Manscaped CMO, Marcelo Kertész
CMO of Manscaped discusses how humor, product quality, and cultural insight helped transform men’s grooming from taboo topic to mainstream self-care movement.
Wharton Marketing Matters · Wharton Podcast Network
February 26, 202634m 2s
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Show Notes
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.
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