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Honest Ecommerce

Honest Ecommerce

573 episodes — Page 11 of 12

Ep 72Boosting Conversions By Improving Customer Experience Through Chat | GQ Fu | LTVplus

GQ is a co-founder of LTVplus, an outsourcing partner that builds outsourced customer experience teams for e-commerce brands in any time zone and language. On this podcast, we talk about the importance of customer support for online store owners, how outsourcing and delegating helps a business grow, the ways to determine if live chat is viable for small businesses and much more! To learn more, visit: honestecommerce.co Resources: GQ’s LinkedIn Page linkedin.com/in/gq-fu LTVplus’s website: ltvplus.com/ Use code HONECOMLTV2020 to get a 25% discount for the first 3 months of LTVplus! Visit gorgias.grsm.io/honest to get your second month free.

Apr 20, 202025 min

005 - Unprepared: How Is Ecommerce Affected in South Africa with Ross Allchorn

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On this podcast, Ross and I discuss how South Africa is dealing with the virus and what you should be focusing on during this time. Ross Allchorn LinkedIn: https://linkedin.com/in/webdesignconsultant Ross’s website: http://www.allchorn.com/ ShopCreatify’s Website: https://shopcreatify.com/ ShopCreatify’s Twitter: https://twitter.com/shopcreatify ShopCreatify’s LinkedIn: https://sg.linkedin.com/company/shopcreatify ShopCreatify’s Facebook: http://facebook.com/ShopCreatify ShopCreatify’s Instagram: https://www.instagram.com/shopcreatif... Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 18, 20209 min

004 - Unprepared: How Is Ecommerce In Mexico Doing? with Alejandro Moreno

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On this podcast, we discuss how the Mexican market is reacting to the situation, my favorite chilaquiles, and what you should be doing right now to improve your business. Alejandro Moreno LinkedIn: https://mx.linkedin.com/in/amorenoh90 Alejandro Moreno Website: https://getmore.mx/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 17, 20206 min

003 - Unprepared: Use This Time To Understand Your Processes with Alex Zachman

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On this podcast, we talk about how ERPs can help you manage your business, saving more money and manpower, why you need to understand how data moves inside your organization and so much more! Alex Zachman LinkedIn: https://www.linkedin.com/in/alex-zachman-8b8532181 Alex Zachman Website: https://www.onc.design/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 16, 20208 min

002 - Unprepared: Take This Time To Learn Your Customers with Nick Disabato

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Nick runs Draft, an interaction design consultancy that specializes in optimization for Shopify Plus stores. They've helped hundreds of stores for the past 8 years by teaching them how to make informed and rational design decisions. On this podcast, we talk about how the pandemic has affected businesses, how to navigate in difficult economic times, good resources for people starting out in Ecommerce, and so much more! Nick Disabato's Twitter: https://twitter.com/nickd Nick's website: https://draft.nu/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 14, 20207 min

Ep 67The Best Strategies for Facebook Copy, Creative, Spend & Testing | Kurt Bullock | Produce Department

Kurt Bullock is the CEO of the Produce Department, an ecommerce marketing agency specializing in Facebook and Instagram ads. On this podcast, we talk about the best ad copy framework, strategies for creative, Facebook CBO, social proofing your ads, and much more! To learn more, visit: honestecommerce.co Resources: If you have questions, guest requests or topic requests for the podcast, email Chase at [email protected] Kurt’s Twitter: @kurtbullock Produce Department website: producedept.co Ryan Deiss’s Before & After Grid digitalmarketer.com/blog/customer-value-optimization/ Facebook Ad Library facebook.com/ads/library/ Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free!

Apr 13, 202039 min

001 - Unprepared: How To Create Content While You're Stuck At Home With Kurt Elster

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On this podcast, we talk about our home office setups, DIY video tips, why you should invest in creating content, and so much more! Kurt’s website: kurtelster.com Kurt’s LinkedIn: linkedin.com/in/kurtelster Kurt’s Twitter: twitter.com/kurtinc Kurt’s agency website: ethercycle.com Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Apr 9, 202013 min

Ep 65Not Investing in People and Skill: The Greatest Barrier to Success | Derek O’Carroll | Brightpearl

Derek O'Carroll is the CEO of Brightpearl, the leading solution for a cloud-based ERP for retailers and wholesalers. On this podcast, we talk about how to combat the rising acquisition costs, the reason why most companies don’t implement new tech, the nuance to success, and much more! To learn more, visit: honestecommerce.co Resources: Derek’s LinkedIn Profile linkedin.com/in/derekocarroll Brightpearl for Shopify brightpearl.com/integrations-ecommerce/shopify/ Download Brightpearl’s definitive guide to navigating and understanding the technology needed to allow your retail or wholesale business to flourish. brightpearl.com/retail-tech-stack/ Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free!

