Honest Ecommerce

Mike Stoychev is the CEO of SMSBump who helps more than 25,000 Shopify store owners to fully automate all notification and marketing processes in their stores. On this podcast, we talk about building out your SMS list, the different uses for your SMS list, automation, the best practices for SMS marketing, and how it benefits small store owners. To learn more, visit: honestecommerce.co Resources: Send Mike or Chris an email at [email protected] or [email protected], mention that you are a listener of the Honest Ecommerce podcast and you’ll get your first month with SMSBump for free, have a $20 worth of credit in SMSBump and you’ll even have a white-glove onboarding! Mike’s LinkedIn page: linkedin.com/in/mihailstoychev SMSBump Website: smsbump.com/ Visit gorgias.grsm.io/honest to get your second month free.

Kelly Vaughn is the founder of The Taproom, a full-service agency specializing in complex development solutions for Shopify and Shopify Plus merchants. On this podcast, we talk about how Kelly came into ecommerce, the right mindset of store owners when working with agencies or consultants, Kelly’s optimization tips, and her infamous spaghetti recipe. To learn more, visit: honestecommerce.co Resources: Kelly’s Agency: The Taproom thetaproom.com Email Kelly at [email protected] Kelly’s podcast: Ladybug Podcast ladybug.dev Kelly’s Twitter: @kvlly Kelly’s store: kvlly.com Visit gorgias.grsm.io/honest to get your second month free.

Chris Meade is the co-founder and Chief Revenue Officer of CROSSNET, the world's first four-way outdoor and indoor volleyball game. On this podcast, we talk about how Chris and his co-founders thought of the concept of CROSSNET, how they marketed a fairly expensive product for Ecommerce, conversion tactics, the Shopify apps that CROSSNET uses and the sales they had last year. To learn more, visit: honestecommerce.co Resources: CROSSNET’s website: crossnetgame.com CROSSNET’s Instagram page: @crossnetgame Chris’s LinkedIn page: linkedin.com/in/cjmeade CartHook carthook.com Visit gorgias.grsm.io/honest to get your

Sahil Gupta is the founder and CEO of Spase. Spase turns flat photos of products into 3D models. Gupta has degrees in Computer Science and Economics from Yale University and has previously worked for SpaceX, Microsoft, and Tesla. In this podcast, we talk about GLB universal file type, technology catching up for online stores to adopt 3D, VR, and AR product displays, and the future of Ecommerce. To learn more, visit: honestecommerce.co Resources: Sahil Gupta’s LinkedIn linkedin.com/in/sahil1729/ Spase’s website spase.io Spase’s LinkedIn linkedin.com/company/spasetime/ Visit gorgias.grsm.io/honest to get your second month free.

Mike Volkin is the lead instructor at FreelancerMasterclass.com. He has built and sold 4 companies, written 5 books, one-best seller and now he is on a mission to help freelancers capture the freedom and money they deserve. In this podcast, we talk about how Mike wrote his best-selling book, creative visualization, neuroplasticity, and some easy tips to boost your own neuroplasticity. To learn more, visit: honestecommerce.co Resources: Mike’s website mikevolkin.com Mike’s entrepreneur coaching program mikevolkin.com/entrepreneur-coaching/. For part-time Ecommerce owners and part-time freelancers. freelancermasterclass.com Free 4-course webinar from Freelancer Masterclass freelancermasterclass.com/free Visit gorgias.grsm.io/honest to get your second month free.

Julian Plouffe is a Canadian living in Miami, Florida. He is the co-founder of Moonglow Jewelry. Coming from a family of entrepreneurs, he decided to build a brand and start his own business with a product that he believes in. On this podcast, we talk about the marketing benefits of wholesale, date-specific marketing, and how a little creativity can make it easier for you to get the information you need from a customer. To learn more, visit: honestecommerce.co Resources: Moonglow’s website: Moonglow.com Moonglow’s Instagram: @moonglowjewelry Julien’s LinkedIn: linkedin.com/in/julien-plouffe-0b503728/ Visit https://gorgias.grsm.io/honest to get your second month free.

