Show overview
Wharton Marketing Matters has been publishing since 2021, and across the 5 years since has built a catalogue of 316 episodes. That works out to roughly 130 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 20 min and 28 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed yesterday, with 24 episodes already out so far this year. The busiest year was 2024, with 83 episodes published. Published by Wharton Podcast Network.
From the publisher
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.
Latest Episodes
View all 316 episodesHow Lucky Strike Entertainment Is Betting on Screen-Free Experiences
The Rise of Relaxation Beverages
How the NFL Is Winning a New Generation of Fans
Archer Roose Is Making Canned Wine Mainstream
How Fast-Casual Brands Build Loyalty
Marketing Baby Tech to Modern Parents
How AG1 Built Trust Through Podcast Marketing
Piedmont Healthcare’s Marketing Strategy for Building Trust
How Liquid Death Builds Marketing That Wins the Internet
Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Ferrero NA's CMO, Chad Stubbs
Google's Vice President of AI and Marketing Strategy, Joshua Spanier
JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.
Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.
Manscaped CMO, Marcelo Kertész
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.
Zillow's VP of Brand and Product Marketing, Beverly Jackson
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.
Canva's Global Head of Consumer and Product Marketing, Kristine Segrist
Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale. Hosted on Acast. See acast.com/privacy for more information.
Ad Age Editor-in-Chief, Jeanine Poggi
Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event. Hosted on Acast. See acast.com/privacy for more information.
CMO of Liquid I.V., Stacey Andrade-Wells
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.