Zillow's VP of Brand and Product Marketing, Beverly Jackson
Vice President of Brand and Product Marketing at Zillow discusses how the company blends technology, data, and brand strategy to empower homebuyers, renters, and real estate agents.
Wharton Marketing Matters · Wharton Podcast Network
February 19, 202635m 6s
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Show Notes
Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.
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