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Honest Ecommerce

Honest Ecommerce

539 episodes — Page 10 of 11

Ep 75The Growing Pains of SMBs and Ecommerce and How to Solve Them | David Koifman | Kickfurther

David is the VP of Business Development at Kickfurther, which helps e-commerce brands scale through a unique approach to finance. On this podcast, we talk about the Ecommerce life cycle, the problems that businesses face while growing, various solutions to funding problems, and how Kickfurther can help SMBs and online store owners. To learn more, visit: honestecommerce.co Resources: David’s LinkedIn page: linkedin.com/in/davidkoifman Kickfurther’s website: kickfurther.com Mike Michalowicz’s book, Profit First: profitfirstbook.com Ethercycle’s crowdfunding app for Shopify apps.shopify.com/crowdfunder-diy-pre-order-crowdfunding-campaigns-for-shopify Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit postscript.io/install for a free 30-day trial!

Jun 15, 202027 min

Ep 74Reach Out To All the Customers in Your Funnel Using Push Notifications | Felix Suellwold | PushOwl

Felix is the Head of Marketing at PushOwl, a Shopify app that enables you to send push notifications without the need for a mobile app. On this podcast, we talk all about push notifications. What it is, what types of messages it’s suited for, what information it needs to work effectively, its pricing compared to other marketing channels, and so much more! To learn more, visit: honestecommerce.co Resources: Felix’s LinkedIn page linkedin.com/in/felixsuellwold PushOwl’s website pushowl.com Use coupon code HONESTECOM for a free 30-day trial of PushOwl’s Business Plan! Visit klaviyo.com/honest to schedule a demo! Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit postscript.io/install for a free 30-day trial!

Jun 8, 202019 min

Ep 73Setting Expectations: What Should You Set and What Should Expect | Paul Rajotte | Shoelace

On this podcast, we talk about Shoelace’s introduction to prospecting, how Shoelace helps you beyond just the app, the most successful types of ads, when paid media makes sense, the importance of setting expectations, and so much more! Paul Rajotte, Senior Account Strategist at Shoelace. We create memorable experiences that build brand equity and increase revenue with Customer Journey Retargeting. To learn more, visit: honestecommerce.co Resources: Paul’s Twitter handle: @paulbruce_ Paul’s Linkedin profile: linkedin.com/in/paul-rajotte-5b415429 Register and download Shoelace’s amazing guide “7 Biggest Lessons in Social Retargeting” for FREE. Check out more guides from Shoelace on how to integrate customer journey retargeting for your store! shoelace.com/guides Visit gorgias.grsm.io/honest to get your second month free.

Jun 1, 202028 min

Ep 85How to Buy a Brand and Grow It From $12,000 to a Quarter Million in 2 Years | Nick Flint | PCS

Nick Flint is the CEO of Pure Cut Supps, a supplement brand that has been around since 2016. On this podcast, we talk about the real-life process of acquiring a brand, the importance of learning for store owners, how to grow your business cheaply or for free, why you need a personal brand, and so much more! To learn more, visit: honestecommerce.co Resources: Nick’s Instagram profile: @nickflintness Nick’s YouTube Channel: Nick Flintness Nick’s Tiktok: @nickflintness Pure Cut Supps website: purecutsupps.com Visit gorgias.grsm.io/honest to get your second month free.

May 25, 202033 min

013 - Unprepared: Building a Strong Foundation By Setting Proper Expectations with Mike Potter

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In this podcast, we talk about the rising traffic of online customers exceeding BFCM rates, the extreme importance of adjusting your fulfillment and messaging, and preparing your customer support team. Mike Potter's LinkedIn: https://ca.linkedin.com/in/mikepotter Website: https://rewind.io/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

May 20, 20209 min

Ep 83Giving Valuable and Memorable Customer Touchpoints Using Handwrytten | David Wachs | Handwrytten

David Wachs is the founder of Handwrytten, the leading provider of handwritten note services to major retailers. On this podcast, we talk about the history of Handwrytten and its competitors, standing out from the competition, the difference between expense and investment, proof on Handwrytten’s effectiveness, and so much more! To learn more, visit: honestecommerce.co Resources: David’s LinkedIn Page: linkedin.com/in/davidwachs Handwrytten’s website: handwrytten.com Create an account and signup on Handwrytten with code HONEST to get a $5 credit! Note: Signing up using Google and Facebook will not give you the chance to enter the code. Visit gorgias.grsm.io/honest to get your second month free.

