CMO of HelloFresh, Jorge Samayoa
CMO of a leading meal-kit company discusses how data, personalization, and changing health habits are reshaping the way Americans cook and eat at home.
Wharton Marketing Matters · Wharton Podcast Network
January 15, 202628m 21s
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Show Notes
Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.
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