Apr 6, 202020 min

Ep 64Why You Need to Set Your Business Up For Selling, Even If You Won’t | Jaryd Krause | BOB

Jaryd Krause is the host of the Buying Online Businesses Podcast which is ranked in the top 3 best passive income podcasts by Feedspot. On this podcast, we talk about the importance of great niches and great products, jumping on trends, what buyers look for when buying online stores, and getting stuff off of your plate as a store owner. To learn more, visit: honestecommerce.co Resources: Jaryd’s LinkedIn Page: linkedin.com/in/jarydkrause Buying Online Businesses website: buyingonlinebusinesses.com/podcast Buying Online Businesses podcast: buyingonlinebusinesses.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free!

Mar 30, 202031 min

Ep 63Diversifying Marketing Channels and Measuring What Works Through Surveys | Matt Bahr | Enquire Labs

Matt Bahr is the founder & CEO of Enquire Labs. Enquire Labs helps DTC brands solve attribution problems via post-purchase surveys. On this podcast, we talk about how and why attribution helps business, how marketing channels are changing, and how post-purchase attribution surveys help online stores. To learn more, visit: honestecommerce.co Resources: Enquire Labs’ website: enquirelabs.com Matt’s LinkedIn page: linkedin.com/in/matthewbahr/ Get a free 14-day trial on Enquire Labs at enquirelabs.com/honest Visit gorgias.grsm.io/honest to get your second month free.

Mar 23, 202016 min

Ep 62SMS: The Marketing Channel for 2020 | Mike Stoychev | SMSBump

Mike Stoychev is the CEO of SMSBump who helps more than 25,000 Shopify store owners to fully automate all notification and marketing processes in their stores. On this podcast, we talk about building out your SMS list, the different uses for your SMS list, automation, the best practices for SMS marketing, and how it benefits small store owners. To learn more, visit: honestecommerce.co Resources: Send Mike or Chris an email at [email protected] or [email protected], mention that you are a listener of the Honest Ecommerce podcast and you’ll get your first month with SMSBump for free, have a $20 worth of credit in SMSBump and you’ll even have a white-glove onboarding! Mike’s LinkedIn page: linkedin.com/in/mihailstoychev SMSBump Website: smsbump.com/ Visit gorgias.grsm.io/honest to get your second month free.

Mar 16, 202020 min

Ep 61What Makes Brands Successful from an Agency and Store Owner Perspective | Kelly Vaughn | Taproom

Kelly Vaughn is the founder of The Taproom, a full-service agency specializing in complex development solutions for Shopify and Shopify Plus merchants. On this podcast, we talk about how Kelly came into ecommerce, the right mindset of store owners when working with agencies or consultants, Kelly’s optimization tips, and her infamous spaghetti recipe. To learn more, visit: honestecommerce.co Resources: Kelly’s Agency: The Taproom thetaproom.com Email Kelly at [email protected] Kelly’s podcast: Ladybug Podcast ladybug.dev Kelly’s Twitter: @kvlly Kelly’s store: kvlly.com Visit gorgias.grsm.io/honest to get your second month free.

Mar 9, 202025 min

Ep 60$2.2 Million In Just 2 Years: The Story of CROSSNET | Chris Meade | CROSSNET

Chris Meade is the co-founder and Chief Revenue Officer of CROSSNET, the world's first four-way outdoor and indoor volleyball game. On this podcast, we talk about how Chris and his co-founders thought of the concept of CROSSNET, how they marketed a fairly expensive product for Ecommerce, conversion tactics, the Shopify apps that CROSSNET uses and the sales they had last year. To learn more, visit: honestecommerce.co Resources: CROSSNET’s website: crossnetgame.com CROSSNET’s Instagram page: @crossnetgame Chris’s LinkedIn page: linkedin.com/in/cjmeade CartHook carthook.com Visit gorgias.grsm.io/honest to get your

Mar 2, 202021 min

Ep 59The Future of Ecommerce Through 3D, Virtual, and Augmented Reality | Sahil Gupta | Spase

Sahil Gupta is the founder and CEO of Spase. Spase turns flat photos of products into 3D models. Gupta has degrees in Computer Science and Economics from Yale University and has previously worked for SpaceX, Microsoft, and Tesla. In this podcast, we talk about GLB universal file type, technology catching up for online stores to adopt 3D, VR, and AR product displays, and the future of Ecommerce. To learn more, visit: honestecommerce.co Resources: Sahil Gupta’s LinkedIn linkedin.com/in/sahil1729/ Spase’s website spase.io Spase’s LinkedIn linkedin.com/company/spasetime/ Visit gorgias.grsm.io/honest to get your second month free.

