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Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks

Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks

Wharton Marketing Matters · Wharton Podcast Network

June 18, 202126m 29s

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Show Notes

Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!

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