Wharton Marketing Matters

Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.” Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover!  Hosted on Acast. See acast.com/privacy for more information.

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year! Hosted on Acast. See acast.com/privacy for more information.

Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products!  Hosted on Acast. See acast.com/privacy for more information.

Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3.  Hosted on Acast. See acast.com/privacy for more information.

Leslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign starring Keke Palmer, and how Deion Sanders is changing the future of college football at Jackson State. Hosted on Acast. See acast.com/privacy for more information.

Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way!  Hosted on Acast. See acast.com/privacy for more information.

Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae! Hosted on Acast. See acast.com/privacy for more information.

Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women.  Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more! Hosted on Acast. See acast.com/privacy for more information.

Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising! Hosted on Acast. See acast.com/privacy for more information.

Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences.  Hosted on Acast. See acast.com/privacy for more information.

Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality!  Hosted on Acast. See acast.com/privacy for more information.

Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate! Hosted on Acast. See acast.com/privacy for more information.

Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future!  He’s also the co-author of "Navigating The Metaverse”. Hosted on Acast. See acast.com/privacy for more information.

Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Tender Shack concepts) joins Marketing Matters to talk about Outback's strategy to reach younger diners through NFTs and college sports! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cream Treats that Taste Like a Dive Bar, Walmart Strikes Streaming Deal with Paramount+, and Virtual Influencers including Miquela, a top CGI influencer!  Hosted on Acast. See acast.com/privacy for more information.

Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing!  Hosted on Acast. See acast.com/privacy for more information.

Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more! Hosted on Acast. See acast.com/privacy for more information.

Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more!  Hosted on Acast. See acast.com/privacy for more information.

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more!  Hosted on Acast. See acast.com/privacy for more information.

Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more!  Hosted on Acast. See acast.com/privacy for more information.

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation!  Hosted on Acast. See acast.com/privacy for more information.

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more!  Hosted on Acast. See acast.com/privacy for more information.

Lauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for everyone who is impacted by the Scotus ruling overturning Roe Vs Rade.  Hosted on Acast. See acast.com/privacy for more information.

Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory! Hosted on Acast. See acast.com/privacy for more information.

Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others! Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next! Hosted on Acast. See acast.com/privacy for more information.

Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole! Hosted on Acast. See acast.com/privacy for more information.

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats and a bike.  Hosted on Acast. See acast.com/privacy for more information.

Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape! Hosted on Acast. See acast.com/privacy for more information.

CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years! Hosted on Acast. See acast.com/privacy for more information.

Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence. Hosted on Acast. See acast.com/privacy for more information.

Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing!  Hosted on Acast. See acast.com/privacy for more information.

Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens.  Hosted on Acast. See acast.com/privacy for more information.

Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland!  Hosted on Acast. See acast.com/privacy for more information.

Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse.  Hosted on Acast. See acast.com/privacy for more information.

Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories:  Crowd chaos forces London store to close amid launch of MoonSwatch collection Luxury Retailer Farfetch invests in Neiman Marcus Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves Hosted on Acast. See acast.com/privacy for more information.

Stevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upon a Farm, join Marketing Matters to talk about the brand's refresh including a new visual identity, tagline, and packaging! Hosted on Acast. See acast.com/privacy for more information.

Kathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societies, and what this means for brands and agencies! Hosted on Acast. See acast.com/privacy for more information.

Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more! Hosted on Acast. See acast.com/privacy for more information.

Pressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists.  Hosted on Acast. See acast.com/privacy for more information.

Karla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments! Hosted on Acast. See acast.com/privacy for more information.

Rafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads!  Hosted on Acast. See acast.com/privacy for more information.

Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign! Hosted on Acast. See acast.com/privacy for more information.

Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month.  Hosted on Acast. See acast.com/privacy for more information.

Sonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ignore, joins Marketing Matters to talk about Black History Month and how brands are celebrating.  Hosted on Acast. See acast.com/privacy for more information.

Rafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more!   Hosted on Acast. See acast.com/privacy for more information.

Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse.  Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters Spotlight Segments:  Dan Sanborn, President at Wheelhouse Labs and Head of Marketing at Kimmelot, Jimmy Kimmel's Creative Lab. Topics include Marketing & Producing Jimmy Kimmel's third "Live in Front of a Studio Audience" special. Josh Jacobs, Co-Founder & CEO of Speakeasy Co., a leading e-commerce and fulfillment platform servicing the beverage alcohol industry. Topics include the Transformation of Alcohol Distribution & their Holiday partnership with Bacardi.  Hosted on Acast. See acast.com/privacy for more information.