Feb 24, 202013 min

Ep 58How Creative Visualization and Neuroplasticity Helps Entrepreneurs | Mike Volkin

Mike Volkin is the lead instructor at FreelancerMasterclass.com. He has built and sold 4 companies, written 5 books, one-best seller and now he is on a mission to help freelancers capture the freedom and money they deserve. In this podcast, we talk about how Mike wrote his best-selling book, creative visualization, neuroplasticity, and some easy tips to boost your own neuroplasticity. To learn more, visit: honestecommerce.co Resources: Mike’s website mikevolkin.com Mike’s entrepreneur coaching program mikevolkin.com/entrepreneur-coaching/. For part-time Ecommerce owners and part-time freelancers. freelancermasterclass.com Free 4-course webinar from Freelancer Masterclass freelancermasterclass.com/free Visit gorgias.grsm.io/honest to get your second month free.

Feb 17, 202025 min

Ep 57Moonglow’s Omnichannel Approach: B2B, DTC & Unique Experiences | Julien Plouffe | Moonglow Jewelry

Julian Plouffe is a Canadian living in Miami, Florida. He is the co-founder of Moonglow Jewelry. Coming from a family of entrepreneurs, he decided to build a brand and start his own business with a product that he believes in. On this podcast, we talk about the marketing benefits of wholesale, date-specific marketing, and how a little creativity can make it easier for you to get the information you need from a customer. To learn more, visit: honestecommerce.co Resources: Moonglow’s website: Moonglow.com Moonglow’s Instagram: @moonglowjewelry Julien’s LinkedIn: linkedin.com/in/julien-plouffe-0b503728/ Visit https://gorgias.grsm.io/honest to get your second month free.

Feb 10, 202018 min

Ep 56Carving Out A Niche and Being a Leader on Subscription/Delivery Services | Mark Fachler | Veestro

Mark Fachler is the Founder and CEO of Veestro, the leading plant-based meal delivery company in the US. In this podcast, we talk about Mark’s journey from an investment banker to founding Veestro, the difference between using Magento and using Shopify, using influencers and more! To learn more, visit: http://honestecommerce.co Resources: Mark Fachler’s LinkedIn Page: linkedin.com/in/mark-fachler-7995a0a Veestro’s website: veestro.com Type HONEST on Veestro’s checkout to have a 30% off any order. Visit gorgias.grsm.io/honest to get your second month free.

Feb 3, 202017 min

Ep 55Go Beyond Business and Marketing: Dinner Party Strategy for your Emails | Val Geisler | Fix My Churn

Val Geisler is the Chief Email Officer of Fix My Churn, a team of specialists dedicated to keeping customers around longer through a better lifecycle and transactional email campaigns. In this podcast, we talk about the importance of looking beyond the list and remembering the human behind the email segments, providing a great email experience, and how to prevent your brand feeling like a vending machine. To learn more, visit: honestecommerce.co Resources: Val Geisler’s website valgeisler.com Fix My Churn’s website fixmychurn.com/ Fix My Churn’s The Dinner Party Strategy fixmychurn.com/tdps/ Visit gorgias.grsm.io/honest to get your second month free.

Jan 27, 202031 min

Ep 54Diversify: Clients, Campaigns and Customers are Unique | Duane Brown | Take Some Risk Inc.

