Show overview
Wharton Marketing Matters has been publishing since 2021, and across the 5 years since has built a catalogue of 305 episodes. That works out to roughly 120 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 19 min and 28 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 3 weeks ago, with 13 episodes already out so far this year. The busiest year was 2024, with 83 episodes published. Published by Wharton Podcast Network.
From the publisher
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.
Latest Episodes
View all 305 episodesFerrero NA's CMO, Chad Stubbs
Google's Vice President of AI and Marketing Strategy, Joshua Spanier
JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.
Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.
Manscaped CMO, Marcelo Kertész
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.
Zillow's VP of Brand and Product Marketing, Beverly Jackson
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.
Canva's Global Head of Consumer and Product Marketing, Kristine Segrist
Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale. Hosted on Acast. See acast.com/privacy for more information.
Ad Age Editor-in-Chief, Jeanine Poggi
Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event. Hosted on Acast. See acast.com/privacy for more information.
CMO of Liquid I.V., Stacey Andrade-Wells
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.
CEO of GrowthLoop, Chris O'Neill
Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth. Hosted on Acast. See acast.com/privacy for more information.
CMO of HelloFresh, Jorge Samayoa
Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.
Highlights: Resy, An American Express Company | Fiametta
Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, as they discuss leveraging technology, curated experiences, and sustainability to connect with modern consumers and transform traditionally insular industries. Hosted on Acast. See acast.com/privacy for more information.
Highlights: Liquid Death | Wilson Sporting Goods Co.
Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.
Highlights: DoorDash | Take 5 Oil Change
Highlights of interviews with Toby Espinosa, Vice President of Ads at DoorDash, discussing scaling a startup into a global marketplace and the future of retail media innovation, and Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, exploring emotional branding through authenticity and creativity. Hosted on Acast. See acast.com/privacy for more information.
Inside Time’s Best Inventions and Innovation Selection Process
Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year. Hosted on Acast. See acast.com/privacy for more information.
Best of 2025
This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative Officer at L’Oréal; and Merill Hollander, founder of Fiametta, as they discuss how data-driven creativity, storytelling, and bold experimentation are shaping the future of marketing, retail media, beauty, and fine jewelry. Hosted on Acast. See acast.com/privacy for more information.
Highlights: Youth Logic | Think Faster, Talk Smarter
Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed practical frameworks for reducing anxiety and communicating with clarity and confidence. Hosted on Acast. See acast.com/privacy for more information.
Highlights: Adidas Originals | Amgen
Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries. Hosted on Acast. See acast.com/privacy for more information.
Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape. Hosted on Acast. See acast.com/privacy for more information.
Highlights: Take 5 Oil Change | Think Faster, Talk Smarter
Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast, explains how to overcome anxiety, structure ideas, and communicate clearly under pressure. Hosted on Acast. See acast.com/privacy for more information.