Katie Deighton, Reporter, The Wall Street Journal
Wharton Marketing Matters · Wharton Podcast Network
September 14, 202328m 32s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more.
Hosted on Acast. See acast.com/privacy for more information.