Highlights: Liquid Death | Wilson Sporting Goods Co.
Highlights of conversations with two brand leaders on experiential marketing, strategic partnerships, athlete relationships, and innovation in sports and consumer branding.
Wharton Marketing Matters · Wharton Podcast Network
January 1, 202632m 3s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation.
Hosted on Acast. See acast.com/privacy for more information.