May 18, 202025 min

012 - Unprepared: Now’s the Best Time to Get Started with Social Media Marketing - with Ryan Shaw

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In this podcast, we talk about why CPC’s plummet while ROAS skyrocket, the best platforms to get started as a small business, and which platform is the most intimidating when starting out. Website: https://electriceye.io/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

May 13, 20209 min

Ep 81Determining If Automation is Worth Your Time and Money | Will Christensen | DataAutomation

Will Christensen is the co-founder of DataAutomation, which customizes both automation and integration processes for e-commerce sellers. On this podcast, we make automation less intimidating and discuss a real-life automation example, Will’s automation “litmus tests” for positive ROI, DIY tools for automation, when to call in a consultant and so much more! To learn more, visit: honestecommerce.co Resources: Will’s LinkedIn page: linkedin.com/in/william-christensen-91074a11 DataAutomation’s website: dataautomation.com Email Will at [email protected], mention Honest Ecommerce podcast and get a free 30-minute consultation that usually costs $350 per hour! And Will bets you a Starbucks gift card that he can find something that you can automate! Visit gorgias.grsm.io/honest to get your second month free.

May 11, 202033 min

011 - Unprepared: 3PL's, Ecom Growth and Understanding Your Customer with Casey Armstrong

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On this podcast, Casey and I dive in and chat about 3PL's, what's happening in ecommerce with this "new normal" and spend time learning about your customer. Casey Armstrong's LinkedIn: https://www.linkedin.com/in/caseyflynnarmstrong ShipBob's Website: https://www.shipbob.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

May 7, 20209 min

Ep 79Being True To Yourself As An Entrepreneur Brings Success | Marnie Consky | Thigh Society

Marnie Consky is the CEO & Chief Anti-Chafing Champion at Thigh Society, a brand that makes thigh-saving underwear for women. On this podcast, we talk about educational background and if it’s requisite to success as an entrepreneur, startup ideas and talking about them, how to get it right from the start, focusing on small growths, and much more! To learn more, visit: honestecommerce.co Resources: Marnie’s LinkedIn page: linkedin.com/in/marnieconsky Thigh Society’s website: thighsociety.com Thigh Society’s Facebook page: facebook.com/thighsociety Thigh Society’s Instagram page: @thighsociety Visit gorgias.grsm.io/honest to get your second month free.

May 4, 202036 min

Ep 78Breaking the Mold and Balancing Privacy on Personalization | Shahram Anver | DataCue

Shahram Anver is a co-founder and CTO of DataCue, a Shopify solution that helps merchants grow sales and conversion by showing each visitor the right content. On this podcast, we talk about how to know if you need personalization, the simplest way to get started with personalization, how demographics can be bad for personalization, and much more! To learn more, visit: honestecommerce.co Resources: Shahram’s LinkedIn Page: linkedin.com/in/shahram-anver-33b26219 DataCue’s website: datacue.co DataCue is excited to offer an extended 14-day free trial, exclusively for Honest Ecommerce listeners. Offer only valid till the end of March. DataCue will also complete the store set up free of charge for you. If you want to redeem this offer, email [email protected] and mention Honest Ecommerce and we will waive the first month off for you. If you have more questions about personalization or DataCue, feel free to ask Shahram questions using this email, as well. Visit gorgias.grsm.io/honest to get your second month free.