Mark Fachler is the Founder and CEO of Veestro, the leading plant-based meal delivery company in the US. In this podcast, we talk about Mark’s journey from an investment banker to founding Veestro, the difference between using Magento and using Shopify, using influencers and more! To learn more, visit: http://honestecommerce.co Resources: Mark Fachler’s LinkedIn Page: linkedin.com/in/mark-fachler-7995a0a Veestro’s website: veestro.com Type HONEST on Veestro’s checkout to have a 30% off any order. Visit gorgias.grsm.io/honest to get your second month free.

Val Geisler is the Chief Email Officer of Fix My Churn, a team of specialists dedicated to keeping customers around longer through a better lifecycle and transactional email campaigns. In this podcast, we talk about the importance of looking beyond the list and remembering the human behind the email segments, providing a great email experience, and how to prevent your brand feeling like a vending machine. To learn more, visit: honestecommerce.co Resources: Val Geisler’s website valgeisler.com Fix My Churn’s website fixmychurn.com/ Fix My Churn’s The Dinner Party Strategy fixmychurn.com/tdps/ Visit gorgias.grsm.io/honest to get your second month free.

Duane Brown is the founder & head of Strategy of Take Some Risk Inc., a digital marketing agency. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients. On this podcast, we talk about the eCommerce Holiday hustle, taking breaks, being patient with campaigns, how to properly work with agencies, dropshipping, and more! To learn more, visit: honestecommerce.co Resources: Duane’s LinkedIn Page: linkedin.com/in/duanebrown Take Some Risk website: takesomerisk.com Take Some Risk’s PPC Audit Guide: takesomerisk.com/ppc-audit-guide/ Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Mehdi Farsi is the co-founder of State Bicycle Co., a digitally native and innovative bike company specializing in bikes, gear, and apparel. He is the visionary behind the company’s products and designs, as well as the driving force of the company’s marketing and large social media presence. On this podcast, we talk about State Bicycle Co.’s origin story, how communities give startups their initial growth, and how they beat the odds by successfully selling online what’s considered a luxury item that’s traditionally bought on physical stores. To learn more, visit: honestecommerce.co Resources: State Bicycle Co.’s Website: statebicycle.com Mehdi’s LinkedIn Page: linkedin.com/in/mehdi-farsi-7bb0a474/ Mehdi’s Bio on State Bicycle Co.: statebicycle.com/blogs/state-bicycle-co-employee-profiles/mehdi-f-co-founder Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dave has been online since 1980, which is pre-Internet, making him a tech pioneer and tech expert. He's also the Dave Taylor of AskDaveTaylor.com and YouTube fame. On this podcast, we talk about Dave’s involvement with the history of the internet, how to come up with ideas for products, video production tips, and much more! To learn more, visit: honestecommerce.co Resources: Dave’s website: AskDaveTaylor.com Dave’s YouTube channel: youtube/AskDaveTaylor Dave’s tutorial on how to leave a review on Apple Podcasts askdavetaylor.com/rate-review-itunes-podcast/ Dave’s book on software internationalization amazon.com/gp/product/B00YDKAQD4/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p2_i7 Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Pat Ahern is a Partner at Intergrowth (formerly Junto), an SEO-centric content marketing agency that helps high-growth businesses to overtake the industry leader. Outside of work, Pat loves rock climbing, travel, and craft beers. In this podcast, we talk about Technical SEO analogies, ways for Ecom store owners to come up with content ideas, strategic intent in blogging, and much more! To learn more, visit: honestecommerce.co Resources: Intergrowth’s step-by-step process to help clients scale their online sales through content marketing: https://inter-growth.co/content-marketing/playbook/ Backlinko’s study of 1 Million search results backlinko.com/search-engine-ranking Ahref’s study of how long it takes a post to rank ahrefs.com/blog/how-long-does-it-take-to-rank Brian Dean’s SEO Strategy, “Skyscraper Technique 2.0” backlinko.com/skyscraper-technique-2-0 Pat’s email: [email protected] Intergrowth’s article: The 13 Unique Benefits of Content Marketing Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