Duane Brown is the founder & head of Strategy of Take Some Risk Inc., a digital marketing agency. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients. On this podcast, we talk about the eCommerce Holiday hustle, taking breaks, being patient with campaigns, how to properly work with agencies, dropshipping, and more! To learn more, visit: honestecommerce.co Resources: Duane’s LinkedIn Page: linkedin.com/in/duanebrown Take Some Risk website: takesomerisk.com Take Some Risk’s PPC Audit Guide: takesomerisk.com/ppc-audit-guide/ Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Jan 21, 202025 min

Ep 53Community-Driven Content Strategy to Disrupt the Traditional Market | Mehdi Farsi | State Bicycle Co

Mehdi Farsi is the co-founder of State Bicycle Co., a digitally native and innovative bike company specializing in bikes, gear, and apparel. He is the visionary behind the company’s products and designs, as well as the driving force of the company’s marketing and large social media presence. On this podcast, we talk about State Bicycle Co.’s origin story, how communities give startups their initial growth, and how they beat the odds by successfully selling online what’s considered a luxury item that’s traditionally bought on physical stores. To learn more, visit: honestecommerce.co Resources: State Bicycle Co.’s Website: statebicycle.com Mehdi’s LinkedIn Page: linkedin.com/in/mehdi-farsi-7bb0a474/ Mehdi’s Bio on State Bicycle Co.: statebicycle.com/blogs/state-bicycle-co-employee-profiles/mehdi-f-co-founder Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Jan 15, 202029 min

Ep 52How to Produce Video Content for Startups and SMBs | Dave Taylor | AskDaveTaylor.com

Dave has been online since 1980, which is pre-Internet, making him a tech pioneer and tech expert. He's also the Dave Taylor of AskDaveTaylor.com and YouTube fame. On this podcast, we talk about Dave’s involvement with the history of the internet, how to come up with ideas for products, video production tips, and much more! To learn more, visit: honestecommerce.co Resources: Dave’s website: AskDaveTaylor.com Dave’s YouTube channel: youtube/AskDaveTaylor Dave’s tutorial on how to leave a review on Apple Podcasts askdavetaylor.com/rate-review-itunes-podcast/ Dave’s book on software internationalization amazon.com/gp/product/B00YDKAQD4/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p2_i7 Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Jan 6, 202028 min

Ep 51Busting SEO Myths, Blogging, and Content Marketing Strategies | Pat Ahern | Intergrowth

Pat Ahern is a Partner at Intergrowth (formerly Junto), an SEO-centric content marketing agency that helps high-growth businesses to overtake the industry leader. Outside of work, Pat loves rock climbing, travel, and craft beers. In this podcast, we talk about Technical SEO analogies, ways for Ecom store owners to come up with content ideas, strategic intent in blogging, and much more! To learn more, visit: honestecommerce.co Resources: Intergrowth’s step-by-step process to help clients scale their online sales through content marketing: https://inter-growth.co/content-marketing/playbook/ Backlinko’s study of 1 Million search results backlinko.com/search-engine-ranking Ahref’s study of how long it takes a post to rank ahrefs.com/blog/how-long-does-it-take-to-rank Brian Dean’s SEO Strategy, “Skyscraper Technique 2.0” backlinko.com/skyscraper-technique-2-0 Pat’s email: [email protected] Intergrowth’s article: The 13 Unique Benefits of Content Marketing Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 30, 201934 min

Ep 50Diversifying Lead Sources, Subscription Boxes, and Battling Customer Churn | John Roman | BattlBox

John Roman is the CMO and co-founder of BattlBox and Managing Partner of Carnivore Club, and he has six other brands in the eCommerce space in his portfolio. In this podcast, we talk about the heyday of Facebook ads and their low acquisition costs, multi-platform strategies and John’s journey through his eCommerce brands. To learn more, visit: http://honestecommerce.co Resources: Battlbox battlbox.com Carnivore Club carnivoreclub.co Going Gear goinggear.com Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 23, 201932 min

Ep 49The ROAS Boosting Honest Marketing Approach for Growth | John Hagan | PURELEI

John Hagan is the Director of Growth at PURELEI. He specializes in all things Performance Marketing. His current position is focused on transitioning success in Europe to other various platforms and markets. He has played a pivotal role in constructing a unique strategy for PURELEI that produces eight figures of yearly revenue with explosive growth. On this podcast, we talked about dropshipping, TikTok as a marketing platform, transparency vs. competitiveness and John’s brilliant retargeting strategy at PURELEI. To learn more, visit: http://honestecommerce.co Resources: PURELEI website https://purelei.com/ John’s LinkedIn Profile linkedin.com/in/john-hagan/ Know how to seamlessly bring product launches, influencers, paid media and events together using PURELEI’s strategy. Join their Facebook group to learn more facebook.com/groups/adbuyers/permalink/1444578652365043/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 17, 201926 min

Ep 48The Philosophies of Data Science in Klaviyo | Michael Lawson and Woody Austin | Klaviyo

