CMO of Liquid I.V., Stacey Andrade-Wells
Chief Marketing Officer of a fast-growing hydration brand discusses science-backed innovation, experiential marketing, and launching a Super Bowl campaign.
Wharton Marketing Matters · Wharton Podcast Network
January 29, 202630m 34s
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Show Notes
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.
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