Apr 27, 202020 min

010 - Unprepared: What happened with Ecommerce in the UK with Adam Clark from Reload Digital

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On this podcast, Adam and I discuss how ecommerce was impacted in the UK, what they've done to help their clients since, and what brands can do to keep agile and make the most of this. Adam Clark: https://linkedin.com/in/adamjamesclarke Reload Digital Website: https://www.reloaddigital.co.uk/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group. http://honestecommerce.co/

Apr 25, 20208 min

009 - Unprepared: SMS Marketing & Quick Wins with Alex Beller of Postscript

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On this podcast, Alex and I chat about SMS marketing and quick wins for any brand. Alex Beller's LinkedIn: https://www.linkedin.com/in/alex-beller-70452852 Postscript Website: https://www.postscript.io/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 24, 20209 min

008 - Unprepared: Let's Look At The Data with Jake Cohen from Klaviyo

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On this podcast, Jake and I take a look at the data collected by Klaviyo that shows exactly what's going on from an analytical perspective. Jake Cohen's LinkedIn: https://www.linkedin.com/in/jfccohen Jake Cohen's Twitter: https://twitter.com/jfccohen Klaviyo Website: https://www.klaviyo.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 23, 20209 min

007 - Unprepared: 3 Things You Should Be Focusing On Right Now

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On this podcast, Alex and I talk about the three things you should be focused on right now as an ecommerce brand owner. Alex Schreck's LinkedIn: https://www.linkedin.com/in/alexschreck Best Worlds Website: https://www.bestworlds.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 23, 20209 min

006 - Unprepared: What's happening with Facebook & Instagram ads?

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On this podcast, Kurt and I jump in and discuss how Facebook ads are reacting to the current situation. Kurt Bullock LinkedIn: https://www.linkedin.com/in/kurtbullock Kurt Bullock Website: http://kurtbullock.com/ ProduceDebt Website: https://www.producedept.co/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 21, 20208 min

Ep 72Boosting Conversions By Improving Customer Experience Through Chat | GQ Fu | LTVplus

GQ is a co-founder of LTVplus, an outsourcing partner that builds outsourced customer experience teams for e-commerce brands in any time zone and language. On this podcast, we talk about the importance of customer support for online store owners, how outsourcing and delegating helps a business grow, the ways to determine if live chat is viable for small businesses and much more! To learn more, visit: honestecommerce.co Resources: GQ’s LinkedIn Page linkedin.com/in/gq-fu LTVplus’s website: ltvplus.com/ Use code HONECOMLTV2020 to get a 25% discount for the first 3 months of LTVplus! Visit gorgias.grsm.io/honest to get your second month free.

Apr 20, 202025 min

005 - Unprepared: How Is Ecommerce Affected in South Africa with Ross Allchorn

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On this podcast, Ross and I discuss how South Africa is dealing with the virus and what you should be focusing on during this time. Ross Allchorn LinkedIn: https://linkedin.com/in/webdesignconsultant Ross’s website: http://www.allchorn.com/ ShopCreatify’s Website: https://shopcreatify.com/ ShopCreatify’s Twitter: https://twitter.com/shopcreatify ShopCreatify’s LinkedIn: https://sg.linkedin.com/company/shopcreatify ShopCreatify’s Facebook: http://facebook.com/ShopCreatify ShopCreatify’s Instagram: https://www.instagram.com/shopcreatif... Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 18, 20209 min

004 - Unprepared: How Is Ecommerce In Mexico Doing? with Alejandro Moreno

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On this podcast, we discuss how the Mexican market is reacting to the situation, my favorite chilaquiles, and what you should be doing right now to improve your business. Alejandro Moreno LinkedIn: https://mx.linkedin.com/in/amorenoh90 Alejandro Moreno Website: https://getmore.mx/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 17, 20206 min

003 - Unprepared: Use This Time To Understand Your Processes with Alex Zachman

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On this podcast, we talk about how ERPs can help you manage your business, saving more money and manpower, why you need to understand how data moves inside your organization and so much more! Alex Zachman LinkedIn: https://www.linkedin.com/in/alex-zachman-8b8532181 Alex Zachman Website: https://www.onc.design/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 16, 20208 min

002 - Unprepared: Take This Time To Learn Your Customers with Nick Disabato

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Nick runs Draft, an interaction design consultancy that specializes in optimization for Shopify Plus stores. They've helped hundreds of stores for the past 8 years by teaching them how to make informed and rational design decisions. On this podcast, we talk about how the pandemic has affected businesses, how to navigate in difficult economic times, good resources for people starting out in Ecommerce, and so much more! Nick Disabato's Twitter: https://twitter.com/nickd Nick's website: https://draft.nu/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 14, 20207 min

Ep 67The Best Strategies for Facebook Copy, Creative, Spend & Testing | Kurt Bullock | Produce Department

Kurt Bullock is the CEO of the Produce Department, an ecommerce marketing agency specializing in Facebook and Instagram ads. On this podcast, we talk about the best ad copy framework, strategies for creative, Facebook CBO, social proofing your ads, and much more! To learn more, visit: honestecommerce.co Resources: If you have questions, guest requests or topic requests for the podcast, email Chase at [email protected] Kurt’s Twitter: @kurtbullock Produce Department website: producedept.co Ryan Deiss’s Before & After Grid digitalmarketer.com/blog/customer-value-optimization/ Facebook Ad Library facebook.com/ads/library/ Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free!