Michael Lawson and Woody Austin are on the Data Science team at Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. On this podcast, we talk about data science, its philosophies and Klaviyo’s features. Michael and Woody share the most interesting and underutilized features in Klaviyo--observed through the lens of data science. To learn more, visit: http://honestecommerce.co Resources: Klaviyo website: klaviyo.com Klaviyo Boston https://www.klaviyo.com/klaviyo-boston-conference Klaviyo’s newest holiday guide: https://www.klaviyo.com/marketing-resources/retail-holiday-planning-guide Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 10, 201924 min

Ep 47Investing Tips and The True Meaning of Entrepreneurship | Intelligent Change

Alex Ikonn is a dreamer and a creator. He co-founded Intelligent Change and Luxy Hair. He is also an angel investor in great companies like Calm and June. In this podcast, we talk about turning bad experiences into good experiences, the journey of selling a business to being an investor, and the best mindset for businesses. To learn more, visit: http://honestecommerce.co Resources: Intelligent Change Website intelligentchange.com Alex’s Instagram @alexikonn Alex’s YouTube Channel Alex Ikonn Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Dec 3, 201922 min

Ep 46SMS Marketing: How To Comply And How Much Is Its Value | Adam Turner | Postscript.io

Adam Turner is the CEO of Postscript.io, an SMS Marketing tool working with thousands of Shopify stores, including Brooklinen, Steve Madden, and Native. On this podcast, we talk about TCPA compliance, respecting your customers and using SMS marketing to give customers great experiences. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn page: linkedin.com/in/adam-s-turner/ Postscript website: postcript.io Postscript’s compliance guide postscript.io/compliance Text “compliance” to 29071 to get a link to the compliance guide. Text “honest” to 29071 to get your first 30 days with Postscript free! Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Nov 25, 201920 min

Ep 45The Value in Taking Risks and Performance-Based Marketing | DFO Global

To say that Jordan Rolband is an e-commerce veteran is a big understatement. He was one of the first “Power Sellers” on eBay even before Paypal existed! Jordan is the President and Co-Founder of DFO Global, a performance marketing agency that uses technology to deliver measurable results for e-commerce businesses. In this podcast, we talked to Jordan about his early success in e-commerce since 1997, the right time to buy paid media, performance based marketing, and the importance of focusing on your core business. To learn more, visit: http://honestecommerce.co Resources: DFO Global website: www.dfo.global Jordan’s LinkedIn: https://www.linkedin.com/in/jordan-rolband-35044914/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Nov 18, 201940 min

Ep 44Targeting The Right Audience, Community Engagement & Going Balls Out | Adam Hendle | Ballsy

This episode is nuts (pun intended)! On this podcast, we talked about the effectiveness of giftable items and content during the holiday season, how to ride the virality of your product, and tactics that boost your AOV and LTV. Adam Hendle is the Founder of Ballsy, of a bold new men's personal care brand Ballsy, which focuses on below-the-belt-care. To learn more, visit: http://honestecommerce.co Resources: Adam’s LinkedIn Profile: linkedin.com/in/ahendle/ Ballsy’s website: ballsybrand.com 20% off for any Ballsy product: HONEST20 on checkout Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.

Nov 11, 201925 min

Ep 43The Importance Of Customer Feedback And The Mindset For Mistakes | Mike Potter | Rewind

Mike Potter is the backup guy. He’s the co-founder and CEO of Rewind, the automatic backup for Shopify stores. He has founded a number of companies and was an active merchant in the early days of e-commerce, selling curling gloves from his garage. On this podcast, we talk about Mike’s awesome and interesting journey with Rewind, his thoughts on customer feedback, and how to approach mistakes as a business. To learn more, visit: http://honestecommerce.co Resources: Rewind’s website: rewind.io Rewind’s Shopify App page: apps.shopify.com/backup Rewind’s Free Ebook to prepare for Black Friday/Cyber Monday - rewind.io/bfcm-2019 Backup your Shopify store for free! Rewind One Time - rewind.io/free

Nov 4, 201929 min

Ep 42The importance of unusual perspectives for a optimized online store | Jon MacDonald | The Good

From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers. In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places. To learn more, visit: http://honestecommerce.co Resources: Learn more at The Good Contact Jon at jonmacdonald.com The Good’s Free Landing Page Assessment thegood.com/landing-page-assessment The Good’s Conversion Growth Program™ thegood.com/conversion-growth-program The Good’s Conversion Growth Assessment™ thegood.com/services/conversion-growth-assessment

