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Show Notes
Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.
Guests include:
- Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business"
- Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes
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