Sephora's Senior Vice President of Integrated Marketing & Brand
Wharton Marketing Matters · Wharton Podcast Network
November 4, 202126m 20s
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Show Notes
Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty.
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