast, we talk about how 3D, AR, and virtual photography can change the customer experience, how it works, who can use this software, and more. Marc is the VP of marketing at Threekit. His goal is to help companies customize their products in 3D, augmented reality, and virtual photography. Before Threekit, Marc spent a decade as an entrepreneur and doing marketing for PayPal. Marc Uible’s LinkedIn: https://www.linkedin.com/in/marc-uible-0b270210 Website: https://www.threekit.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Ryan Lunka is the co-founder and CEO of Blended Edge, a company helping software teams deliver product integrations faster, easier, and more cost effectively. On this podcast, we talk about why there might be no reason you’ll go custom, opposing the “IBM Approach”, the ecosystems at work in your business, and so much more! To learn more, visit: http://honestecommerce.co Resources: Ryan’s LinkedIn: linkedin.com/in/ryanlunka Blended Edge’s website blendededge.com Blended Edge’s blog post about the 9 Boxes Framework that can help you with prioritizing your integration opportunities blendededge.com/blog/prioritizing-your-product-integration-roadmap Previous episode with Ross Beyeler of Trellis honestecommerce.co/blogs/podcast/building-out-a-real-foundation-for-your-online-store-with-ross-beyeler Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!

In this podcast, we talk about the pain points of Ecommerce merchants, how to streamline a customer’s purchase, what brands should do to build retention, and more. Harvey runs Blueprint, an all-in-one eCommerce SMS and WhatsApp platform for consumer brands. He’s also an ex-professional footballer who loves skateboarding and Japan. Harvey Hodd’s LinkedIn: https://uk.linkedin.com/in/harveyhodd Harvey Hodd’s Twitter: https://twitter.com/harveyhodd Website: https://blueprint.store/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Ben Parr is one of the co-founders of Octane AI, a platform to fuel faster growth and personalization with Quizzes, Facebook Messenger & SMS automation, and opt-in tools. On this podcast, we talk about the benefits of providing a “concierge” on your online store, how Octane AI’s Shop Quiz can help your business to grow exponentially, the fun and booming Ecommerce ecosystem, and so much more! To learn more, visit: http://honestecommerce.co Resources: Octane AI’s website: octaneai.com Ben’s Twitter: @benparr Octane AI’s Shop Quiz: octaneai.com/platform/quiz Octane AI’s annual playbook on how to fuel growth and power personalization on your Shopify store: join.octaneai.com/playbook Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!

In this podcast, we talk about how to build better relationships with your customers, ways to utilize your knowledge about your products, why you shouldn’t only focus on convenience or transactions, and so much more. Dave Cherry, principal of Cherry Advisory, LLC, is a thought leader, executive strategist and speaker. He helps clients in the customer experience industry define a customer experience strategy through innovation and measured/informed by analytics to drive deep relationships and connections with customers. Dave Cherry’s LinkedIn: https://www.linkedin.com/in/cherrydave Dave Cherry’s Twitter: https://twitter.com/davecherry Website: https://cherryadvisory.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcasts, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

David Henzel is the Founder of LTVplus and a veteran entrepreneur who has been building in the saas and e-com space for over 20 years. He had multiple exits, including MaxCDN. On this podcast, we talk about using passion to find your product-market fit, business books that can make you more successful, why providing an excellent customer experience is beneficial to your business, and so much more! To learn more, visit: http://honestecommerce.co Resources: David’s website: davidhenzel.com LTVplus’s website: ltvplus.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!

In this podcast, we talk about Unbound Merino’s upsell motivators on their website, why upselling works, how custom integrations can improve your AOV, and more. Daniel is the co-founder of Unbound Merino, a clothing company that showcases high-quality merino wool clothing. Daniel Demsky’s LinkedIn: https://ca.linkedin.com/in/dandemsky Website: https://unboundmerino.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Jeremy Horowitz is an expert in Ecommerce SMS Marketing and Product Launches, who helps brands build profitable 6-Figure per-year SMS programs through his agency Messenger Mastermind. On this podcast, we talk about how brands can be successful in running SMS campaigns, how to get more people on your list, the timeliest way to send messages to customers, and so much more! To learn more, visit: http://honestecommerce.co Resources: Jeremy’s LinkedIn linkedin.com/in/jeremyhorowitz1 Messenger’s Mastermind website messengermastermind.co Jeremy’s Messenger Mastermind Podcast: podcasts.apple.com/gb/podcast/messenger-mastermind/id1437452282 Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!

In this podcast, we talk about the types of partnerships for brands, why brands shouldn’t avoid it, steps towards your initial partnership, and more. Conner is the founder & CEO of co-op commerce which is a modern network of brands growing together. Conner Sherline LinkedIn: https://www.linkedin.com/in/connersherline Website: https://www.coopcommerce.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcasts, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Theresa is the founder of Fiery Feather. She is a culturally focused process champion and productivity expert. Her mission is to help teams get things done while enjoying their journey. On this episode, we talk about the difference between productivity and efficiency, managing your time as a solopreneur, keeping the human touch in productivity, and so much more! Resources: Theresa’s website: https://thefieryfeather.com/ Theresa’s LinkedIn: https://www.linkedin.com/in/theresa-m-ward-she-her-0564651/ Use The Eisenhower Matrix to arrange your tasks: https://www.eisenhower.me/eisenhower-matrix/ Read Essentialism to help set your priorities straight: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 Test out the 4 Tendencies quiz: https://quiz.gretchenrubin.com/ Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!