John Roman is the CMO and co-founder of BattlBox and Managing Partner of Carnivore Club, and he has six other brands in the eCommerce space in his portfolio. In this podcast, we talk about the heyday of Facebook ads and their low acquisition costs, multi-platform strategies and John’s journey through his eCommerce brands. To learn more, visit: http://honestecommerce.co Resources: Battlbox battlbox.com Carnivore Club carnivoreclub.co Going Gear goinggear.com Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

John Hagan is the Director of Growth at PURELEI. He specializes in all things Performance Marketing. His current position is focused on transitioning success in Europe to other various platforms and markets. He has played a pivotal role in constructing a unique strategy for PURELEI that produces eight figures of yearly revenue with explosive growth. On this podcast, we talked about dropshipping, TikTok as a marketing platform, transparency vs. competitiveness and John’s brilliant retargeting strategy at PURELEI. To learn more, visit: http://honestecommerce.co Resources: PURELEI website https://purelei.com/ John’s LinkedIn Profile linkedin.com/in/john-hagan/ Know how to seamlessly bring product launches, influencers, paid media and events together using PURELEI’s strategy. Join their Facebook group to learn more facebook.com/groups/adbuyers/permalink/1444578652365043/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Michael Lawson and Woody Austin are on the Data Science team at Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. On this podcast, we talk about data science, its philosophies and Klaviyo’s features. Michael and Woody share the most interesting and underutilized features in Klaviyo--observed through the lens of data science. To learn more, visit: http://honestecommerce.co Resources: Klaviyo website: klaviyo.com Klaviyo Boston https://www.klaviyo.com/klaviyo-boston-conference Klaviyo’s newest holiday guide: https://www.klaviyo.com/marketing-resources/retail-holiday-planning-guide Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Alex Ikonn is a dreamer and a creator. He co-founded Intelligent Change and Luxy Hair. He is also an angel investor in great companies like Calm and June. In this podcast, we talk about turning bad experiences into good experiences, the journey of selling a business to being an investor, and the best mindset for businesses. To learn more, visit: http://honestecommerce.co Resources: Intelligent Change Website intelligentchange.com Alex’s Instagram @alexikonn Alex’s YouTube Channel Alex Ikonn Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Adam Turner is the CEO of Postscript.io, an SMS Marketing tool working with thousands of Shopify stores, including Brooklinen, Steve Madden, and Native. On this podcast, we talk about TCPA compliance, respecting your customers and using SMS marketing to give customers great experiences. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn page: linkedin.com/in/adam-s-turner/ Postscript website: postcript.io Postscript’s compliance guide postscript.io/compliance Text “compliance” to 29071 to get a link to the compliance guide. Text “honest” to 29071 to get your first 30 days with Postscript free! Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

To say that Jordan Rolband is an e-commerce veteran is a big understatement. He was one of the first “Power Sellers” on eBay even before Paypal existed! Jordan is the President and Co-Founder of DFO Global, a performance marketing agency that uses technology to deliver measurable results for e-commerce businesses. In this podcast, we talked to Jordan about his early success in e-commerce since 1997, the right time to buy paid media, performance based marketing, and the importance of focusing on your core business. To learn more, visit: http://honestecommerce.co Resources: DFO Global website: www.dfo.global Jordan’s LinkedIn: https://www.linkedin.com/in/jordan-rolband-35044914/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