Apr 13, 202039 min

001 - Unprepared: How To Create Content While You're Stuck At Home With Kurt Elster

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On this podcast, we talk about our home office setups, DIY video tips, why you should invest in creating content, and so much more! Kurt’s website: kurtelster.com Kurt’s LinkedIn: linkedin.com/in/kurtelster Kurt’s Twitter: twitter.com/kurtinc Kurt’s agency website: ethercycle.com Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 9, 202013 min

Ep 65Not Investing in People and Skill: The Greatest Barrier to Success | Derek O’Carroll | Brightpearl

Derek O'Carroll is the CEO of Brightpearl, the leading solution for a cloud-based ERP for retailers and wholesalers. On this podcast, we talk about how to combat the rising acquisition costs, the reason why most companies don’t implement new tech, the nuance to success, and much more! To learn more, visit: honestecommerce.co Resources: Derek’s LinkedIn Profile linkedin.com/in/derekocarroll Brightpearl for Shopify brightpearl.com/integrations-ecommerce/shopify/ Download Brightpearl’s definitive guide to navigating and understanding the technology needed to allow your retail or wholesale business to flourish. brightpearl.com/retail-tech-stack/ Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free!

Apr 6, 202020 min

Ep 64Why You Need to Set Your Business Up For Selling, Even If You Won’t | Jaryd Krause | BOB

Jaryd Krause is the host of the Buying Online Businesses Podcast which is ranked in the top 3 best passive income podcasts by Feedspot. On this podcast, we talk about the importance of great niches and great products, jumping on trends, what buyers look for when buying online stores, and getting stuff off of your plate as a store owner. To learn more, visit: honestecommerce.co Resources: Jaryd’s LinkedIn Page: linkedin.com/in/jarydkrause Buying Online Businesses website: buyingonlinebusinesses.com/podcast Buying Online Businesses podcast: buyingonlinebusinesses.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free!

Mar 30, 202031 min

Ep 63Diversifying Marketing Channels and Measuring What Works Through Surveys | Matt Bahr | Enquire Labs

Matt Bahr is the founder & CEO of Enquire Labs. Enquire Labs helps DTC brands solve attribution problems via post-purchase surveys. On this podcast, we talk about how and why attribution helps business, how marketing channels are changing, and how post-purchase attribution surveys help online stores. To learn more, visit: honestecommerce.co Resources: Enquire Labs’ website: enquirelabs.com Matt’s LinkedIn page: linkedin.com/in/matthewbahr/ Get a free 14-day trial on Enquire Labs at enquirelabs.com/honest Visit gorgias.grsm.io/honest to get your second month free.

Mar 23, 202016 min

Ep 62SMS: The Marketing Channel for 2020 | Mike Stoychev | SMSBump

Mike Stoychev is the CEO of SMSBump who helps more than 25,000 Shopify store owners to fully automate all notification and marketing processes in their stores. On this podcast, we talk about building out your SMS list, the different uses for your SMS list, automation, the best practices for SMS marketing, and how it benefits small store owners. To learn more, visit: honestecommerce.co Resources: Send Mike or Chris an email at [email protected] or [email protected], mention that you are a listener of the Honest Ecommerce podcast and you’ll get your first month with SMSBump for free, have a $20 worth of credit in SMSBump and you’ll even have a white-glove onboarding! Mike’s LinkedIn page: linkedin.com/in/mihailstoychev SMSBump Website: smsbump.com/ Visit gorgias.grsm.io/honest to get your second month free.