Oct 28, 201935 min

Ep 41Mission-driven E-commerce: What it is and how it leads to success | Stephen Carl | Needle Movement

Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability. Stephen decided that his true passion was “e-commerce for the rest of us”—to empower emerging brands by passing them the same playbooks he’s learned over two decades of directing e-commerce inside larger companies. In this podcast, we talk about why having a mission behind your brand is important, how it can make your e-commerce brand successful and how to be a mission-driven brand. To learn more, visit: http://honestecommerce.co Resources: Learn more at needlemovement.com Message Stephen at [email protected] Download Needle Movement’s Learning Pillars Report at needlemovement.com/email

Oct 25, 201932 min

Ep 40The Keys To E-Commerce Scalability And Talking About Agencies | Jason Blumer | Blumer CPAs

Jason Blumer, CPA, has founded multiple companies such as Blumer CPAs, the Thriveal CPA Network and Quoach. Now, he’s a coach, speaker, writer, and growth consultant and has been coaching creative individuals since 2008. He also does podcasts himself! He hosts the Businessology Show and co-hosts the ThriveCast. On our podcast today, we talk all about agencies and scalability. What are the things you need when handling remote team members? And what are the preparations you need to grow your store? To learn more, visit: http://honestecommerce.co Resources: Learn more at blumercpas.com/ Jason’s Website: jasonblumer.com Jason’s Twitter: @JasonMBlumer The Businessology Show podcast: businessology.biz

Oct 14, 201930 min

Ep 39Your Best And Worst Customers | Kristen LaFrance | Churn Buster

Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses. On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run. To learn more, visit: http://honestecommerce.co Resources: Churn Buster website: churnbuster.io Email Kristen at [email protected] Kristen’s Twitter: @kdlafrance Learn more about how Churn Buster helps Shopify store owners take control over failed payments and improve retention. http://bit.ly/CB-shopify

Oct 7, 201925 min

Ep 38Email is the Foundation of a Successful Ecom Store | Ben Jabbawy | Privy.com

Ben Jabbawy is the founder and CEO of Privy.com, the leading website conversion platform for Ecommerce merchants and one of Inc Magazine’s 5000 fastest growing companies! Over 250,000 Ecommerce merchants, like Leesa Mattress, FIGS, The Beatles and more, use Privy to grow their email lists, reduce cart abandonment and drive repeat sales. On our podcast today, we talk about how email marketing is the foundation of a successful Ecommerce business, some tips and tricks for email marketing, and how to develop a good mindset for success and failure. To learn more, visit: http://honestecommerce.co Resources: Learn more at privy.com Privy’s beginner and advanced conversion training webinars privy.com/training

Sep 30, 201931 min

Ep 37Outside-the-box Automation and Optimization Ideas | Joe Lannen | Speed Boostr

Joe Lannen is the founder of Speed Boostr, the Shopify optimization and development agency. He is an experienced web developer, Ecommerce entrepreneur and app developer. This week on our podcast, we talk to him about Shopify site optimization, how store owners can make sure tools aren’t misleading them, and automation tactics for Shopify. To learn more, visit: http://honestecommerce.co Resources: Learn more at speedboostr.com/ Speed Boostr’s Shopify Analyzer App analyze.speedboostr.com/

Sep 16, 201942 min

Ep 36Find Balance Between Conversion, Search Engine And Design Optimization | Dale Bertrand | Fire&Spark

After a building high-performance computing systems for the NSA, Dale Bertrand made the leap two decades ago into the early world of online marketing, working as an online marketing consultant for Fortune 500 companies and venture-backed startups. Today, Dale is regarded as a veteran in the tech industry. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. Dale specializes in helping his clients take advantage of search engine marketing, content marketing and web analytics. He’s also a sought-after marketing expert and speaker at industry conferences and corporate training events. To learn more, visit: http://honestecommerce.co Resources: Learn more at fireandspark.com Email: [email protected]

Sep 10, 201923 min

Ep 35Customer Wants vs What They’re Willing to Pay For | Kimberly Lewis | CurlMix

Kimberly Lewis, co-founder of CurlMix, took her company’s sales from zero to one million dollars in just a year. But before CurlMix’s success, Lewis and her co-founder, her husband Tim, had already failed at one business--and they were struggling to make their new business, CurlMix, sustainable. So, they changed tactics, did the research and decided to design the business entirely around what the customers really wanted. And, it worked. Last year, CurlMix was featured on Shark Tank, where they boldly turned down Robert Herjavec’s offer. Spoiler alert: Lewis says that the controversial decision was the best thing they’ve done for their business yet. CurlMix is projected to reach $10 million in sales this year! To learn more, visit: http://honestecommerce.co Resources: Learn more at curlmix.com Instagram: @kimandtimlewis Facebook: facebook.com/curlmix

