Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Founder of Groov discusses how 3D foot scanning, proprietary data, and distinctive brand design are helping reinvent custom orthotics at scale.
Wharton Marketing Matters · Wharton Podcast Network
March 12, 202628m 54s
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Show Notes
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.
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