Wharton Marketing Matters

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season.  Hosted on Acast. See acast.com/privacy for more information.

Vinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Remember' & 'Emotional Sparks'! Hosted on Acast. See acast.com/privacy for more information.

Chris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City’ reboot with own parody ad; and Marketing campaigns that struck a chord in 2021! Hosted on Acast. See acast.com/privacy for more information.

Marketing Matter's Annual Black Friday Special!Guests Include:  Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions Hosted on Acast. See acast.com/privacy for more information.

Marketing Matter's Annual Black Friday Special. Guests include:  Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40th anniversary and Butterball's Turkey-Talk Line Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends Hosted on Acast. See acast.com/privacy for more information.

Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty.  Hosted on Acast. See acast.com/privacy for more information.

Kathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad.  Hosted on Acast. See acast.com/privacy for more information.

Shannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more!  Hosted on Acast. See acast.com/privacy for more information.

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween (the largest Halloween retailer in North America), joins Marketing Matters to talk about Halloween 2021 including the supply chain crisis, trends, retail and more!  Hosted on Acast. See acast.com/privacy for more information.

Alex Medeiros, General Manager for Sir Kensington’s and other Unilever-owned, growth stage food brands, joins Marketing Matters to discuss elevating the brand & recent partnerships with Chrissy Teigen, Steven Schirripa and more!  Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.Stories include: Beyoncé, Jay-Z, And Blue Ivy Star In New Tiffany & Co. “Date Night” Ad Ray-Ban And Facebook’s New Smart Glasses Saks Fifth Avenue Pursuing IPO for its Digital Operations Stitch Fix Is Making Some Big Moves Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagram Kids, ThirdLove debuts Activewear, Macy's Thanksgiving Day parade and more!  Hosted on Acast. See acast.com/privacy for more information.

Mike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radically Imaginative Marketing!  Hosted on Acast. See acast.com/privacy for more information.

Angie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities.  Hosted on Acast. See acast.com/privacy for more information.

Lara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era! Hosted on Acast. See acast.com/privacy for more information.

Jon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF.  Hosted on Acast. See acast.com/privacy for more information.

Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including Amazon's plans to open large retail locations. Tiffani also talks about Saleforce's Annual State of Marketing Report!  Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022! Hosted on Acast. See acast.com/privacy for more information.

Justin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Campaigns! Hosted on Acast. See acast.com/privacy for more information.

Professor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics.  Hosted on Acast. See acast.com/privacy for more information.

Carey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion.  Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics!  Hosted on Acast. See acast.com/privacy for more information.

Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth! Hosted on Acast. See acast.com/privacy for more information.

Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs! Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies! Hosted on Acast. See acast.com/privacy for more information.

Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us.  Hosted on Acast. See acast.com/privacy for more information.

Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label! Hosted on Acast. See acast.com/privacy for more information.

Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week,  the science behind vaccine incentives, and her new book "How To Change".  Hosted on Acast. See acast.com/privacy for more information.

Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month!  Hosted on Acast. See acast.com/privacy for more information.

Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen".  Hosted on Acast. See acast.com/privacy for more information.

Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team! Hosted on Acast. See acast.com/privacy for more information.

Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Hosted on Acast. See acast.com/privacy for more information.

Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic! Hosted on Acast. See acast.com/privacy for more information.

Shamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" customer.  Hosted on Acast. See acast.com/privacy for more information.

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.  Hosted on Acast. See acast.com/privacy for more information.

Is the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss!  Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include:  Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion Hosted on Acast. See acast.com/privacy for more information.

Elizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.Stories include: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Miller sends up hard seltzer craze with livestreamed rocket launch Hosted on Acast. See acast.com/privacy for more information.

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news.Stories include: Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail?  Casa Blanca raises $2.6M to build the ‘Bumble for real estate Hosted on Acast. See acast.com/privacy for more information.

Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more! Hosted on Acast. See acast.com/privacy for more information.

Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more! Hosted on Acast. See acast.com/privacy for more information.

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include:  Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail? Casa Blanca raises $2.6M to build the ‘Bumble for real estate’ Hosted on Acast. See acast.com/privacy for more information.

Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall.  Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One’s palm-scanning payments are coming to Whole Foods Hosted on Acast. See acast.com/privacy for more information.

Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19” Hosted on Acast. See acast.com/privacy for more information.

Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week: Stories include: Nike’s new refurbished sneaker program PepsiCo's new venture focus  Fancy Feast’s cookbook for humans Hosted on Acast. See acast.com/privacy for more information.

Michelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback! Hosted on Acast. See acast.com/privacy for more information.

Darin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life. Guests include:  Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes Hosted on Acast. See acast.com/privacy for more information.