Ad Age Editor-in-Chief, Jeanine Poggi
Editor-in-Chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.
Wharton Marketing Matters · Wharton Podcast Network
February 5, 202629m 12s
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Show Notes
Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.
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