This episode is nuts (pun intended)! On this podcast, we talked about the effectiveness of giftable items and content during the holiday season, how to ride the virality of your product, and tactics that boost your AOV and LTV. Adam Hendle is the Founder of Ballsy, of a bold new men's personal care brand Ballsy, which focuses on below-the-belt-care. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn Profile: linkedin.com/in/ahendle/ Ballsy’s website: ballsybrand.com 20% off for any Ballsy product: HONEST20 on checkout Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Mike Potter is the backup guy. He’s the co-founder and CEO of Rewind, the automatic backup for Shopify stores. He has founded a number of companies and was an active merchant in the early days of e-commerce, selling curling gloves from his garage. On this podcast, we talk about Mike’s awesome and interesting journey with Rewind, his thoughts on customer feedback, and how to approach mistakes as a business. To learn more, visit: http://honestecommerce.co Resources: Rewind’s website: rewind.io Rewind’s Shopify App page: apps.shopify.com/backup Rewind’s Free Ebook to prepare for Black Friday/Cyber Monday - rewind.io/bfcm-2019 Backup your Shopify store for free! Rewind One Time - rewind.io/free

From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers. In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places. To learn more, visit: http://honestecommerce.co Resources: Learn more at The Good Contact Jon at jonmacdonald.com The Good’s Free Landing Page Assessment thegood.com/landing-page-assessment The Good’s Conversion Growth Program™ thegood.com/conversion-growth-program The Good’s Conversion Growth Assessment™ thegood.com/services/conversion-growth-assessment

Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability. Stephen decided that his true passion was “e-commerce for the rest of us”—to empower emerging brands by passing them the same playbooks he’s learned over two decades of directing e-commerce inside larger companies. In this podcast, we talk about why having a mission behind your brand is important, how it can make your e-commerce brand successful and how to be a mission-driven brand. To learn more, visit: http://honestecommerce.co Resources: Learn more at needlemovement.com Message Stephen at [email protected] Download Needle Movement’s Learning Pillars Report at needlemovement.com/email

Jason Blumer, CPA, has founded multiple companies such as Blumer CPAs, the Thriveal CPA Network and Quoach. Now, he’s a coach, speaker, writer, and growth consultant and has been coaching creative individuals since 2008. He also does podcasts himself! He hosts the Businessology Show and co-hosts the ThriveCast. On our podcast today, we talk all about agencies and scalability. What are the things you need when handling remote team members? And what are the preparations you need to grow your store? To learn more, visit: http://honestecommerce.co Resources: Learn more at blumercpas.com/ Jason’s Website: jasonblumer.com Jason’s Twitter: @JasonMBlumer The Businessology Show podcast: businessology.biz

Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses. On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run. To learn more, visit: http://honestecommerce.co Resources: Churn Buster website: churnbuster.io Email Kristen at [email protected] Kristen’s Twitter: @kdlafrance Learn more about how Churn Buster helps Shopify store owners take control over failed payments and improve retention. http://bit.ly/CB-shopify

Ben Jabbawy is the founder and CEO of Privy.com, the leading website conversion platform for Ecommerce merchants and one of Inc Magazine’s 5000 fastest growing companies! Over 250,000 Ecommerce merchants, like Leesa Mattress, FIGS, The Beatles and more, use Privy to grow their email lists, reduce cart abandonment and drive repeat sales. On our podcast today, we talk about how email marketing is the foundation of a successful Ecommerce business, some tips and tricks for email marketing, and how to develop a good mindset for success and failure. To learn more, visit: http://honestecommerce.co Resources: Learn more at privy.com Privy’s beginner and advanced conversion training webinars privy.com/training

Joe Lannen is the founder of Speed Boostr, the Shopify optimization and development agency. He is an experienced web developer, Ecommerce entrepreneur and app developer. This week on our podcast, we talk to him about Shopify site optimization, how store owners can make sure tools aren’t misleading them, and automation tactics for Shopify. To learn more, visit: http://honestecommerce.co Resources: Learn more at speedboostr.com/ Speed Boostr’s Shopify Analyzer App analyze.speedboostr.com/

