Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University
Wharton Marketing Matters · Wharton Podcast Network
November 15, 202319m 2s
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Show Notes
Wharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie.
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