Mar 16, 202020 min

Ep 61What Makes Brands Successful from an Agency and Store Owner Perspective | Kelly Vaughn | Taproom

Kelly Vaughn is the founder of The Taproom, a full-service agency specializing in complex development solutions for Shopify and Shopify Plus merchants. On this podcast, we talk about how Kelly came into ecommerce, the right mindset of store owners when working with agencies or consultants, Kelly’s optimization tips, and her infamous spaghetti recipe. To learn more, visit: honestecommerce.co Resources: Kelly’s Agency: The Taproom thetaproom.com Email Kelly at [email protected] Kelly’s podcast: Ladybug Podcast ladybug.dev Kelly’s Twitter: @kvlly Kelly’s store: kvlly.com Visit gorgias.grsm.io/honest to get your second month free.

Mar 9, 202025 min

Ep 60$2.2 Million In Just 2 Years: The Story of CROSSNET | Chris Meade | CROSSNET

Chris Meade is the co-founder and Chief Revenue Officer of CROSSNET, the world's first four-way outdoor and indoor volleyball game. On this podcast, we talk about how Chris and his co-founders thought of the concept of CROSSNET, how they marketed a fairly expensive product for Ecommerce, conversion tactics, the Shopify apps that CROSSNET uses and the sales they had last year. To learn more, visit: honestecommerce.co Resources: CROSSNET’s website: crossnetgame.com CROSSNET’s Instagram page: @crossnetgame Chris’s LinkedIn page: linkedin.com/in/cjmeade CartHook carthook.com Visit gorgias.grsm.io/honest to get your

Mar 2, 202021 min

Ep 59The Future of Ecommerce Through 3D, Virtual, and Augmented Reality | Sahil Gupta | Spase

Sahil Gupta is the founder and CEO of Spase. Spase turns flat photos of products into 3D models. Gupta has degrees in Computer Science and Economics from Yale University and has previously worked for SpaceX, Microsoft, and Tesla. In this podcast, we talk about GLB universal file type, technology catching up for online stores to adopt 3D, VR, and AR product displays, and the future of Ecommerce. To learn more, visit: honestecommerce.co Resources: Sahil Gupta’s LinkedIn linkedin.com/in/sahil1729/ Spase’s website spase.io Spase’s LinkedIn linkedin.com/company/spasetime/ Visit gorgias.grsm.io/honest to get your second month free.

Feb 24, 202013 min

Ep 58How Creative Visualization and Neuroplasticity Helps Entrepreneurs | Mike Volkin

Mike Volkin is the lead instructor at FreelancerMasterclass.com. He has built and sold 4 companies, written 5 books, one-best seller and now he is on a mission to help freelancers capture the freedom and money they deserve. In this podcast, we talk about how Mike wrote his best-selling book, creative visualization, neuroplasticity, and some easy tips to boost your own neuroplasticity. To learn more, visit: honestecommerce.co Resources: Mike’s website mikevolkin.com Mike’s entrepreneur coaching program mikevolkin.com/entrepreneur-coaching/. For part-time Ecommerce owners and part-time freelancers. freelancermasterclass.com Free 4-course webinar from Freelancer Masterclass freelancermasterclass.com/free Visit gorgias.grsm.io/honest to get your second month free.

Feb 17, 202025 min

Ep 57Moonglow’s Omnichannel Approach: B2B, DTC & Unique Experiences | Julien Plouffe | Moonglow Jewelry

Julian Plouffe is a Canadian living in Miami, Florida. He is the co-founder of Moonglow Jewelry. Coming from a family of entrepreneurs, he decided to build a brand and start his own business with a product that he believes in. On this podcast, we talk about the marketing benefits of wholesale, date-specific marketing, and how a little creativity can make it easier for you to get the information you need from a customer. To learn more, visit: honestecommerce.co Resources: Moonglow’s website: Moonglow.com Moonglow’s Instagram: @moonglowjewelry Julien’s LinkedIn: linkedin.com/in/julien-plouffe-0b503728/ Visit https://gorgias.grsm.io/honest to get your second month free.