After a building high-performance computing systems for the NSA, Dale Bertrand made the leap two decades ago into the early world of online marketing, working as an online marketing consultant for Fortune 500 companies and venture-backed startups. Today, Dale is regarded as a veteran in the tech industry. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. Dale specializes in helping his clients take advantage of search engine marketing, content marketing and web analytics. He’s also a sought-after marketing expert and speaker at industry conferences and corporate training events. To learn more, visit: http://honestecommerce.co Resources: Learn more at fireandspark.com Email: [email protected]

Kimberly Lewis, co-founder of CurlMix, took her company’s sales from zero to one million dollars in just a year. But before CurlMix’s success, Lewis and her co-founder, her husband Tim, had already failed at one business--and they were struggling to make their new business, CurlMix, sustainable. So, they changed tactics, did the research and decided to design the business entirely around what the customers really wanted. And, it worked. Last year, CurlMix was featured on Shark Tank, where they boldly turned down Robert Herjavec’s offer. Spoiler alert: Lewis says that the controversial decision was the best thing they’ve done for their business yet. CurlMix is projected to reach $10 million in sales this year! To learn more, visit: http://honestecommerce.co Resources: Learn more at curlmix.com Instagram: @kimandtimlewis Facebook: facebook.com/curlmix

Tommy Stalknecht, the founder of Single Music, helps musicians distribute their music through Shopify. He went to a recording industry college in Nashville, Tennessee before getting a job working a music agency. One of the divisions for that agency was an ecommerce and fulfillment division. He was surprised that Shopify was so big, and yet there didn’t seem to be a solution to make it compatible with the music industry, so he set out to make it. To learn more, visit: http://honestecommerce.co Resources: Learn more at single.xyz Instagram: @single.xyz Twitter: @single_xyz

Phoebe Yu is the founder and CEO of Ettitude, a sustainable bedding brand that’s helping customers get a better night’s sleep. Phoebe has a background in home textiles for over 15 years, but when she moved to Australia she was re-educated on sustainability and climate change, and she started to realize the old products she was sourcing were not sustainable. She decided to start her own brand where all of the products are healthy, highly functional, and also sustainable. To learn more, visit: http://honestecommerce.co Resources: Learn more at: ettitude.com Use coupon code “ELECTRICEYE” for 15% off your order! Start a Simplr free trial: simplr.ai/honest

Nathan Resnick is the founder of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three ecommerce companies (sold one), and has been a part of projects on Kickstarter that raised over seven figures. He writes for media outlets like Entrepreneur, The Next Web, Business.com, and more. Nathan also used to live in China and speaks Mandarin. Nathan’s goal with Sourcify is to bring a level of transparency to sourcing that makes it clear what you are paying for your product and simple to use. To learn more, visit: http://honestecommerce.co Resources: Learn more at: sourcify.com Blog: sourcify.com/blog Facebook: facebook.com/nathan.resnick8 LinkedIn: linkedin.com/in/nathanresnick/ Start a Simplr free trial: simplr.ai/honest

Jimmy Hickey is the founder of Findlay Hats. Before that, he was a full-time photographer. He made a comfortable living doing it, but it was very seasonal. Because of that, and how saturated it was becoming, he started investigating other avenues for income. The original concept for the hats started when Jimmy was around 14. While river rafting through the Hollywood Gorge, they capsized and he ended up losing his favorite hat. The next time he was rafting, he cut a hole in the sweatband of the hat and put a shoelace through it, which was the first version of the Findlay Hat. To learn more, visit: http://honestecommerce.co Resources: Learn more at: findlayhats.com Instagram: @findlayhats Facebook: facebook.com/findlayhats Twitter: @FindlayHats Start a Simplr free trial: simplr.ai/honest