Sep 3, 201931 min

Ep 34Music Industry & Ecommerce Working Together | Tommy Stalknecht | Single Music

Tommy Stalknecht, the founder of Single Music, helps musicians distribute their music through Shopify. He went to a recording industry college in Nashville, Tennessee before getting a job working a music agency. One of the divisions for that agency was an ecommerce and fulfillment division. He was surprised that Shopify was so big, and yet there didn’t seem to be a solution to make it compatible with the music industry, so he set out to make it. To learn more, visit: http://honestecommerce.co Resources: Learn more at single.xyz Instagram: @single.xyz Twitter: @single_xyz

Aug 26, 201924 min

Ep 33Revolutionizing Sustainable Bedding | Phoebe Yu | Ettitude

Phoebe Yu is the founder and CEO of Ettitude, a sustainable bedding brand that’s helping customers get a better night’s sleep. Phoebe has a background in home textiles for over 15 years, but when she moved to Australia she was re-educated on sustainability and climate change, and she started to realize the old products she was sourcing were not sustainable. She decided to start her own brand where all of the products are healthy, highly functional, and also sustainable. To learn more, visit: http://honestecommerce.co Resources: Learn more at: ettitude.com Use coupon code “ELECTRICEYE” for 15% off your order! Start a Simplr free trial: simplr.ai/honest

Aug 19, 201919 min

Ep 32Bringing Transparency To Product Sourcing | Nathan Resnick | Sourcify

Nathan Resnick is the founder of Sourcify, the fastest growing sourcing platform that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three ecommerce companies (sold one), and has been a part of projects on Kickstarter that raised over seven figures. He writes for media outlets like Entrepreneur, The Next Web, Business.com, and more. Nathan also used to live in China and speaks Mandarin. Nathan’s goal with Sourcify is to bring a level of transparency to sourcing that makes it clear what you are paying for your product and simple to use. To learn more, visit: http://honestecommerce.co Resources: Learn more at: sourcify.com Blog: sourcify.com/blog Facebook: facebook.com/nathan.resnick8 LinkedIn: linkedin.com/in/nathanresnick/ Start a Simplr free trial: simplr.ai/honest

Aug 12, 201929 min

Ep 32Creating a Die-Hard Community Around Your Brand | Jimmy Hickey | Findlay Hats

Jimmy Hickey is the founder of Findlay Hats. Before that, he was a full-time photographer. He made a comfortable living doing it, but it was very seasonal. Because of that, and how saturated it was becoming, he started investigating other avenues for income. The original concept for the hats started when Jimmy was around 14. While river rafting through the Hollywood Gorge, they capsized and he ended up losing his favorite hat. The next time he was rafting, he cut a hole in the sweatband of the hat and put a shoelace through it, which was the first version of the Findlay Hat. To learn more, visit: http://honestecommerce.co Resources: Learn more at: findlayhats.com Instagram: @findlayhats Facebook: facebook.com/findlayhats Twitter: @FindlayHats Start a Simplr free trial: simplr.ai/honest

Aug 5, 201937 min

Ep 30Optimizing Your Funnel for Higher AOV | Jordan Gal | CartHook

On today’s episode, we meet Jordan Gal, CEO of CartHook. Up until CartHook, Jordan came from an immigrant entrepreneur household, and when you grow up around that it’s hard to get away from it. He’s started several different businesses, and eventually landed on his own ecommerce site. He sold the business off, and then got into the software game, but he wanted to stay in the ecommerce world. He looked at the apps they were using and took one, a cart abandon apps, and realized this app was awful but still made him thousands of dollars a month, maybe there would be a business in making a better version of that app? Two years into marketing this cart abandon project, he realized he’s just been staring at different checkout pages all day. Eventually it dawns on him, wouldn’t it be more valuable if instead of capturing lost sales, they just developed a better checkout page that had fewer abandoned carts to begin with? That was the genesis of his product, a better converting checkout page. Today, you’ll learn about what CartHook can do for your ecommerce site, as well as where Jordan thinks the future of ecommerce is headed. To learn more, visit: http://honestecommerce.co Resources: Learn more at https://carthook.com/ Facebook: https://www.facebook.com/carthook Twitter: https://twitter.com/carthook Start a Simplr free trial: simplr.ai/honest Honest eCommerce is produced by Crate Media