Feb 10, 202018 min

Ep 56Carving Out A Niche and Being a Leader on Subscription/Delivery Services | Mark Fachler | Veestro

Mark Fachler is the Founder and CEO of Veestro, the leading plant-based meal delivery company in the US. In this podcast, we talk about Mark’s journey from an investment banker to founding Veestro, the difference between using Magento and using Shopify, using influencers and more! To learn more, visit: http://honestecommerce.co Resources: Mark Fachler’s LinkedIn Page: linkedin.com/in/mark-fachler-7995a0a Veestro’s website: veestro.com Type HONEST on Veestro’s checkout to have a 30% off any order. Visit gorgias.grsm.io/honest to get your second month free.

Feb 3, 202017 min

Ep 55Go Beyond Business and Marketing: Dinner Party Strategy for your Emails | Val Geisler | Fix My Churn

Val Geisler is the Chief Email Officer of Fix My Churn, a team of specialists dedicated to keeping customers around longer through a better lifecycle and transactional email campaigns. In this podcast, we talk about the importance of looking beyond the list and remembering the human behind the email segments, providing a great email experience, and how to prevent your brand feeling like a vending machine. To learn more, visit: honestecommerce.co Resources: Val Geisler’s website valgeisler.com Fix My Churn’s website fixmychurn.com/ Fix My Churn’s The Dinner Party Strategy fixmychurn.com/tdps/ Visit gorgias.grsm.io/honest to get your second month free.

Jan 27, 202031 min

Ep 54Diversify: Clients, Campaigns and Customers are Unique | Duane Brown | Take Some Risk Inc.

Duane Brown is the founder & head of Strategy of Take Some Risk Inc., a digital marketing agency. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients. On this podcast, we talk about the eCommerce Holiday hustle, taking breaks, being patient with campaigns, how to properly work with agencies, dropshipping, and more! To learn more, visit: honestecommerce.co Resources: Duane’s LinkedIn Page: linkedin.com/in/duanebrown Take Some Risk website: takesomerisk.com Take Some Risk’s PPC Audit Guide: takesomerisk.com/ppc-audit-guide/ Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Jan 21, 202025 min

Ep 53Community-Driven Content Strategy to Disrupt the Traditional Market | Mehdi Farsi | State Bicycle Co

Mehdi Farsi is the co-founder of State Bicycle Co., a digitally native and innovative bike company specializing in bikes, gear, and apparel. He is the visionary behind the company’s products and designs, as well as the driving force of the company’s marketing and large social media presence. On this podcast, we talk about State Bicycle Co.’s origin story, how communities give startups their initial growth, and how they beat the odds by successfully selling online what’s considered a luxury item that’s traditionally bought on physical stores. To learn more, visit: honestecommerce.co Resources: State Bicycle Co.’s Website: statebicycle.com Mehdi’s LinkedIn Page: linkedin.com/in/mehdi-farsi-7bb0a474/ Mehdi’s Bio on State Bicycle Co.: statebicycle.com/blogs/state-bicycle-co-employee-profiles/mehdi-f-co-founder Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Jan 15, 202029 min

Ep 52How to Produce Video Content for Startups and SMBs | Dave Taylor | AskDaveTaylor.com

Dave has been online since 1980, which is pre-Internet, making him a tech pioneer and tech expert. He's also the Dave Taylor of AskDaveTaylor.com and YouTube fame. On this podcast, we talk about Dave’s involvement with the history of the internet, how to come up with ideas for products, video production tips, and much more! To learn more, visit: honestecommerce.co Resources: Dave’s website: AskDaveTaylor.com Dave’s YouTube channel: youtube/AskDaveTaylor Dave’s tutorial on how to leave a review on Apple Podcasts askdavetaylor.com/rate-review-itunes-podcast/ Dave’s book on software internationalization amazon.com/gp/product/B00YDKAQD4/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p2_i7 Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Jan 6, 202028 min

Ep 51Busting SEO Myths, Blogging, and Content Marketing Strategies | Pat Ahern | Intergrowth