On today’s episode, we meet Jordan Gal, CEO of CartHook. Up until CartHook, Jordan came from an immigrant entrepreneur household, and when you grow up around that it’s hard to get away from it. He’s started several different businesses, and eventually landed on his own ecommerce site. He sold the business off, and then got into the software game, but he wanted to stay in the ecommerce world. He looked at the apps they were using and took one, a cart abandon apps, and realized this app was awful but still made him thousands of dollars a month, maybe there would be a business in making a better version of that app? Two years into marketing this cart abandon project, he realized he’s just been staring at different checkout pages all day. Eventually it dawns on him, wouldn’t it be more valuable if instead of capturing lost sales, they just developed a better checkout page that had fewer abandoned carts to begin with? That was the genesis of his product, a better converting checkout page. Today, you’ll learn about what CartHook can do for your ecommerce site, as well as where Jordan thinks the future of ecommerce is headed. To learn more, visit: http://honestecommerce.co Resources: Learn more at https://carthook.com/ Facebook: https://www.facebook.com/carthook Twitter: https://twitter.com/carthook Start a Simplr free trial: simplr.ai/honest Honest eCommerce is produced by Crate Media

John Locke is an SEO consultant who has recently launched a YouTube channel, allowing his business to grow in really exciting ways. He has been learning about SEO online since 2012, and doing online marketing and web design full time for the past two and a half years, mostly helping manufacturing, industrial, or other blue collar companies get traffic with SEO. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.lockedownseo.com/ Twitter: https://twitter.com/Lockedown_ Start a Simplr free trial: simplr.ai/honest Honest Ecommerce is produced by Crate Media

Today we welcome Roy Steves, the co-founder of StatBid, an agency that helps small- and medium-sized businesses make money with Google and Bing, focused almost exclusively on ecommerce sites. He talks shop about how to find the right ad agency to work with, the returns you should look for from your ads, and the pros and cons of automation. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.statbid.com/sprint-review Start a Simplr free trial: simplr.ai/honest Honest Ecommerce is produced by Crate Media

Today’s guest, Lianna Patch, is a conversion copywriter at Punchline Copy and a comedian. She’s written copy for Freshbooks, Manly Bands, GhostBed, The Contract Shop, and more, and regularly speaks at ecommerce and software conferences all over the world. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and lots more. We’ve talked about copywriting on the show before, so you know how important it is. Lianna uses her interest in copy as well as stand-up comedy to get better conversion results. She shares how you can use a little humor in your copy to increase your brand’s likeability and increase sales conversions. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://punchlinecopy.com/ Learn more at https://snapcopy.co/ The Contender: https://punchlinecopy.com/shop/the-contender/ Twitter: https://twitter.com/punchlinecopy Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest Ecommerce is produced by Crate Media

Nona Lim is the founder and CEO of Nona Lim, a manufacturer of direct-to-consumer fresh Asian foods, such as bone broth, soups, and noodles. In this episode, you will hear about Nona's journey as an entrepreneur, how sometimes being too innovative can bring new challenges, and the unique struggles of selling perishable food products online. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.nonalim.com/ Instagram: instagram.com/nonalimfoods Twitter: twitter.com/nonalimfoods Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest Ecommerce is produced by Crate Media

Edward Wallace’s story about the founding of Road ID is fascinating, and so is his journey through Ecommerce, from a custom platform to finally settling with Shopify Plus, and everything that came along with that. Find out why Edward believes Shopify Plus is saving his company a million dollars or more a year. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at RoadID.com Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest Ecommerce is produced by Crate Media

Tracey Wallace talks about how she launched a bed pillow company while having a full time job, planning a wedding, selling a condo, and buying a house, all at the same time. She walks us through exactly how she built out the business plan. We'll also dive into the economics of bed pillows and the sleep industry –– and why foam has dominated since the 70’s, and why it's long overdue that we let foam products live in the past. To learn more, visit: http://honestecommerce.co Resources: Learn more at dorissleep.com Twitter: @TraceWall Instagram: @tracewall

