JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Global marketing leader discusses how data and AI are reshaping client engagement in asset and wealth management.
Wharton Marketing Matters · Wharton Podcast Network
March 27, 202628m 36s
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Show Notes
Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management.
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