Pat Ahern is a Partner at Intergrowth (formerly Junto), an SEO-centric content marketing agency that helps high-growth businesses to overtake the industry leader. Outside of work, Pat loves rock climbing, travel, and craft beers. In this podcast, we talk about Technical SEO analogies, ways for Ecom store owners to come up with content ideas, strategic intent in blogging, and much more! To learn more, visit: honestecommerce.co Resources: Intergrowth’s step-by-step process to help clients scale their online sales through content marketing: https://inter-growth.co/content-marketing/playbook/ Backlinko’s study of 1 Million search results backlinko.com/search-engine-ranking Ahref’s study of how long it takes a post to rank ahrefs.com/blog/how-long-does-it-take-to-rank Brian Dean’s SEO Strategy, “Skyscraper Technique 2.0” backlinko.com/skyscraper-technique-2-0 Pat’s email: [email protected] Intergrowth’s article: The 13 Unique Benefits of Content Marketing Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 30, 201934 min

Ep 50Diversifying Lead Sources, Subscription Boxes, and Battling Customer Churn | John Roman | BattlBox

John Roman is the CMO and co-founder of BattlBox and Managing Partner of Carnivore Club, and he has six other brands in the eCommerce space in his portfolio. In this podcast, we talk about the heyday of Facebook ads and their low acquisition costs, multi-platform strategies and John’s journey through his eCommerce brands. To learn more, visit: http://honestecommerce.co Resources: Battlbox battlbox.com Carnivore Club carnivoreclub.co Going Gear goinggear.com Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 23, 201932 min

Ep 49The ROAS Boosting Honest Marketing Approach for Growth | John Hagan | PURELEI

John Hagan is the Director of Growth at PURELEI. He specializes in all things Performance Marketing. His current position is focused on transitioning success in Europe to other various platforms and markets. He has played a pivotal role in constructing a unique strategy for PURELEI that produces eight figures of yearly revenue with explosive growth. On this podcast, we talked about dropshipping, TikTok as a marketing platform, transparency vs. competitiveness and John’s brilliant retargeting strategy at PURELEI. To learn more, visit: http://honestecommerce.co Resources: PURELEI website https://purelei.com/ John’s LinkedIn Profile linkedin.com/in/john-hagan/ Know how to seamlessly bring product launches, influencers, paid media and events together using PURELEI’s strategy. Join their Facebook group to learn more facebook.com/groups/adbuyers/permalink/1444578652365043/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 17, 201926 min

Ep 48The Philosophies of Data Science in Klaviyo | Michael Lawson and Woody Austin | Klaviyo

Michael Lawson and Woody Austin are on the Data Science team at Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. On this podcast, we talk about data science, its philosophies and Klaviyo’s features. Michael and Woody share the most interesting and underutilized features in Klaviyo--observed through the lens of data science. To learn more, visit: http://honestecommerce.co Resources: Klaviyo website: klaviyo.com Klaviyo Boston https://www.klaviyo.com/klaviyo-boston-conference Klaviyo’s newest holiday guide: https://www.klaviyo.com/marketing-resources/retail-holiday-planning-guide Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 10, 201924 min

Ep 47Investing Tips and The True Meaning of Entrepreneurship | Intelligent Change

Alex Ikonn is a dreamer and a creator. He co-founded Intelligent Change and Luxy Hair. He is also an angel investor in great companies like Calm and June. In this podcast, we talk about turning bad experiences into good experiences, the journey of selling a business to being an investor, and the best mindset for businesses. To learn more, visit: http://honestecommerce.co Resources: Intelligent Change Website intelligentchange.com Alex’s Instagram @alexikonn Alex’s YouTube Channel Alex Ikonn Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 3, 201922 min

Ep 46SMS Marketing: How To Comply And How Much Is Its Value | Adam Turner | Postscript.io

Adam Turner is the CEO of Postscript.io, an SMS Marketing tool working with thousands of Shopify stores, including Brooklinen, Steve Madden, and Native. On this podcast, we talk about TCPA compliance, respecting your customers and using SMS marketing to give customers great experiences. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn page: linkedin.com/in/adam-s-turner/ Postscript website: postcript.io Postscript’s compliance guide postscript.io/compliance Text “compliance” to 29071 to get a link to the compliance guide. Text “honest” to 29071 to get your first 30 days with Postscript free! Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Nov 25, 201920 min