Ramit Rawat from Frictionless Commerce noticed at a young age how complex the decision-making process was for shoppers, and became fascinated by understanding what goes into the sales process. Understanding buyer’s psychology is important for anyone who sells a product or service, and today Ramit tells us why, and how we can take advantage of the process to sell more and help our customers. To learn more, visit: http://honestecommerce.co Resources: Learn more at frictionless-commerce.com YouTube: youtube.com/channel/UC8scU3gi4UKCCEohGWnDUCA LinkedIn: linkedin.com/in/rawatrishi/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Kaleigh Moore is a world-class freelance writer who creates blog content for ecommerce platforms and the software that integrates with them. She also contributes to publications like Glossy and Fast Company and is the co-teacher of the Creative Class (a course on the business side of freelancing) with Paul Jarvis. Today, she gives us a little insight into the process of creating blog content for Ecommerce platforms and how the practice has evolved over the past five years. To learn more, visit: http://honestecommerce.co Resources: Learn more at kaleighmoore.com/newsletter Twitter: @kaleighf How to make your writing sell stuff: kaleighmoore.com/blog/2017/11/28/how-to-make-your-writing-sell-stuff Gary Vee’s content strategy: garyvaynerchuk.com/the-garyvee-content-strategy-how-to-grow-and-distribute-your-brands-social-media-content/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Today’s guest, Ari Messer from Littledata, has some frightening news: our Shopify data is broken! But don’t worry too much – Ari is going to teach us how we can fix it. It can already feel like you’re drowning in data when you’re running an online store, so you might be wondering why you’d ever want MORE data – and the simple answer is that the data you currently have from Shopify and is incomplete. However, Littledata’s Shopify integration will give you more accurate data from Google, which can help you make better decisions for your store. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at littledata.io/shopify Twitter: @arimesser LinkedIn: linkedin.com/in/arimesser/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com. If you’re enjoying the show, we also ask that you please click here to leave Honest Ecommerce a review on Apple Podcasts today. It really does make a huge impact and we love reading every one!

Why do some ads delight us, yet others frustrate us to no end? As an experienced entrepreneur and current CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer businesses, Reza Khadjavi wants all marketers to consider that question. The days of annoying ads are numbered. Instead the path forward for successful brands is to start leveraging each and every single touch point as an opportunity to build meaningful connections and foster long-term relationships with digitally adept audiences – and he believes you can do this through Customer Journey Retargeting (CJR). To learn more, visit: http://honestecommerce.co Resources: Download your FREE CJR Deck: learn.shoelace.com/cjr-deck LinkedIn: linkedin.com/in/reza-khadjavi-46802918 Twitter: @rezakhadjavi

Cyndi Thomason is a Certified Master Profit First Professional, and the founder and president of bookskeep, a virtual company that provides bookkeeping and Profit First consulting services to ecommerce clients all over the world. Cyndi also just released a new book, Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine. So far, we’ve talked a lot about the technology behind our stores and how to optimize our store pages on the show. But today, Cyndi is going to teach us how to make our businesses more profitable using Profit First, a cash flow methodology that we also use here at Electric Eye. We discuss Parkinson's law and Primacy Effect, and how they impact our money habits; the challenge of managing cash flow in a business with inventory, especially when you try to scale; and a quick-start approach you can use to make sense of cash flow. To learn more, visit: http://honestecommerce.co Resources: Learn more at bookskeep.com Read: Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine Facebook: facebook.com/bookskeep LinkedIn: linkedin.com/company/bookskeep Profit First Friendly Banks: info.bookskeep.com/blog/profit-first-friendly-banks Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Anthony Blatner, founder and Advertising Director at ModernMedia.io, started delivering newspapers when he was 11 – and has been hooked on advertising ever since. He’s learned a lot since then and, now, he helps other entrepreneurs leverage Facebook ads, create Ecommerce sales funnels, and build successful lead generation campaigns. Today, Anthony shares the findings and insights that he learned from his latest Ecommerce industry study. We cover a lot of the most important findings in this episode, but every eCommerce store owner – as well as every brick and mortar store owner – should read it. To learn more, visit: http://honestecommerce.co Resources: Ecommerce Industry Study: modernmedia.io/ecommerce-growth-study/ Twitter: @anthonyblatner LinkedIn: linkedin.com/in/anthonyblatner/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Shibo Xu is the co-founder and COO of Refersion, a fantastic application that helps retailers start and manage private affiliate and referral networks. Shibo runs us through a quick and dirty Affiliate Marketing 101 course today, teaching us how to set ourselves up for success and and use affiliate marketing and influencers to add revenue to our Shopify stores. To learn more, visit: http://honestecommerce.co Resources: Learn more at refersion.com/ (Use coupon code HONESTECOMMERCE or ELECTRICEYE for a discount) LinkedIn: https://www.linkedin.com/in/shibo/ Twitter: @shiboxu Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com.