Jul 29, 201937 min

Ep 29Leveraging YouTube to Enhance Your SEO Strategy | John Locke | Lockedown SEO

John Locke is an SEO consultant who has recently launched a YouTube channel, allowing his business to grow in really exciting ways. He has been learning about SEO online since 2012, and doing online marketing and web design full time for the past two and a half years, mostly helping manufacturing, industrial, or other blue collar companies get traffic with SEO. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.lockedownseo.com/ Twitter: https://twitter.com/Lockedown_ Start a Simplr free trial: simplr.ai/honest Honest Ecommerce is produced by Crate Media

Jul 22, 201931 min

Ep 28Making Paid Search Work For SMBs | Roy Steves | StatBid

Today we welcome Roy Steves, the co-founder of StatBid, an agency that helps small- and medium-sized businesses make money with Google and Bing, focused almost exclusively on ecommerce sites. He talks shop about how to find the right ad agency to work with, the returns you should look for from your ads, and the pros and cons of automation. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.statbid.com/sprint-review Start a Simplr free trial: simplr.ai/honest Honest Ecommerce is produced by Crate Media

Jul 15, 201936 min

Ep 27Using Humor To Add Punch To Your Copy | Lianna Patch | Punchline Copy

Today’s guest, Lianna Patch, is a conversion copywriter at Punchline Copy and a comedian. She’s written copy for Freshbooks, Manly Bands, GhostBed, The Contract Shop, and more, and regularly speaks at ecommerce and software conferences all over the world. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and lots more. We’ve talked about copywriting on the show before, so you know how important it is. Lianna uses her interest in copy as well as stand-up comedy to get better conversion results. She shares how you can use a little humor in your copy to increase your brand’s likeability and increase sales conversions. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://punchlinecopy.com/ Learn more at https://snapcopy.co/ The Contender: https://punchlinecopy.com/shop/the-contender/ Twitter: https://twitter.com/punchlinecopy Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest Ecommerce is produced by Crate Media

Jul 8, 201936 min

Ep 26Running a Direct-to-Consumer Food Business on Shopify | Nona Lim

Nona Lim is the founder and CEO of Nona Lim, a manufacturer of direct-to-consumer fresh Asian foods, such as bone broth, soups, and noodles. In this episode, you will hear about Nona's journey as an entrepreneur, how sometimes being too innovative can bring new challenges, and the unique struggles of selling perishable food products online. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.nonalim.com/ Instagram: instagram.com/nonalimfoods Twitter: twitter.com/nonalimfoods Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest Ecommerce is produced by Crate Media

Jul 1, 201936 min

Ep 25The Real Value of Shopify Plus | Edward Wimmer | Road ID

Edward Wallace’s story about the founding of Road ID is fascinating, and so is his journey through Ecommerce, from a custom platform to finally settling with Shopify Plus, and everything that came along with that. Find out why Edward believes Shopify Plus is saving his company a million dollars or more a year. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at RoadID.com Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com. Honest Ecommerce is produced by Crate Media

Jun 24, 201942 min

Ep 24Grow Your Community Through Old-School Marketing | Tracey Wallace | Doris Sleep

Tracey Wallace talks about how she launched a bed pillow company while having a full time job, planning a wedding, selling a condo, and buying a house, all at the same time. She walks us through exactly how she built out the business plan. We'll also dive into the economics of bed pillows and the sleep industry –– and why foam has dominated since the 70’s, and why it's long overdue that we let foam products live in the past. To learn more, visit: http://honestecommerce.co Resources: Learn more at dorissleep.com Twitter: @TraceWall Instagram: @tracewall

Jun 17, 201942 min

Ep 23Why Buyers Shop the Way They Do, & How to Nudge Them | Rishi Rawat | Frictionless Commerce

Ramit Rawat from Frictionless Commerce noticed at a young age how complex the decision-making process was for shoppers, and became fascinated by understanding what goes into the sales process. Understanding buyer’s psychology is important for anyone who sells a product or service, and today Ramit tells us why, and how we can take advantage of the process to sell more and help our customers. To learn more, visit: http://honestecommerce.co Resources: Learn more at frictionless-commerce.com YouTube: youtube.com/channel/UC8scU3gi4UKCCEohGWnDUCA LinkedIn: linkedin.com/in/rawatrishi/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.

Jun 10, 201942 min