Wharton Marketing Matters

Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include:  Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail? Casa Blanca raises $2.6M to build the ‘Bumble for real estate’ Hosted on Acast. See acast.com/privacy for more information.

Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall.  Hosted on Acast. See acast.com/privacy for more information.

Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One’s palm-scanning payments are coming to Whole Foods Hosted on Acast. See acast.com/privacy for more information.

Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19” Hosted on Acast. See acast.com/privacy for more information.

Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week: Stories include: Nike’s new refurbished sneaker program PepsiCo's new venture focus  Fancy Feast’s cookbook for humans Hosted on Acast. See acast.com/privacy for more information.

Michelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback! Hosted on Acast. See acast.com/privacy for more information.

Darin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life. Guests include:  Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes Hosted on Acast. See acast.com/privacy for more information.

Lauren Thomas, a reporter for CNBC covering retail and retail real estate, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.Stories include: Apple and Facebook Clash Over Ads & Data Privacy  Skinny jeans are out and wide-leg denim is in vogue. The world is in a new denim cycle, Levi’s CEO says Nike launches refurbished sneaker program Dick’s Sporting Goods just opened a massive store with a virtual driving range and outdoor track Hosted on Acast. See acast.com/privacy for more information.

Allison Miazga-Bedrick, Senior Marketing Director for the M&M’S Brand, joins Marketing Matters to talk Super Bowl Marketing and Valentine's Day plans! Hosted on Acast. See acast.com/privacy for more information.

Christina Fontana, Head of Luxury at Alibaba, joins Marketing Matters to talk "New Retail", the importance of China, the future of luxury and much more! Hosted on Acast. See acast.com/privacy for more information.

Retail Dive's Daphne Howland joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Hosted on Acast. See acast.com/privacy for more information.

Lisa Materazzo, Toyota's Group VP of Marketing joins Marketing Matters to talk Consumer Behavior, Pandemic Impact, Social Media Marketing & more! Hosted on Acast. See acast.com/privacy for more information.