Ep 45The Value in Taking Risks and Performance-Based Marketing | DFO Global

To say that Jordan Rolband is an e-commerce veteran is a big understatement. He was one of the first “Power Sellers” on eBay even before Paypal existed! Jordan is the President and Co-Founder of DFO Global, a performance marketing agency that uses technology to deliver measurable results for e-commerce businesses. In this podcast, we talked to Jordan about his early success in e-commerce since 1997, the right time to buy paid media, performance based marketing, and the importance of focusing on your core business. To learn more, visit: http://honestecommerce.co Resources: DFO Global website: www.dfo.global Jordan’s LinkedIn: https://www.linkedin.com/in/jordan-rolband-35044914/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Nov 18, 201940 min

Ep 44Targeting The Right Audience, Community Engagement & Going Balls Out | Adam Hendle | Ballsy

This episode is nuts (pun intended)! On this podcast, we talked about the effectiveness of giftable items and content during the holiday season, how to ride the virality of your product, and tactics that boost your AOV and LTV. Adam Hendle is the Founder of Ballsy, of a bold new men's personal care brand Ballsy, which focuses on below-the-belt-care. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn Profile: linkedin.com/in/ahendle/ Ballsy’s website: ballsybrand.com 20% off for any Ballsy product: HONEST20 on checkout Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Nov 11, 201925 min

Ep 43The Importance Of Customer Feedback And The Mindset For Mistakes | Mike Potter | Rewind

Mike Potter is the backup guy. He’s the co-founder and CEO of Rewind, the automatic backup for Shopify stores. He has founded a number of companies and was an active merchant in the early days of e-commerce, selling curling gloves from his garage. On this podcast, we talk about Mike’s awesome and interesting journey with Rewind, his thoughts on customer feedback, and how to approach mistakes as a business. To learn more, visit: http://honestecommerce.co Resources: Rewind’s website: rewind.io Rewind’s Shopify App page: apps.shopify.com/backup Rewind’s Free Ebook to prepare for Black Friday/Cyber Monday - rewind.io/bfcm-2019 Backup your Shopify store for free! Rewind One Time - rewind.io/free

Nov 4, 201929 min

Ep 42The importance of unusual perspectives for a optimized online store | Jon MacDonald | The Good

From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers. In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places. To learn more, visit: http://honestecommerce.co Resources: Learn more at The Good Contact Jon at jonmacdonald.com The Good’s Free Landing Page Assessment thegood.com/landing-page-assessment The Good’s Conversion Growth Program™ thegood.com/conversion-growth-program The Good’s Conversion Growth Assessment™ thegood.com/services/conversion-growth-assessment

Oct 28, 201935 min

Ep 41Mission-driven E-commerce: What it is and how it leads to success | Stephen Carl | Needle Movement

Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability. Stephen decided that his true passion was “e-commerce for the rest of us”—to empower emerging brands by passing them the same playbooks he’s learned over two decades of directing e-commerce inside larger companies. In this podcast, we talk about why having a mission behind your brand is important, how it can make your e-commerce brand successful and how to be a mission-driven brand. To learn more, visit: http://honestecommerce.co Resources: Learn more at needlemovement.com Message Stephen at [email protected] Download Needle Movement’s Learning Pillars Report at needlemovement.com/email

Oct 25, 201932 min

Ep 40The Keys To E-Commerce Scalability And Talking About Agencies | Jason Blumer | Blumer CPAs

Jason Blumer, CPA, has founded multiple companies such as Blumer CPAs, the Thriveal CPA Network and Quoach. Now, he’s a coach, speaker, writer, and growth consultant and has been coaching creative individuals since 2008. He also does podcasts himself! He hosts the Businessology Show and co-hosts the ThriveCast. On our podcast today, we talk all about agencies and scalability. What are the things you need when handling remote team members? And what are the preparations you need to grow your store? To learn more, visit: http://honestecommerce.co Resources: Learn more at blumercpas.com/ Jason’s Website: jasonblumer.com Jason’s Twitter: @JasonMBlumer The Businessology Show podcast: businessology.biz

Oct 14, 201930 min

Ep 39Your Best And Worst Customers | Kristen LaFrance | Churn Buster

Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses. On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run. To learn more, visit: http://honestecommerce.co Resources: Churn Buster website: churnbuster.io Email Kristen at [email protected] Kristen’s Twitter: @kdlafrance Learn more about how Churn Buster helps Shopify store owners take control over failed payments and improve retention. http://bit.ly/CB-shopify

Oct 7, 201925 min