Wharton Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie. Hosted on Acast. See acast.com/privacy for more information.

Wharton Barbara Kahn and Dr. Americus Reed speak with Annie Reardon, Co-founder and Co-CEO of Ludo about the Ludo founding story, loyalty rewards, rebranding the company, gamification, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Maggie Malek, President North America at Crispin Porter + Bogusky about creative marketing, the importance of culture in marketing, how her military service plays a role in her current career, managing a global workforce, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive, about brand activism, the new Doritos marketing campaign, and Amazon retail media. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora about marketing and advertising at Sephora, as well as the beauty marketing space. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and guest co-host Anne Wilson, speak with Pamela Danziger, Speaker, Author, and Market Researcher about Gucci, Louis Vuitton, trends in luxury marketing, and holiday retail. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Steven Silverstein, CEO of Spirit Halloween about Halloween retail, trendy costumes, Halloween decorations, their Halloween-based fundraising efforts, and much more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, a reporter with Marketing Dive, about popular Halloween marketing campaigns, including Ikea, Burger King, and Jack In The Box. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Glenn Shimkus, founder of Prisidio, an innovative, mobile first, digital vault set to revolutionize life preparation. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Dr. Americus Reed speaks with Jenna Lebel, CMO of Liberty Mutual, about the company, her career journey, and the landscape of marketing in the insurance sector. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Julian Cannon, Marketing Reporter at Digiday, about NFL content usage, TikTok e-commerce, and the Champion brand. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Thomas Ranese, CMO of Chobani about their brand, brand value, their marketing strategy and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Jay Livingston, Chief Marketing Officer at Shake Shack, about the history of the brand, marketing in the food service industry, the expansion of Shake Shack, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Marty Swant about the future of tech, artificial intelligence, and the cross-section of marketing and technology. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See acast.com/privacy for more information.

Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America, joins Barbara Kahn and Dr. Americus Reed to talk about PepsiCo's Taste of Greatness marketing campaign. Hosted on Acast. See acast.com/privacy for more information.

Danielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns. Hosted on Acast. See acast.com/privacy for more information.

Emily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York join Barbara Kahn and Dr. Americus Reed to talk about Maybelline's Virtual Loft and the digital shopping experience. Hosted on Acast. See acast.com/privacy for more information.

Lauren Sudworth, Head of Brand and Content at PhotoRoom joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more! Hosted on Acast. See acast.com/privacy for more information.

Adrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about the renaming of Twitter, the massive success of the Barbie movie, Bud Light, and more! Hosted on Acast. See acast.com/privacy for more information.

Jake Bullock and Luke Anderson, Founders of CANN, join Marketing Matters to talk about Pride, becoming the #1 selling THC infused beverage, Branding, Social Tonics, Celebrity Backers & more! Hosted on Acast. See acast.com/privacy for more information.

Emily Vaca, Founder of MINNIDIP, joins Marketing Matters to talk about creating inflatable pools for adults, partnerships & collaborations, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.

Jeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign "We Don’t Make Sense, We Make Chicken” and their shift to focus on taste, history and the nature of its hometown, New Orleans! Hosted on Acast. See acast.com/privacy for more information.

Jeanine Poggi, Editor of Ad Age, joins Marketing Matters to discuss Marketing News of the week including new Twitter CEO, Cannes Lions Predictions, Ad Age's survey on Black-owned media companies and more! Hosted on Acast. See acast.com/privacy for more information.

Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". ​ Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, a technology reporter for Ad Age covering Web3, AI and other emerging spaces, joins Marketing Matters to talk about Target Scaling Back on Pride, Merchandise, the AI Race & Revolution, TikTok testing an AI chatbot and more! Hosted on Acast. See acast.com/privacy for more information.

Eleanor Hawkins, Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year. Hosted on Acast. See acast.com/privacy for more information.

Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting. Hosted on Acast. See acast.com/privacy for more information.

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discuss trends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits. Hosted on Acast. See acast.com/privacy for more information.

Dr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector. Hosted on Acast. See acast.com/privacy for more information.

Raghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market. Hosted on Acast. See acast.com/privacy for more information.

Mark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more! Hosted on Acast. See acast.com/privacy for more information.

Sean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand. Hosted on Acast. See acast.com/privacy for more information.

David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See acast.com/privacy for more information.

Alexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more. Hosted on Acast. See acast.com/privacy for more information.

Marcela Garcia, Vice President of Marketing at Stella Artois, joins Marketing Matters to discuss their new brand positioning shift towards casual dining and the pandemic impact on the brand and industry. Hosted on Acast. See acast.com/privacy for more information.

Maryam Banikarim, Co-Founder of NYC Next and MaryamB, joins Marketing Matters to discuss rebuilding NYC and the concept and mission behind the new 'We Love NYC' logo. Hosted on Acast. See acast.com/privacy for more information.

Asa Hiken, Technology Reporter at Ad Age, joins Marketing Matters to talk about Marketing News of the week including the US Copyright's Ruling on AI, AI text-to-video being the next generative AI innovation for Marketers, the reliance on Social Media to learn about new AI Technology, and more. Hosted on Acast. See acast.com/privacy for more information.

Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America joins Marketing Matters to talk about the launch of Guinness' new non-alcoholic beer, trends in the alcohol industry, their St Patrick's Day campaigns, and how they celebrated #WomensHistoryMonth! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including the impact of the SVB collapse on marketing, the MLS partnership with TikTok, Miller Lite's most recent campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

Adrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month! Hosted on Acast. See acast.com/privacy for more information.

Janet Lee, Senior Vice President/Chief Marketing Officer of Mobile Experience at Samsung Electronics America, joins Marketing Matters to talk about launching The Galaxy S23 - Samsung’s latest smartphone, her view of female representation at the C-Suite level, their approach to marketing new Galaxy devices in general and more! Hosted on Acast. See acast.com/privacy for more information.

Georgie Coupe, Bumble's Associate Brand Director, joins Marketing Matters to discuss Bumble’s ‘You Come First’ Valentine’s Day campaign with GenZ actor Tara Sutaria encouraging self-love. Hosted on Acast. See acast.com/privacy for more information.

Shannon Miller, Adweek's Managing Editor of Creativity, the Creator Economy and DEI, joins Marketing Matters to talk about Marketing News of the Week including the best (and worst) Super Bowl Ads of 2023! Hosted on Acast. See acast.com/privacy for more information.

Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless! Hosted on Acast. See acast.com/privacy for more information.

Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more!  Hosted on Acast. See acast.com/privacy for more information.