Kevin Keith, Chief Marketing Officer at Edible Brands
Wharton Marketing Matters · Wharton Podcast Network
May 10, 202310m 46s
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Show Notes
Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting.
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