Ready to improve the profit margins of your Shopify store, reduce waste, and take an unplugged vacation? Well, you’re in luck! Because today we’re talking to Adrienne Dorison, who co-founded Run Like Clockwork™ with Mike Michalowicz, author of the show-favorite book Profit First and Clockwork. Their goal is to help CEOs design a business and team that can run itself, as the name suggests, like clockwork. Adrienne and the Run Like Clockwork team have created the most simplistic approach to making your business ultra-efficient, drawing on her 10+ years studying big business efficiency principles and figuring out how to adapt them for the small business world. Because of these efficiency tools and concepts, her clients have been able to experience explosive company growth, all while removing themselves from the day-to-day operation. To learn more, visit: http://honestecommerce.co Resources: Check out runlikeclockwork.com Listen: runlikeclockwork.com/podcast Instagram: @adriennedorison LinkedIn: https://www.linkedin.com/in/adriennedorison Twitter: @adriennedorison Read: Clockwork: Design Your Business to Run Itself by Mike Michalowicz Read: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it for free, and you use code HONEST to get 30% off your first 3 months, at www.katanamrp.com!

Vincent Phamvan is the Head of Growth at Simplr, where he helps high-growth companies engineer unforgettable customer experiences through top-notch human + AI-powered customer service. Vincent previously led business development and innovation for Asurion, where he helped launch several company initiatives, engineering operational business processes and leading process improvement initiatives that resulted in cost savings and growth. Although Simplr is a sponsor of the show, we promise that this is not a super salesy episode – Vincent brings a LOT of customer service experience to the table, and he has a lot of insight that will benefit Shopify store owners. To learn more, visit: http://honestecommerce.co Resources: Start a Simplr free trial: simplr.ai/honest Twitter: @vphamvan LinkedIn: linkedin.com/in/vphamvan/ Gorgias: gorgias.grsm.io/honest Zendesk: zendesk.com

Jessi Roberts is the Founder, President and Boss Lady at Cheekys Brand and author of the new book Backroads Boss Lady.She founded Cheekys in 2011 with her life savings of $7,000 – and, today, the company employs 30 people in rural New Plymouth, Idaho (population 1538), with revenues exceeding $20 million dollars.Cheekys made the 2018 Inc. 500 list for rapid growth, and the company reaches about 2 million people a week through its innovative social media marketing.To learn more, visit: http://honestecommerce.coResources:Get 15% off using code “NOBS” at cheekysboutique.com/Facebook: .facebook.com/cheekysbrand/Instagram: @cheekyschicksLinkedIn: linkedin.com/in/jessi-roberts-446889174/Read: Backroads Boss Lady: Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You DeserveStart a Simplr free trial: simplr.ai/honest

Caroline Danehy is the co-founder and Chief Creative Officer of Fair Harbor Clothing, a lifestyle brand that makes swimwear out of recycled plastic bottles. Caroline shows us that, although Shopify is an online platform, it is still valuable to merchants who do in-person sales. Fair Harbor Clothing does a lot of trunk shows, and Caroline says having Shopify has been been a game changer for tracking their inventory with every sale they make, wherever they make it. To learn more, visit: http://honestecommerce.co Resources: Learn more at fairharborclothing.com/ Instagram: @carolinejdanehy